The BusinessZone with Crystal & Gilbert podcast artwork

PODCAST · business

The BusinessZone with Crystal & Gilbert

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

  1. 115

    Collaboration Over Competition | The Women's Business Mindset Shift

    Celebrating Women's History Month What happens when women stop competing and start collaborating? In this Women's History Month special, we explore how women entrepreneurs are realizing their power and potential through the strength of collaboration. 🔥 In this episode, you'll discover: ✅ Why collaboration—not competition—is the key to women's success in business ✅ How women in business are building networks that create real wealth ✅ The mindset shift every woman entrepreneur needs in 2026 ✅ Inspiring stories of women's empowerment through partnership and community Whether you're a woman entrepreneur just starting out or scaling your business, this conversation will change how you think about growth. 💬 Drop a comment: Who is a woman in business who inspires YOU?

  2. 114

    Hidden Architects: Black Innovators Who Built the Digital Age

    Hosts Crystal and Gilbert celebrate Black History Month by highlighting lesser-known Black innovators who shaped technology — from the architects of the personal computer and GPS to pioneers in spaceflight, rocket design, and modern startup funding. The episode features stories of Mark Dean, Katherine Johnson, Annie Easley, Roy L. Clay Sr., Tope Owanicwa (Calendly founder), Arlan Hamilton, and others and stresses the importance of telling and owning these histories while preparing the next generation for STEM and AI-driven futures.

  3. 113

    How Small Businesses Are Winning Big with Olympic Marketing

    Discover the ultimate guide to navigating the LA 28 Olympics with Lila Brown's expert tips and secrets. Lila S. Brown, Olympic & Paralympic Sports Agent, Founder/CEO, Ella Bee Media Group, believes that Olympic sports marketing isn't just for Fortune 500s—it's a powerful opportunity for small businesses to align with purpose-driven storytelling and global excellence. Discover the power of Olympic sports marketing for small businesses. Can smaller companies really succeed with this type of marketing strategy? In this video, we'll explore the possibilities and challenges of Olympic sports marketing for small businesses and discuss whether it's a viable option for reaching new customers and growing your brand. Learn how to leverage the excitement and prestige of Olympic sports to promote your business and stay ahead of the competition. Whether you're a startup or an established small business, this video will provide valuable insights and tips on how to make Olympic sports marketing work for you. #LilaBrown, #Olympic-Paralympics, #EllaBeeMediaGroup  

  4. 112

    “AI & Small Business: The Opportunity vs. The Reality”

    “AI is here—and it’s not just for Silicon Valley. From automating bookkeeping to designing social media posts, AI tools are quietly changing how we run small businesses. But are entrepreneurs really ready for this shift? Today on The BusinessZone, we’re talking about the opportunities, the myths, and the mindset needed to make AI work for you, not against you.” Key facts/framing: Over 60% of small business owners say they’ve heard of AI tools, but only 25% actively use them in daily operations (source: SCORE/Forbes 2024 survey). Top barriers: lack of understanding, fear of cost, and worry about replacing people. Many small business owners think “AI = robots,” when in truth it’s about efficiency and insights. “AI isn’t here to take your job—it’s here to take your busywork.” Segment 2: The Opportunity—"Big Business Tech, Small Business Advantage" Key facts/framing: AI levels the playing field. Tools that once cost thousands are now low-cost or free. Small businesses can personalize marketing, predict cash flow, and save hours of admin time. Wrap-up message: “AI isn’t a threat to small business—it’s a tool for freedom. But only if we learn how to use it with wisdom and integrity. The real opportunity is not artificial intelligence—it’s augmented intelligence, where people and technology work together to create something powerful.”#AiforMarketing, #ChatGPT,#Aibusinesstools, #“AI&SmallBusiness: #TheOpportunityvs.TheReality”    

  5. 111

    Cultivate Team Engagement

    Learn the secrets of high-performing teams and cultivate a collaborative environment that stimulates team engagement and group synergy with our guest, Desiree Saddler, Principal/Owner of Saddler Consulting Group, a firm specializing in human resources, executive coaching, organizational development, and learning and development needs. With over 25 years of experience, she has served the needs of global organizations across industries such as banking, entertainment, manufacturing, and non-profits. She is passionate about helping businesses build strong teams that communicate clearly and work efficiently.   A productive team is the backbone of any successful organization, and fostering workplace synergy that promotes group cohesion is crucial to achieving team-building goals. In this video, we'll explore team strategies and practical techniques to help you build a highly engaged workforce that consistently delivers exceptional results. By implementing these team effectiveness principles, you can create a positive and productive work environment that encourages open communication, creativity, and innovation, ultimately leading to improved team performance and success.   Whether you're a team leader or an HR professional, this video will provide you with valuable insights and practical tips on how to boost team engagement, enhance group synergy, and create a high-performing team that achieves outstanding results.

