PODCAST · education
The Business Of Thinking
by Richard Reid
“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience.Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological.Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage.In every episode, you will:Discover the hidden cognitive biases sabotaging your strategic decisions.Learn to build psychological safety in your team for innovation and high trust.</
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Why Your Hardest Moments Are Your Greatest Gifts ft. Mark DeBellis
Adversity is something most of us try to avoid — yet it may be the most powerful force shaping who we become. In this thoughtful episode, Richard is joined by Mark DeBellis, founder of the Gifts of Adversity Project, who spent years collecting stories of people who have turned their hardest moments into their greatest strengths. Drawing on his own experience of homelessness and family breakdown in his early teens, Mark reflects on what adversity really gives us — and why we rarely recognise it as a gift until long after the fact.From a young man who became a motivational speaker after losing his sight, to a father who turned grief into a foundation helping other children, this episode reframes what it means to struggle. Mark shares his five pillars for a resilient life and leaves listeners with a powerful analogy about living on two tracks at once — so the good doesn't get lost while you navigate the bad.Key TakeawaysAdversity is a gift nobody asks for and rarely recognises until after the fact — but it builds skills and character nothing else can. Hindsight is powerful — looking back at what we survived changes how we face what lies ahead. Adversity is personal — what feels minor to one person may feel catastrophic to another. Don't create your own adversity — many difficulties stem from unconscious decisions. Life runs on two tracks — don't let focus on the bad cause you to miss the good still happening around you.Episode HighlightsMark's teenage years — bouncing between campgrounds and periods of homelessness as the oldest child holding the family together. How shame kept him from acknowledging his experiences for years. The blind motivational speaker who turned permanent vision loss into a platform. The father who lost a son and built a foundation helping other children. Mark's five pillars — faith, friends, finances, fun, and family. The train track analogy — life is not a roller coaster but two parallel tracks running at once.Timestamps00:00 Introduction — Richard welcomes Mark DeBellis 01:10 The Gifts of Adversity Project and why Mark created it 03:15 Homelessness, family breakdown and building resilience 05:28 Why Mark didn't recognise any of it at the time 08:08 Embracing adversity in the moment rather than only in retrospect 09:52 Rumination, getting stuck, and moving forward 11:03 Owning your outcome — the cancer survivor who challenged his doctors 12:29 Control the controllables 13:37 Turning pain into purpose — the father who lost a son 14:17 Are younger generations equipped to handle adversity? 18:06 Vulnerability and transparency in leadership 21:21 Blindness, transformation and becoming a motivational speaker 24:17 Adversity is personal — the iPhone versus the death of a spouse 27:54 Five pillars for a resilient life 33:22 The Gifts of Adversity website — how to share your story 38:07 The train track analogy — don't miss the good while navigating the bad🔗 Connect with Mark DeBellis Website: www.giftsofadversity.com LinkedIn: https://www.linkedin.com/in/markdebellis/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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You Have To Be Selfish To Be Selfless ft. Espree Devora
What if the biggest thing standing between you and your potential is your own belief system and you've never been taught how to change it? In this rich and wide-ranging episode, Richard is joined by Espree Devora, founder of the Women in Tech and We Are LA Tech podcasts, entrepreneur, and fierce champion of human potential. Espree shares the daily practices that have transformed how she operates, from breathwork and nervous system regulation to the two-minute task method and the radical power of boundaries.This is a conversation about far more than tech or women in business. It's about what it takes to show up fully and what gets in the way. Espree opens up about years of burnout from self-sacrifice, her ongoing recovery, and how learning to be selfish in the right way is the key to being truly selfless. Key TakeawaysSelf-limiting beliefs are the primary barrier between people and their potential — seeing others succeed is one of the most powerful ways to expand what you believe is possible for yourself.Regulating your nervous system through breathwork is not woo-woo - it is a practical, tactical tool used by elite military units and high performers worldwide. The two-minute method removes the resistance to starting small consistent actions compound into significant progress. Good, kind, generous people are often the worst at boundaries and mastering them is essential to avoid burnout and resentment. You have to be selfish in order to be selfless - taking care of yourself first is what enables you to serve others well.Episode HighlightsEspree's founding story - why she created Women in Tech after noticing the conversation was focused on what wasn't possible for women. The four-minute mile analogy and how one person breaking a barrier unlocks it for thousands.How breathwork, Reality Transurfing, and nervous system regulation form Espree's daily morning ritual. Burnout, resentment, and the long road back, Espree's honest account of years of self-sacrifice and recovery. Social media as drug addiction — and the two-phone system Espree uses to take back control of her attention.Timestamps00:00 Introduction — Creating Women in Tech and We Are LA Tech 02:32 Self-limiting beliefs — the real barrier to achievement 03:56 Nervous system regulation and why Espree studies it daily 05:23 Breathwork — not woo-woo, used by the Navy SEALs 07:08 Reality Transurfing and daily rituals to rewire perspective 08:10 Daniel Kahneman — System One, System Two and breathwork 11:11 Why breathwork has been unfairly positioned as far out there 12:20 Binaural beats, undiagnosed ADHD and learning how your brain works 15:16 Human design, anger, and embracing emotions rather than fighting them 17:06 Emotions are information — what you do with them is the work 18:55 The 18-year-old founder Espree wants to champion 20:46 Boundaries — the master skill for kind and generous people 26:11 Burnout, resentment, and the long road back 31:11 Writing your own headline — your career doesn't have to look a certain way 34:43 Social media as addiction — and the two-phone system 38:52 Self-medicating with screens — and the clarity on the other side 42:40 The book — principles, sincerity, and a promise to publish🔗 Connect with Espree Devora Website: podcast.womenintechshow.com LinkedIn: https://www.linkedin.com/in/espree Instagram: https://www.instagram.com/p/C_jI2v-PHf_/ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Why Being Busy Is Killing Your Business Growth ft. Christopher Adams
Are you busy all day but not actually moving forward? In this episode, Richard is joined by Chris Adams, strategic growth advisor and founder of CJA Consulting, who works with professional services firms and business owners across the world to cut through overwhelm and build clear, focused growth strategies. Chris breaks down why the biggest block to business growth isn't technical skill — it's the mindset shift that nobody prepares you for when you make partner, go out on your own, or scale beyond yourself.From the spray-and-pray trap of unfocused marketing to the uncomfortable truth that people buy you not your brand, this conversation is packed with practical insight. Chris shares why your referral network outperforms any social media campaign, how personal brand is non-negotiable in a crowded professional services market, and why even he struggles to take his own advice — and what he does about it.Key TakeawaysIdentifying your ideal client and referral network is the foundation of every growth strategy — without it, all activity is noise. Personal brand is not optional in professional services; people buy people, not company names. Your referral network will always outperform thought leadership or social media when it comes to driving new business. Reflection time is not a luxury — without it, business owners make reactive decisions rather than strategic ones. You must own your own growth; no advisor, marketer, or consultant can do that for you.Episode HighlightsThe mindset shift lawyers face overnight when they make partner — and why it derails so many high performers. Chris's lightbulb moment at a personal branding workshop six months into his business. Why 150 international law firms competing in Dubai is the perfect illustration of personal brand as differentiator. The spray and pray trap — what happens when you market before you have a strategy. How AI tools like ChatGPT and Claude can help business owners get unstuck when no external advisor is available. The launch of Muhami — a legal knowledge platform built to connect people with legal answers in the Middle East.Timestamps00:00 Introduction — Richard welcomes Chris Adams 00:39 What CJA Consulting does and who it serves 01:21 The mindset shift from lawyer to business owner 03:36 Overwhelm as the common thread — and how to cut through it 05:13 Chasing shiny objects and losing strategic focus 06:35 Why every business owner needs reflection time 08:01 Meetings — the silent killer of productive time 10:03 The hamster wheel of busyness and how to break it 11:10 Resistance to change — the lawyer who said it was all on Chris 13:07 Personal brand, charisma, and why you are the differentiator 15:32 Dubai's crowded legal market and the power of standing out 17:56 Why sales is not a dirty word in professional services 20:33 Strategy before marketing — stop spraying and praying 21:51 Why referral networks beat social media every time 24:04 LinkedIn thought leadership made simple and systematic 26:52 Getting out from behind the computer — networking that fits you 28:42 Final tips — make a plan, reflect, and use AI to get unstuck 31:28 CJA Consulting, Muhami platform and Muhami Matters podcast🔗 Connect with Christopher Adams Website: www.muhami.ae LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/Instagram: https://www.instagram.com/muhami.ae/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Why 70% Of Disabled Talent Is Being Left Out ft. Joyce Bender
