PODCAST · business
The CEO Project Podcast
by Jim Schleckser
Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.
Episodes
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How to Build Strong Teams and Reinvest for Success with Drew Allen
Business growth takes more than a great product. It takes strong teams, thoughtful reinvestment, and a CEO willing to evolve alongside the company. Are you building the capabilities your business needs for its next stage of growth? In this episode of The CEO Project Podcast, Jim Schleckser…
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Is Your Branding Really Aligned with Your True Purpose?
Is your marketing making promises that your business isn't delivering? Jim Schleckser welcomes author, speaker, and agency founder Ron Tite to explore how CEOs can connect purpose, strategy, and marketing through his Think Do Say framework. Ron explains why purpose needs a clear connection to how…
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Exit Planning Steps to Help You Build Health and Community
Effective exit planning prepares you for more than the transaction by protecting your financial future, personal identity, and sense of purpose after the business is sold. In this episode of The CEO Project Podcast, host Jim Schleckser speaks with Nate Collins, a former CEO, financial advisor…
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How Business Can Be A Force for Elevating Humanity
Elevating humanity through business starts with creating value for employees, customers, communities, and owners rather than treating profit as the only measure of success. In this episode of The CEO Project Podcast, host Jim Schleckser speaks with Dan Simons, co-owner of Founding Farmers...
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6 Types of Working Genius: What Patrick Lencioni Wants You to Know
Working Genius helps leaders understand the work that gives people energy, the work that drains them, and how to build more effective teams around those differences. In this episode of The CEO Project Podcast, host Jim Schleckser speaks with Patrick Lencioni, bestselling author, leadership…
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How Soft Leadership Styles Can Actually Boost Your Business Growth
Soft leadership styles can help CEOs build trust, increase accountability, and create healthier teams without sacrificing performance. In this episode of The CEO Project Podcast, host Jim Schleckser speaks with visionary entrepreneur, inventor, and movement leader Staci Wright about how workplace...
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Why Your Brand Story Is the Best Marketing Tool You Have
In this episode of The CEO Project Podcast, host Jim Schleckser speaks with fractional CMO, global keynote speaker, and bestselling author Alison Michaels about building a marketing ecosystem that is aligned, strategic, and scalable. Alison explains why strong marketing starts with more than ads…
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CEO Peer Group Case Studies That Will Change How You Lead
What really happens inside a CEO peer group meeting? In this episode, Jim Schleckser and Julie Walker share real-world CEO peer-group case studies involving multimillion-dollar decisions, organizational changes, acquisitions, succession planning, board expectations, and growth strategies. These...
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Thought Load Is Costing You More Than You Think Every Day
What if your workload isn't actually the reason you're overwhelmed? The real problem may be your thought load. CEOs can spend an entire day moving from meeting to meeting, making decisions, switching between priorities, and managing other people's problems, yet still wonder what they actually...
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What CEOs Can Learn From How AI is Reshaping the Grocery Industry
The next big innovation in the grocery industry isn't happening inside the store. It's changing how families shop before they ever walk through the door. The grocery industry has experienced rising prices, dynamic pricing, and changing consumer behavior, leaving many families searching for better...
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AI Deployment Secrets Most CEOs Get Wrong and Never Fix
Most AI deployment initiatives don't fail because of the technology. They fail because CEOs start in the wrong place. AI is transforming business, but buying the latest tool won't create better results on its own. In this episode, Jim Schleckser talks with Christa Hill, Chief AI Learning Officer…
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Why Entrepreneurs Need Other Entrepreneurs to be Great
The biggest breakthrough in your business may not come from your next idea. It may come from the other entrepreneurs you surround yourself with. Building a successful business is about far more than selling a great product. It's about learning from setbacks, creating a strong company culture, and...
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How CFOs Lead With Vision, Strategy and Finance
What allows some CFOs to lead with influence while others never move beyond the numbers? Today's CFOs are expected to do much more than oversee financial performance. They must build trust, influence executive decisions, communicate with empathy, and help shape company strategy. In this episode,...
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SImple Ways Your Team Can Stay Aligned and Accountable Every Day
Is your leadership team truly aligned, or are competing priorities quietly slowing your company's growth? Even the most talented leadership teams struggle when everyone is chasing different priorities or measuring success differently. In this episode, Kristen McAlister shares a practical…
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From Banker to Chicken Salad Chick CEO with a Side of Fancy Nancy Chicken Salad
What does it take to turn a simple idea like Chicken Salad Chick into one of the fastest-growing restaurant franchise brands in America? Growing a business from a handful of locations to hundreds of restaurants takes more than a great product. It requires the right culture, disciplined…
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Franchise Series: Focus on the Skills that Make You Successful
Are you looking for a way to build additional income without walking away from your career or wondering if franchise ownership is the right path for your next chapter? If you've thought about creating passive income, diversifying your investments, or transitioning out of corporate leadership,...