  6. 110

    Why DEI Certifications Are Turning Into Legal Landmines

    What was once a symbol of corporate progress—a badge of honor on websites and annual reports—is starting to feel more like a trap. That piece of paper—the DEI certification—was supposed to be a shield, a sign that a company was committed to a better, fairer future. But what if that shield has been turned into a target? A recent federal order could turn these certifications into a prime target for lawsuits and government penalties. Companies are now confronting a new legal risk, not for failing to be progressive, but for the very programs they were encouraged to embrace. We will examine how a single executive order has weaponized corporate DEI, the implications for any business collaborating with the U.S. government, and why the initial DEI boom is currently facing a significant reality check.  So, how did we even get here? After the events of 2020, corporate America saw a massive shift. DEI—Diversity, Equity, and Inclusion—went from a quiet HR initiative to a multi-billion-dollar industry and a top priority in boardrooms. Companies raced to hire Chief Diversity Officers, launch ambitious initiatives, and get certified to prove their commitment. It was a golden age of corporate social responsibility.

  7. 109

    Why 2025 is the Biggest Test for Entrepreneurs

    2025 will be the hardest test entrepreneurs have ever faced. However, if you're well-prepared, it might present your greatest opportunity. In this live episode of The BusinessZone with Crystal & Gilbert, we cover: The “perfect storm” of 2025: economy, regulations, AI, and workforce Why minority entrepreneurs will feel these shifts the most 5 proven strategies to build resilience and agility How to adopt AI without wasting money The culture and mindset that separates survivors from winners . Live every Friday at 3pm PT on Restream: YouTube, LinkedIn, and Facebook.

  8. 108

    Why America Can’t Make Stuff Again

    For America to manufacture everything it needs, essentially achieving full domestic self-sufficiency, it would require major shifts in infrastructure, policy, labor, education, and culture. Our talk today aims to comprehensively explore the multifaceted aspects of achieving complete domestic manufacturing self-sufficiency, offering listeners a more profound understanding of the challenges and opportunities in this ambitious goal. The Hidden Cost of "Greatness" America became a powerhouse, but on stolen time, stolen bodies, and stolen futures. This truth doesn’t erase American achievement — it demands honest recognition. “A house built on injustice cannot call itself righteous, even if the walls are made of gold.” The Irony of American Greatness: Who Paid the Price?   When we reflect on America's rise to greatness, we must ask: great for whom? Beneath the success stories, industrial booms, and global influence lies a painful truth: millions of Black lives were enslaved, exploited, and erased to build America's economic foundation.   Why This Truth Matters Now Today, the ripple effects of slavery still shape America: Racial wealth gaps, Unequal education, Mass incarceration, Voter suppression, and Health disparities. Understanding the actual cost of America's "greatness" is not about blame — it's about truth, healing, and building a future where greatness is measured not by profit but by justice.

  9. 107

    The Cost of America's Collapse: Who Pays the Price?

    Welcome to The BusinessZone with Crystal & Gilbert!   Today's topic discusses plans for surviving the current economy. It's not just Wall Street feeling the heat. From Main Street USA to small Southeast Asian factories, the ripple effects are real and relentless. If the economy crashes (think 2008-level or worse), some U.S. states and cities will feel the pain faster and harder than others. The fallout usually hits places that rely heavily on vulnerable industries, have high debt, or already have fragile economic conditions. Here's a breakdown of who's likely to feel it first and why:

  10. 106

    It's Black History Month:: Let's Talk About The Civil Rights Movement

    The Civil Rights Movement: Legacy, Progress & D.E.I. (Diversity, Equity, and Inclusion) The Civil Rights Movement of the 1950s and 1960s was a turning point in American history, challenging systemic racism and segregation. Join me as we explore how this pivotal movement paved the way for Diversity, Equity, and Inclusion (D.E.I.) today. Discover how the fight for equal rights led to landmark legislation like the Civil Rights Act of 1964 and how it continues to shape inclusive practices in education, workplaces, and beyond. How far have we come? Listen in and reflect on the ongoing journey toward racial equality and justice. What do you think about the progress we’ve made so far? Let us know in the comments! Don't forget to like, share, and subscribe for more insightful content!   48.4

  11. 105

    Kicking off 2025 with Game-Changing Strategies-Part 2

    Continued Kick off 2025 with game-changing strategies designed to help small businesses thrive! In this episode, we dive deep into the top trends, tactics, and tools that entrepreneurs and small business owners need to scale their businesses this year.

  12. 104

    Kicking off 2025 with Game-Changing Strategies

    Kick-off 2025 with game-changing strategies designed to help small businesses thrive! In this episode, we dive deep into the top trends, tactics, and tools entrepreneurs and small business owners need to scale their businesses this year. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~The BusinessZone with Crystal & Gilbert is a weekly online talk radio show that streams live on YouTube and Facebook from 3 to 4:30 p.m. PST. The show promotes small business and entrepreneurship practices. Hosts: Crystal Mitchell, Business Coach & Consultant [email protected] Gilbert Buchanan, Business Coach & Consultant [email protected] Facebook:   / thebusinesszonewithcrystalandgilbert  

  13. 103

    The Future of DEI: Will It Survive the Current Political Climate

    Join the conversation and share your thoughts on the future of DEI in a world of political uncertainty with Dr. Thela R. Thatch, Founder & CEO of Thela Thatch Consulting. The world is witnessing a significant shift in the political landscape, and many are left wondering if diversity, equity, and inclusion will survive the turmoil. Join the conversation and share your thoughts on the future of DEI in a world of political uncertainty.