What if the thing that nearly killed you became the catalyst for changing thousands of lives? In this powerful episode, Richard is joined by Joyce Bender, founder of Bender Consulting Services and the Bender Leadership Academy, whose personal experience of epilepsy and a near-fatal seizure led her to transform how corporate America employs people with disabilities. Joyce pulls no punches: hiring people with disabilities is not charity — it is a smart business investment, and the data backs it up.From winning the President's Award at the White House to placing 200 people per year with the National Security Agency, Joyce has spent three decades dismantling the stigma, fear, and ignorance that keep 70 percent of disabled people out of the workforce. She shares the story of her angel at the movie theatre, why people with epilepsy have firepower, and what it truly means when someone arrives at work on a stretcher rather than miss a single day.Key TakeawaysSomething bad can happen to you — what defines you is what you make of it. Hiring people with disabilities is a business investment, not an act of charity, with exceptional retention and engagement. Stigma, fear, and ignorance are the primary barriers keeping disabled talent out of the workforce. Education changes everything — the iDisability software platform was built to tackle workplace stigma at scale. People with disabilities who have been excluded value work in a way that consistently outperforms expectations.Episode HighlightsJoyce's misdiagnosed seizures leading to a fractured skull, brain haemorrhage, and coma at a movie theatre in 1985. The mysterious doctor who appeared out of nowhere, saved her life, and was never identified. How she pivoted from IT executive search to launching Bender Consulting Services in 1995. Placing 200 people per year with disabilities at the National Security Agency in STEM roles. The employee who called an Uber to hospital after being hit by a cab — and was back at work the next day. The iDisability software platform and the Slaughter Stigma Campaign with bestselling author Karin Slaughter.Timestamps00:00 Introduction — Richard welcomes Joyce Bender 01:00 Growing up with undiagnosed epilepsy 05:30 Pivoting from IT executive search to disability employment 09:00 Why hiring people with disabilities is a business investment 11:00 Retention, engagement, and the 70% unemployment figure 14:00 The Bender Leadership Academy and anti-bullying work 18:00 Teaching confidence, initiative, and public speaking to students 20:00 500 students on Disability Mentoring Day 22:00 The iDisability software platform — 52 modules 25:00 The Slaughter Stigma Campaign with Karin Slaughter 27:00 The employee who went to work on a stretcher 31:00 New focus: employment for people with intellectual disabilities 32:00 University of Pittsburgh partnership and AI in healthcare 33:00 Final words — paychecks not pity🔗 Connect with Joyce Bender Website: www.benderconsult.com / www.benderleadership.org LInkedin: https://www.linkedin.com/in/joyce-bender-b840081/Instagram: https://www.instagram.com/joyce_a_bender/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Shot, Captured And Sentenced To Death: A Story Of Survival ft. Aubrey Brooks
What happens when an ordinary man finds himself on death row? In this gripping episode, Richard is joined by Aubrey Brooks, author of Death Row in Paradise, whose extraordinary life story spans mercenary combat, a failed coup d'état in the Seychelles, 18 months on death row, and nine months in solitary confinement — all underpinned by an unshakeable belief in himself and in something greater. Aubrey traces the mindset that carried him through the unthinkable, from a childhood shaped by a mother who believed anything was possible, to the moment he said the Lord's Prayer with a rifle butt at his head.Raised in Rhodesia with a can-do attitude instilled early, Aubrey became a special forces soldier, entrepreneur, and adrenaline junkie before a chance meeting led him into one of the most audacious missions of the Cold War era. Shot in the thigh, captured, tortured, and sentenced to death, Aubrey reveals how faith, mental discipline, and sheer will to live became his only weapons. His account of finding humanity in his captors, a presidential pardon, and returning home is both harrowing and deeply hopeful.Key TakeawaysBelief in yourself compounds over time — the more you do, the more you become capable of doing. Faith, whatever form it takes, provides an anchor when everything else is stripped away. Mental discipline in isolation is a choice: Aubrey memorised songs, counted ceiling shapes, and walked daily to keep his mind alive. Conducting yourself with dignity, even in captivity, changes how others treat you. One never knows what is around the corner, holding on is always worth it.Episode HighlightsAubrey describes the moment a clairvoyant told him he was going overseas and would return — just days before he agreed to join the mission. The chaos of the failed Seychelles coup when a loaded AK-47 was discovered in customs. The beatings, the dark cell, and the orange glow of peace he experienced while saying the Lord's Prayer. How saving two officers during a prison mutiny ultimately led to a full presidential pardon.Timestamps01:00 Childhood in Rhodesia and a mother's belief 11:00 Relocating to South Africa and building Mr. Printer 20:00 The mission to the Seychelles and what went wrong in customs 28:00 Shot, captured, and two days on the run 31:00 Arrest, beatings, and solitary confinement 39:00 Mental strategies for surviving isolation 54:00 Meeting the President of the Seychelles 57:00 Sentenced to death and keeping composure 🔗 Connect with Aubrey Brooks Website: www.aubreybrooks.com Facebook: https://www.facebook.com/p/Aubrey-Brooks-Motivational-Speaker-100063549762539/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Less Is Your Competitive Advantage - Simplicity, Burnout, and Why Doing Less Gets More Done
What if the secret to doing more was actually doing less? In this episode, Richard Reid sits down with author, coach, and keynote speaker Chris Lovett to explore why busyness has become one of the biggest threats to performance and how simplification might be the sharpest competitive advantage most leaders are ignoring. It all started with a CD case, a Fawlty Towers moment, and a one-way ticket to Copenhagen.Chris shares how stepping on a Mark Morrison CD in 2016 triggered a complete unravelling of his life, selling his flat, his car, and almost everything he owned — before returning to the corporate world with a radical new perspective. Now working with banks, tech firms, and leadership teams globally, Chris helps people strip back the noise, protect their energy, and deliver what actually matters.Key Takeaways Busyness is a badge and it's making us worse at our jobs. Back-to-back meetings drain decision-making capacity far faster than most leaders realise. The best ideas don't come from screens. The incubation effect, showers, walks, boredom is scientifically proven to unlock creativity. Simplicity is a competitive advantage, not a retreat. Your lunch break might be one of the highest-performing things you can protect.Episode HighlightsThe Mark Morrison CD case moment and the ripple effect that changed everything"Entrenched narratives" - the stories we keep telling ourselves long after they've expiredLeaving meetings five minutes early: the smallest rebellion that becomes a cultural shiftThe Volkswagen diesel scandal - what happens when people are pushed too farJK Rowling, Keith Richards, Joni Mitchell and what boredom actually producesRelentless, the business book designed for people who don't have time to read oneTimestamps00:00 Welcome and introduction01:15 The CD case moment that started everything04:14 Selling the flat, the car, and going around the world05:42 Returning to corporate life with fresh eyes09:36 The smallest act of rebellion — leaving five minutes early11:57 Simplicity as competitive advantage21:27 Mistakes caused by pushing people beyond their limits29:09 Three things to free time and energy right now33:25 Boredom, JK Rowling, and the incubation effect41:53 About Relentless — and why it tells you to put it down🔗 Connect With Chris Lovett Find Relentless by Chris Lovett on Amazon, Waterstones, and Barnes & Noble.⭐️ Connect And Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's Charisma Unlocked, audio or PDF version for free: https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Why Getting Everything You Want Still Feels Empty — with Jamie Smart
What if the clarity, confidence, and peace of mind you've been searching for were already inside you? In this episode, Richard Reid sits down with bestselling author, coach, and keynote speaker Jamie Smart to explore why so many high-performers feel stuck - and the surprisingly simple shift that changes everything. As Jamie puts it, clarity is your mind's natural state. The problem isn't that you don't have it. You've simply been taught a misunderstanding of how your mind works.Jamie shares how he went from running large IT projects to discovering principles for psychology that he believes are as fundamental as the discovery of germs was to medicine. From a client who more than doubled his business turnover after a three-day intensive, to the Harvard Business Review research linking calm, happy states to peak performance, this episode is packed with insight on what truly drives results in business and life.Key TakeawaysYour experience is created from the inside out — not by external circumstances.Happiness, wellbeing and clarity are internally generated, not dependent on achievement, relationships or bank balances.Entrepreneurs often mistake what they've built for the source of their success, when the real source is the mindset that built it. Over 93% of 700+ senior executives performed at their best when calm, happy and energised.Clarity is your mind's natural state. Overthinking fills it - understanding clears it.Episode HighlightsJamie's journey from IT project manager to Sunday Times bestselling author. The "Ian formula" - how subtracting misunderstanding unlocks creativity and freedom.The rope bridge metaphor - navigating AI, exponential change, and humanity's future.Timestamps00:00 Welcome and Introduction01:00 Jamie's background and career pivot 04:27 The inside-out nature of experience 18:20 The three steps to real change 29:34 Reception in coaching and therapy communities 33:48 The future — AI, exponential thinking, and the rope bridge 38:00 Where to find Jamie Smart🔗 Connect With Jamie Smart Website: www.JamieSmart.comLinkedIn: https://www.linkedin.com/in/jamiesmartclarity/ YouTube: www.youtube.com/clarityjamiesmart⭐️ Connect And SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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From Navy SEALs to Reality TV: The Science of Peak Performance with Dr. Steven Stein
