PODCAST · business
The BusinessWise TV Show
by Hosted by Arte Maren
BusinessWise TV is a series of half-hour talk shows that provide the viewer with effective tools of management that were developed by philosopher and educator L. Ron Hubbard. These are tools one can use in their business, in their relationships, and indeed in their personal lives. BusinessWise TV provides information that puts the viewer in the drivers seat and in control. These management tools are used by businesses the world over.Each BusinessWise show covers a different aspect of running a business, from hiring the right personnel, how to market and sell products and services, the proper handling of finances, running production and servicing divisions, to the distribution of products and services, and everything in between.
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9
How to Build a Real Team in Your Business - Episode 9
On this episode of BusinessWise, host Arte Marin interviews entrepreneur Tom Cummins, who discusses in detail how he creates a team spirit in his companies, by using the Hubbard Management principles.Mr. Cummins explains how basic principles of communication, organizational planning and execution of those plans by keeping the staff thoroughly informed works magic in terms of developing team spirit.The management principles they discuss were developed by L. Ron Hubbard, the world renowned author of the all time best-selling self-help book Dianetics: The Modern Science of Mental Health, and the Founder of the Scientology religion. TOM CUMMINSCEO of American Power and GasMr. Cummins is a veteran in the energy industry and founded one the most successful energy sales companies in the U.S. “Consumer Sales Solutions”, which he ran as CEO.His desire to create a better experience for customers while accelerating the adoption of 100% Green Energy were the driving forces behind the creation of American Power & Gas.“We are a purpose driven company, and that purpose is shifting our market base from death and towards life.It is in our DNA.It is why we go to work every morning.” The post Episode 9: How to Build a Real Team in Your Business first appeared on The BusinessWise TV Show.
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8
How to Build and Expand a Chiropractic Practice - Episode 8
On this 8th Episode of BusinessWise TV, host Arte Maren interviews Dr. David Singer, the founder of David Singer Enterprises, a leading consulting firm for Medical Integration. Dr. Singer, who had the fastest-growing practice in the world during the 1980s, reveals some of the key principles to his success.DR. DAVID SINGERDr. David Singer was first introduced to alternative health care 69 years ago by his parents who raised him on organic food and as a vegetarian. They had the first health food store in New Jersey in 1953.For the past few years he has been helping hundreds of doctors to successfully integrate regenerative medicine into their practice.Dr. Singer received his undergraduate degree from Rutger’s University, his M.S. degree in nutrition from the University of Bridgeport, and his Doctorate from the New York College of Chiropractic. Graduating with honors as the salutatorian of his class, he was inducted into Phi Chi Omega, the International Chiropractic Honor Society.By his third year in practice, Dr. Singer became President of the New Jersey Chiropractic Research Foundation and a teacher for Parker Seminars. The following year (1976), he was voted Chiropractor of the Year by the 2,000 members of the Parker Chiropractic Research Foundation, the youngest person to ever receive this highly respected award.In the same year, the Jaycees voted him Outstanding Young Man of America. In 1978, he also received the Distinguished Service Award from the New Jersey Chiropractic Society.His transition from private practice to practice management consultant came about due to the fact that he was constantly being asked to show his colleagues how to reach his level of success. In 1981, Dr. Singer founded his consulting company and since that time, his company has twice won the prestigious INC. Magazine’s Top 100 Fastest Growing Companies award. For the past 37 years he has helped nearly one thousand clinics per year achieve practice success.In 1999 Dr. Singer was awarded the prestigious Chiropractor of the Year Award, awarded by Chiropractic Economics magazine. It recognized him as the most influential individual to make an economic impact on the profession. In 2002 he received The Parker Centurion Award for his dedication to the profession and attendance record of 100 Parker Seminars.At the Parker Seminar in 2014 in Las Vegas in front of an audience of more than 3,000, Dr. Singer received the Lifetime Achievement Award. This most prestigious award is granted to those doctors who have dedicated their lives to healthcare and have given