  14. 102

    Unlocking Opportunities: The Future of Disadvantaged Businesses in Government Contracts!

    Don't miss out on this valuable discussion that will educate and inspire you to take your business to the next level. Press the play button and join us as we unlock the future of disadvantaged businesses in government contracts. Don't forget to like, comment, and subscribe for more insightful content. Let's make a positive impact together! #DisadvantagedBusinesses #GovernmentContracts #DiversityandInclusion  If the federal government were to eliminate DEI (Diversity, Equity, and Inclusion) programs, the impact on DBE (Disadvantaged Business Enterprise) programs could vary depending on how these initiatives are structured and implemented. DBE programs are designed to promote equal opportunities for businesses owned by socially and economically disadvantaged individuals. They often focus on minority, women, and veteran-owned businesses. These programs are vital for contracting opportunities, such as those with federal, state, and local agencies. #governmentcontracts #dbe, #smallbusinessrevolution #socioeconomicimpact #project2025 #trump #DisadvantagedBusinesses #GovernmentContracts #DiversityandInclusion

  15. 101

    GiveBack Strategies: Save on Taxes, Support Your Community

    "Are taxes draining your small business? Discover smart strategies to cut your taxable income while making a meaningful impact in your community. In this episode, our guest Amber Wynn, Philanthrepreneur, tackles small businesses' common tax struggles and explores how giving back can boost your bottom line. With surprising stats about small business taxes and thought-provoking insights, you'll learn how to turn tax challenges into opportunities for growth and community support. Is your business ready to make a difference?"

  16. 100

    The Secret To A Business Side Hustle (How To Think Like An Entrepreneur)

    "Treating your business like a side hustle" means approaching your entrepreneurial venture with a casual, part-time mindset, often prioritizing your primary job or other commitments over actively managing and growing the business, potentially neglecting important aspects like marketing, customer service, and financial planning, resulting in limited potential for significant success.  

  17. 99

    The Evolution of Watchmaking: A Chat with the Founder David Carrington

    David Carrington, CEO/President of COMPΛSS™ is an American-born, Swiss-made timepiece brand based in Southern California and crafted in La Chaux-de-Fonds, Switzerland. Each of our timepieces encourages and challenges our collective to find purpose. ™ David's interest in the world of watches began at an early age. He developed a keen eye for craftsmanship, quality, and design while appreciating the intricate details that make each watch unique. His collection and the stories behind each timepiece inspired him. #Swiss-made timepiece, #swiss watches, #watchcraftsmanship, #intricatedetails, #watchdesign, #luxurywatches, #watchmaking

  18. 98

    Healing From Within: The Journey of Self-Empowerment

    Audra Bryant is a TEDx speaker, empowerment coach, author, and multi-genre artist with a powerful mission: to help individuals acknowledge, embrace, and transform their physical and emotional scars into sources of strength and purpose. Born and raised in Detroit, Audra's journey of resilience and self-empowerment began at just 18 months old when an accident left her with severe burns across her chest, neck, and shoulder. For over two decades, Audra sought to erase her scars through surgeries, treatments, and other methods, but nothing succeeded in removing them. Struggling with self-acceptance, she spent years hiding her scars under layers of clothing and within the confines of unfulfilling relationships. At 25, Audra experienced a life-changing revelation: she realized that everyone bears visible or hidden scars and that these scars could be embraced as symbols of survival and strength. Audra's background as a singer and lyricist became a vehicle for her healing. She penned the empowering anthem "Scars," a song that declared her commitment to loving herself wholly and served as a beacon of hope for others facing similar battles. This creative expression led her to write her transformative book, I've Got Scars, Baby! How to Embrace Your Scars and Power Your Purpose delves deep into her journey and offers readers practical guidance on turning their scars into their superpowers. Contact information for Audra Bryant is at her website, www.audrabryant.com Purchase her book I've Got Scars, Baby! How to Embrace Your Scars and Power Your Purpose on Amazon #Healing #Scars #EmpowerYourself, #MentalHealth, #MentalHealthAwareness

  19. 97

    The Unstoppable Rise of Black Entrepreneurs

    Today, we spotlight the top game-changers, the Black Entrepreneurs and innovators who shaped the American economy as we know it today! Join us as we explore the world of Black entrepreneurs and discuss the challenges of being Black in America. The topic of Black entrepreneurs and innovators and their rising influence in various industries highlights the significance of this movement post-slavery. In 2024, we're witnessing a decisive shift in the entrepreneurial landscape. With their resilience and determination, Black entrepreneurs are rising to the top, breaking down barriers, and making their mark in various industries. This movement is still ongoing; it's a beacon of hope for the future, and I'm excited to delve into the stories of these trailblazers. Historically, Black entrepreneurs have faced numerous challenges that have hindered their ability to succeed. One of the most significant hurdles has been access to funding. Venture capital firms have traditionally hesitated to invest in Black-led startups, leaving them with limited options for scaling their businesses. This lack of funding has made it difficult for Black entrepreneurs to compete with their white counterparts, perpetuating a cycle of inequality. Systemic barriers have also played a significant role in stifling the growth of Black entrepreneurship. Racial biases have led to discriminatory practices, denying Black entrepreneurs the same opportunities as their white peers. This has resulted in a lack of representation and a shortage of role models for aspiring Black entrepreneurs.