What does it really take to perform at your best under pressure? In this episode, Richard Reid sits down with Dr. Steven Stein - clinical psychologist, author, and globally recognised expert in emotional intelligence - to explore how EQ shapes leadership, decision-making, and resilience. Steven shares insights drawn from 40+ years of research and work with elite groups including Navy SEALs, the FBI, and professional athletes.From managing anger constructively to trusting your gut in high-stakes moments, this conversation is packed with practical, research-backed strategies. As Steven puts it: "Find your purpose, and then find out how emotional intelligence can help you get there."Key TakeawaysEmotional intelligence involves three core skills: awareness, management, and use of emotions. People tend to be either over-emotional or under-emotional, and both create problems. Hardiness - built on Commitment, Challenge, and Control - is a proven framework for resilience. Daily small wins matter more than big rewards for sustained motivation. In the age of AI, emotional intelligence will become even more critical for leadership.Episode HighlightsEQ in elite military units - what Navy SEALs taught Steven about psychological safety and leadership. Anger as a tool - how to manage it constructively rather than suppress or explode. Gut instinct vs. analysis - when to trust your intuition and when to slow down. The Three C's of Hardiness - Commitment, Challenge, and Control explained with real-world examples. AI and the future of EQ - why human emotional skills will be the differentiator in an automated world.Timestamps03:37 — Common EQ challenges: over and under-emotion 05:12 — Managing anger effectively 07:46 — Working with Navy SEALs and elite military groups 13:14 — Instinct vs. emotional intelligence in fast decisions 16:24 — Practical EQ strategies for busy professionals 20:00 — Managing back-to-back meetings and mental load22:11 — The power of daily small wins and positive emotions 25:30 — Hardiness: the three C's framework 40:34 — Steven's next book: life lessons from reality TV 43:44 — Final advice: find your purpose and use EQ to get there🔗 Connect With Steven SteinWebsite: LinkedIn: Instagram: Facebook: YouTube:⭐️ Connect And SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Psychology Of Breaking Barriers In Law With Caroline Flanagan
What does it mean to go from feeling like the only one to becoming the first? Richard is joined by Caroline Flanagan - The Coach for Black Lawyers - for a powerful conversation about identity, imposter syndrome, resilience, and the mindset shift that changes everything.From studying on a makeshift desk of car tyres while facing eviction, to holding a Cambridge offer, Caroline's story is one of radical reframing. You have never been the only one. You are the first.Key TakeawaysImposter syndrome is rooted in being the only one in the room - awareness is the first step. Survival mode drains your bandwidth and limits your performance. Reframing from victim to first-mover changes how you show up entirely. Hard work alone won't get you promoted - visibility and strategic relationships do.Episode HighlightsCaroline's defining moment at five: the only Black child in her school assembly hall. Growing up between two worlds - excelling at boarding school while facing poverty at home. Studying for A-levels while facing eviction, with a Cambridge offer on the table. Why technical excellence alone won't get you to partner level.Timestamps00:00 Introduction 01:06 From law to coaching 03:26 The defining moment 06:41 Imposter syndrome and self-fulfilling prophecies 12:21 Survival mode vs flow 16:06 Family pushback on aspiration 23:39 The car tyre desk story 28:31 Who Caroline coaches and how 33:35 Is the dial moving on DEI? 38:28 You are the first — closing message🔗 Connect with Caroline Flanagan Website: https://carolineflanagan.com/about-caroline/LinkedIn: https://www.linkedin.com/in/carolineflanagan00/Facebook: https://www.facebook.com/carolineflanagan00/photosYouTube: https://www.youtube.com/@carolineflanagan-coach⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapter of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Nearly Dying Was the Best Thing That Ever Happened to Me - Sherilyn Shackell
What happens when external success starts fracturing your soul? Sherilyn Shackell, founder of the Marketing Academy, didn't walk away from a lucrative headhunting career — she was forced out of it by burnout and a serious illness that made her rethink everything. What came next was one of the most extraordinary not-for-profit leadership organisations in the world, built entirely on generosity, reciprocity, and the belief that exceptional talent deserves exceptional development.In this conversation with Richard Reid, Sherilyn talks candidly about the moment she realised she was living a discordant life — professionally successful, personally unfulfilled — and how that near-death wake-up call became the catalyst for founding the Marketing Academy in 2010. Fifteen years on, the Academy now runs free, highly selective leadership programs across the UK, US, Australia and Asia, with over 1,400 alumni in 40 countries and a virtual campus reaching 10,000 people.Sherilyn and Richard dig into the psychology of the "treadmill of doom" — how we end up chasing success in careers we didn't consciously choose, driven by parental expectations, peer pressure and external validation — and what it actually takes to step off it. They also explore the CMO-to-CEO pipeline the Academy is quietly building, the power of human-first leadership, and why Sherilyn believes you have 100% ownership over how you choose to think — even when the world feels like it's heading towards Armageddon.Timestamps01:24 Why marketing, media and advertising can change the world02:18 From headhunter to founder — Sherilyn's unconventional route in05:33 Intrinsic motivation — being good at something vs. loving it06:18 Living a discordant life — when joy and purpose aren't aligned08:42 The treadmill of doom — how parental expectations shape careers10:51 Inside the Marketing Academy programs — scholars, fellows and alumni29:48 The ripple effect — CMOs becoming CEOs, alumni feeding back in31:39 What's next — virtual campus, geographic expansion and alumni investment🔗 Connect with Sherilyn Shackell — Founder & CEO, The Marketing AcademyWebsite:marketingacademy.orgLinkedin: linkedin.com/in/sherilynshackelllinkedin.com/in/sherilynshackellInsta: https://www.instagram.com/sherilyn_tma/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Download the first two chapter of Richard’s “Charisma Unlocked”, audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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When Cults Go Corporate: Coercive Control Explained (Chris Shelton, ex-Scientologist)
In this compelling episode, Richard is joined by Chris Shelton, former Scientology member of 25 years, cult recovery consultant, and expert in coercive control. Chris shares his extraordinary personal journey from being raised inside Scientology to working for the Church for decades, enduring physical and psychological abuse, and ultimately escaping in 2012.Chris breaks down the mechanics of manipulation, how coercive control shows up in business, relationships, and politics, and why no one regardless of intelligence is immune to being manipulated. A vital listen for anyone interested in the psychology of influence, group dynamics, and self-protection.Key TakeawaysCults Are Closer Than You Think — Coercive control isn't limited to religious groups. How Cognitive Dissonance Keeps People TrappedInformation Control Is The Mechanism - Restricting what people can read, watch, or think about is how destructive groups maintain power.Emotions Are The Achilles Heel — We are feeling creatures who rationalise, not thinking creatures who feel. Predators exploit that gap.Trust Your Gut And Slow Down — When someone gets you pressured to decide fast, that's a red flag. Episode HighlightsGrowing Up Inside Scientology — Chris describes how a childhood inside the Church created a sealed worldview where Scientology was simply "normal."25 Years, $20 A Week — Working for the Church's inner circle meant sleep deprivation, physical abuse, and near-zero pay The Moment Everything Unravelled — Gaining unfiltered internet access in 2013 triggered four months of daily reading: testimonials, FBI files, and historical records that dismantled everything he believedCult Dynamics In The Business World — From Enron to predatory entrepreneurship, Chris draws clear parallels between cult control tactics and common business manipulation.Why Smart People Fall For It — No one is too intelligent to be manipulated. Emotional exploitation doesn't care about IQ.Timestamps00:00 — Introduction 00:21 — Chris's background: growing up in Scientology 03:30 — Working for the Church for 25 years 05:36 — What triggered his exit in 2012 08:42 — Cognitive dissonance and the process of waking up 14:30 — Internet restrictions and thought policing inside Scientology 18:00 — The emotional aftermath of discovering the truth 21:34 — How cult dynamics appear in business and everyday life 28:01 — Family fallout and post-cult recovery 33:38 — Why emotions are our greatest vulnerability 35:32 — Red flags to watch for: how to protect yourself 41:25 — Enron and YOLO business culture as cult behaviour 43:16 — Why three out of four people go along with the crowd 48:36 — Critical thinking and emotional awareness 52:03 — Closing reflections🔗 Connect With ChrisFacebook: https://www.facebook.com/ChrisSheltonMsc/ Youtube: https://www.youtube.com/channel/UCF326xyA0QHI7Z5xAwKQDJg⭐️ Connect And SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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21
Why Rigid Organizations Fail and Neuro-Inclusive Ones Win with Robert Annis
