The Cleaning Journey

PODCAST · business

The Cleaning Journey

The Cleaning Journey Podcast is the go-to show for cleaning business owners and service entrepreneurs who want to grow, scale, and build freedom. Hosted by Misa Avalos, who built his cleaning company from scratch into a 7-figure business, this podcast shares real stories and proven strategies to help you succeed.Each episode features cleaning industry experts, business owners, and leaders who open up about their biggest wins, struggles, and lessons learned. You'll hear practical advice on:✅ Hiring and training teams that last✅ Building systems and processes that scale✅ Leadership and company culture that retains A-players✅ Getting more leads, sales, and recurring clients✅ Understanding your numbers and profitsWhether you're just starting your cleaning business or ready to scale past $20K+ months, this podcast gives you the mindset, tools, and inspiration to work on your business, not just in it.Subscribe today and start your journey to a profitable, stress-free cleaning busines

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    Ep. 32 — From Corporate to Crime Scene: Buying a Biohazard Cleaning Business

    What does it really look like to walk away from corporate careers and step into one of the most emotionally demanding industries out there? In this episode of The Cleaning Journey, Katie and Kyle Wilson share how they went from successful corporate roles to becoming co-owners of a Spaulding Decon franchise in Tampa, Florida — a crime scene and biohazard cleaning business that demands both operational precision and deep human empathy. After three years of researching business acquisition, building a detailed "buy box," and reviewing hundreds of opportunities, they found the right fit — a business aligned with their core values of resilience, connection, and growth beyond comfort. But nothing could have prepared them for what came next. In this episode, we cover: • How to build a buy box and evaluate acquisition opportunities • The difference between SDE vs. EBITDA (and why it matters) • What the first 90 days of ownership actually look like • Taking over existing systems and setting culture with a small team • The emotional reality of crime scene and biohazard cleaning • Their first job — an unattended death discovered six weeks later • Why surrounding yourself with the right people is critical when buying a business Katie brings a strong background in operational leadership and team scaling, having grown an organization from 2 to 30+ employees across multiple departments. Kyle's experience in large-scale logistics and project management now shapes his accountability-first approach to operations. Together, they offer a rare perspective on both the mechanics of buying a business and the human side of service work — from supporting grieving families to delivering real relief in difficult moments. At the core of their mission is a simple but powerful message: Check on your neighbor. Recommended Tool for Cleaning Business Owners If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael Subscribe & Connect 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Listen on Spotify: The Cleaning Journey Podcast 📞 Book a free 45-minute discovery call: https://scheduler.zoom.us/misael-avalos/free-discovery-call Want to be featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 31 – How to Buy a Cleaning Business (And 14x Revenue in 8 Months)

    What if starting a cleaning business from scratch isn't the fastest way to grow? In this episode of The Cleaning Journey, Justin Ducharme breaks down exactly how he bought a cleaning business for under $100K, moved from Canada to San Diego on an E2 investor visa, and scaled it from just $5K/month to over $100K/month in recurring revenue — in only 8 months. This is a real, behind-the-scenes look at what happens when you skip the startup phase and step directly into ownership. If you've ever considered buying a cleaning business, growing your recurring revenue, or building a more scalable operation, this episode gives you a clear blueprint. In this episode, you'll learn: • Why buying a cleaning business can be faster than starting from scratch • How Justin used an E2 visa to acquire a business in the U.S. • The pricing strategy (hourly vs flat rate) that increases close rates • The simple one-question text script that closes jobs without a call • How to turn one-time customers into recurring clients • Why real video content outperforms AI-generated content for local services Justin Ducharme is the co-owner of WHB Cleaning in San Diego, CA. After running a car dealership in Canada for four years, he transitioned into the cleaning industry by acquiring an existing company and rapidly scaling it to six figures monthly. His journey was featured on Entrepreneur.com in 2024. Whether you're thinking about buying a cleaning business, improving your sales process, or building a more predictable recurring revenue model, this episode is packed with actionable insights you can apply immediately. Recommended Tool for Cleaning Business Owners If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael Subscribe & Connect 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Listen on Spotify: The Cleaning Journey Podcast 📞 Book a free 45-minute discovery call: https://scheduler.zoom.us/misael-avalos/free-discovery-call Want to be featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 30 - The #1 Reason Cleaning Owners Can't Get Out of the Field

    Cleaning business mindset is the real topic of this episode — and it's the one most owners avoid. In this episode of The Cleaning Journey, Misael Avalos sits down with Cheryl Hajjar, founder of Sisters Who Scale and creator of the Drop the Mop and Scale system. Cheryl built her cleaning company from $0 to over $850K — while reducing her workload to just 15–20 hours per week. But the real story isn't the revenue. It's the 10 years she spent cleaning solo… until a back injury forced her out of the field completely — and triggered the identity shift every cleaning business owner must go through to actually scale. If you feel stuck, burned out, or like your business depends entirely on you… this episode is going to hit home. In this episode, you'll discover: • Why your "servant's heart" might be the very thing keeping you stuck • How Cheryl went from unable to get out of bed to leading a 31-person team • The burnout threshold: why most owners don't scale until the pain is unbearable • What a $50K loss from one bad hire teaches about building real systems • Why consistency — not strategy — separates the owners who win from the ones who quit Cheryl also shares how her background as a national fitness competitor shaped the discipline and mindset she now teaches to hundreds of cleaning business owners looking to escape burnout and build true freedom. If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication — all in one place. 👉 Start your 2-week free trial + get 20% off for 6 months: https://go.getjobber.com/misael 🎥 Subscribe for more: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Listen on Spotify: The Cleaning Journey Podcast 📞 Book a FREE 45-minute call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 🎙️ Want to be on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 29 - How to Get Cleaning Clients for Free (No Ads, No Cold Calls)