  20. 96

    Mastering the Hispanic Market: Secrets to Success

    Class in Session Join us in this week's episode as we tackle the challenge of cracking the code to the Hispanic market and discovering the secrets to big profits! The Hispanic market is a force to be reckoned with in today's economy, and its significance only continues to grow. With over 40 million Hispanics in the US alone, this demographic presents a massive opportunity for businesses looking to expand their reach and increase their profits. Unlock the potential of the lucrative Hispanic market with our latest video, "Mastering the Hispanic Market: Secrets to Success. Whether you're a business owner, marketer, or entrepreneur, this episode is packed with actionable advice to help you thrive in the Hispanic market. Don't miss out on the opportunity to connect with one of the fastest-growing consumer segments in the world! #HispanicMarket #MarketingStrategies #BusinessSuccess #CulturalInsights #ConsumerTrends A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro

  21. 95

    Women Will Change the World in 2025

    In this thought-provoking video, we explore the powerful role women will play in shaping the world by 2025. From leadership positions to grassroots movements, women are at the forefront of change, driving innovation and advocating for equality. Join us as we discuss the importance of supporting women’s empowerment initiatives and the profound impact this will have on shaping the future of our children and grandchildren. Don’t miss this opportunity to be inspired and informed about women's incredible potential for creating a better world. Like, comment, and subscribe for more empowerment and social change content! Like, comment, and subscribe for more empowerment and social change content! #women in charge #WomenLeaders #WomenLeadership, #Kamala Harris #WomenChangetheworld

  22. 94

    Unlocking Business Success: Ultimate Loan Guide

    Guest: Valerie Dufix, Diamant Carré Capital Group, Where Funding & Ideas Meet. We accelerate capital access for business purposes. As a strong advocate for our clients, our team goes above and beyond to secure the best possible terms through our extensive network of over 120 local, regional, and community banks. Diamant Carré Capital Group excels at streamlining the lending process, making it efficient and stress-free for our clients. #Commercial Real Estate #Working Capital Contacting Valerie Dufix - Principal Diamant Carre Capital Group website: diamantcarre.com Email: [email protected] Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  23. 93

    The Real State of Real Estate: Data Doesn't Lie

    Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Our guest this week: John Grace, Registered Principal, LPL Financial Today's topic: The Real State of Real Estate in America Predictions are a part of our daily lives. We rely on forecasts and data to navigate our decisions. While no one can predict the future with absolute certainty, having insights into the 2024 real estate market can empower investors, homeowners, and businesses to plan their expenditures more confidently. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell

  24. 92

    Project 2025: 8 Critical Impacts that Matter to Small Business Owners – Act Now!

    New Episode Alert: Unveiling Project 2025 🎧 Project 2025 poses one of the most significant threats to the American people. Our investigation reveals a calculated, ruthless plan designed to undermine the quality of life for millions, strip away critical protections, dismantle essential programs, and prioritize special interests and ideological extremism over the well-being of our communities. Tune in to this critical episode to understand the full scope of Project 2025 and what it means for our future. Your awareness and action are more important than ever. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / @businesszonewithcrystalgilbert Follow us on Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell Thank you for checking in to The BusinessZone with Crystal & Gilbert. This channel is brings information, resources, and tips on how to operate a successful business. The BusinessZone is a premier weekly online radio show where Business, Entrepreneurship and Supplier Diversity come together to create success. The show broadcast live on YouTube @morrismedialive.com and Facebook every Friday afternoon from 3 pm to 4:30 pm. Weekly guests are interviewed to discuss and provide information, resources and tools to assist small businesses. Be sure to comment and say hello and let us know what business information is relative to you. Oh Yeah, don't forget to subscribe to our channel to stay informed and connected. See you on Friday at 3 pm!

  25. 91

    How Voting Affects Your Small Business (And Why You Should Care)

    Economic Impact of Local Businesses Local businesses play a crucial role in fostering economic growth and stability within a community. They create jobs, drive innovation, and contribute to the local tax base. When local businesses thrive, they attract more customers, enhance property values, and generate revenue that can be reinvested into the community. This interconnected relationship between businesses and the community underscores the importance of electing officials who understand the needs and challenges faced by local entrepreneurs. Election Outcomes and Business Policies The outcomes of elections can significantly influence the business environment in your local community. Elected officials make decisions that directly impact the regulatory framework, taxation policies, and economic incentives that businesses operate under. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Follow us on Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell Thank you for checking in to The BusinessZone with Crystal & Gilbert. This channel is brings information, resources, and tips on how to operate a successful business. The BusinessZone is a premier weekly online radio show where Business, Entrepreneurship and Supplier Diversity come together to create success. The show broadcast live on YouTube @morrismedialive.com and Facebook every Friday afternoon from 3 pm to 4:30 pm. Weekly guests are interviewed to discuss and provide information, resources and tools to assist small businesses. Be sure to comment and say hello and let us know what business information is relative to you. Oh Yeah, don't forget to subscribe to our channel to stay informed and connected. See you on Friday at 3 pm! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  