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Franchise Series: There is Safety in a Strong Franchise
How do you know whether you've found a strong franchise or one that could quietly drain your time, money, and energy? If you're looking for a way to diversify your income, leave the corporate world, or build a business worth, franchising can be an attractive option. But not all opportunities are...
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Franchise Series: Why Most People Choose the Wrong Franchise
Could choosing the wrong franchise cost you years of time, money, and opportunity before you even realize you've made the mistake? If you're considering franchise ownership, it's easy to get distracted by big brand names, flashy marketing, or promises of financial freedom. But as you'll hear in...
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How to Build Emotional Brand Connection That Goes Beyond Symbols
In a marketplace where AI is making information and expertise more accessible than ever, standing out has become harder—and more important. If your customers see you as just another option, you're likely leaving growth, loyalty, and valuation on the table. In this episode, Jim Schleckser sits…
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Your Leadership Team Should Align Around One Category Story
Have you ever wondered why some companies dominate a market while everyone else competes in a crowded space, and what it takes to create a category of your own? If you're leading a business and looking for a way to stand out, this episode will challenge how you think about growth. Rather than...
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Why Do Smart CEOs Choose Alignment Over Conflict in Every Big Negotiation?
Why do smart CEOs prioritize alignment over conflict when the stakes are highest? Every major negotiation — with investors, employees, customers, partners, or acquisition targets — shapes the long-term health of your business. But too many leaders still approach negotiations as a battle to win...
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How Proven AI Marketing Methods Transform Companies Into Unstoppable Category Leaders
Are you losing customers because AI marketing is changing faster than your business can keep up? If you're trying to grow your company in a world where ChatGPT, LinkedIn algorithms, YouTube, and AI-powered search are reshaping how buyers discover brands, this episode gives you a practical roadmap...
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Why Your Attachment Style Determines Leadership Effectiveness Every Time
What if the biggest barrier to your leadership effectiveness isn't your strategy or team but the emotional patterns you developed long before you ever became a leader? If you've ever struggled with delegation, micromanagement, conflict avoidance, or the pressure to constantly prove yourself as a...
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Why Are Smart Organizations Moving from SEO to AEO Tracking?
How is your current approach to AEO tracking impacting your growth, and do you actually know which marketing efforts are driving real revenue? You're likely investing across multiple channels, Google, LinkedIn, CTV, maybe even experimenting with AI-driven search, but the data doesn't quite add…
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How Thinking Like a Fashion Brand Transformed a Beverage Company
Are you still running your company like you're in a product business, when your customers are actually buying like it's fashion? If you're leading a brand today, you've probably felt the pressure: customers constantly asking "what's new," markets shifting faster than your product cycles, and...
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Why Prison Bosses and Entrepreneurs Excel at Getting Things Done
What if getting things done wasn't about more strategy—but about the same high-stakes instincts used by prison bosses to survive and lead? You're busy, pulled in a hundred directions, and still expected to deliver results that matter. This episode flips the script on productivity by showing you…
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Simple Ways to Manage Your Money and Start Building Wealth Today
Are you managing your money in a way that actually increases your business worth and helps you start building wealth—or just riding the market rollercoaster and hoping for the best? You already know money impacts everything—from your stress levels to your long-term freedom—but most advice out…
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Why Every CEO Must Empower Their Team to Unlock Hidden Growth Potential
Are you fully tapping your company's growth potential, or are hidden gaps in talent, culture, and client strategy quietly holding you back? If you're leading a services-based business, or any company where people are the product, you know how hard it is to scale without burning out your team or...
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What Management Skills Do You Really Need to Successfully Lead Your AI Workforce
Are you building an AI workforce that actually increases your business worth—or just adding more complexity to your team? You're probably feeling the pressure to adopt AI, but the real challenge isn't the technology—it's figuring out how to use it effectively without exposing your data, slowing...
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Why Smart People Use Simple Focus to Win Big in Business
Are you overcomplicating your path to growing your business worth—when the real advantage might come from a simple focus on people, not processes? If you've ever struggled to align your team, improve sales conversations, or make better leadership decisions, this episode hits close to home. You're...
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How to Use AI for Workforce Transformation That Really Works
What if the biggest risk in workforce transformation isn't AI replacing people—but leaders failing to adapt fast enough? If you're leading a company today, you're navigating one of the fastest workplace shifts in decades. AI is putting data, insights, and answers at everyone's fingertips, which...
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How to Leverage Ai Engines to Grow your Online Store Fast
What if AI engines could drive 10–15x more traffic to your online store—and most businesses don't even realize it's happening yet? If you run an online store or sell products through e-commerce channels, AI engines are quickly becoming the new gateway to customer discovery. Instead of relying...