    How do you hire cleaning employees — and actually keep them? In this episode of The Cleaning Journey, Misael Avalos sits down with Johnny Robinson of Home Service Academy to break down the exact systems that took him from hiring "the worst of the worst" to building a reliable recruiting machine. If you've ever felt stuck, understaffed, or held hostage by your team — this episode will completely change how you think about hiring. In this episode, you'll learn: • The "NFL bench method" to never depend on one employee again • Why one great cleaner is worth $5,000+/month — and how to find them • The performance pay model that attracts A-players and filters out the rest • A Harvard-backed stat (391% higher conversion) that will change how fast you respond to leads • The exact sales framework closing cold traffic at 50%+ nationwide Johnny also shares how he scaled a window cleaning business in California before transitioning into helping thousands of home service owners nationwide build better systems, teams, and sales processes. We also dive into: • Cleaning business pricing strategies • Building a lead follow-up system using email + text automation • The "Facebook Grand Opening Method" to generate clients with zero ad spend • How to confidently handle price objections If you're serious about removing yourself as the bottleneck in your business, you need the right systems in place. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication — all in one place. 👉 Start your 2-week free trial + get 20% off for 6 months: https://go.getjobber.com/misael 🎥 Subscribe for more: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Listen on Spotify: The Cleaning Journey Podcast 📞 Book a FREE 45-minute call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 🎙️ Want to be on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 28 - The #1 Cleaning Business Mistake That Destroys Your Google Reviews

    What does it take to stay in the cleaning industry for over two decades… and still be hungry to scale? In this episode of The Cleaning Journey Podcast, Misael sits down with R.J. Patel, founder of PCT Clean and PCT Janitorial in Kennesaw, Georgia, to break down what it really takes to build a cleaning company that runs without you. After 23 years in business, R.J. is pushing harder than ever toward $10 million — and shares the systems, mindset, and discipline that make it possible. 🔥 IN THIS EPISODE, YOU'LL LEARN • Why you're not selling cleaning — you're selling trust • The 2-week employee training system that protects your reputation • How to implement EOS (Entrepreneurial Operating System) in your cleaning business • The weekly KPI scorecard that keeps leadership aligned • The BED Principle — Better Every Day — and how it compounds • Why hiring out of urgency can destroy your company • How to build a business that runs without you 🧠 ABOUT R.J. PATEL R.J. Patel is the Founder and Visionary of PCT Clean and PCT Janitorial, a two-division cleaning operation based in Kennesaw, Georgia. With degrees in Management and Marketing from Kennesaw State University, R.J. has built and acquired six businesses across multiple industries before going all-in on cleaning in 2003. He has served as president of ARCSI (now part of ISSA), earned Business of the Year in 2015 from the Kennesaw Business Association, and now teaches Infection Prevention internationally through GBAC Council Standards. PCT Clean maintains nearly 600 Google reviews with a 4.9 rating — and R.J. is just getting started.   🧰 RECOMMENDED SOFTWARE FOR CLEANING BUSINESSES If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. 👉 Start your 2-week free trial + get 20% off for 6 months: https://go.getjobber.com/misael 📲 SUBSCRIBE & CONNECT Subscribe to The Cleaning Journey Podcast for weekly conversations with cleaning business owners scaling with systems, leadership, and discipline. Instagram: @cleaningjourney Instagram: @misa.avalos 📞 Book a free 45-minute discovery call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 👉 Want to be featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 27 - How I Started a Carpet Cleaning Business With $7K (They Laughed, Now I Have 15 Franchises)

    If you're building a carpet cleaning business and wondering whether the franchise model actually works, this episode is your blueprint. Bryce Gilbert started Mr. Steam with just $7,000, a psychology degree, and a Honda Civic with the passenger seat ripped out. Today, he operates 15 carpet-cleaning franchise locations across Canada — without spending a single dollar on paid advertising. In this episode, Bryce breaks down exactly how he went from zero to scaling a multi-location service business, using content, systems, and simple (but powerful) business principles. In this episode, we cover: • How to start a carpet cleaning business from scratch and scale it into a franchise • The YouTube strategy that builds trust and closes clients before they ever call • Why transparent pricing on your website beats high-pressure sales • How to structure employee pay to increase performance and reduce turnover • The "1/3 profit rule" every service business owner should be tracking Bryce also shares how to get repeat customers, handle complaints without losing trust, and build a brand that people naturally want to refer. Whether you're in carpet cleaning, house cleaning, or any service-based business, this episode is packed with real, proven strategies you can actually apply. Guest: Bryce Gilbert – Founder of Mr. Steam Carpet Cleaning (15 Locations Across Canada) Facebook: https://www.facebook.com/people/Mr-Steam/61575852133149/ Instagram: https://www.instagram.com/mrsteamcarpetcleaning/ Website: https://www.mrsteamfranchising.com/ If you're serious about building a business that runs without you being the bottleneck, you need the right systems in place. That's why we recommend Jobber — it helps you manage scheduling, quoting, invoicing, and client communication all in one place. 👉 Start your 2-week free trial + get 20% off for 6 months: https://go.getjobber.com/misael Listen & Connect: 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Spotify: The Cleaning Journey Podcast 📞 Book a FREE 45-minute call with Misa: https://scheduler.zoom.us/misael-avalos/free-discovery-call Want to be featured on the podcast? Your journey matters — apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit  