generously to help their fellow colleagues.What most people do not know is that he has assisted in the opening of over 200 clinics worldwide, brought spinal decompression to America, helped name Care Credit and brought it to the profession. He created the Patient Appreciation Procedure that in California, with his permission, became project HOPE or Help Other People Eat.One of his proudest achievements is his creation of The Foundation for Wellness Professionals, a federally approved Non-Profit Organization that has the same tax-exempt status as the Red Cross. It now provides Wellness Programs for Chrysler USA, Amtrak, Verizon Phone Company, and through its volunteer network of Doctors over 10,000 workshops, lectures, stress screenings, etc. each year.Currently, he has helped over 300 doctors integrate Regenerative Medicine into their practice so they can help their patients avail themselves of this incredible technology to improve their health from within.Dr. Singer’s unique ideas, enthusiasm, humor and ability to simplify the most complex subjects have made him one of the most sought-after speakers in North America. One of his major goals is to see that natural health care has the greatest impact possible in society. The Mission of David Singer EnterprisesDavid Singer Enterprises is a leading consulting firm for Medical Integration. Founded by Dr. David Singer, who had the fastest-growing practice in the world during the 1980s. While he was achieving major success, he felt that there was more that he could do to help heal people in this world. So he decided to start sharing his secrets to success with the world. Helping healthcare practitioners expand their practice so they, in turn, can help as many people as possible, without the needless use of drugs and surgery, and make the world a better place. Your success is their success!The post Episode 8: Tips for Growing Your Chiropractic Practice first appeared on The BusinessWise TV Show.
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7
How to Utilize the Emotional Tone Scale to Dramatically Improve Your Sales - Episode 7
On this 7th Episode of BusinessWise TV, host Arte Maren interviews sales expert Patrick Valtin about the Emotional Tone Scale and how it can be utilized to dramatically increase one’s ability to sell.Patrick V. ValtinMr. Valtin has an extensive experience in the fields of Management consulting, training & coaching, and this on an international basis. His specialties as a consultant extend from recruitment to sales and sales management, leadership, organization and corporate strategy.His professional experience with US and European corporations plus his early background as a salesman (started at the age of 15) gave him a strong taste for down-to-earth management principles which can be applied by pragmatic business owners around the world.Mr. Valtin has traveled in more than 30 countries over the last 25 years and has trained more than 85,000 people in the areas of recruitment, sales, marketing, Human Resources Development, organization and leadership.Patrick Valtin was an International Business consultant for the Belgian Government between 1986 and 1988. Looking for an effective way to help small business owners, he then started U-MAN Belgium in 1988. The company soon became a leader in its field and remains today the biggest training company for small businesses in the country.In the last 22 years Patrick has made clients and seminar attendees from every imaginable industry, from growing businesses to multi-national corporations (USPS, Ford Motors, GM Motors, BMW, Renault, Mercedes, Toyota, Motorola, AIG, IBM, Remax, Century 21, ATT Canon, France Telecom, Hotels Accor, etc…)An MBA from the Moore Business School, USC in 1982 (Master of international Business Studies), Patrick Valtin also graduated from the “Hubbard® Organization Executive Course” in 1992, a specialized course for consulting business owners and executives of small-to-medium sized companies.Patrick Valtin is a founding member of the Advisory Board for the Hubbard College of Administration International in Los Angeles, CA. He is the president/CEO of M2-TEC USA, Inc. and the founder of the Execlife® Training & Coaching Group, LLC.Patrick Valtin’s consulting and coaching company is accredited by the Better Business Bureau (B,B,B. – West Florida chapter). He is a member of the National Federation of Independent Business (NFIB) and a member of the Greater Tampa chamber of Commerce. He is also an honorary Freedom Fighter for the Citizens’ Commission on Human Rights (CCHR Florida).Patrick has been happily married for over 30 years to Chantal Valtin. They live in Clearwater, Florida and have three wonderful kids: Anne, Steve and Nathan.The post Episode 7: How to Utilize the Emotional Tone Scale to Dramatically Improve Your Sales first appeared on The BusinessWise TV Show.