  26. 90

    "Driving Success with Diverse Leadership: The Female Perspective"

    This week's guest: Peggy White, CEO & Founder of OMG W.O.W. is a community for black women to share their stories and access the support and resources necessary to bridge the equity gap. We believe in the strength of collective empowerment and the transformative power of shared experiences. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell

  27. 89

    Elevating Your Marketing Game

    Today's Guest: Byron Mumford, Drone Copone At Drone Capone, we shoot aerial drone photos and videos for businesses and individuals looking to enhance their services with powerful imagery. Drone photography allows you to capture angles and shots that are otherwise impossible through traditional photography. We specialize in drone photography for real estate professionals, construction, special events, film footage, and more throughout California, Los Angeles, and the surrounding areas. We are fully licensed and insured, and safety and customer satisfaction are our top priorities on every project. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell

  28. 88

    Honoring Fathers and Planning Your Business Exit Strategy

    Welcome to The Business Zone with Crystal and Gilbert! This episode kicks off with some technical hiccups, but soon dives into a warm welcome and a reminder of the upcoming heatwave in California. Crystal shares her recent travel woes and emphasizes the importance of supreme customer service, especially in the airline industry. Our special guests, Denise Estelle and Andre, join us to talk about the "Honor Thy Father" event, celebrating its 22nd year. Denise shares a touching story about her inspiration for the event, highlighting the profound impact of fathers in their children's lives. Andre supports the initiative, urging the community to recognize and honor the unsung heroes in their lives. Crystal and Gilbert then shift gears to discuss the importance of having an exit strategy for your business. They outline 12 crucial questions every business owner should consider, from annual revenue to the number of employees, and the importance of updating your website and social media. Join us for this heartwarming and informative episode as we honor fathers and plan for a successful business future!

  29. 87

    Unveiling the 'AR' Formula of Acquisition and Retention

    Join Crystal and Coach Gilbert Buchanan in "The Business Zone," a small business-focused podcast ideal for entrepreneurs eager to drive their organizations forward.  We also welcome a passionate entrepreneur, Solomon Thimothy, CEO and Founder, ONEIMS, who uncovers key insights into how small businesses can expand using the simple yet efficient "AR" technique of acquisition and retention. Solomon emphasizes the need for not only securing new customers but also retaining them for sustained business growth. He introduces his 10X framework and talks about effective business strategies to enhance customer value and achieve sustainable success. This episode also focuses on the importance of having a digital presence, managing customer relationships, using tangible metrics, and implementing a growth formula to thrive in today’s digital era. We discuss the need for robust systems, training, and standard operating procedures and the often overlooked role of marketing. By exploring real-life case studies, we underline the potential of unity and collaboration in successful event management and marketing. Learn to maximize your value proposition, diversify your income, and master government contracts. Discover how to enjoy constant improvement, systematization, and automation while scaling your business. From sharing Solomon’s insights about customer recognition and management in business to the importance of consistent learning, this episode leaves no stone unturned. Stay tuned and equip yourself with the expertise needed to excel in business. This episode is a must-listen for all budding entrepreneurs aspiring to outperform their competition and carve a unique market niche, ensuring their businesses' survival and growth in any economic situation.

  30. 86

    Efficient Systems Influence Long-Term Business Success

    Success in entrepreneurship is no accident; it's the result of strategic planning, focused execution, and relentless consistency. If you're an ambitious business owner seeking to scale up and enhance your profitability, you're in the right place. Welcome to Micah Logan’s Business Coaching, a place where your business dreams are transformed into strategic action. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | entrepreneur, | speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell

  31. 85

    Embracing Gender Equality in the Entrepreneurial Landscape

    This week, we discuss gender inequality in the entrepreneurial landscape. There is a common misconception that still prevails: that women have the same opportunities and face the same challenges in entrepreneurship as men. However, the statistics and research are indicative of women facing significant struggles in accessing funding, networks, and mentorship opportunities. Gender stereotypes, biases, and the balancing act of entrepreneurship with family responsibilities add further hurdles. The underrepresentation of women in leadership roles and a lack of visible role models discourage aspiring women entrepreneurs. Addressing these gender-specific challenges is crucial for creating a level playing field in the entrepreneurial world. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: / businesszonewithcrystalgilbert Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – / cymitchell

