PODCAST · business
The Business of Music
by Professor Sherida Santiago
How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.
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ABOUT THIS SHOW
How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.
HOSTED BY
Professor Sherida Santiago
CATEGORIES
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