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How to Build Conscious Capitalism in Your Business
Are you building a profitable company — or a business that actually proves capitalism can be a force for good through conscious capital? As a CEO, you feel the tension every day: grow the business, deliver profit, develop your people — and do it in a way that's socially responsible and…
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Proven Strategies to Transform Your Success On LInkedIn
Are you leaving deals on the table because your LinkedIn presence isn't backed by proven strategies that actually build credibility and authority? If you're leading a company, driving growth, or building your personal brand, LinkedIn isn't optional anymore—it's where buyers, partners, recruits…
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Winning the Deal: Mastering Negotiation Styles to Grow Your Advantage
If mastering negotiation could instantly increase your business worth, how differently would you handle your next deal? You negotiate every day—whether you call it that or not. From acquisition offers and partnership terms to real estate, compensation, and vendor contracts, you're constantly...
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Proven Steps That Will Improve Your Front Line Performance
What if improving front line performance—not more marketing or new leads—was the fastest way to grow your business worth? If you're feeling pressure to grow revenue while controlling costs, this episode speaks straight to that tension. You'll hear how leaders in hospitality use front line...
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Your Digital Assets and How to Protect Them
Is your business worth more than your physical inventory… because of the digital assets you don't even realize you own? If you're like most CEOs, you've delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically "yours." But this...
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What Growth Strategies Can Actually Increase Your Company's Real Value?
Are your current growth strategies actually increasing your business worth—or are hidden constraints quietly keeping you stuck as your company scales? If you're feeling stretched thin, hitting growth ceilings, or wondering why scaling feels harder than it should—this episode is for you. Carl…
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AI Can Make You a More Authentic Leader Your Team Will Love
Is your business worth more when AI writes faster—or when you show up as an authentic leader your team actually trusts? You're under constant pressure to communicate clearly, move quickly, and keep up with AI without losing your voice in the process. In this episode, Jim Schleckser talks with...
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Founder Futures: Wills, Wealth and the Entrepreneurs VC Funding
Have you thought about what your founder futures look like if you're suddenly not here—and whether your business worth is actually protected? You spend your time thinking about growth, valuation, exits, and risk—but many founders avoid the uncomfortable questions about legacy, control, and...
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Why Are Successful Enterprises Embracing AI Disruption
Is your company's "AI disruption" happening with you—or quietly without you… and putting your business worth at risk? If you're leading a mid-to-large company right now, you're probably feeling two pressures at the same time: move faster with AI and don't blow up the business while you do it....
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How Much is Your Business Worth? Digging into Valuation.
Ever catch yourself wondering, "What is my business worth—like, the real number, not the cocktail-party guess?" If your business represents the majority of your net worth (and for most CEOs, it does), not knowing your true valuation is risky. You could be planning an exit, thinking about...
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Why Does Imposter Syndrome Hold You Back From Success?
Have you ever bailed on a "seat at the table" moment because imposter syndrome convinced you you didn't belong? This episode is basically a reality check for that spiral. If you've ever walked into a room of bigger titles, bigger experience, bigger confidence—and immediately started listing all…
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Accelerating AI through Learn, Do, Imagine, Act and Care Approach
What if the expertise that makes your company valuable today could be replicated—or even surpassed—by AI within a year? If you're running or leading a business, you're already feeling the pressure: AI disruption is moving faster than your operating model can adapt. This episode helps you…
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Don't Be a Dinosaur, Embrace AI for Every Level in Your Company
Ever feel like you want to embrace AI, but it is moving so fast? What you just learned is already outdated—and you're worried your competitors might be pulling ahead while you're still figuring it out? This episode is basically a reality check for you as a leader: AI isn't a "someday" thing...
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Build a World Class Team by Optimizing the CEO
Ever feel like your "new product" ideas stall out — not because they're bad, but because the team can't stay aligned long enough to bring them to life? If you're trying to grow in a world of constant AI disruption, you can't afford ideation that dies in committee or teams that melt down under...
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The Fundamentals of Human Sustainability through Behavioral Science Analytics
What if the real competitive edge in your company isn't another strategy shift—but your human sustainability as a leader? You're expected to perform like a high-level athlete: stay sharp, set direction, handle pressure, and keep your team moving—often while AI disruption speeds everything up. But...
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Critical Money Habits to Build Business and Personal Wealth
Do you ever wonder why, no matter how much your business grows, your personal finances still feel out of control? If you've ever felt like your success at work doesn't translate to financial peace at home, this episode is your wake-up call. Jim Schleckser sits down with money expert and…
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Breakthrough AI Facts Every CEO Should Know Right Now
Are you ready to face the AI facts about what it really takes to lead in the age of disruption? If you're a CEO or senior leader trying to navigate the chaos of AI transformation, this episode is your roadmap. Jim Schleckser sits down with Geoff Woods, bestselling author of The AI-Driven Leader…
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Are These Financial Blind Spots Sabotaging Your CEO Success?
Ever feel like your gut tells you one thing, but the numbers tell you another—and you're not sure which to trust as a CEO? If you've ever felt overwhelmed by financial reports, hesitant to ask "basic" money questions, or unsure how your cash flow can look great on paper but tight in practice…
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ABOUT THIS SHOW
Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.
HOSTED BY
Jim Schleckser
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