  32. 84

    Business Game-Changers

    Guest: Selina Thomas, CEO, 6 HR Consulting and the newly appointed Valley Industry Association The Valley Industry Association is honored to announce that Selina Thomas of 6 Degrees HR Consulting has been appointed as 2024 Chairwoman for the organization. Business success doesn't happen by accident; it requires careful thought and planning. A key component of business planning involves the development and implementation of specific success strategies, which should be part of a written business plan you create before starting your business. Successful business strategies include areas such as marketing, minimizing expenses, receiving compensation, and continuing your education. Guest: Mark Newsome, Cash Flow Generation Strategist, You Can Market Online Do the marketing strategies and methods you currently employ frequently cost far more than they bring in? If so, you are in the perfect position to solve that specific marketing issue.  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows:    / businesszonewithcrystalgilbert   Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  33. 83

    Boost Your Cashflow

    Like blood is to a body, cash is necessary for a business to exist. Quick cash collection, prudent cash management, and cash reserves where possible will provide you the flexibility to look for new possibilities and weather tough times with your business. A lot of owners of small businesses are dealing with negative business conditions that are affecting their cash flow. According to the Bank of America's 2023 Small Business Owner Report, 88% of small business owners believe that inflation is having an impact on their enterprises. In this competitive labor market, 36% of small business owners plan to pay higher wages to recruit or retain staff, according to the report, which also revealed that 26% of small businesses are losing sales. How then do you manage? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows:    / businesszonewithcrystalgilbert   Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/  

  34. 82

    Build a Business With Your Book

    Elevate your Leadership & Authority with a Book Our guest this week is: Sigrid de Kaste is a three-time international #1 best-selling Author and high-profit, high-impact Impact strategist for Women in Business who want to Expand their Brand into Global Recognition and Visibility with a Book Sigrid formally studied marketing and has direct experience starting up, building, and selling businesses, along with the different types of marketing that are required during each of these phases. Contact Sigrid de Kaste: https://www.linkedin.com/in/sigriddek... https://stickybeakmarketing.com/about... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZone... Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/ #bookpublishing, #bookstrategist, #marketing, #SigridDeKaste, #BuildaBusinessWithYourBook

  35. 81

    Successful Business Models That Make Money

    Today's episode is about creating a successful business model that makes money. An organization needs an established business model to prove to investors that it has a clear strategy for making money and sustaining its profits. After building and using a comprehensive business model, it continues updating it as the company develops and the industry evolves. Learning about the different types of business models can help you decide which one might help the organization you work for earn more profits. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business coach, entrepreneur, | speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram: @thebusinesszone9665 Twitter: @thebusinesszone LinkedIn: https://www.linkedin.com/in/cymitchell/

  36. 80

    Unlocking Your Best Life: Discover the Key to Personal Fulfillment

    You are in for a treat. This week's guest is Steven Martile, author, life coach, and founder of Freedom Education, Inc. Steve Martile started as a mechanical engineer, then became a life coach. Today, he runs a marketing agency that helps entrepreneurs build their businesses. Steve has 1.5 million+ views on his YouTube channel and is known for his 7-day manifestation experiment. Tune in to learn how to discover the keys to living your best life. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders At BusinessZone, we educate, encourage, inform, and inspire business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZone... Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  37. 79

    Will You Work Forever? Exit, Succession & Retirement

    Class in Session Plan for Succession Even if You Plan to Work Forever You may be one of those business owners too busy being successful to think about succession planning. Nonetheless, it is folly not to plan for your succession, and your strategy should follow the old adage of “hope for the best and plan for the worst.” Assuming the worst—that you would unexpectedly leave the business tomorrow—do you have plans for a transition in management? What happens to your ownership interest? And how do you use your stake to provide for a spouse and family? Key questions are whether you want the business to continue with family members in charge or if you want to sell your interest to provide for a spouse or other family members. Identify your goals and establish a succession and exit strategy with the goal of retirement.

  38. 78

    Unlock financial freedom: Learn How to Make Money Online

    Guest: Brittany Dke, Content Creator, Creator Lyfe, is a multi-talented individual with a diverse skill set in fashion design, photography, science, and business. Throughout her career, she has had the privilege of collaborating with renowned celebrities such as music artist Becky G, Aeriel Miranda from ABC Family's popular series "Pretty Little Liars," Blake Hightower from "Everybody Hates Chris," Gabriel Morales from Disney Channel's "Shake It Up," and many other prominent figures. In addition to my work with celebrities, I actively contribute to the broader community by offering online YouTube tutorials dedicated to sewing and fashion. My channel boasts an impressive subscriber base, with over 130,000+ loyal followers eager to learn from my expertise. For more insights into my work, you can visit my YouTube Channel at https://www.youtube.com/doctorfashion ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  39. 77

    Legacy Wealth: What is it and How to Built it?