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    Ep. 26 - She Came to Canada With Nothing and Built This Cleaning Business

    What if the thing holding you back became the exact thing that pushed you forward? Lorephil Toledo didn't speak English when she arrived in Canada. No money. No business experience. No connections. Just a vision—and a relentless belief that anything is possible. Today, she runs Prime Key Management Cleaning across Alberta with a growing team, serving both residential and commercial clients. But what sets her apart is how she uses AI to automate her business while keeping it personal.   🔥 WHAT YOU'LL LEARN How Lorephil uses AI tools like ChatGPT and Gemini to automate her business Turning language barriers into strengths Why getting fired became the turning point in her journey The mindset shift from employee to CEO How to use AI as an employee—not a replacement 🧰 TOOLS TO SCALE YOUR BUSINESS If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. 👉 Start your 2-week free trial + get 20% off for 6 months: https://go.getjobber.com/misael   📲 CONNECT WITH US 🎥 Subscribe: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Spotify: The Cleaning Journey Podcast 📞 Free 45-min Business Call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 👉 Want to be featured? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 25 - How Quitting Alcohol Saved My 7-Figure Biohazard Cleaning Business

    What happens when a business you never meant to start becomes your entire life? At 19, Megan had no business plan, no structure, and was working three jobs just to afford her own place. She accidentally fell into cleaning, started picking up clients, and before she knew it she was faced with a decision: finish her policing degree, or go all-in on a business she never planned to build. Fast forward a few years — Megan is running a 7-figure commercial and biohazard cleaning company. But the road to success wasn't smooth. She hired friends who disrespected her. She avoided hiring an accountant and nearly paid the price. And the pressure of entrepreneurship pushed her into heavy drinking until she realized alcohol was the thing holding her back from everything she wanted. In this episode, Megan shares the raw truth behind her journey — the mistakes that nearly destroyed her business, the moment she chose sobriety, and why building a company around your values, not your team's, is the only way to scale without losing control. If you're starting a cleaning business, struggling through the messy middle of growth, or trying to build something bigger than yourself, this conversation will hit differently. In This Episode, We Discuss: • How Megan accidentally started her cleaning business • The early mistakes that almost destroyed the company • Why hiring friends can create leadership problems • The financial risks of avoiding professional accounting help • How alcohol nearly cost her everything — and the moment she chose sobriety • Why defining your personal values is critical to scaling a business • Lessons from building a 7-figure commercial and biohazard cleaning company Recommended Software for Cleaning Businesses If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael Subscribe & Connect Subscribe to The Cleaning Journey Podcast for weekly conversations with cleaning business owners who are building profitable, systemized companies. Instagram: @cleaningjourney Instagram: @misa.avalos Book a free 45-minute discovery call: https://scheduler.zoom.us/misael-avalos/free-discovery-call Interested in being featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 24 - How I Built Systems & Scaled a Commercial Cleaning Business to 1,800 Franchises

    Do you own a business… or did you just buy yourself a job? Most cleaning business owners think they're building a company — but in reality, they're building a demanding job that depends entirely on them. Adam Povlitz learned this the hard way. Even as CEO, he couldn't take a vacation without his laptop. Nothing moved forward without his approval. He was the bottleneck slowing down his own growth. Then he read one book that changed everything. In this episode of The Cleaning Journey Podcast, Adam breaks down exactly how he transitioned from doing everything himself to leading 1,800+ Anago commercial cleaning franchises across North America. In This Episode, You'll Learn: • The hiring framework that helped him scale (including specific interview strategies) • Why CEOs become the bottleneck in growth • How to focus on "Important but Not Urgent" tasks using the Eisenhower Matrix • The uncomfortable truth about customer experience in commercial cleaning • How to turn a cleaning company into a systemized brand • Why systems create freedom — and increase exit value • The mindset shift from operator to servant leader If you're tired of being stuck IN your business instead of working ON it, this conversation lays out the exact path forward. Adam shares the mistakes he made, the systems that saved him, and why leadership — not hustle — is what truly scales a company. Recommended Software for Cleaning Businesses If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place. Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael Subscribe & Connect Subscribe to The Cleaning Journey Podcast for weekly conversations with cleaning business owners who are building systemized, profitable companies. Instagram: @cleaningjourney Instagram: @misa.avalos Book a free 45-minute discovery call: https://scheduler.zoom.us/misael-avalos/free-discovery-call Interested in being featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 23 - How he mastered cleaning business automation and Built a 7-Figure Cleaning Empire