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6
Effectively Handling the Ups & Downs of Running a Business - Episode 6
On this 6th Episode of BusinessWise TV, host Arte Maren interviews entrepreneur Patrick Clouden about a key business tool that he’s been using in his companies to eliminate the Ups and Downs of running any activity, with examples of how he has been employing these simple yet powerful tools not only in his businesses, but in all areas of his life.Patrick CloudenPat Clouden is an eager entrepreneur. His main three companies are Accelerated Training Solutions, Consumer Energy Solutions and Customer Acquisition Specialist of America. “I started Accelerated Training Solutions a number of years ago with my son, Sean Clouden.” Consumer Energy Solutions was founded in 1999 and has enrolled over 2 million residential and 200,00 commercial customers across the United States and Canada. Customer Acquisition Specialists of America was founded in 1999 and offers customer acquisition programs and services for residential, commercial and industrial customers. Accelerated Training Solutions was started as Consumer Energy Solutions was transitioning from selling mainly to residential customers to selling to commercial customers. The training needed to rapidly take someone who knew little or nothing about energy or sales to someone who had sufficient product and sales knowledge to handle shrewd, skeptical businessmen. Sean worked for six months building and testing sales training that relied heavily on clarifying industry and sales basics and drilling the already-successful techniques used by top salespeople. “Our goal was to systematically clone our best salespeople. We tested many different learning methods, and after six months of testing and revising, we had perfected the training machine. The project was a screaming success, exceeding all expectations.”This success in sales illustrated the need for effective training in all areas of organization, so Accelerated Training Solutions’ scope was expanded. “Our products and services now embrace much more than sales training. Simply put, Accelerated Training Solutions delivers learning solutions that get results. Our training programs are not simply bright ideas that might work; they have been studied and applied by many to great results”.Consumer Energy Solutions was founded in 1999 and has enrolled over 2 million residential and 200,00 commercial customers across the United States and Canada. The mission of the company is to help clients manage their energy costs and add to their bottom lines through effective energy purchasing strategies. “We represent some of the largest energy suppliers in North America and have serviced many Fortune 500 companies.” CES finds the energy suppliers with the best track record of savings, price protection and reliability.Customer Acquisition Specialists of America was founded in 1999 and offers customer acquisition programs and services for residential, commercial and industrial customers. Patrick Clouden is the CEO of CAS. “The company’s reputation has been built on its ability to sell gas and electricity in volume while at the same time ensuring that it protects your brand. All of its training, marketing, sales, automation, and customer service programs are built around this goal.”Mr. Clouden is a longstanding, active member of the Church of Scientology. “Scientology has helped me expand and reach my goals. My life has become a success story – success in marriage, success in business and more generally, success in life.” Scientology helped Pat understand life and has given him the tools to make it a success in whatever he does. The technology of L. Ron Hubbard is just awesome and will help anyone who wants to achieve more success in life.Pat and Laura Clouden have been married for 30 years and have two children, Sean and Brennan. Patrick Clouden is originally from Buffalo, NY while Laura is from Royal Oak Michigan. ”I was one of 9 children and had 7 brothers and one sister. Laura and I met in Clearwater, FL and have been living here for the past 25 years.”The post Episode 6: Effectively Handling the Ups & Downs of Running a Business first appeared on The BusinessWise TV Show.