In this episode of The Business Of Thinking, host Richard Reid sits down with Robert Annis, a business psychologist and founder of Neuro. They explore the transformative power of neurodiversity in the workplace, moving beyond "problem-solving" to embracing diversity of thought as a competitive advantage. Robert shares his personal journey of being diagnosed with autism and ADHD later in life and how that shift in perspective fueled his mission to help organizations build inclusive cultures where everyone can thrive.Key Takeaways Neurodiversity is a natural variation of the human brain, affecting roughly 15-20% of the population.Organizations that foster psychological safety and diversity of thought are more innovative and less prone to "groupthink".Real cultural change must be driven by senior leadership who are willing to invest in long-term strategies rather than short-term wins.Inclusive environments designed for neurodivergent individuals often benefit the entire workforce, similar to how curb cuts help everyone, not just those in wheelchairs.Episode Highlights Robert discusses the "Great Man Theory" and why traditional leadership models often resist radical, inclusive thinking.He introduces the "Neuro Standard," a three-level accreditation designed to guide organizations on a journey of continuous improvement.The conversation also touches on the "hidden costs" of excluding diverse thinkers, including lost potential and the risk of unvoiced concerns.Timestamps 00:00 - Introduction to Robert Annis and business psychology 02:43 - Robert’s personal diagnosis and shift in perspective 05:03 - The science of neurodiversity and hereditary elements 09:11 - Moving from groupthink to innovation 13:15 - Overcoming objections to inclusive leadership 17:22 - Identifying real risks in organizational culture 25:20 - Explaining the Neuro Standard accreditation 29:38 - The Neuro-Pathway from school to the workplace🔗 Connect With Robert Annis Website: neurocharity.org LinkedIn: Robert Annis⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Download the first two chapter of Richard’s “Charisma Unlocked”, audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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20
Shot Two Weeks Before His First Race - A Story of Resilience
What happens when life keeps knocking you flat? Aaron Burros went from nearly 400 lbs to losing 178 lbs through running - then was shot two weeks before his debut ultra, followed by seven years of PTSD and a corporate cover-up. His message: treat the source, not just the symptoms.Key TakeawaysRunning is therapeutic, not therapy. You are the CEO of your health. Small steps compound. Serving others lifts you when depression hits.Episode HighlightsA doctor's warning at 40 started it all. Aaron lost 178 lbs, was shot saving colleagues, survived a smear campaign and near-fatal sleep deprivation. Now heading to Tokyo for his Abbott Majors six-star finish.Timestamps03:19 Walking to work10:36 Running vs therapy19:01 The shooting25:53 Cover-up37:41 50 marathons quest58:19 Final advice🔗 Connect with Aaron BurrosLinkedIn: https://www.linkedin.com/in/aaron-burros-0a9a98101/Instagram: @therunningservantFacebook: https://www.facebook.com/aaron.burros⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com.Download the first two chapter of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma:https://richard-reid.com/master-authentic-charisma/Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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19
Intentional Leadership: How To Unlock Your Team
What does it really take to build a leadership brand that people trust - even when you're not in the room? In this episode, Richard Reid sits down with Skot Waldron, keynote speaker, executive coach, and author of "Unlocked: A 52-Week Guide for the Intentional Leader". Skot shares how his journey from graphic design and global branding led him to uncover a powerful truth: your leadership brand is built not in boardrooms, but in the millions of micro-moments that make up everyday life.Skot challenges listeners to ask themselves: "Who is going to talk about you in 20 or 30 years?" It's a question that cuts through the noise of task lists and deadlines to reveal what truly matters in leadership - how you make people feel. From psychological safety and loyalty to intentionality under stress, this conversation is packed with insights that will shift how you think about showing up as a leader, every single day.Key TakeawaysYour brand is what people say about you when you're not in the room. Every handshake, corridor conversation, and email is a micro-impression - either a deposit or a withdrawal from your brand account.Authenticity, consistency, and differentiation are the three pillars of a strong leadership brand. Under stress, your true character is revealed - so do the pre-work before the pressure hits.Loyalty is earned through sustained effort, not grand gestures. Companies that invested in their people before COVID weathered the storm far better than those who scrambled when it hit.Ask five people five words they'd use to describe you. The patterns in their answers reveal your real brand - not the one you imagine you have.Gratitude is a leadership superpower. Expressing genuine appreciation for others is nearly impossible without shifting focus away from yourself - and it builds lasting brand equity.Episode HighlightsFrom Design to Culture: Skot reveals how working at a global branding agency exposed him to the chaos that internal dysfunction causes - and how that led him to pivot entirely into leadership culture development.The Brand Account: Every micro-interaction is either a deposit or withdrawal. Skot explains why smell, tone, eye contact, and small moments matter far more than big presentations.Stress Reveals Character: When we're stressed, we become "accidental" rather than intentional. Richard and Skot explore how emotional regulation is central to consistent leadership branding.Psychological Safety in Action: A powerful story about a leader letting go of a long-serving employee - and how doing the relationship work beforehand transformed a painful moment into one of grace and mutual respect.Unlocking Permission: Skot closes with his core message - that we put people in cages of expectation and rob them of who they were designed to be. True leadership means giving people "permission to fly."Timestamps00:00 — Welcome and introduction to Skot Waldron00:52 — Skot's journey from graphic design to leadership coaching06:51 — Defining brand: what people say about you when you're not around09:35 — Consistency, the halo effect, and snap judgements14:05 — Emotional regulation and how stress reveals your true character15:48 — The COVID test: companies that did the pre-work vs those that didn't18:02 — Skot's book "Unlocked" and the 52-week intentional leadership framework23:14 — Differentiation: discovering your unique brand through asking others27:32 — Gratitude as a leadership and brand-building tool29:44 — Loyalty: why it's earned and why money alone won't buy it32:18 — Psychological safety, Google's Project Aristotle, and fear of failure37:10 — Hard leadership decisions and the power of relational pre-work41:39 — "Who will talk about you in 20 years?" — Skot's defining leadership quest
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18
The Future of Cognitive Performance in Business with Dr. Jon Finn
In this episode of The Business of Thinking, Richard Reid sits down with Dr. Jon Finn, founder of Tougher Minds and author of "The Habit Mechanic," to explore the neurobiology of high performance in an era of rapid technological change. Dr. Finn reveals the startling truth that we operate at only 2% consciousness, with 98% of our thoughts and actions driven by subconscious habits. "If you want to help people to do better, you've got to help them to understand how their brain is working," Jon explains as he outlines the shift from teams of humans to small teams co-working with AI.Key TakeawaysResilience is a two-part neurobiological process: recognizing unhelpful habits and having the tools to change them. Success in the "jobless boom" requires transitioning from procedural tasks to high-charge cognitive performance. Competitive advantage is no longer just about owning AI technology, but having the brain state intelligence to use it effectively.Episode HighlightsRichard and Jon discuss why traditional leadership models fail by ignoring the physical brain. They break down the three core brain states - recharge, medium charge, and high charge - and explain how to delegate "medium charge" procedural work to AI to focus on high-impact thinking.Timestamps00:14 - Introduction to Dr. Jon Finn and Tougher Minds 02:28 - The 98% habit rule: Why your brain prioritizes automation 10:21 - The Three Brain States: Recharge, Medium, and High Charge 11:32 - How Agentic and Generative AI are reshaping the workforce 23:40 - The neuroscience of the prefrontal cortex vs. the limbic system 41:13 - The 30-minute legal brief: Real-world examples of AI superiority 43:30 - Future goals: Training 100,000 Habit Mechanic coaches🔗 Connect with Dr. Jon FinnWebsite: https://www.tougherminds.co.uk/ LinkedIn: https://www.linkedin.com/in/dr-jon-finn/ Instagram: https://www.instagram.com/drjonfinn/Facebook: https://www.facebook.com/TougherMinds/ YouTube: https://www.youtube.com/@TougherMinds⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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17
Neuroscience Secrets for Modern Leadership and Productivity with Dean Burnett
In this episode of The Business of Thinking, Richard Reid sits down with neuroscientist and best-selling author Dr. Dean Burnett to pull back the curtain on the “Idiot Brain.” They dive into common misconceptions that plague the corporate world, from the debunked 10% brain usage myth to how our brains handle maturity, stress, and performance.As Dean notes, “The brain is an incredibly resource-hungry organ,” and understanding its limitations is the first step toward genuine high performance.The conversation explores the friction between our primitive instincts and the demands of the modern workplace. Dean explains why uncertainty is the default “bad thing” for our species and why acknowledgment and autonomy often outweigh a pay rise when it comes to long-term worker satisfaction.Whether you are a leader looking to build a more harmonious team or an individual striving for efficiency without burnout, this episode offers a grounded, scientific perspective on the business of thinking.Key TakeawaysThe 10% brain usage myth is scientifically inaccurate. While we use all of our brain, we can only actively trigger a small fraction of neurons at once to avoid being overwhelmed.Human brains are instinctively stressed by uncertainty, making clear communication and reassurance vital during organizational change.True job satisfaction is heavily tied to autonomy and the ability to see the tangible results of your labor.Multitasking is largely a fallacy; the brain generally has one attention stream and relies on a “buffer” to jump between tasks, which can collapse if overloaded.Episode HighlightsWhy the brain is too resource-hungry to ever leave 90% of itself untapped, consuming nearly 25% of our fuel reserves.The “operating system” analogy explaining friction between modern thinking and older, impulsive instincts.Why “10 morning rituals of successful CEOs” are often retroactive wish fulfillment rather than scientific guidance.The importance of pushing the brain to its limits to form new neural connections.Why forced happiness is not a sustainable corporate strategy.Timestamps00:52 – Debunking the 10% brain usage myth 05:21 – Brain evolution and instinctive friction 10:36 – Why uncertainty stresses the brain 16:07 – Autonomy and tangible workplace results 22:12 – The dangers of siloed working 31:32 – The truth about multitasking 37:58 – Improving brain capacity 42:29 – Why forced happiness fails🔗 Connect with Dr. Dean Burnett Website: https://www.deanburnett.com/ LinkedIn: https://www.linkedin.com/in/dean-burnett-16303117/ Instagram: https://www.instagram.com/drdeanburnett/ Facebook: https://www.facebook.com/DeanBurnettAuthor/ YouTube: https://www.youtube.com/channel/UCl5o4NIxNFNKT6XdZ5jpdCg/videos⭐️ Subscribe & Connect Thank you for joining The Business of Thinking. If you enjoyed this conversation, please subscribe and leave a rating. Find more about Richard Reid’s work at www.richard-reid.comProduction Credit: Edited and produced by @the32collective_ | https://www.the32collective.co/