    Want to scale your cleaning business to multiple locations and 7 figures? Cristobal Mondragon went from working as a dishwasher to building a thriving cleaning company with 22 employees operating in both Seattle and Atlanta. In this episode of The Cleaning Journey Podcast, he breaks down the exact systems, pricing strategies, and customer service tactics that allowed him to expand across state lines and scale with structure. Cristobal shares how building systems before scaling changed everything. From checklists and CRM automation to referral strategies and fast response times, he explains what it really takes to grow sustainably in today's competitive cleaning market. In This Episode, You'll Learn: • Why systems must be built before expansion • The $100 referral strategy that dramatically lowers acquisition costs • How answering calls within two minutes increases conversions • His $3,000 trademark lesson and how to protect your business name • How to convert one-time clients into recurring subscriptions • The tools he uses to streamline operations (Jobber, Cleancore, Slack) • Pricing differences between West Coast and East Coast markets • Why documentation and photos protect your company from costly claims   Connect with Cristobal Mondragon Website: https://cristobalmondragon.com/ YouTube: https://www.youtube.com/c/CristobalMondragon Bumblebee Cleaning Services: https://www.qbclean.com/ Facebook: https://www.facebook.com/cris.mondragon425/ Recommended Software for Cleaning Businesses Start your 2-week free trial of Jobber and get 20% off for 6 months: https://go.getjobber.com/misael Subscribe & Connect Subscribe to The Cleaning Journey Podcast for weekly conversations with cleaning business owners who are building profitable, systemized companies. Instagram: @cleaningjourney Instagram: @misa.avalos Book a free 45-minute discovery call with me: https://scheduler.zoom.us/misael-avalos/free-discovery-call Interested in being featured on the podcast? Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep.22 - How to Scale Your Cleaning Business to 7 Figures (Exact Systems)

    Want to Scale Your Cleaning Business to 7 Figures—Without Burning Out? What does it actually take to build a cleaning business that runs without you? In this episode of The Cleaning Journey Podcast, we sit down with Paul Borodenko, who went from working construction jobs to building a multi-location commercial cleaning franchise powered by systems, delegation, and disciplined execution. Paul breaks down the exact frameworks that allowed him to step out of day-to-day operations—and why commercial cleaning (janitorial, property management, post-construction) creates more stability and scalability than residential work. 🔥 What You'll Learn in This Episode Why commercial cleaning outperforms residential for long-term growth The Playbook Vault system that trains teams without owner involvement Outbound marketing that works: email campaigns, canvassing, Instagram DMs How to hire, delegate, and build teams that think like owners The financial tracking systems every cleaning business needs The operating system framework that creates true business freedom Paul also shares his journey from employee to franchise owner—including how he landed his first $245K construction project, transitioned into commercial cleaning, and now coaches service business owners to replicate the same scalable model. Whether you're stuck at $30K–$50K/month or preparing to expand into multiple locations, this conversation will help you shift from technician to true business owner. 💬 Connect With Paul Borodenko Instagram: @paulborodenko | @novaenterprisesonline Website: www.novaenterprisesllc.com 🎙️ Subscribe to The Cleaning Journey Podcast for real conversations on systems, leadership, faith, and scaling service businesses the right way. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael Follow & Listen 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney | @misa.avalos 🎧 Spotify: The Cleaning Journey Podcast 📞 Free 45-Minute 1-on-1 Discovery Call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 🎙️ Want to be a guest on the podcast? Your journey matters. Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep.21 - My Cleaner Stole My Clients (Here's What I Did Next)

    She lost 28 clients overnight — and came dangerously close to shutting down her cleaning business. In this episode of The Cleaning Journey Podcast, we sit down with Ingrid Morales, founder of Marily Cleaning Service, who shares one of the hardest lessons of her entrepreneurial journey: trusting the wrong hire at the wrong time. From postpartum recovery to rebuilding her company from the ground up, Ingrid opens up about the real challenges of starting, growing, and scaling a cleaning business the right way. She breaks down how a single hiring mistake led to losing dozens of clients — and how that experience reshaped the way she approaches leadership, boundaries, and systems. In this conversation, you'll learn: Why hiring slowly matters more than filling positions fast How to move from owner-operator to true CEO The importance of clear boundaries, standards, and documentation Why desperation decisions cost more than patience How strong systems protect your business, your clients, and your peace Founded in 2015, Marily Cleaning Service was built on values of care, trust, and integrity — with a mission to redefine house cleaning as more than a service, but as an experience that protects both the home and the people inside it. Ingrid shares how treating cleaning as a profession, honoring client preferences, and documenting expectations helped her rebuild a respected, systemized company with a strong reputation in both residential and commercial cleaning. If you're trying to start a cleaning business, struggling with unreliable cleaners, pricing your services, or feeling stuck cleaning every day instead of leading your company, this episode will help you think like a real business owner and build with confidence. 🎧 Subscribe for real cleaning business tips, leadership lessons, and proven systems. 📞 Book a FREE discovery call to get clarity, structure, and confidence to grow your cleaning company. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael Follow & Listen 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Spotify: The Cleaning Journey Podcast 📞 Free 45-Minute 1-on-1 Call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 🎙️ Want to be on the podcast? Your journey matters. Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 20 - Stop Cleaning If You Want to Scale Your Business

