PODCAST · business
The Cassandra McClure Show
by Cassandra McClure
Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com
Episodes
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Inside the 78th Emmy Awards: The Night That Changed How I Think About Success
Inside the 78th Emmy Awards, from the blue carpet to backstage moments, celebrity encounters, and the unexpected lessons I took home with me.
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The Roles We Play: Trauma, Identity & Reinventing Yourself
In this episode of The Cassandra McClure Show, Cassandra begins a deeply personal healing series exploring trauma, identity, problematic thinking patterns, and the stories people carry about themselves after survival. Using the metaphor of actors and the many roles people play throughout life,...
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Healing Beyond Survival: The Hidden PTSD Behind High Achievement
In one of the most personal episodes of The Cassandra McClure Show to date, Cassandra opens up about her therapy journey, complex PTSD diagnosis, motherhood, high-functioning anxiety, and what it really means to heal while appearing “successful” on the outside. From nonstop productivity and...
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Boundaries, Brand Growth, and the Truth Behind It
What does it really take to build something meaningful? In this episode, Cassandra McClure opens up about the strategy, pivots, emotional resilience, boundaries, and real-life lessons behind what she’s been creating lately. This is a conversation about what people often don’t see behind the…
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Inside Super Bowl Week: Red Carpets, Media Access & What I Learned My First Year
What is Super Bowl week really like when you’re covering it as media? In this episode, Cassandra McClure takes you inside her first Super Bowl as a credentialed journalist — from picking up her badge at Moscone Center to sitting front row at NFL Honors, backstage with comedians and musicians, and...
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Lessons From a Partnership Gone Sideways and When Promotion Turns Into Desperation
If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it. In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where...
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Community Over Competition: The Secret to My 10-Year Team
Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire. In an industry known for burnout and high turnover, Clean Living founder and...
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The Clean Living Founder Retreat: Napa Valley 2025 – Where Clean Luxury Meets Conscious Leadership
Get ready to experience the most exclusive wellness and founder retreat of 2025 — The Clean Living Founder Retreat, presented by Cassandra McClure, Clean Living Magazine, Napa Valley StreamFest, Napa Valley Car Club, HerSociety and The Wellness Affair. This episode pulls back the curtain on a...
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Welcome to the Cassandra McClure Show
More than a podcast, The Cassandra McClure Show is a behind-the-scenes look at how community, creativity, and strategy come together to fuel entrepreneurial success. Hosted by Cassandra McClure, founder of Clean Living Magazine and The Cassandra McClure Agency, the show highlights the people and...
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Meet the Clean Living Collective Marketplace Brands Changing Wellness in Denver
Step inside the Clean Living Collective Marketplace at Newtopia Now 2025! Cassandra McClure, creative director of Clean Living Magazine, spotlights the groundbreaking brands she’s bringing to Denver this August 20–22. From Maison Palo Santo’s grounding rituals to Good Kitty’s UTI Biome Shield,...
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A Retreat Unlike Any Other: Clean Living Collective Goes to Newtopia Now 2025
In this very special episode of The Clean Living Show, host Cassandra McClure pulls back the curtain on what may be the most transformational experience of the year: The Clean Living Founder Retreat happening August 20–22, 2025 in Denver, Colorado—during the national wellness tradeshow Newtopia...
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A New Era of Wellness: Pvolve and L.A. Day Retreat July 18
In this powerful solo episode, Cassandra McClure recaps the unforgettable Empowered & Elevated event hosted at Pvolve Los Angeles—a gathering that brought together founders, healers, and clean living leaders for a day of movement, nervous system healing, and authentic connection. From somatic...
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135. From Corporate to Clean Beauty: Stacy Poa on Founding Vaihea Skincare
In this episode, Kat is chatting with Stacy Poa, founder of Vaihea Skincare, to discuss how she is building the brand, how her corporate career has prepared her for the journey as an entrepreneur, and why simplicity and effectiveness with a touch of indulgence is essential in her signature…
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Clean Living Magazine, Wellness & Connection: What’s Coming to The Yoga Expo 2025
LIVE from the Clean Living Podcast set! Join host Cassandra McClure in this special behind-the-scenes episode with Danielle Foster, founder of Wellness Affair, as she shares the exciting details of her upcoming partnership with The Yoga Expo, happening April 13th in Pasadena, CA. We go deep into...
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134. Wellness, Beauty, and Longevity: Stephanie Bastow on Supplementing for Busy Women
In this episode, Kat chats with Stephanie Bastow, founder of Active Beauty, a wellness and beauty supplement brand designed to enhance skin health and overall wellness. They dive into the unique ingredients in Active Beauty’s products, particularly astaxanthin and marine collagen, and how these...
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133. Building Wellness Through Community: Danielle Foster’s Approach to Clean Living
In this week's founder series Kat is sitting down with Danielle Foster of the Wellness Affair, to talk all things wellness, health, and clean eating. Danielle shares her journey from facing personal health challenges to building a thriving wellness community. They discuss the importance of clean...