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16
Dopamine, Serotonin, and the Psychology of Performance with Loretta Breuning
In this episode of The Business of Thinking, Richard Reid sits down with Loretta Breuning, founder of the Inner Mammal Institute, to explore the primal neurochemistry driving human behavior. Loretta reveals how "happy chemicals" like dopamine, serotonin, and oxytocin were designed for animal survival and how these ancient pathways still dictate our professional lives and personal success today.Key TakeawaysOur brains are wired by early childhood experiences, creating neural "highways" that influence our adult reactions to competition and reward. Understanding the mammal brain allows high achievers to move beyond surface-level motivation and master their emotional responses to workplace stress and social hierarchies.Episode HighlightsLoretta discusses the reality of social hierarchies and why the drive for status is a natural biological impulse rather than a character flaw. She breaks down the role of cortisol in decision-making, explaining how the brain decides when to "persist with a chase" or "cut losses" in a business context. Finally, she provides a roadmap for retraining the brain through repetition to build new, healthier habits.Timestamps00:50 Loretta’s journey from professor to brain behavior expert 06:17 The four happy chemicals and survival behavior 12:42 Serotonin, social dominance, and workplace competition 19:49 Oxytocin and the evolutionary need for protection 31:29 Lion’s perspective: Using cortisol for better business decisions 35:11 Strategies for retraining childhood neural pathways🔗 Connect with Loretta BreuningWebsite: InnerMammalInstitute.org Free 5-day Happy Chemical Jumpstart: https://InnerMammalInstitute.org/newsletterLinkedIn: Loretta Breuning Instagram: @inner.mammal.inst Facebook: LorettaBreuningPhDYouTube: @InnerMammalInstitute⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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15
The Life Switch: How to Master Your Mindset with Joel Steele
In this episode of The Business of Thinking, Richard Reid sits down with entrepreneur and author Joel Steele to discuss the psychology of resilience. Joel shares his raw journey from facing borderline bankruptcy and life-threatening situations to building a thriving financial services business. He introduces the concept of the "Life Switch" - the internal choice to stop coasting and start living with intentionality.Key TakeawaysAwareness is the first step toward high performance. Joel explains that we all possess internal assets and "pre-wiring" for success, but they remain dormant until we consciously "power them on" through vision and action. He emphasises that failure is only final if you accept it as a dead end rather than a pivot point.Episode HighlightsJoel discusses how he transformed a failed restaurant venture and half a million dollars in debt into the foundation for a successful financial career. He provides a masterclass on channeling anxiety into activity, explaining how to use fear as high-octane fuel for your goals. The conversation also covers the importance of "self-actualization" and why tuning out digital distractions is essential to tuning into your purpose.Timestamps00:00 - Introduction to Joel Steele 02:43 - Overcoming bankruptcy and near-death experiences 05:55 - Transforming $500k of debt into a winning business 08:39 - The power of vision and your internal "GPS" 14:36 - Embracing the "Hard Road" and avoiding regret 18:18 - Converting anxiety and fear into productive activity 31:25 - How to extract your ideas and make them tangible 32:41 - The "Life Switch" mission and a $1M charity goal🔗 Connect with Joel SteeleWebsite: BookJoelSteele.comLinkedIn: https://www.linkedin.com/in/joel-steele-9685888Instagram: @lifeswitchofficial⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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14
The Psychology of Medical Trauma and Recovery with Vanessa Abraham
In this episode of The Business Of Thinking, host Richard Reid is joined by Vanessa Abraham, a dedicated speech-language pathologist whose career and life took a dramatic turn in 2019. Vanessa shares her harrowing journey from being a medical provider to becoming a patient paralyzed by a sudden neurological disorder that left her unable to speak or eat. She provides a raw look into the psychological toll of medical trauma, describing the "profound depression" and "invisible disabilities" that often go unaddressed after a patient leaves the ICU.Vanessa discusses her transformation into a "crazy researcher," diving into neuroplasticity and innovative healing modalities like the Neubie device to reclaim her life. Her story is a powerful testament to the psychology of high performance and the importance of purpose, reminding listeners that "when people have a purpose, they’re willing to withstand pretty much anything".Key TakeawaysThe episode explores Post-Intensive Care Syndrome (PICS), highlighting the cognitive deficits, anxiety, and PTSD that survivors face long after physical recovery.Vanessa emphasizes the necessity of a trauma-informed approach in healthcare, looking at a patient’s mental state and nervous system functioning as the primary foundation for physical healing.A major theme is the power of intellectual humility, where putting aside pride and asking "dumb questions" becomes the ultimate tool for innovation and recovery.The conversation delves into the shift from sympathetic to parasympathetic drive, explaining how creating a relaxed state allows the body and brain to repair itself.Episode HighlightsVanessa describes the rapid onset of her illness, going from a healthy, active lifestyle to being ventilated in the ICU within 48 hours.She explains the "missing piece" of healthcare: the lack of mental health support once a patient is discharged and the support system of the hospital slips away.The discussion covers Vanessa's book, Speechless, which serves as a guide for clinicians and survivors to understand the human side of medical trauma.Vanessa shares her future mission, including hosting workshops and retreats to educate medical providers on the realities of PICS and medical trauma.Timestamps00:12 - Introduction to Vanessa Abraham and speech pathology 01:32 - Transition from clinician to paralyzed patient 03:56 - The rapid onset of a life-changing neurological disorder 08:28 - Discussing Post-Intensive Care Syndrome (PICS) 11:37 - Researching neuroplasticity and natural healing modalities 16:44 - The grieving process and losing one's identity 22:59 - How the Neubie device aids in neurological recovery 26:55 - Redefining trauma-informed care in medical practice 31:50 - Upcoming workshops and the Speechless book🔗 Connect with Vanessa AbrahamWebsite: www.aneuhealing.comInstagram: @speechless_slpTo purchase book on Amazon: https://a.co/d/cjvA4aoFacebook: Speechless SLP⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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13
The Psychology of AI: Religion, Hallucinations, and Critical Thinking with Beth Singler
In this episode of The Business of Thinking, Richard Reid is joined by Beth Singler, anthropologist and leading expert on digital religion and artificial intelligence. Together, they explore how AI is reshaping belief systems, decision-making, and critical thinking — not just in religious contexts, but across business, education, and society at large.From AI being treated as god-like by some users, to the dangers of outsourcing our thinking and blindly trusting machine-generated “truths,” Beth offers a grounded, thoughtful perspective on why healthy scepticism and critical reasoning matter more than ever in an AI-driven world.Key TakeawaysAI is not a neutral tool. The language and narratives we use to describe it directly influence how people trust, adopt, and rely on it.Large language models do not reason like humans. They predict probabilities, meaning everything they generate follows the same process — some outputs are correct, others are not.Blind reliance on AI risks eroding critical thinking, particularly in education, leadership, and decision-making environments.Enthusiasm for AI often mirrors religious-style belief systems, especially within corporate culture and technological evangelism.Implementing AI in organisations should be treated as a change management project, not just a technical upgrade.Episode HighlightsBeth explains how religious language and symbolism frequently appear in discussions about AI, even in secular corporate settings.The episode explores emerging AI-led spiritual practices and why some people experience large language models as god-like entities.Beth outlines the dangers of misinformation, fake expertise, and AI-generated authority entering education and professional spaces.The conversation highlights the tension between efficiency and truth, and how speed can undermine reflection and judgement.Business leaders are encouraged to learn from religious responses to AI, particularly around authenticity, trust, and ethical boundaries.Timestamps00:00 – Welcome to The Business of Thinking00:37 – What digital religion is and how Beth entered the field02:56 – AI, spirituality, and god-like perceptions of language models04:02 – AI evangelism and corporate enthusiasm05:07 – Hallucinations, critical thinking, and education07:04 – Why people trust AI answers too quickly09:25 – Misinformation and the blurring of truth10:41 – Building guardrails and thinking critically about AI12:36 – Authenticity, sermons, and AI in religious spaces14:47 – Utopia vs dystopia: where AI may be heading17:13 – Beth’s research journey into AI and religion18:59 – Advice for business leaders implementing AI20:11 – AI as a change management challenge21:56 – Final reflections on healthy scepticism🔗 Connect with Beth SinglerWebsite: https://bvlsingler.comLinkedIn: Beth SinglerInstagram: @bethsinglerFacebook: Beth SinglerYouTube: Beth Singler⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Psychology of a World Without Work with Calum Chase