    In this week's episode, our guest, Eric Bell, strategic advisor of African Wealth Management, LLC, discusses the importance of legacy wealth. Why is generational wealth important? Wealth gives you more options in life. Generational wealth is important because you have more freedom to think and live the life you want when you don’t have to worry about paying your bills or whether you can afford to quit a job that doesn’t fulfill you. Why, then, should you be concerned with passing on wealth to the following generation? Many people have had the experience of feeling compelled to do something or work a job in order to make money. Of course, building generational wealth does not mean you stop your kids from ever experiencing hardships in life. But many parents want to give their children more options in life. Looking For Guidance To Strategically Grow And Protect Your Assets In An Effort To Create Legacy Wealth? Guest: Eric Bell, Strategic Advisor African Wealth Management -https://awminc.org/#/ Contact: Phone: 949-216-7149 Email: [email protected] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  40. 76

    The Road to Minority-Owned and Women-Owned Certifications

    In this week's episode, our guest, Joseph Duncan, managing director of Assured Consultants, Inc., discusses the importance of learning the steps to finance your business, networking, bank relationships and certified minority-owned businesses. Businesses that are certified as minority-owned can take advantage of special government programs, including increased access to government contracting opportunities that can help them grow quicker.   Find out whether your organization may qualify for this designation, how to become certified, and how this might help your business. Guest Information Joseph Duncan, Managing Director, Assured Consultants, Inc. https://www.assuredconsults.com/ Phone: 800.791.3954 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows:    / businesszonewithcrystalgilbert   Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  41. 75

    TEDx Inglewood: The Evolution In a Community

    In this episode, we meet our guest, Rashunda Rene, Founder of TedxInglewood, Our Culture Hub, and Innovative Entrepreneurs Hub In 2016, Rashunda became the CEO of The Innovative Entrepreneurs Hub, a Los Angeles-based hybrid company that provides shared workspace and business development services for small businesses and entrepreneurs. The Innovative Entrepreneurs Hub provides a wide range of services from business formation, branding, marketing, bookkeeping, business credit building, and business funding. In the summer of 2022, Rashunda founded Our Culture Hub, an Inglewood-based curated retailer that features more than 30 Black-owned brands under one roof. Our Culture Hub brings together a unique collection of fashion, lifestyle, home, and beauty products from a variety of African American entrepreneurs. This curated retail store is a place for business owners to see their dreams come true, a place to give their products a home, and a place to provide a stepping stone to the next level. Rashunda has been on the organizing team of TEDxSouthCentral, formally TEDxCrenshaw, since 2015. In 2022, Rashunda received the license to host TEDxInglewood, which will have its inaugural conference in August 2023. Loving them, building them, cultivating them—celebrating Black excellence TED Talks are fantastic. What better way to shake up your mojo and get a little inspired? We're all about our community, and in this week's episode, we explore TEDxInglewood. TEDxInglewood: The independently organized event, licensed by TED, will feature local voices and TEDx talks under the theme “Evolution." The theme ‘’Evolution” challenges us to question the old assumptions, stimulates us to explore new possibilities, and encourages us to make positive and impactful decisions that affect our lives and the future of our community. “Evolution” is a process in which things develop towards greater perfection and complexity.” Six captivating speakers are sharing their talks that will challenge preconceived ideas, trigger discussions, and offer new perspectives to spark our imagination. The event will take place on August 12th, at The Miracle Theatre in Inglewood. For Details: https://tedxinglewoodca.com/ Purchase Tickets - https://www.eventbrite.com/e/tedxinglewood-tickets-631782798357 Date: August 12, 2023 Location: The Miracle Theatre, Inglewood CA from 1:00pm (registration at 12:00pm) to -3:00pm. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~The BusinessZone with Crystal and Gilbert A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/  

  42. 74

    Breaking Barriers: Ensuring Fairness in Infrastructure Projects

    Guest: Tasha Higgins, MBA, PE, PMP, is Director of the Program Management Division in the Port of Long Beach Engineering Services Bureau "The Supreme Court rulings on affirmative action make EIP’s mission and coalition more critical than ever." In this episode, we will discuss The Equity In Infrastructure in anticipation of the $1.2 trillion Infrastructure Investment and Jobs Act and to advance President Biden’s Justice40 Initiative and his executive order 13985 on Advancing Racial Equity and Support for Underserved Communities, pledging to increase by 2026 the share of federal contracts that go to small and disadvantaged businesses. https://equityininfrastructure.org/ EIP Fact Sheet: https://equityininfrastructure.org/fact-sheet The Equity in Infrastructure Pledge Starting from the baseline of their current actions and initiatives, by December 2025, Pledge signers will work to increase the number, size and percentage of Historically Underutilized Businesses (HUBs) growing to prime contractors, participating in joint ventures or as equity participants. They will work toward this effort by: Increasing the number, size and proportion of contracting opportunities going to HUBs; Increasing the number, size and proportion of contracting opportunities going to HUBs as prime contractors; Streamlining the administration of contracting with HUBs to centralize certification, improve payment time, and standardize transparent data collection; Increasing the amount and type of appropriate financing available to HUBs aiming to meet infrastructure contracts by working with private and public partners; and Expanding the number of signatories to this Pledge. To get involved or for more information, please contact [email protected]. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/  

  43. 73

    ”Branding vs. Marketing: Can You Have One Without the Other?”

    Guest: ChaCha McGinnis, CEO California Beacons, https://www.californiabeacons.com/ In this episode, we dive headfirst into the world of branding and marketing. We'll explore the key differences between the two and how they work together to create a successful business. Get ready for some casual banter and a whole lot of knowledge! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/   branding vs marketing vs advertising target marketing strategy customer-driven marketing strategy creating value for target customers marketing branding marketing strategies marketing strategies for small business marketing mix marketing digital branding strategy marketing analytics branding your business marketing research branding vs marketing marketing management marketing plan  

  44. 72

    What Corporate Entity is Right For Your Business?