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5
Your Staff is Your Most Important Resource - Episode 5
On this Fifth Episode of The BusinessWise TV Show host Arte Maren interviews Entrepreneur Ben Kugler about his views of how his staff have always been his most valuable resource, and how that applies to his Sales Team.On this episode of BusinessWise host Arte Maren interviews entrepreneur Ben Kugler who discusses how he emphasizes the value and importance of his staff and some key guidelines he has used over the years in choosing the right staff, based on the Hubbard Management System.Ben KuglerFounder and CEO of The Life Coaching InstituteAccomplishments and Achievements:Since graduating from the University of Illinois he has owned and operated several companies – the largest having over 1,400 employees. When he worked for New York Life he was the first agent with no prior insurance experience in its 149 year history to earn the highest sales award in his first year. Throughout his business career he has raised hundreds of thousands of dollars for worthy causes and continues to serve on the Board of Directors of a number of non–profit organizations that annually help thousands of young people lead better lives. In the last ten years he has been a speaker and consultant in the areas of business and family. Among his most cherished accomplishments are having a large fa mily with his wife Judy; consisting of seven children, five daughters– in–law, and eleven grand children. He’s very proud of the fact that all of his children lead very productive lives and are all contributing in different ways to make the world a better place to live.As a result of the above experience and being a post graduate student “in the philosophy of life”, he has compiled and edited 3 derivative books: The Natural Laws of Parenting, Parenting Essentials, and How to Handle Difficult Situations with your Ch ild. A fourth co-authored book, 50 Secrets that Guarantee How to Get a Job – for Young Adults is being released this fall. The book he is currently working on, What’s Your True Measure of Success is a must read for those who really want to know what their true level of success is. This is not some theety–weety analysis, but a hard hitting, direct to the point evaluation of your real worth. It’s real because it is based upon the value you place on what is truly important in your life. His greatest desire is to see millions of people find and achieve their true measure of success in life.Life Coaching Institute Testimonials“This workshop has done more for me as far as getting a perspective on my life and what it means to be successful then anything else I’ve done so far.” – BR“I got it! Find, Achieve, Succeed. And I must use the tools to achieve what I want.” – JD“This was a great workshop! And a real validation of myself and what I’m mostly doing right. I realized I’m not doing enough in the planning area to make my goals happen. But I will!” – EJ“This was fantastic. I realized that I have been living some goals that were not mine and had given up on goals that I really wanted. It’s real to me that following the Game of Life Checklist is going to change my life.” – SA“Thank you for reminding me of the responsibility I have in my relationships. I forgot how to communicate and I have been validating the negative side of my relationship! I know there is work to do together, but there is definitely work to do with myself. It is hard to face responsibility. I am usually good at it, but I needed reminding. Thank you for waking me up!” – JPThe post Episode 5: Your Staff is Your Most Important Resource first appeared on The BusinessWise TV Show.
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4
How to Manage a Business Remotely - Episode 4
On this Fourth Episode of The BusinessWise TV Show, host Arte Maren interviews Optometrist Dr. Charles Simon and his wife, Marina, about how they successfully built and maintain multiple offices and practices, and how they do it remotely.On this episode of BusinessWise, host Arte Maren interviews business owners Charles and Marina Simon, who discuss how they have created six separate practices, how they successfully run them, how they established them in the first place, and how they manage to run and maintain them from a distance, using the Hubbard Management System.Dr. Charles SimonDr. Charles J. Simon, is the founder Simon Eye Associates. Dr. Simon’s degrees include a B.A. in biological sciences, a B.S. in visual sciences, a M.S. in nutritional sciences, as well as his doctorate of optometry which he earned from the Pennsylvania College of Optometry.He completed externships in primary care at JFK Hospital Eye Clinic and in electro-diagnosis and low vision at The Eye Institute, all in Philadelphia, PA. Later he attended post-doctorate studies at the National Eye Institute in Bethesda, MD. Dr. Simon previously was an assistant professor at the University of Delaware and has practiced optometry since 1982.He is a member of both the American Optometric Association and Delaware Optometric Association. Past memberships include Student Optometric Service to Haiti and Omicron Nu National Honor Society. His awards include The Clinical Excellence Award, Outstanding Graduate Student, Outstanding Young Men of America and Oxford’s Who’s Who.Dr. Simon’s staff continue to fulfill his initial mission to ensure healthier eyes and better vision for the residents of New Castle County, DE.Marina SimonMarina Simon studied and applied the Hubbard Management System and, as she states, “The results are unbelievable.” Having a MBA from Columbia University, Marina thought she was fully prepared in the area of Management. However, after studying the Hubbard Management System for a short period, Marina knew “this was it.” “You take a piece of information – apply it – and boom – IT WORKS!!! The results are unbelievable.“I want to share with you the success that my husband and I had with the application of this technology in our business, which became one of the biggest health care practices in the area applying this simple but powerful technology.“My husband started his practice in 1987 with little management skills. He was looking for help and in the same year he attended a Hubbard Management System seminar and was awed by the reality that the speaker had with his business challenges.“At the time he joined WISE, he was working as a solo practitioner with one office and one staff member. Since that time the practice has grown every year. We now have six locations and over 65 employees. And he has even turned over the running of the business to his staff, and is now fulfilling his dream of being an artist full-time.”The post Episode 4: How to Manage a Business Remotely first appeared on The BusinessWise TV Show.