In this thought-provoking episode of The Business of Thinking, Richard Reid is joined by AI expert, author, and futurist Calum Chace for a wide-ranging conversation on artificial intelligence, superintelligence, and what the future may hold for humanity.Calum breaks down where AI is today, where it’s heading next, and why we may be sleepwalking into one of the biggest transitions our species has ever faced. From AI agents and automation to consciousness, work, and the possibility of a post-jobs economy, this episode challenges assumptions and asks uncomfortable but essential questions about power, responsibility, and preparedness.Key TakeawaysArtificial intelligence is already transforming how work gets done, but AI agents capable of acting with partial autonomy will dramatically accelerate this change.Superintelligence may arrive far sooner than most people expect, potentially within the lifetime of today’s workforce.Automation could eliminate most human jobs, but that doesn’t necessarily mean the end of purpose, meaning, or motivation.The biggest risk is not technological failure, but lack of planning, poor governance, and unequal distribution of wealth.Humanity may only get one chance to influence how superintelligence treats us, making decisions about safety and values critically important now.Episode HighlightsCalum explains the difference between narrow AI, AGI, and superintelligence, and why the transition could happen incredibly fast.The conversation explores AI agents, verification, and why unsupervised systems raise serious safety concerns.Richard and Calum discuss the economic singularity and what happens when machines can do all paid work.Calum shares an optimistic but realistic view of a future where humans focus on learning, creativity, and connection rather than jobs.The episode ends with a fascinating discussion on AI consciousness and whether making machines conscious could actually make them safer.Timestamps00:00 – Welcome to The Business of Thinking01:05 – Calum’s background and early interest in AI02:23 – The two big breakthroughs that changed AI03:20 – Large language models and their limitations04:34 – AI agents and partial autonomy06:18 – Verification, supervision, and AI safety07:43 – AGI, superintelligence, and the 2029 debate09:53 – Fear, optimism, and extinction risk11:52 – Automation and the end of human jobs12:59 – Wealth distribution and global inequality14:16 – Governments, politics, and lack of preparation15:59 – Work, identity, and human motivation18:42 – What businesses should focus on right now21:52 – Common sense, world models, and timelines22:49 – Becoming the second smartest species25:10 – Conscious vs unconscious superintelligence28:22 – Why we probably won’t stop AI development30:33 – Current projects and future priorities32:26 – Where to find Calum’s work🔗 Connect with Calum ChaceWebsite: https://www.calumchace.comLinkedIn: Calum ChaceInstagram: Calum ChaceFacebook: Calum ChaceYouTube: Calum Chace⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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11
Decision Making and Consequences at 20,000 Feet with Nigel Vardy
In this powerful episode of The Business of Thinking, Richard Reid is joined by mountaineer, engineer, and keynote speaker Nigel Vardy, often known as Mr Frostbite. Nigel shares the extraordinary story of surviving a near-fatal storm high on Denali in Alaska, an experience that resulted in severe frostbite, multiple amputations, and a complete redefinition of his life.This conversation goes far beyond mountaineering. Nigel explores resilience, decision-making under pressure, personal responsibility, and what it truly means to adapt when control is taken away. Drawing on decades of experience in extreme environments and high-stakes engineering roles, he offers lessons that are deeply relevant to leadership, business, and life.Key TakeawaysCalm decision-making under pressure is a learned skill, built through experience, not panic or reaction.Adversity strips away illusion and forces clarity about what truly matters and what is actually possible.Progress is rarely linear. Moving forward often includes setbacks, repetition, and patience.Real adaptability comes from learning how to use your body, mind, and environment differently, rather than waiting for perfect tools or solutions.Long-term success comes from commitment, apprenticeship, and persistence, not quick wins or overnight breakthroughs.Episode HighlightsNigel recounts the Denali storm that nearly killed him and the night spent fighting to survive in extreme conditions.He reflects on losing control in hospital and the psychological challenge of depending entirely on others.The episode explores identity, visible difference, and learning to move forward after life-altering injury.Nigel shares how hands-on problem solving and engineering thinking helped him reclaim independence.He explains why calm leadership, reassessment, and experience matter more than speed or bravado.Timestamps00:00 – Welcome to The Business of Thinking01:07 – Growing up outdoors and early influences02:23 – Engineering, mountaineering, and decision-making03:20 – The Denali expedition and sudden crisis04:34 – Surviving the storm and rescue06:39 – Losing control and life in hospital09:28 – The physical and emotional impact of frostbite11:49 – Recovery, setbacks, and patience13:33 – The IKEA moment and taking back control17:35 – Learning to adapt without relying on gadgets18:57 – Lessons from adversity and leadership under pressure21:09 – Experience, intuition, and risk awareness24:04 – Returning to the mountains and redefining success26:22 – Comfort zones and real learning28:16 – Apprenticeship, mastery, and long-term growth30:17 – Decision-making when conditions change31:10 – Supporting others and sharing knowledge32:00 – Documentary and where to find Nigel’s work🔗 Connect with Nigel VardyWebsite: www.mrfrostbite.comLinkedIn: Nigel VardyInstagram: Nigel VardyFacebook: Nigel VardyYouTube: Nigel Vardy⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Psychology of High-Stakes Negotiation with Nigel Taberner
In this episode of The Business of Thinking, former police hostage negotiator Nigel Taberner joins Richard Reid to reveal how the high-stakes world of crisis negotiation translates into powerful leadership and influence. Taberner shares his journey from a bus-building factory to counter-terrorism and saving over 130 lives, emphasizing that listening is a professional superpower. Discover why "less is more" in any boardroom or domestic dispute and how managing your own ego and emotions is the key to mastering difficult conversations.Key TakeawaysThe core skill of negotiation is listening to understand and making others feel heard rather than just smooth talking.Restoring rational thought requires balancing the emotional seesaw by addressing feelings before tackling substantive issues.Effective influence is built on authenticity and aligning actions with an individual’s personal values and beliefs.Episode HighlightsNigel discusses his transition from Moss Side's "baptism by fire" to elite counter-terrorism and hostage roles.The importance of "tell me" questions and fillers over direct questioning to keep others talking and sharing information.Practicing the first 60 seconds of any interaction is a game-changer for establishing warmth and competence.Nigel explains how to approach the "elephant in the room" using the phrase "I get the impression that...".Timestamps00:00 Introduction to the psychology of high performance 01:29 From Wigan factory worker to saving 130 lives 08:21 Listening as a negotiator’s secret superpower 11:28 Why most negotiators fail by not being authentic 21:31 Balancing the seesaw between emotion and rational thought 26:23 The power of "tell me" questions in business and life 34:28 Mastering the first 60 seconds of any conversation🔗 Connect with Nigel TabernerWebsite: nigeltaberner.com LinkedIn: www.linkedin.com/in/nigel-tabernerShowreel: youtube.com/watch?v=X_DpmrizY1s&feature=youtu.belinkedin.com/in/nigel-taberner-b97b0a1a0/⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective
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9
The Moral DNA of High-Performance Leadership with Roger Steare
In this episode of The Business of Thinking, Richard Reid sits down with corporate philosopher Roger Steare to dismantle the traditional corporate mindset. Steare explores why current economic models are "cancerous" and why heavy regulation often increases risk rather than safety. Drawing on his "moral DNA" research of over 170,000 individuals, he introduces a powerful decision-making framework based on love, logic, and law.Key TakeawaysThe three voices of moral decision-making - Love, Logic, and Law - must be balanced equally to achieve ethical leadership.Standard corporate codes of conduct are often ineffective documents designed for legal defense rather than ethical guidance.True happiness and longevity are derived from warm, genuine relationships rather than the accumulation of material wealth.Episode HighlightsRoger shares his "MBA in life" from his time as a social worker, which birthed his philosophy of "tough love".The traffic sign analogy explains how we navigate decisions: the roundabout for logic, the traffic light for law, and the pedestrian crossing for love.A critical look at how the Joint Stock Corporation functions as a plutocracy rather than a democracy.An analysis of the "weapons of mass deception" created by the combination of AI and social media.Timestamps01:28 How the title of "Corporate Philosopher" originated 08:30 The traffic sign analogy for ethical decision-making 11:07 Why workplace culture often kills compassion 19:37 The feudal origins of the modern corporation 30:57 The dangers and probabilistic nature of Large Language Models 42:31 Practical steps to assess your own Moral DNA🔗 Connect with Roger Stearerogersteare.com MoralDNA.org⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Unleash Your Self-Worth: Why Energy Is 80% Of Your Business Success with Hina Siddiqui