    Despite the implication of this week's episode title, you should not approach this subject with the idea that there is only one entity type that’s right for your business. The choice you make will inevitably involve weighing the advantages and the disadvantages of several factors that apply to your particular business. Tune in this week to learn why you should incorporate and which one is right for your business. Streaming live on YouTube, Facebook, and LinkedIn. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Share this video with a friend: Follow us on Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  45. 71

    Inside the Mind of a CEO: An Interview with Thomas ”TJ” Lofton

    "African Americans Who Changed The Automotive Industry Past and Present" Today's Guest - is Thomas "TJ" Lofton, Celebrity Car Builder, Public Speaker, and Author. As a native of Compton, California, from the age of 9, TJ acquired his business acumen from key local business leaders. After graduating from Centennial High School (Compton, California), he opened his first brick-and-mortar business, Express Gold Plating. It would become the first of many very successful businesses, including Compton Wire Wheels and Molded Suspension. Through innovation and leadership, he established low riding as a bona fide industry, with international recognition through the entertainment industry via music videos, commercials, and movies, most notably the mega-hit film, Straight Outta Compton. Guest Information - https://www.thomastjloftin.com/ Monetizing Gentrification REVISED COLOR EDITION Book - purchase on the above website. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  46. 70

    Las Vegas #Electrician Contractor Unveils Surprising Key to Career Success!

    Guest: Andrea Virgil, COO Allegiant Electric LLC Andrea Vigil, the COO and co-founder of LAS VEGAS' #1 ELECTRICAL CONTRACTOR: Allegiant Electric LLC is a full-service electrical contractor that specializes in residential and commercial electrical service, repair, and installation. Women's History Month is a dedicated month to reflect on the often-overlooked contributions of women to United States history. From Abigail Adams to Susan B. Anthony, from Sojourner Truth to Rosa Parks, the timeline of women's history milestones stretches back to the founding of the United States. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

  47. 69

    Legacy of Black Tennis Past & Present

    Today, our guests Marty Woods, Dir. of Pete Brown Junior Tennis Program, and Robert Foster, Vol. CFO American Tennis Association discusses the history of Black tennis and the importance of building future tennis legends. The American Tennis Association, which was established in 1916, and individuals of significance after civil rights legislation. The history of blacks in tennis is a rich and inspiring legacy that must be preserved. It chronicles the emergence of an elite black middle class a mere 40 years after slavery was abolished.

  48. 68

    The Legacy of African American Healers - Past & Future”

    This week on The BusinessZone with Crystal and Gilbert, our guest is Askia Mauwakkil, a modern herbalist and holistic practitioner. Many enslaved African and African American women were sources of medicinal knowledge, and many served as midwives and healers, West African slaves brought not only herbal knowledge with them across the Atlantic; they also imported the actual seeds. Today, we discuss the legacy of black health. Black health and wellness mean having a unified community that listens to, cares for, advocates for, and helps the least resourced among us get the necessary care to live the best holistic and fulfilling lives possible while we share our time in the world. Streaming live on Facebook, LinkedIn, YouTube, and Twitter.

  49. 67

    Do You Have a Recession Proof Business?

    Economic recession is something no business wants to face. In fact, recessions can be downright dooming for businesses that aren’t equipped to weather them. That said, some businesses can thrive during recessions—often because they’re essential businesses. As the economic hardships continue to mount in 2023, it’s looking more and more like the economy could be headed for a recessionary period. Suppose you’re an entrepreneur worried about starting up in a down economy. In that case, it’s worthwhile to start looking at recession-proof businesses and why these companies are equipped for success in even troubling times. Today we take a look at 13 recession-proof businesses that have the power to flourish even in a down-trending, contracting economy. Support The BusinessZone with Crystal & Gilbert https://streamelements.com/businesszonewithcrystalgilbert/tip ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Share this video with a friend: Follow us on Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/    

  50. 66

    New Year; New Plan. A Strategy and Action Plan Required

    The start of a new year is a great time to take stock of where your business currently stands and turn your attention to the future. What are your business goals for the year, and what kind of planning do you need to do to get there? Strategic business planning basically answers three questions: How is your business performing? What business goals do you want to set for the new year? What are the best ways to meet your goals?

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ABOUT THIS SHOW

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

HOSTED BY

Crystal Mitchell and Gilbert Buchanan

CATEGORIES

Frequently Asked Questions

How many episodes does The BusinessZone with Crystal & Gilbert have?

The BusinessZone with Crystal & Gilbert currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The BusinessZone with Crystal & Gilbert about?

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

How often does The BusinessZone with Crystal & Gilbert release new episodes?

The BusinessZone with Crystal & Gilbert has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts The BusinessZone with Crystal & Gilbert?

The BusinessZone with Crystal & Gilbert is created and hosted by Crystal Mitchell and Gilbert Buchanan.
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