    Stop Cleaning If You Want to Scale Your Business Most cleaning business owners believe growth comes from doing more—more jobs, more hours, more stress. But that's exactly what keeps them stuck. In this episode of The Cleaning Journey, Misa sits down with Boris, founder and CEO of VepoClean, to unpack what actually separates owner-operators from true business owners. Boris shares how he transformed a cleaning company into a structured, scalable operation by shifting away from day-to-day cleaning and constant firefighting—without revealing every detail upfront. This conversation is for cleaning business owners who are passionate about the industry but tired of running it like a job instead of a real business. If you've ever felt burned out, overwhelmed by hiring, or unsure how to step into a true CEO role, this episode will challenge how you think about growth, systems, and leadership—while leaving you wanting more. If you're someone who's tired of being stuck in the day-to-day grind of your cleaning business, or you want to elevate the industry with professionalism and structure, this episode is a must-watch.   👉 Watch the full episode to discover the mindset shift most cleaning business owners miss 👉 Subscribe for weekly cleaning business tips, systems, and real owner stories 👉 Book a free discovery call to get clarity on how to grow and scale your cleaning business with confidence   🔗 Connect with Boris Website: www.vepocleanfranchising.com Email: [email protected] LinkedIn: https://www.linkedin.com/in/boris-vc-3a943a304/   Boris' mission is simple: help cleaning business owners become true entrepreneurs through structure, support, and a proven framework. If that resonates with you, let's scale together. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 19 - How Strong Systems and Faith Helped Scale a Cleaning Business

    Building a successful cleaning business isn't just about getting more clients — it's about making the right decisions, setting boundaries, and building systems that protect your money, time, and peace. In this episode of The Cleaning Journey Podcast, we sit down with Brittany Thomas, founder of MaJur Klean Cleaning Service, to talk about how faith-led decision-making and strong systems helped her avoid the most common mistakes that keep cleaning business owners stuck, stressed, and burned out. Brittany started her business in 2015 with nothing but a bucket and a mop. What began as a residential cleaning business — including move-in/move-out and house cleaning — eventually transitioned into a fully commercial cleaning company. Along the way, she learned hard lessons about underpricing, negotiating with the wrong clients, and saying yes when she should have said no. In this conversation, Brittany shares: Why learning to say no was critical to her growth How pricing cleaning services correctly changed everything The non-negotiable systems every cleaning business needs Common red flags owners ignore that cost them money and energy How to move from hustle mode to long-term sustainability If you're a cleaning business owner wondering how to start a cleaning business, grow your cleaning company, or stop accepting jobs that don't make sense, this episode delivers real, practical advice you can apply immediately. Brittany also shares insights as a cleaning mentor and business coach on building confidence in pricing, structuring policies, managing contracts, and creating a business that supports your life — not consumes it. This episode is especially valuable for: New cleaning business owners Residential and commercial cleaning companies Owners struggling with pricing, boundaries, or burnout Anyone working toward long-term cleaning business success 🎧 Subscribe for weekly cleaning business tips and real owner stories. 📞 Book a free discovery call to learn how to grow your cleaning business with systems that scale. Connect with Brittany Thomas 📲 Instagram: @majurklean 📘 Facebook: MK Cleaning Service LLC 🎵 TikTok: @majurklean 📘 A Million Dollars Worth of Game: A 10-Step Guide on How to Start a Cleaning Business https://a.co/d/eQAsmjq 🔗 Linktree: https://linktr.ee/majurkleancleaningservice?utm_source=linktree_profile_share_sid=52366caf-e2c4-447a-a248-9b913634fdc5 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael Follow & Listen 🎥 YouTube: @misaavalos 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🎙️ Spotify: The Cleaning Journey Podcast 📞 Free 45-Minute 1-on-1 Call: https://scheduler.zoom.us/misael-avalos/free-discovery-call 🎙️ Want to be a guest on the podcast? Your journey matters. Apply here: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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    Ep. 18 - This One Pricing Mistake Attracts the WORST Cleaning Clients

    Are you trying to start a cleaning business but feel overwhelmed, underpaid, or unsure if you're doing it right? Are you stuck in the early stages of a cleaning business start up and wondering why growth feels harder than it should? Do you want to grow my cleaning company but keep attracting the wrong clients or struggling with cleaning business pricing? In this episode, we dive deep into the real story behind starting a cleaning business from scratch — the mistakes, lessons, and systems that separate struggling cleaners from confident cleaning business owners. This conversation is a raw and honest guide to starting a cleaning business, especially if you're trying to move from "just cleaning" to running a real cleaning company. You'll learn how a professional cleaner accidentally entered the commercial cleaning business, navigated undercharging, bad clients, and burnout, and eventually built structure through proper cleaning business contracts, smarter pricing, and intentional cleaning business marketing. This episode breaks down how to start a cleaning business step by step, including what most people get wrong when they start a cleaning business and why "charging cheap" can actually hold you back. If you're looking for a cleaning mentor who tells the truth about starting a cleaning business, this episode will help you understand how to position yourself as the professional cleaner clients respect and pay well. Whether you're in the early phase of starting a cleaning business or already running a cleaning company and trying to scale, this is a practical, experience-based guide to starting a cleaning business the right way. By the end of this episode, you'll have more clarity on cleaning business pricing, systems, boundaries, and mindset shifts needed to grow my cleaning company with confidence and sustainability.   👉 If you're a cleaning business owner who wants real strategies, not fluff, hit subscribe. 👉 Want personalized guidance? Book a free call using the link below and take the next step toward building a profitable, professional cleaning business.   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

