PODCAST · business
The CEO Guide To Market Friction
by Dean Waye
AI Go To Market issues, getting prospects to change their minds, and other 'basic' things that vex your company's marketing and sales teams.
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Are These Invisible Business Obstacles Killing Your Growth? (CEO Guide to Eliminating Friction)
In this high-impact episode, host Dean Waye of simulmatica.com is joined by Dan Sperring, CEO of AlignICP. We peel back the layers of a major growth-strangling friction point that many companies overlook: supply chain complexity. They share a raw, data-driven case study on how they identified hidden bottlenecks, revamped their vendor management process, and ultimately improved their overall margins by 40%. This isn't theoretical advice; it’s a practical masterclass in operational efficiency for any leader facing friction.Key Takeaways You Will Learn:How to conduct a friction audit across your critical processes.The specific, high-leverage process changes that resulted in a 40% margin improvement.The role of predictive analytics and simulation in anticipating friction.Leadership strategies for driving process-elimination across a large organization.Identifying the "silent friction" that kills customer satisfaction.Ideal For: CEOs, COOs, and senior executives who are feeling the squeeze of operational inefficiency and are ready to dismantle the obstacles to scale.
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ABOUT THIS SHOW
AI Go To Market issues, getting prospects to change their minds, and other 'basic' things that vex your company's marketing and sales teams.
HOSTED BY
Dean Waye
CATEGORIES
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How many episodes does The CEO Guide To Market Friction have?
The CEO Guide To Market Friction currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The CEO Guide To Market Friction about?
AI Go To Market issues, getting prospects to change their minds, and other 'basic' things that vex your company's marketing and sales teams.
How often does The CEO Guide To Market Friction release new episodes?
The CEO Guide To Market Friction has 1 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts The CEO Guide To Market Friction?
The CEO Guide To Market Friction is created and hosted by Dean Waye.
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