PODCAST · business
The Buying Decision
by MangoMagic™️
One question. Twenty minutes. Thirty years of quota. Hosted by Isaac T Cohen. Produced by ManyMangoes. Conversations with sales and revenue leaders about how real buying decisions get made.
Episodes
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Udai Kanukolanu — Understand Deeply. Sell Better. (#004)
"Probably 70, 80% of CTOs don't survive these transformations." So what does that change for the person selling to them? Udai Kanukolanu (ex-Motorola, Dell, Ericsson; at Rakuten at the time of recording) has spent two and a half decades in the industry. He started in R&D and moved through product...
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Chris Lee — The $35M Fire Escape Deal (#002)
$35M. Almost two years. The path to the executives started down a campus fire escape. Chris Lee (ex-Siebel Systems, ex-Salesforce twice, ex-DocuSign, now back at Salesforce) tells Isaac T Cohen on The Buying Decision about his first big win at Siebel Systems: a financial institution, a deal of "a...
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Gerard Grassi — The Human Side of $250M Deals (#001)
What does it take to close a quarter-billion-dollar deal? Gerard Grassi (ex-Oracle, Genesys, Skuid, SAP, Verizon, AWS) joins Isaac T Cohen on The Buying Decision to unpack the human side of enterprise sales — trust, buying committees, and judgment when the number has nine figures. In this…
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ABOUT THIS SHOW
One question. Twenty minutes. Thirty years of quota. Hosted by Isaac T Cohen. Produced by ManyMangoes. Conversations with sales and revenue leaders about how real buying decisions get made.
HOSTED BY
MangoMagic™️
CATEGORIES
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Frequently Asked Questions
How many episodes does The Buying Decision have?
The Buying Decision currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Buying Decision about?
One question. Twenty minutes. Thirty years of quota. Hosted by Isaac T Cohen. Produced by ManyMangoes. Conversations with sales and revenue leaders about how real buying decisions get made.
How often does The Buying Decision release new episodes?
The Buying Decision has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Buying Decision?
You can listen to The Buying Decision on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Buying Decision?
The Buying Decision is created and hosted by MangoMagic™️.
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