  16. 19

    Ep. 17 - Why This Cleaning Business Lasted 18 Years (Most Don't)

    Starting a commercial cleaning business can feel overwhelming, especially when you're navigating pricing, hiring, systems, and growth all at once. If you're in the cleaning business start-up phase or trying to scale past owner-operator mode, this episode is a must-watch. In this episode, Misa Avalos sits down with a seasoned cleaning mentor who shares what it really takes to build a sustainable company, from how to start a cleaning business from scratch to building leadership, systems, and culture that last. You'll hear real lessons from years of trial and error in the cleaning business, including how to handle burnout, stop doing everything yourself, and finally grow my cleaning business with confidence. This conversation covers practical strategies on how to get commercial cleaning contracts, cleaning business pricing, hiring experienced cleaners, and implementing systems that support long-term cleaning business success. Whether you're starting a cleaning business, trying to how to grow your cleaning business, or looking to grow my cleaning company without sacrificing your family or sanity, this episode delivers real-world cleaning business tips you can apply immediately. If you're ready to start a cleaning business, work with a proven cleaning coach, and learn how to start a cleaning business the right way, this episode will help you build a company that scales, lasts, and supports the life you want.   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael

  17. 18

    Ep. 16 - Why Being the Cheapest Cleaner Will Kill Your Business

    If you're trying to start a cleaning business, break into commercial cleaning, or finally scale your cleaning company without burning out, this episode will hit close to home. In this conversation, we sit down with Denise Christopher, founder and owner of Attention to Detail Janitorial Services, a respected commercial cleaning business serving Ocean and Monmouth County, New Jersey. Denise shares how she went from survival mode as a newly divorced single mom—borrowing a car, moving back home, and cleaning just to pay the bills—to building a stable, systemized cleaning company with long-term commercial clients, specialty services, and dependable teams. Her journey is a powerful reminder that real cleaning company growth comes from grit, consistency, and doing the work when no one is watching. We dive into the real challenges most cleaning business owners face but rarely talk about: pricing cleaning services without racing to the bottom, knowing when to walk away from the wrong clients, hiring and leading teams you can trust, and why systems—not hustle—are what allow you to truly grow and scale a cleaning business. Denise also shares how a people-first mindset, strong operations, and clear standards have helped her retain clients and staff in a competitive commercial cleaning market—without giving up her values. If you're looking for honest cleaning business tips, real-world commercial cleaning strategies, and lessons from someone who has built a cleaning business the hard way—and kept it running for over a decade—this episode is for you. 👉 Subscribe for weekly conversations on how to start, grow, and scale a profitable cleaning business 👉 Book a free discovery call to get clarity on pricing, clients, and systems for your cleaning company 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   🔗 Connect with Denise: Facebook: https://www.facebook.com/denisecstt/ Website: https://attentiontodetailnc.com/   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

  18. 17

    Ep. 15 - She Rebuilt Her Cleaning Business From Zero - Here's Why

    Growing a cleaning business doesn't have to mean burnout, chaos, or constant turnover. In this episode, we break down what it really takes to build a commercial cleaning business with strong systems, loyal clients, and a team you can trust. Rina Solano-Castillo is the CEO and founder of Pure and Clean Cleaning, which she launched in 2020 with a clear vision: to build the Pacific Northwest's leading cleaning company known for exceptional service, unmatched quality, and a heart for community. Driven by her passion for excellence, Rina not only focuses on delivering top-tier cleaning solutions but also on creating flexible employment opportunities for working moms, empowering them to support their families while maintaining work-life balance. Whether you're in the early stages of a cleaning business start up or you've been stuck trying to scale, this conversation walks through the real lessons behind how to start a cleaning business, rebuild culture, and grow without doing everything yourself. As a cleaning mentor and cleaning coach, I see the same mistakes over and over — especially when it comes to hiring cleaners, training, and leadership. If you're researching how to start your own cleaning business or how to start a cleaning company, this episode gives you a clear steps to start a cleaning business mindset — from systems and training to cleaning company culture and client retention strategies. You'll also hear a behind-the-scenes cleaning business walk through of what actually works when growing a cleaning service business in today's market. This episode is for owners who want to grow your cleaning company, stop guessing, and finally build a real cleaning biz — not just a job. If you're trying to grow my cleaning company without burning out, this conversation will give you clarity, confidence, and a better path forward for starting cleaning business the right way.   Learn more about Pure and Clean Cleaning here: https://www.pureandcleancleaning.com/ Follow Pure and Clean Cleaning on social media: Instagram: @pureandcleanwa Facebook: https://www.facebook.com/share/1As5Sd...   Subscribe for weekly insights on building a profitable cleaning business. Book a free discovery call to get personalized support from a proven cleaning coach.   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael 🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-aval...   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS...