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3
Episode 3: How Staff Training Increases Knowledge, Responsibility and Control
On this third episode of The BusinessWise TV Show, host Arte Maren Interviews Executive Training Expert and Seminarist, and Founder of MGE Management Experts, Luis Colon. On this episode of BusinessWise TV, host Arte Maren interviews Management Expert Luis Colon concerning how he has used the Hubbard Management System to build a huge client base of medical professionals who he trains and consults in the same techniques he has used to grow his own business. Mr. Luis A. Colón, Chairman/President MGE Luis A. Colón is Chairman and President of MGE Management Experts a nationwide leader amongst executive training and seminar firms. MGE Management Experts’ clients are typically professionals (doctors, lawyers, accountants and CEOs). Mr. Colón is listed in the Who’s Who of American Business. Mr. Colón began his career as a professional management trainer after his service as a member of our armed forces during the Vietnam War Era. After many years in the consulting and training field on his own and as a member of two other firms, he joined the MGE Management Experts team in 1991 and shortly thereafter became a partner. In 1997 he became the Chairman and President. Under his leadership, MGE has had an increase of well over 300% in its client base, income and delivery, with only a 10% increase in the number of staff. As a seminar speaker, Mr. Colón’s dynamic and information-packed delivery is fascinating and entertaining, yet down to earth. It has an enormous impact on business owners, professionals and employees alike making him one of the most sought after speakers in his industry today. Over the course of his career as a public speaker and management trainer, Mr. Colón has helped several thousand business owners, CEO’s, executives and professionals to increase business efficiency, income, and organization. His genuine care for others and ability as an organizer and communicator makes him a natural when looking for someone with the ability to pick apart a confusing or difficult situation and make sense of it. In addition to his business contacts, religious leaders, political consultants, and leaders in the field of social reform have sought Mr. Colón out for advice. Social reform and issues relating to our well being as a nation are also important to Mr. Colón. As such, he has been called upon as a fundraiser and organizer for various organizations, specifically ones dealing with issues relating to children, criminal reform and education. Additional honors include: The Presidents Award from an international human rights organization. An advisory board membership from The Hubbard College of Administration. Mr. Colón splits time between homes in Fairfax, VA and Clearwater, FL. He lives with his wife of 31 years, Judy, and has four children and five grandchildren. The post Episode 3: How Staff Training Increases Knowledge, Responsibility and Control first appeared on The BusinessWise TV Show.
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2
Episode 2: How Much Marketing is Enough Marketing?
