PODCAST · sports
The Cheers Pod
by Ford & Drew Cousin
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
Episodes
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Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)
On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports. Charlie spent 15 years as...
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Cheers Pod 15: Shripal Shah (Next League)
On this episode of The Cheers Pod, Drew sits down with Shripal Shah, Chief Digital Officer at Next League, to explore the future of fandom, loyalty, and the massive revenue upside hiding in plain sight. Shripal’s career spans retail, tech, and sports. He’s led strategy and marketing for the...
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Cheers Pod 14: Justin Anderson (Frost Buddy)
On this episode of The Cheers Pod, Drew sits down with Justin Anderson, Head of eCommerce and Marketing at FrostBuddy—the fast-growing drinkware brand redefining a category long dominated by industry giants. Justin shares how FrostBuddy has doubled revenue year-over-year by pairing a…
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Cheers Pod 13: Ross Adrian Yip (KICKS CREW)
On this episode of The Cheers Pod, Drew sits down with Ross Adrian Yip, Co-Founder and COO of KICKS CREW—a global sneaker marketplace redefining how emerging brands and retailers connect with the modern consumer. Ross shares how KICKS CREW has built a platform with over 400,000 unique styles and…
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Cheers Pod 12: Aliett Buttelman (Fazit)
In Episode 12, we chat with Aliett Buttelman (Co-Founder of Fazit). Fazit is a beauty brand known for its glitter freckles, which are faux-freckle patches that apply like temporary tattoos. The brand went viral in October 2024 when Taylor Swift wore their glitter freckles to a Kansas City Chiefs...
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Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)
On this episode of The Cheers Pod, Drew sits down with Joe (CEO) and Brett (Co-Founder) of 500 Level, a sports apparel company that has built a merchandise collection licensed by every major sports league or players' association. They dive into how 500 Level grew its impressive licensing...
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Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)
In Episode 10, we chat with Tameka Rish, Senior Vice President of Fan and Associate Experience at Arthur M. Blank Sports and Entertainment (AMB Sports and Entertainment), the parent company of properties including the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. Tameka shares her...
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Cheers Pod 9: Brian Fagan (Playbook Technologies)
In Episode 9, we chat with Brian Fagan, a sports and influencer marketing expert. Brian shares his journey founding Oncoor, a sports marketing agency he built and sold, which pivoted to capitalize on the NIL (Name, Image, Likeness) opportunity in college sports. We explore the evolution of NIL,...
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Cheers Pod 8: Kelly Singh (TrophySmack)
In Episode 8, we chat with Kelly Singh, VP of Marketing at TrophySmack, an e-commerce brands selling customized trophies for fantasy sports leagues and other life events. Kelly shares how Trophy Smack is disrupting the trophy industry with high-quality products and by encouraging their audience…
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Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)
In Episode 7 we chat with Alex Sheinman, Co-Founder of Snapback Agency and Partner at Snapback Sports. We explore both Snapback Sports ascent from a Snapchat account to a full-fledged media company and Snapback Agency's emergence as a force in the industry. Alex discusses Snapback Sport's unique...
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Cheers Pod 6: Shane Neman (Neman Ventures)
In Episode 6, we chat with Shane Neman, a serial entrepreneur and investor. Shane shares his journey founding JoonBug a first-of-its kind nightlife events, media, and technology company that he scaled from 0 to $25 million in revenues. We explore how Shane leveraged technology to scale JoonBug…
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Cheers Pod 5: Mark Ritz (Carnivore Snax)
In Episode 5, we chat with Mark Ritz, Co-Founder and CEO of Carnivore Snax. Carnivore Snax produces meat snacks sourced from regenerative farms, made with just two ingredients: meat and salt. Mark shares how launching to an owned audience enabled a successful crowdfunding campaign and sparked…
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Cheers Pod 4: Jack Adler (Out2Win)
In Episode 4, we chat with Jack Adler, Founder of Out2Win Sports. Out2Win is an Athlete Marketing Intelligence Platform that helps brands identify diamond-in-the-rough athlete creators for NIL marketing campaigns. We talk about the emergence of athlete creators, identifying standouts for…
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Cheers Pod 3: Nicholas Lemieux (Athlete Studio)
In Episode 3 we chat with Nicholas Lemieux, Founder & CEO of Athlete Studio. Athlete Studio is an ecommerce automation platform for pro athletes to grow their IP and sell directly to their fans. We explore the benefits of athletes owning their brands and data, highlighting the unique value...
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Cheers Pod 2: Manny Lubin (Slate Milk)
In Episode 2, we chat with Manny Lubin, Co-Founder of Slate Milk. Manny and Josh Belinsky co-founded Slate with the goal of creating a healthy chocolate milk they could drink every day. After a successful Kickstarter campaign, an appearance on ABC's Shark Tank, and hundreds of iterations of...
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Cheers Pod 1: Abiola Familusi (Night Ventures)
In Episode 1, we chat with Abiola Familusi, Associate at Night Ventures & Labs. Abiola splits his time between the VC fund and venture studio at Night, the fast growing digital media agency that reps the most popular people online (folks like MrBeast & Kai Cenat). In this first episode, we’ll...
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ABOUT THIS SHOW
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
HOSTED BY
Ford & Drew Cousin
CATEGORIES
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Frequently Asked Questions
How many episodes does The Cheers Pod have?
The Cheers Pod currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Cheers Pod about?
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
How often does The Cheers Pod release new episodes?
The Cheers Pod has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Cheers Pod?
You can listen to The Cheers Pod on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Cheers Pod?
The Cheers Pod is created and hosted by Ford & Drew Cousin.
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