Episodes
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How to stand out among the crowd?
There are 2 really obvious ways to stand out that I think "lesser minds" quickly resort to. That's 1) controversy and 2) sensationalism. I'm not a fan of those two methods and think they are at the root of the many problems we have in our media today. So I want to explore some deeper, more...
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The Colin Kaepernick Nike Ad, Not a Smart Branding Move
Today we discuss the new Nike Ad featuring Colin Kaepernick and why it's a terrible idea. We also discuss what we can learn from this for our own brands. Particularly, how taking a political side on certain issues can be divisive and tear your audience in half.
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2 Crazy-Effective Productivity Growth Hacks
Today I'm reviewing with you two productivity growth hacks that have been absolute game changers for me in my business and career. I'm sharing them with you as well as some technical details behind how I do them and all the benefits I get from them. Let's get more efficient with our time and…
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Walmart's Click & Collect - The Engine Behind Recent Growth
Something really interesting is happening with Wal-Mart https://www.fool.com/investing/2018/08/19/walmarts-ecommerce-investments-are-paying-off.aspx They posted 40% online sales growth last quarter Plan on reading pretty much the entire Montley Fool article How is it doing all this? The new Click…
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Netflix payment system changing? Facebook's new user ratings
Netflix looking to avoid the 30% Apple death grip bgr.com/2018/08/21/netflix-su…t-change-iphone-ipad/ Facebook comes out with a user rating system for fighting fake news www.thesun.co.uk/tech/7067261/fac…ing-score-check/
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6 B2B Growth Hacker Marketing Ideas
#1 - Webinars that are shorter, to the point, jam packed with value - repurpose as YouTube videos - focus on solving problems, not your service or software #2 - Q&A on your website - align with voice search - think of every question under the sun regarding your line of work - use natural language…
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Local business Q&A - How should I use social media to grow my local business?
Idea actually came from my wife and a new Yoga studio here in town Applies to anything Local. Not just brick & mortar. Real estate agents, Personal trainers etc. Everyone runs to Google and Yelp. What if you run to social? Facebook Reviews Facebook + Instagram Ads Target your geo area Layered…
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Instagram Ads Q&A - Tackling some important questions
Jackson asks: Why don't Instagram ads work like boosting posts on Facebook? Charlie asks: When making Instagram ads, what are the key fundamentals? Isaac asks: What is the best way to go about running Instagram ads for an eCommerce store? Chris asks: Between Instagram ads and influencer marketing...
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Facebook Ads Q&A Part 2 - More Questions Answered
Scott asks: How effective are facebook ads in generating actual sales? Lesley asks: How do I create the perfect Facebook ad? Nick asks: What is a good CTR for a Facebook ad? Anthony asks: How can I increase the actual reach of my facebook ads? Lee asks: How do you manage facebook ad decay?...
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Google preparing to go back into China? Also, the infowars purge.
A couple very important stories that we cover: 1) Google preparing to go back into China 2)Infowars getting kicked off all social platforms
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Email Still Rules IF
The right email to the right person at the right time The importance of personalization You need an email automation platform You need high levels of segmentation You need email content that aligns with that segmentation You need really good content -Give some examples of newsletters you follow…
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Fortnite's decision NOT to sell app in the Google Play store
Fortnite's decision NOT to sell app through the Google Play store variety.com/2018/gaming/news/fo…rollers-1202896114/ www.businessinsider.com/fortnite-epic…curity-2018-8 How is it they have this kind of leverage? What can we learn from what they've done? What other situations does this apply to?…
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6 Linkedin Ideas You May Have Not Yet Considered
6 Linkedin Ideas You May Have Not Yet Considered #1) Stop "promoting" yourself or your company #2) DM's are amazing… if you're adding value #3) Be "OCD" about what content you are engaging with #4) Stay on your message - Don't go for likes and engagements - Go for connecting with the RIGHT people...
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Things That WILL Disrupt
Back in 2015, I wrote down a list of 33 things that I thought would disrupt the internet (in a good way) and the economy as a whole. In this episode of the podcast we are revisiting those notes to see how much I was wrong :)
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The Ridiculous Facebook Political Saga
This whole Facebook thing is getting completely out of hand. You now have Senators proposing massive sweeping legislation: www.theverge.com/2018/7/31/176328…y-paper-congress www.forbes.com/sites/alanwolk/20…ook/#15cb88cc6292 A review of the Cambridge Analytica Saga...
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The Re-Readables Episode 1: The Obstacle is the Way
In the very first episode of the 'Re-Readables' we are talking about the book 'The Obstacle is the Way' by Ryan Holiday. We discuss my notes from the book and some of the key learnings this book gives us.
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Facebook Ads Q&A - Tackling some important questions
Today we tackle a few questions posted by you about Facebook Ads. Not just the easy to answer ones. We get into some strategic and tactical details to try and help you improve your Facebook Ad campaigns. Questions we answer are listed below: RJ asks "What is the secret to building successful...
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How the Rock + Instagram Changed Hollywood
The Rock is forcing Hollywood to market movies smarter with social media. In this episode we talk about the Rock's social media strategy and how he is leveraging it to become Hollywood's biggest star!
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Documenting vs Creating Content (a content perspective for brands)
How to create content for your brand by looking at it differently. Taking the perspective of "documenting" versus trying to create something cool. As well as some other related thoughts.
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The Underpriced Attention of Instagram Stories
The underpriced attention of instagram stories for brands. I discuss the opportunities here for brands both on the social media and advertising sides of things.
About this show
Real, practical Digital Marketing ideas and concepts to help you in your business. With sprinkles of NBA and politics from time to time.
Hosted by
Chase Sagum
Categories