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132. Rebuilding Community: Cassandra McClure on the Clean Living Experience & Empowering Small Brands
Title: Key Takeaways In this week's founder series Kat is chatting with Cassandra McClure, to go behind the scenes on the Clean Living Experience. They explore the challenges posed by the LA wildfires and how the event has been rebranded to better serve the community. The discussion emphasizes…
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131. Protecting Your Skin the Clean Way: Jamie Ortiz Talks Mineral Sunscreen
In this episode, Kat is chatting with Jamie Ortiz, founder of Espieve, an esthetician approved mineral sunscreen brand. Jamie shares how motherhood and her 20+ years of experience as an esthetician inspired her to create a better mineral sunscreen. They also discuss how mineral sunscreens work…
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130. The Sustainable Hair Removal Method You’ve Been Looking For with SugarSugar’s Salome Sallehy
Glo Eco x Clean Living Founder SeriesIn this episode of the Glo Eco x Clean Living Founder Series, Kat is chatting with Salome Sallehy, founder of Sugar Sugar Wax, about why sugaring just might be the most eco friendly & painless hair removal option. Salome shares how her lifelong struggle with...
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129. Touch-Free Beauty: Raana Kashani Gregg’s Journey to Create Lunaescent
In this episode, Kat is chatting with Raana Kashani Gregg, founder of Lunaescent, about her sustainable skincare tool and the journey behind creating it. Raana shares the personal story of how treating her son’s eczema sparked the idea for Lunaescent and led her down a path of innovating to…
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128. How Element Brooklyn Is Making Luxury Sustainable & Affordable with Andrew Nichol
In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic...
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127. How to tackle sustainability at scale: Sarah Potempa, CEO and inventor of Beachwaver
In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to...
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126. Regenerative + Heart Led Business with Suzy Batiz
Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands...
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125. Natural and botanical products for skin, hair, body, and home – Introducing FABLERUNE
The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to…
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124. Get Inspired: Clean Skincare Brand SIMPLY THIS
Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical…
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123. Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do?
Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR…
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122. Expert Steps to Strategically Plan & Execute a Successful $100k Luxury Launch Event with $10K
In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing...
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121. Mastering Budget-Friendly Content for Your Brand & Products with Bay Area Styled Shoots
Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer,...
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120. Pure Conversations: The Essential Link Between Clean Water and Health
When Jane Emma started her career journey, she certainly didn’t think she would end up in water filtration. But she was happy that she did. She got her foot in the door through her husband’s company, which had already installed many water filtration systems. Being pregnant then, she was...
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119. Inventing Brilliance: A Conversation with Cherie Monson, inventor of CLM Creations
Cherie Monson is a breast cancer survivor and invented with her brand CLM Creations, a volumizing diffuser hairbrush designed to help our customers achieve professional-looking results with minimal hair damage. After spending more than 20 years in a white-collar sales position, it took a cancer...
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118. Welcome to the Clean Living Founder Collective!
Hello and Welcome back to the Clean Living Show, a podcast with a mission to elevate clean and sustainable brands in the beauty, fashion, and lifestyle industry. Through thoughtful and super-authentic interviews we want to inspire you to live a cleaner and healthier lifestyle and to make the…
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117. Empowering Female Founders: Elevating Your Clean Beauty Brand with Credible Certifications
Join us in this empowering episode tailored for female founders and startups in the wellness industry, particularly those focused on clean beauty. We delve into the crucial topic of certifications for your brand, exploring how they can not only enhance credibility but also spotlight your…
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116. Vegan Women Summit May 9 & 10 in Hollywood California Chair: Maggie Baird, Support + Feed
Learn about the Vegan Women Summit Event, taking place on May 9-10 in Hollywood, California and how you can get involved as an attendee or sponsor! Join us for an immersive experience celebrating the power and passion of women in the plant-based movement. Our event features a lineup of renowned...
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10th Annual SoCal Wellness Summit by SoCalMoms, Santa Monica March 19: Health, Tech, Fitness, Beauty
I am so honored to be partnering with SoCalMoms! Join us for an immersive journey into the latest trends and insights shaping women's wellness and family health at the 10th Annual SoCal Wellness Summit in Santa Monica, California. Dive into compelling discussions on clean beauty, mental health,...
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114. Top 10 Tips For Succeeding With Your Own Clean Beauty Brand + BONUS real-life industry examples
There’s a growing buzz of interest among clean beauty lovers to launch sustainable, vegan, non-toxic or organic beauty brands. Cassandra McClure a clean beauty strategist, steps in to offer guidance and support. Learn her top 10 essential tips for launching and growing your own clean beauty…
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The Clean Beauty Founder Collective: Building Industry Community, Connections through Media & Events
Welcome to the Clean Beauty Founder Collective, where empowerment meets transformation in the world of clean beauty entrepreneurship. Once a private invitation-only platform, now available for you! As someone who has navigated the clean beauty industry's challenges firsthand, I understand the...