  19. 16

    Ep. 14 - How to Start a Cleaning Business With Quality That Sells Itself

    How to Start a Cleaning Business With Quality That Sells Itself If you want to learn how to start a cleaning business that clients rave about before you even sell them anything, this episode is your blueprint. Most cleaning business start up owners rush into adding services—but today's guest shows why the companies that grow the fastest are the ones that put quality and training first. In this conversation, we break down how to start a cleaning business step by step by focusing on the things that truly make a cleaning biz stand out: mastery, integrity, consistency, and a customer experience that feels nothing like the "average" cleaning service. Our guest shares how she built a premium brand inside a competitive market and why her reputation alone now fuels referrals, recurring clients, and expansion across Ireland. Whether you're starting a cleaning business from scratch or scaling a commercial cleaning business, you'll walk away with practical insights you can use immediately. You'll hear how a cleaning business owner mastered one service at a time, invested heavily in real cleaning business training, and built systems that keep clients coming back year after year. We also dive into the mindset shift every new cleaner needs, the mistakes that stall growth, and why a true cleaning mentor or cleaning business coach can save you years of trial and error. This is the episode every professional cleaner, house cleaning business owner, and cleaning biz leader should hear—because quality isn't a cost… it's a strategy.   👉 Subscribe for more expert-led conversations in our cleaning business podcast 👉 Want guidance on how to start a cleaning business the right way? Book a free strategy call with Misa.   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

  20. 15

    Ep. 13 - How to Start a Cleaning Business Even If You Don't Feel Ready

    How to Start a Cleaning Business Even If You Don't Feel Ready Starting a cleaning business feels overwhelming when you don't feel ready, no plan, no experience, and a lot of fear. In this episode of the Cleaning Journey Podcast, Misa sits down with Swaara Heli, the owner of Made for Condos, whose story proves you can begin long before you feel confident. Whether you're launching a cleaning business start up, stepping into your first house cleaning business, or wondering how to start a cleaning business with limited resources, this interview shows the real behind-the-scenes journey most people never talk about. We dive into what it actually looks like to say yes before you're ready, finding your first clients, learning systems from scratch, hiring before you feel prepared, and navigating the emotional ups and downs of starting a cleaning business alone. You'll hear how Swaara went from knowing only a few English words to running a full cleaning service business, and what a cleaning business mentor wishes every beginner understood. If you've been searching how to start cleaning business, how to start your own cleaning business, or even how to start a commercial cleaning business, this conversation shares the mindset shifts and early steps needed to grow my cleaning business the right way. We also break down the difference between residential and commercial cleaning business, the realities of building a professional brand, and how a cleaning business mentor supports new owners during the messy early stages. If you want a real, honest look at how to start a cleaning business step by step, or you need encouragement to start a cleaning business even when you don't feel ready, this episode is for you.   Check out Swaara's company, Made for Condos: Instagram: https://www.instagram.com/maid4condos Website: https://www.maid4condos.com 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   If this helped you, subscribe for more weekly business breakdowns and book a free call with Misa for personalized cleaning business support. For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call    Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit 

  21. 14

    Ep. 12 - The TRUTH About Hiring Cleaners No One Talks About

    Running a cleaning business is more than systems and schedules — it's leadership, instincts, boundaries, and learning from the painful moments no one talks about. In today's episode, I'm joined by Donna Dougherty, founder of Go Green Cleaning Experts, an eco-friendly residential and commercial cleaning business based in Pennsylvania. Donna opens up about the season when cleaning business mistakes, wrong hires, and lack of boundaries nearly pushed her into a breaking point, and how rebuilding her leadership and switching to solo cleaners completely transformed her company.   If you're in a cleaning business start-up phase, starting cleaning business operations, or learning how to start a cleaning business without repeating costly patterns, this conversation gives you real insight. Donna shares what she looks for when hiring cleaners, the red flags she ignored, the shift from teams to solos, and the systems for cleaning companies that finally brought stability. Whether you're growing a cleaning service business, building an automated cleaning business, or searching for a cleaning mentor or cleaning coach to guide you through leadership challenges, this episode offers real, human lessons beyond typical tips for starting a cleaning business.   We also talk about the emotional cost of starting a cleaning business, surviving setbacks, protecting your business legally, trusting your instincts, and rebuilding confidence when people tried to take advantage of her company. If you're navigating cleaning business sales, growing a commercial cleaning business or ommercial cleaning business division, or leading a team while maintaining your values, you won't want to miss this episode.   Meet Donna Dougherty — Go Green Cleaning Experts Website: www.gogreencleaningexperts.com   Eco-friendly product line: https://ecoglowrefresh.com   Instagram: @gogreencleaning Facebook: Go Green Cleaning Experts YouTube: Go Green Cleaning Experts TikTok: @ecoglowgogreencleaning   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

  22. 13

    Ep. 11 - How to Start a Cleaning Business Without These Cleaning Business Mistakes