In this episode of The Business of Thinking podcast, host Richard Reid speaks with Hina Siddiqui, founder and CEO of Corporate Influence Media. Hina shares her journey from a chaotic childhood in India to becoming a published author and corporate coach, highlighting resilience, self-worth, and her “80% energy, 20% action” philosophy.She discusses leaving a stable corporate career, enduring five years with no income, and turning her “mess into a message.” Hina also explains her “Let’s Make You Famous” strategy, positioning IT CEOs as industry celebrities to boost credibility, confidence, and business growth. Her core belief: treat work like a fun game you’re playing to win.Key TakeawaysResilience builds success: Early hardship taught Hina to take bold risks.Self-worth drives income: Celebrity positioning increases confidence and pricing power.The game mindset: Set an exciting goal and pursue it with fun, not stress.Energy over effort: High-quality energy fuels better results than constant hustle.Episode HighlightsChildhood scarcity and its impact on mindsetLeaving corporate life and surviving five years without incomeHiring a coach and breaking the “do it all myself” patternTurning IT leaders into industry celebrities through media and awardsShifting The Corporate Life Podcast toward cinematic life storiesTimestamps00:00:20 Introduction 00:04:33 Leaving corporate life 00:09:07 Hiring a coach 00:14:11 Making IT CEOs famous 00:18:45 The “game” mindset 00:23:03 80% energy, 20% action 00:30:17 The Corporate Life Podcast🔗 Connect with Hina SiddiquiWebsite: TheHinaSiddiqui.com LinkedIn: https://www.linkedin.com/in/hinasiddiqui/ Instagram: https://www.instagram.com/hinawithwings?igsh=MTUya3V1aG1mNGo0dg%3D%3D YouTube: https://youtube.com/@thehinasiddiqui?si=FZx-sc6n-Zigo9Qa⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Hard Yards of High Performance: From Homelessness to Rally Champion with Penny Mallory
In this episode of The Business of Thinking podcast, host Richard Reid speaks with Penny Mallory, who shares her journey from a challenging childhood and homelessness to becoming a rally driver, boxer, and keynote speaker, highlighting the power of purpose in overcoming adversity and achieving high performance.Penny reflects on how hitting rock bottom became the catalyst for change, leading her to a rally school that “changed the course of my life,” and shares how stubbornness, proving others wrong, and a relentless pursuit of excellence now drive her resilience and her latest challenge—rowing the Atlantic.Key TakeawaysPurpose as a driver: A clear mission or purpose changes everything, forming the foundation of mental toughness and something to lean on in difficult times.The foundation of excellence: True elite performance comes from the “drudgery” of repeating mundane tasks until they become natural—the hard yards often overlooked in an age of instant gratification.The Power of Reflection: Taking time to reflect on what truly matters—why you’re here and what you’ll hold onto when things get tough—helps define your purpose, often rooted in family and health.Reframing Failure: Reframe setbacks as opportunities to learn, not failure. Embrace a growth mindset, as Penny believes failure is a concept she’s "never really embraced."Resilience vs. Mental Toughness: Resilience is bouncing back because you have to, while mental toughness is bouncing back because you want to, viewing challenges as growth opportunities. Episode HighlightsPenny's formative years, including her family life with an alcoholic mother, and the impact of those experiences on her character.The surprising, deeply personal purpose that drove her to become a rally champion: the desire to make her father proud.Her terrifying, yet exhilarating, experience boxing and how she manages fear by coaching herself to use nerves for performance.Her current focus on conscious health and active living, including two hours of gym every day, driven by the purpose of seeing her new grandchild grow up.Details on her next huge challenge: training to row 3,000 miles across the Atlantic Ocean with a team.Timestamps01:04 - Penny's formative years and challenging childhood. 04:47 - The power of purpose in overcoming adversity. 06:05 - Advice on how to find your own purpose. 08:07 - Life after rallying: boxing, climbing, and the adrenaline chase. 09:38 - Not being afraid to fail and having a growth mindset. 16:14 - The terrifying experience of stepping into the boxing ring. 18:01 - How to manage fear and use nerves for high performance. 21:03 - Defining resilience versus mental toughness. 24:00 - Training to row 3,000 miles across the Atlantic Ocean at age 60.🔗 Connect With Penny MalloryLinkedIn: linkedin.com/in/pennymalloryInstagram: https://www.instagram.com/mallory.penny/Facebook: facebook.com/PennyMalloryTalks YouTube: youtube.com/@pennymallory⭐️ Connect And SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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Embracing Doubt: The New Rulebook for High-Performance Leadership with Dr. John Dentico
Welcome to The Business of Thinking, the podcast for high achievers seeking mastery over motivation, as Richard Reed is joined by author, leadership expert, and business coach, Dr. John Dentico. This episode delves into Dr. Dentico's background as a Naval Officer , and explores the pivotal role of trust in every organization and relationship. Dr. Dentico emphasizes that trust is not built through talk, but is a byproduct of action and engagement. Listen in as they discuss the power of mutual trust , the necessity of being proactive and transparent with bad news , and the importance of embracing doubt and ambiguity to kickstart genuine collaboration.This conversation offers vital insights for leaders and teams, challenging the traditional view of leadership. Dr. Dentico proposes that "leadership is what people do together" and advocates for a shift from focusing on an individual leader's traits to fostering organizational values. The discussion also covers the critical need for meaning and values alignment in the post-COVID work world, citing Victor Frankl's "Man's Search for Meaning".Key TakeawaysTrust is the vital fuel for all organizations and relationships and is created through action and mutual engagement, not conversation.Leaders should proactively deliver both good and bad news with honesty to build trust and integrity.Embracing doubt and ambiguity opens the door for genuine, necessary collaboration, moving past the "big hug" of fake consensus.Meaning is the greatest motivational force; creating meaning and a sense of mattering for people is key to addressing engagement problems.Leadership should be viewed as an implementable process done collaboratively, rather than a set of traits held by one individual.Episode Highlights01:10 Dr. John Dentico’s journey from New York City to Naval Officer.03:57 The two core lessons learned in the Navy: the power of trust and taking care of your people.04:34 Discussing trust, psychological safety, and the importance of being safe to speak up.05:34 Trust as a byproduct of action and the concept of mutual trust.07:33 Building trust through consistency, authenticity, and honesty in communication.10:08 The shift: Why modern leaders must embrace doubt and ambiguity to foster true collaboration.12:00 The "big hug" problem: Why fake collaboration fails to engage people.14:34 The power of meaning as the greatest motivational force and its link to engagement.17:26 The role of ego in leadership and the first rule of leadership: "It's not about you".18:36 From servant leadership to collaborative leadership: "Leadership is what people do together".23:47 The mismatch between leadership training and organizational culture/reward systems.24:43 The need for culture to be empathetic, authentic, and support vulnerability.31:09 Post-COVID realization: People are seeking values alignment over just a paycheck.34:35 Reflecting on Victor Frankl’s three ways to derive meaning.38:21 Dr. Dentico's current projects: A Udemy course on interviewing and fractional work in strategic thinking.🔗 Connect With John DenticoWebsite: www.throttleupleadership.comLinkedIn: https://www.linkedin.com/in/johndentico⭐️ Connect And SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Lost Art of Leadership and Sustaining High Performance with Jez Rose
Jez Rose joins Richard Reid on The Business of Thinking podcast to discuss his multifaceted career - from speaker and author to ceramic artist and the first certified carbon neutral honey farmer. Informed by personal experiences with loss, Jez explores the philosophy of "going all in" on life.He delves into the psychology of high performance, arguing that the focus must shift from achieving it to sustaining high performance, which requires embracing self-reflection, pausing, and removing the unnecessary (both physical objects and influences).Key TakeawaysSustaining High Performance is the Sweet Spot: Achieving high performance is possible, but the real secret is sustaining it, which is much more difficult than constantly pushing for more.The Power of Pause and Reset: The most powerful notion is giving yourself permission to stop, press pause, and reset to re-evaluate and remove what no longer serves you in both work and life.Leadership is Psychology and Behavioural Science: Effective leadership fundamentally requires understanding people's psychology, knowing what motivates team members, and modeling vulnerability rather than pretending to have all the answers.You Have Enough: The powerful, core Buddhist realization that you are enough and you have enough brings mental clarity and freedom by removing constant consumption and comparison.Episode HighlightsJez Rose's accidental journey to becoming the first certified carbon neutral honey farmer, aligning his environmental commitment with the difficulty of "doing the right thing" in leadership and sustaining high performance.How an experience as a critical care paramedic trainee informed his "all in" philosophy, based on the uncertainty of the next day.The "Seasonal Change Model" suggests that navigating change involves four phases that mirror nature's seasons, helping to identify where you are and what comes next.The tragic common pattern in businesses where high-performing teams are exhausted because leaders keep pushing for "a bit more" without focusing on sustainability.The story of a diabetic employee receiving a massive chocolate hamper as a generic award, illustrating a failure of leadership to know what truly motivates or reinforces an individual's behaviour.The quote by Lao Tzu, "To hold, you must first open your hand, let go," highlights the immense trust required to let go of comfortable but unhappy situations in life.Key Timestamps00:00:51:09 Jez Rose's accidental honey farm and being carbon neutral00:03:41:00 Why "going all in" on life is his philosophy00:10:29:23 The power of pressing pause and a blank new page00:15:46:12 The tragedy of high performance and sustaining it00:17:38:07 The importance of knowing what drives individual team members00:27:20:14 The Seasonal Change Model for navigating life changes00:36:19:12 Leaders and the struggle with imposter syndrome00:43:59:07 Final advice: you have enough and it's never too late to start again🔗 Connect with Jez RoseWebsite: thejezrose.comLinkedIn: @thatjezroseInstagram: @thatjezroseTik Tok: @thatjezroseYouTube: @thatjezrose⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com.Production Credit: Edited and produced by @the32collective_ /