On this second episode of The BusinessWise TV Show, host Arte Maren Interviews Direct Mail Marketing Expert, and Founder of PostcardMania, Joy Gendusa.In this interview, Joy details how she grew her company to a multi-million dollar business in a few short years from virtually nothing, by utilizing the management systems of L. Ron Hubbard. The Joy Gendusa StoryPostcardMania Founder & CEOMARKETING BLOG: Ask Joy Gendusa With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital – her only assets a computer and a phone – yet she created a marketing team that is now an industry juggernaut. Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the ‘ins and outs’ of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. She not only tells her clients to promote consistently to their target market in order to increase their overall income, but she practices what she preaches. She mails out 2 million postcards every week to her prospects and by using the principles that she has mastered, she has grown her company into a multi-million dollar corporation with over 150+ employees recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation.Not only did her marketing techniques enable her to boom her business rapidly, but it enabled her to empower thousands of other businesses across the nation which is exactly what she did. Today, her company creates postcard marketing campaigns spanning many different industries and businesses across the nation.When she started PostcardMania, there were only three other postcard companies around and none of them promoted broadly to general business. She saw a need and her innovation changed the face of the postcard marketing industry. Today there are literally hundreds of postcard companies that try to emulate Joy’s model. She was the first in the direct mail industry to:• promote and sell directly to the end user (businesses);• educate them about printing in layman’s terms;• offer mailing services in house to increase the speed of service and simplify the entire process;• and give away valuable marketing education that other agencies charged dearly for.The last ‘first’ is the one that stands out the most because it is the one that revolutionized the trade. In every industry there is a Sam Walton that comes along and sees a need that is not being filled. Like “Discount Retailing”, Joy started the “Free Advice Trend” in her industry that has empowered business owners with valuable marketing knowledge to enable them to be more causative over their marketing efforts, yet still be able to afford to broadly promote.Joy’s incredible ability to choose the right employees made it easy for her find the perfect people to duplicate her desires and objectives. Early on, one of her main focuses was giving industrious young adults a chance to prove themselves where they had little or no training or experience before. She then molded them into top-notch executives that handle the PostcardMania staff and oversee the $19 million and climbing annual sales.Unlike other CEO’s, Joy focuses on ensuring others assimilate her knowledge so that all her staff can create marketing campaigns for her 28,000+ customers no matter what position they have in the company. With all her execs and all her staff on the same page and each knowing what the overall company purpose is, they create a product for their customers that is unequaled. Each and every staff member knows that they are helping small businesses all over the country to expand through the use of direct mail postcard marketing techniques. This unified purpose to help other businesses is how they all personify their motto of The Postcard Marketing Experts.Because of her belief in others and her willingness to help so many, Joy has created a loyal team of employees at PostcardMania. Her incredible marketing know-how has enabled her to bring into a reality that initial dream she envisioned.PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services – with the unique service of in-depth marketing advice at absolutely no additional cost whatsoever. They print 4 million and mail 2 million postcards representing 28,000 customers in over 350 industries each week.For more information about PostcardMania or to schedule an interview with Joy Gendusa, contact Ferris Stith at [email protected] or you can call 800-628-1804 x 342.The post Episode 2: How Much Marketing is Enough Marketing? first appeared on The BusinessWise TV Show.
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1
Episode 1: How to Use the Scale of Importance
On this first episode of The BusinessWise TV Show, host Arte Maren demonstrates the Hubbard Administrative Scale of Importance. The Administrative Scale or Admin Scale is a basic principle of the Management Technology developed by L. Ron Hubbard, initially to assist the Church of Scientology in its world-wide expansion.When learned well and applied, this information on the Administrative Scale will enable you to attain literally any goal, large or small. This is also called the Scale of Importance and Mr. Maren gives definitions and examples of how to use it in ones own business or life.The post Episode 1: How to Use the Scale of Importance first appeared on The BusinessWise TV Show.
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ABOUT THIS SHOW
BusinessWise TV is a series of half-hour talk shows that provide the viewer with effective tools of management that were developed by philosopher and educator L. Ron Hubbard. These are tools one can use in their business, in their relationships, and indeed in their personal lives. BusinessWise TV provides information that puts the viewer in the drivers seat and in control. These management tools are used by businesses the world over.Each BusinessWise show covers a different aspect of running a business, from hiring the right personnel, how to market and sell products and services, the proper handling of finances, running production and servicing divisions, to the distribution of products and services, and everything in between.
HOSTED BY
Hosted by Arte Maren
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