The Children's Book Marketing Podcast

In this episode, we're hanging out with Elan Page, a fellow homeschool mom and  host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books, but for all the fun stuff and connections you can find there. We also explore how Elan’s podcast helps families on the fence about homeschooling. She breaks down her START Method to help parents ease into homeschooling with confidence. Whether you're homeschooling your kiddos, thinking about making the transition, or writing children's books, this episode is full of tips and good vibes! Add it to your list of episodes to check out and take notes from.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books.Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of peers, audience members, and potential collaborators.Draw inspiration to honor your inner introvert by learning how Toni’s journey started with battling childhood fears, and she eventually became a confident leader who helps others overcome their own hurdles.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a huge benefit when expanding your reach and your sales. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about.Some of the resources that mentioned in the episode are below:Follow Atiya Brown, CPA on Instagram  Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners”Schedule a Strategy Session to learn more about Children’s Book Marketing AcademyTax Jar – Report and track your state sales taxes for remittalAvalara – Cloud-based tax software to keep you in compliance (for non-accounting professionals)QuickBooks - Cloud-based tax software to keep you in compliance (for accounting professionals and those brave enough to give it a try)Xero – Cloud-based accounting and bookkeeping softwareSupport the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market.Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here.Here's how the episode breaks down:[00:00:53] Grant writing for children's book authors discussed.[00:05:30] 15-year grant writer secures $17M+ funding. [00:07:00] Find aligned foundation for grant funding.[00:11:29] Grants are now available for for-profits too.[00:15:59] Children's book authors can receive grant funding.[00:17:17] Multiple grant research websites provide information on grants[00:23:32] Unlocking publishing resources, giving hope for success.[00:25:46] Children's book writing: hobby or business?[00:28:59] Prepare, document, research, categorize for grant success.[00:33:57] Free grant writing webinars, multiple times monthlyTo find out what your marketing budget should be and download all the free resources mentioned during this episode may be found in the show notes athttps://childrensbookmarketing.co/podcast/ep22/Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Ever wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Are thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing so. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

You have probably heard that you need to start building an email subscribers list, but why it’s necessary may not be obvious. Listen to this episode to find out what you’re able to do more of when you can connect to your children’s book community using email marketing. Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Join me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her runs an agency that helps product-based small businesses avoid wasting money running ads to reach your children’s book readers.Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Join me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children’s book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Additional resources you may want to check out that were mentioned this episode:  Check out the Here Wee Read Blog  Listen to the Here Wee Read Podcast Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode of The Children's Book Marketing Podcast, you'll learn where your message strategy begins, and what appeals to the reader, but not just any reader...Your Ideal Readers. Plus, you'll find out about a dynamic resource that will make it possible for you to choose who's your Ideal Reader.   Additional resources you may want to check out that were mentioned this episode:  The Blog Article I referred to that explains one of the characters in my children's book in detail. It's titled, "How The Title For My Children’s Book Came Into Existence 25 Years Before It Was Published"  Get Into Communications With Your Ideal Reader Using Content Prompts 365 Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Welcome to Season 2, Episode 14 where you will discover how you can save time with content creation using shortcuts that I use every day. To make it easy, I'm sharing the system and tools that will help you manage content creation and sharing. Also, learn why you must resist the urge to be everywhere at once on social media, and when's the best time to release your content so that you get the greatest visibility from your readers. Additional resources you may want to check out that were mentioned this episode:  Looking for my short-cut to engaging social media content? Get Content Prompts 365 Schedule a Marketing Audit to gain insights on how you can improve your content plan Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