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112. How to Write & Publish your Bestselling Book w/ 2x New York Times Bestselling Author MeiMei Fox
How to Write and Publish Your Nonfiction Book or Memoir Do you want to get on the fast track to becoming a published author? https://www.writeyourbestsellingbook.com/a/2147756880/LroNxPLY In MeiMei’s brand new Free 30-minute Masterclass, you'll learn: How to establish a writing habit, even if you...
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66. EWG verified in Sephora: Biossance science is effective without harming environment or animals
Catherine Gore, president of Biossance sits down with Cassandra at Create and Cultivate to chat about Clean Skincare! In 2003, their scientists began a project that would change the world. From inside Berkeley labs, they developed patented technology that allowed Biossance to create an accessible...
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111. Ex US Diplomat Joshua Halpern, ShopLine’s GM, eCommerce, Global expansion & Paris Hilton
I sat down with the creator and talk show host of Vanbassador, Joshua Halpern at Foundermade. He brings together small businesses and international influencers to share stories and forge new connections to stay local while going global. On the flip side, Josh works as the general manager of North...
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110: Beauty, Business & Creating Connections with Cassandra McClure - episode from Eco Glo with Kat
“Today I’m chatting with Cassandra McClure, a clean beauty expert, brand consultant, influencer, host of the Clean Beauty podcast, and so much more! She’s my go to for all things clean beauty and more. Tune in to hear her story and how she got to where she is today through creating meaningful &...
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109: Confidence Unleashed: Julia Haart's Empowerment Journey
#CleanBeauty Interview by Cassandra McClure with Julia Haart , a self-made businesswoman, designer of +Body, speaker and bestselling author. Through Julia’s expertise in the shape-wear category, and her desire to bring innovation to an otherwise mundane, +Body is completely changing the way women...
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How to Profit during 9 billion $ shopping season w/ PR Strategy: Celebrity + Magazine Editor Gifting
108: If you have a product that you want more people to know about or you work for a company that’s launching a product this season then this is the episode for you. *deadline for next showroom Oct. 30* Book a complimentary discovery call here: https://calendly.com/cassandramcclure/cleanbeauty...
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107: Inspired Magazine Cover Story and in-depth Interview with Cassandra McClure
Thrilled to be the Cover story with an extensive 11-page feature in the latest issue of Inspired Magazine. Displayed on newsstands alongside publications like Cosmopolitan and INC., marking a significant milestone in my career. The overwhelming love and support I've received from readers has left...
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106: All you need to know about Clean Livings event at the Sofitel in Beverly Hills California
Learn more about the host: Cassandramcclure.com
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105: JOIN Unlock The Vault event at Park James Hotel, Silicon Valley!
The event kicks off with a VIP pre party with Rosé & Sugarfina and healthy bites at the Park James Hotel in Menlo Park, California during a book signing “do it for the gram” with my friend Sonia Begonia! Fika Photobooth, Shop pop ups and learn to walk in a heels during mini workshops. I can't…
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104: The Buy nothing Movement. Live a sustainable lifestyle, FREE with this Facebook group
What is buy nothing? It’s a local free group run by community members in your area. Find out how to join free and get involved by tuning in! Be sure to share this episode with a friend to help save items from the landfill! Learn more, connect & enjoy my favorites mentioned:...
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103: Join the Sustainability Wellness Retreat on Earth Day weekend: Everything you need to know
Join us April 22 & 23rd at The Park James Hotel in Menlo Park California in partnership with Barre3 Menlo Park and Clean Beauty Kit. Get ready for a weekend you won’t soon forget! Get your ticket and learn more:...
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102: Meet Kat Duff, Activist & Founder of Low Waste Skincare Brand: Glotanicals
Learn about Kat’s journey as a millennial sustainable skincare founder and be sure to get a ticket to meet her in person at the Sustainability Retreat at Park James Hotel over earth Day weekend (April 22) Tickets & discounted room rate:...
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101: Meet Womens Health Coach Meghan Van Metre. Barre3 owner & Sustainability Retreat Host
Mentions: - Martha Beck, Oprah - Alpine inn, (formerly risottis) The Dutch goose - Cafe Borrone, Menlo Park - Rissoties, Menlo Park - Join a Barre3 class in Menlo with code CASSANDRA for a special discount on pricing for your first visit or new membership! Discussion: - Intuition, mind body...
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100. Unique Amazon finds consistently going viral across my social media pages! What’s the deal?!
Check out my Amazon finds: https://www.amazon.com/shop/cassandra_mcclure —— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you…
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ABOUT THIS SHOW
Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com
HOSTED BY
Cassandra McClure
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Frequently Asked Questions
How many episodes does The Cassandra McClure Show have?
The Cassandra McClure Show currently has 146 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Cassandra McClure Show about?
Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for...
How often does The Cassandra McClure Show release new episodes?
The Cassandra McClure Show publishes regularly with 146 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Cassandra McClure Show?
You can listen to The Cassandra McClure Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Cassandra McClure Show?
The Cassandra McClure Show is created and hosted by Cassandra McClure.
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