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Stop Telling People What to Do: The Data-Driven Psychology of Workplace Culture with Matt Phelan
This episode of The Business of Thinking features host Richard Reed in conversation with Matt Phelan, co-founder of The Happiness Index. They skip the surface level talk and go straight into the psychology of high performance , exploring Matt's unique background, the founding of his company, and the power of data in measuring and transforming workplace culture. Matt shares a powerful philosophy from his farming roots: "You have to create the right environment and things take time" for growth.Tune in to discover why Matt believes marketing teams are often 10 years ahead of HR teams in resource and data utilization , and his belief that "comparison is the fee for joy". Key TakeawaysFarming Philosophy in Business: Matt's farming upbringing shaped his approach to business—focusing on creating the right environment for growth, accepting setbacks, and taking responsibility.The Power of Data in Culture: The Happiness Index was built to add data and "light" to the subjective world of culture and HR, much like data transformed marketing.Embrace Freedom and Growth: Matt’s transition from a restricted corporate role to entrepreneurship was driven by a desire for autonomy and freedom, embracing the scary but exhilarating "big ocean" of business.Conversation is the Lowest Barrier to Entry: To begin developing an organizational culture, start conversations: ask colleagues what truly motivates them (unpeeling the "onion" of their answers) and collect that information.Episode HighlightsMatt's unconventional upbringing on a farm in Harwich, Essex, and how it instilled principles of commitment and hard work.Relatable experiences with the pandemic from a farmer's perspective, having already gone through crises like BSE (Mad Cow Disease) and Foot and Mouth.The psychological resistance to data, even conclusive evidence, when it contradicts long-held beliefs or identity.Matt's advice on normalizing uncomfortable reactions to data by explaining the role of hormones, urging people to lean in when data feels "icky".The strategic decision to go "deep and not wider" with The Happiness Index, aiming to uncover more than the believed 9.5% of what makes us tick in the world of work.Timestamps00:00:48 Matt's Farming Background & Philosophy00:01:44 The Farmer's Approach to Growth and Environment00:04:45 Transition to Marketing and Entrepreneurship00:06:05 The Founding of The Happiness Index00:11:49 Resistance to Change and Conventional Wisdom00:14:39 Normalizing Uncomfortable Data (Ego & Hormones)00:18:00 Why Internal Comparison is Better than External Benchmarking00:19:46 Future: Going Deeper and Connecting Culture to Performance00:24:48 The Importance of Continually Checking In (People Change)00:25:47 Final Takeaway: Stay Intrigued About People🔗 Connect with Matt PhelanWebsite: https://mattphelan.co.uk/LinkedIn: https://www.linkedin.com/in/matthewphelan/Instagram: @ matthewJphelanYouTube: https://www.youtube.com/@thehappinessindex⭐️ Connect and SubscribeIf you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com. Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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3
Too Resilient? Finding Balance and Beating Burnout, with Ali Cammelletti
In this episode, leadership coach and keynote speaker Ali Cammelletti shares her powerful personal backstory and philosophy on resilience. Ali discusses her upbringing, which led to high-achieving traits like perfectionism, hypervigilance, and a drive to earn self-worth through her career, ultimately taking a toll on her health. She shares candidly about managing life-altering stress - including a major health crisis, family loss, and divorce - and how these experiences forced her to create crucial daily tools. Learn how to identify when you're being "too resilient," distinguish between actions driven by love vs. fear, and apply mindfulness and gratitude practices to build sustainable high performance.Key TakeawaysCost of Hyper-Achievement: Unsafe environments can lead to perfectionism (stickler), hyper-achievement, and hyper-vigilance (anxiety) as defense mechanisms.Health as a Red Flag: Neglecting self-care manifests in serious health issues; the body shouts louder when you're not listening.The Worth-Production Cycle: Many high achievers unconsciously try to earn their worth through their production—a sign they may feel unsatisfied elsewhere.Mindfulness in Nature: Daily rituals like spending time in nature without earbuds are powerful for balance and reducing anxiety.The Secret Sauce of Gratitude: A daily gratitude practice is important for resilience, especially when negative feelings arise.Love Over Fear: Ali's core personal value is ensuring all her actions are out of love, not fear.Values as a Compass: Feeling like something is "not right" is often a sign your actions are not in alignment with your core values.Episode Breakdown HighlightsAli’s challenging upbringing and the development of high-achiever characteristics.The warning sign: How Ali’s lack of self-care led to a massive liver tumor.Hitting a wall with anxiety and depression during the four-year adoption wait.Actionable Tools: The importance of self-care, exercise, and gratitude practice.Living by the personal value: All actions are out of love, not fear.Current work: Developing a core value alignment survey for companies.🔗 Connect with AliWebsite: Spark Your MindsetLinkedIn: Ali King CammellettiInstagram: Snack LeadershipFacebook: Spark Your MindsetYouTube: Spark Your Mindset⭐️ Connect and SubscribeThank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. You can find more of Ali's work at sparkyourmindset.com or on LinkedIn.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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2
How to Use Your Thinking Power to Lead and Stop Being Quiet, with Laura Camacho
In this conversation with leadership coach Laura Camacho, we explore the psychology of high-performance for introverted entrepreneurs and leaders. Laura, who specializes in communication for introverts, addresses the negative stigmas introverts face (e.g., being perceived as disinterested for not speaking up).Learn actionable strategies to manage your energy, increase visibility, and leverage your innate strengths as a deep thinker so your valuable ideas are acknowledged.Key TakeawaysIntroversion Defined: Introverts need to recharge after social interaction; managing this energy is key to success.Silence Stigma: Not speaking up can be falsely assumed as a lack of commitment or having nothing to contribute, leading to low visibility.Preparation is Power: The biggest challenge for introverts is thinking on their feet. Preparing points ahead of time is vital for effective contribution."Sell It Before You Tell It": Increase the perceived value of your ideas by adding context or "packaging" to evoke curiosity before revealing the solution.Building Your "Insurance": When exhausted, use sincere texts or emails to build an emotional bank account. This prevents misinterpretation of low energy as being aloof or angry.Trusted Advisor Mindset: Reframe speaking up not as "ego," but as your responsibility to contribute value and help people make better decisions.Inclusive Leadership: Leaders must intentionally give introverts a heads-up or topic to prepare for before meetings to capture their valuable input.Episode Breakdown HighlightsThe key lesson: Being an expert is not the same as selling your craft.Addressing false assumptions: Why introverts are often negatively perceived.The Achilles heel: Struggling to think on your feet.Communication as a source of value (Warren Buffett quote).Reframing speaking up to focus on creating value.🔗 Connect with LauraWebsite: www.speakupwithlaura.comFree Resource: Executive Presence ScorecardThis quick assessment reveals the gaps between the leader you think you are and the leader others experience.Get free access: Email [email protected] with the word "score" in the subject line.⭐️ Connect & SubscribeThank you for joining us! Subscribe and leave a rating for more insightful content on the psychology of high performance.Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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The Business of Thinking: The Trailer
Forget the clichés and the fake gurus. Real success isn't just hard work - it's smart thinking.Welcome to The Business of Thinking, the podcast for high-achievers who want more than just motivation, they want mastery. Hosted by Richard Reid, we skip the basic motivational talk and dive deep into the real psychology of high performance.Each episode explores critical topics like:High-performance psychologyDecision-making under pressureMental resilience and focusThe strategies of innovationHear real conversations with innovators, leaders, and thinkers who built their empires from the inside out. Because in business, it's not just what you do—it's how you think.Don't just compete. Dominate.New episodes of The Business of Thinking launch November 18th, with new episodes weekly.
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ABOUT THIS SHOW
“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience.Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological.Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage.In every episode, you will:Discover the hidden cognitive biases sabotaging your strategic decisions.Learn to build psychological safety in your team for innovation and high trust.</
HOSTED BY
Richard Reid
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