This episode provides an overview of the 5 different ways to deliver digital content to people who will read your children’s books, and guidance to select the right digital platform for you to connect with them. Listen to my explanation on why content and messaging are essential to reaching readers that will not only buy but will also recommend your children’s books. Plus, receive a breakdown of the 5 ways to deliver impactful content to your readers that helps you build relationships that ultimately can result in book sales and collaborations. Additional resources you may want to check out that were mentioned this episode:   Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book. Interested In Appearing As A Guest on The Children’s Book Marketing Podcast? Schedule Your 20-Minute Marketing Audit   Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Now that the podcast has officially crossed the one-year old threshold, I’ve learned a lot about how to proceed. In this episode, I share what’s to expect for the upcoming season and what brought about the shift. Also, I explain the fun new interactive, free coaching opportunities that are on deck that will even further prepare you to gain control of marketing and distribution for your children’s book. Check it out!   Additional resources you may want to check out that were mentioned this episode: Episode 009: Breaking down the launch of your children’s book starting with Pre-marketing  Episode 010: What to do as you move into the Pre-sale Stage of Your Book Launch Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book Interested In Appearing As A Guest on The Children’s Book Marketing Podcast? Schedule Your 20-Minute Marketing Audit  Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I go behind the scenes of The Children’s Book Launch Stages. This last one is simply called the Launch Stage. This is the third stage, designed to help you release your children’s book with a clear understanding of what to do, where, and how to make the magic happen. There’s a clear point in time when your self-publishing journey pivots from Pre-Sell into Launch Stage. Launching a children’s book is often considered a one-time event that happens on a specific day. In this episode, though, you’ll learn that is not the case at all.     Additional resources you may want to check out that were mentioned this episode: Work With The Children's Book Marketing Co Grab Your Free Download of The Children's Book Marketing Launch Checklist Today  Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I go behind the scenes of the Pre-Sell Launch Stage. This is the second of three stages designed to help you manage your children’s book launch without fear, hesitation, or confusion. There’s a clear point in time when your self-publishing journey pivots into Pre-Sell Launch Stage. This is when you can definitively say that books are on the way and you may begin taking orders with a degree of confidence that the hardest parts of putting your ducks in a row are behind you.   Grab a free download of The Children's Book Marketing Launch Checklist   Links mentioned in this episode: Book A Discovery Session The Kickstarter Campaign for My Book Grab a free download of The Children's Book Marketing Launch Checklist  Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I go behind the scenes of a proven marketing approach to make sure your children’s book launch is manageable and free from chaos. Pre-marketing Stage is the first of 3 stages, and that’s what is covered here.   Links mentioned in this episode: Book A Discovery Session Get the Children's Book Marketing Launch Checklist for free Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, learn 7 reasons why you should definitely release your children’s book as a series, when you should release the books in the series, and what my two main goals are for choosing to do so. If you’ve ever considered whether to release your children’s book on its own or create from your first book a series of children’s books to follow, then this episode is for you.   Links mentioned in this episode: Book A Discovery Session Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, learn what you need to know about making the right production decision for printing children's books. You have a choice between Print On Demand for your children's books, or going Direct To Printer for production. But, if you choose to go direct to the printer, there's a lot to know in advance of making that decision. Links mentioned in this episode: Children's Book Marketing Company Content Prompts 365 For Children’s Book Authors Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I’ll tell you the what to say to your audience of readers, and introduce you to what’s inside a content plan that’ll keep you on track to communicate with consistency and intention. And so, here we are, in the third and final installment of the 3-part series I call, Content Marketing Basics for Children’s Book Authors. The series began with episode 4, which explained the first most important thing to know about creating content and that’s Who is the ideal reader that you want to reach. A free workbook on how to find your ideal reader can still be downloaded from the show notes of that episode. If you haven’t already gone there, make that your next stop after listening to this one.   Links mentioned in this episode: David’s Dinner Party Content Prompts 365 For Children’s Book Authors Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I’ll tell you the where to share content you create for your readers, and tips to keep you from getting overwhelmed by managing too many social media accounts. I’m over the moon with joy about that because creating a podcast has long been on my heart. It’s taken various alternate shapes over the years, too. First, I thought I wanted the podcast to be about one thing, then I thought I wanted it to be about something totally different. Finally, I landed on creating a podcast to support a mission and a purpose and it all sorta just came together. Sure, it was hard work gearing up to do it, but all the hard work has been entirely worth it.   Links mentioned in this episode: Grab the guide, 3 Simple Steps to Choosing Your Ideal Reader Children’s Book Marketing Company  Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

In this episode, I’ll give you the secret to how you know who to aim all of your marketing efforts toward, and I’ll walk you through a quick exercise to help you zone in on them. Today’s show starts a series that is all about content. Big questions have been raised about who to create content for, and what your options are for choosing the best way to connect online with your ideal readers. These questions came, by the way, from authors that I’m connected to on Instagram and Facebook when I asked them what they may want to learn more about when I release The Children’s Book Marketing Podcast.   Links mentioned in this episode: See What's New at Children’s Book Marketing Company Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Tune in to find out how and why The Children’s Book Marketing Podcast was created, and learn about the novel approach taken by the show’s host to advocate for diversity in children’s books. This episode takes you into the heart and mind of a mompreneur marketing maven that is committed to making a difference in independent publishing, and finding ways to reach more readers through helping more authors. When you tune into this episode, you’ll find out how and why The Children’s Book Marketing Podcast was created. Plus, get details about the novel approach I chose to advocate for diversity in children’s books, and why it’s so important to me to make a difference in independent publishing.   Additional resources or links mentioned during this episode for you to look into:   Book a Discovery Session Details from the Lee & Low Books study about diversity in publishing Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Tune in to learn how you can adapt your marketing content to survive the COVID19 pandemic and sell more children’s books. This episode reveals top trends in parents’ purchasing habits and household needs that have been forced by sheltering in place. If you’re joining me for the first time, you’re in for a treat. You missed the very first episode, but it’s available for you to check out once you reach the end of this one. The Children’s Book Marketing Podcast streams on Apple Podcasts, Amazon Music, Spotify, Google, and others, where you can listen on-demand. Plus, when you subscribe, you get to keep track of when new episodes go live. So, please take a moment to do that if you haven’t already. In today’s episode, you’ll find out how to use marketing during a pandemic, which is a highly-requested topic among children’s book authors that I’m connected to. Additional resources or links mentioned during this episode for you to look into: may  Book a Discovery Call Leave something in the tip jar for the podcast on Patreon Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/

Tune in to hear what’s in it for you if you listen to The Children’s Book Marketing Podcast. In this very first episode, you’ll find out how this podcast is going to change the way you view marketing and teach you strategies that help you sell more children’s books. You’re in the right place if you’re a children’s book author and want to learn how to use branding and content to reach families that want to diversify their bookshelves. This podcast is an extension of the work I do through a company I started in August of 2020 called BrandStory Blvd (which was later changed to The Children's Book Marketing Company), which provides coaching and services to those authors who create picture books of all types, from poetry and nonfiction to folklore, and chapter books for kids up to age 10. Additional resources or links mentioned during this episode for you to look into: may Book a Discovery Session Show your support by becoming a Patron of The Children's Book Marketing Podcast on Patreon    Support the showFor Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/