    How to Start a Cleaning Business Without These Cleaning Business Mistakes Starting a cleaning business is exciting, until the mistakes you don't even know you're making start holding you back. In this episode, we break down how to start a cleaning business the right way, so you can avoid the setbacks most new owners struggle with. Whether you're launching a cleaning business start-up, a commercial cleaning business, or starting a cleaning business from scratch, this conversation will help you build a strong foundation before burnout hits. You'll hear real-world insights from a successful owner who went from cleaner to CEO, sharing the mindset shifts and cleaning business tips that lead to true cleaning business success. We touch on what every cleaning service business must understand before hiring, delegating, or scaling. If you've ever wondered how to start a cleaning company, how to grow my cleaning company, or how professional systems create an automated cleaning business, this episode lays out the essentials without giving everything away. We also explore the rise of remote cleaning business models and what a cleaning coach or the professional cleaner would recommend to avoid the most common cleaning business mistakes. Whether you dream of building a local team or learning how to start a remote cleaning business, you'll walk away with clarity, confidence, and strategies you can use today.   👉 Subscribe for more cleaning business podcast episodes designed to help you scale with systems, leadership, and smart decisions.   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

  23. 12

    Ep. 10 - This Hiring Process Changed My Whole Business

    In this episode of The Cleaning Journey Podcast, Yvette Peguero, founder of Evie's Cleaners, shares her story of turning a layoff into a thriving cleaning business. She opens up about her journey from residential to commercial cleaning, her approach to hiring and onboarding, and the importance of leadership and team culture. Yvette explains how she uses Standard Operating Procedures (SOPs) to keep her team consistent, motivated, and accountable — and how strong communication and recognition have helped her build a loyal, high-performing staff. If you're a cleaning business owner looking to grow your team, improve systems, or strengthen company culture, this episode is packed with actionable insights and real-world experience. Social Links: IG, FB, YT @eviescleaners Bio: Yvette Peguero is the Owner and Founder of Evie's Cleaners, a growing New York–based company now specializing in temporary and temp-to-hire domestic staffing. After a corporate career in sales and HR, a company-wide layoff in July 2022 inspired Yvette to take a leap of faith—turning uncertainty into opportunity. What began as a residential cleaning company has since grown into a trusted staffing brand connecting households and businesses with skilled domestic professionals.A proud first-generation Latina and oldest of four, Yvette leads with resilience, purpose, and heart—all while balancing her favorite roles as wife and mom to her two favorite guys. Website: www.eviescleaners.com 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   👉 Subscribe for more episodes with successful cleaning entrepreneurs who share how they started, scaled, and automated their businesses.  🎥 Subscribe: ‪@misaavalos‬ For more helpful videos! 📲 Instagram: / @misa.avalos / @cleaningjourney Spotify: https://open.spotify.com/show/2to9T3ANKgqHRuh4w7aeiB?si=f0ad145dcad9452f 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call 

  24. 11

    Ep. 9 - The #1 Mindset Shift That Took Her Cleaning Business to the Next Level

    In this episode, Misa sits down to uncover The #1 Mindset Shift That Took Her Cleaning Business to the Next Level. Whether you're just starting a cleaning business or ready to expand your commercial cleaning business, this conversation will show you how the right mindset can completely transform your results. If you've ever struggled with pricing, burnout, or self-doubt, you'll learn how to think like a true cleaning mentor and start seeing yourself as the CEO of your company. We'll also cover practical strategies for cleaning business pricing, how to price cleaning services with confidence, and how to start your own cleaning business from scratch. This is your sign to stop overthinking and start taking action. Whether you're learning how to start a cleaning business, run a commercial cleaning business, or grow your cleaning company with systems — this episode gives you the tools and inspiration you need to move forward. 🎧 Tune in now and learn what it really takes to build a successful cleaning business. 👉 Subscribe for more episodes with successful cleaning entrepreneurs who share how they started, scaled, and automated their businesses. 🎥 Subscribe: ‪@misaavalos‬ For more helpful videos! 📲 Instagram: / @misa.avalos / @cleaningjourney Spotify: https://open.spotify.com/show/2to9T3ANKgqHRuh4w7aeiB?si=f0ad145dcad9452f 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call

  25. 10

    Ep. 8 - Building a Cleaning Empire: Lessons from No More Dust Maid Services

    She Quit Her 14-Year Government Job to Lead 11 Cleaning Teams! 💼 In this episode of The Cleaning Journey Podcast, Misa Avalos sits down with Poiette Noel, founder of No More Dust Maid Services, to uncover how she built a thriving cleaning business just one month before COVID hit, and turned it into a 7-figure success story. After 14 years in a secure federal career, Poiette made the bold leap into entrepreneurship, launching her own cleaning business start up with nothing but determination and a dream. She shares how she grew her residential and commercial cleaning business from two cleaners to 11 teams, using automation, leadership, and premium pricing to create an automated cleaning business that runs smoothly and profitably. You'll learn powerful insights on how to start a cleaning business, structure your cleaning business pricing, and build consistent cleaning business profit—even when starting from scratch. Poiette also opens up about mindset, client relationships, and how she became a trusted cleaning mentor helping others grow my cleaning business through proven systems. About Poiette - Born and raised in New York, Poiette has called the Washington, D.C. metro area home for the past 16 years. After a 14-year successful career in government and public service, she transitioned into full-time entrepreneurship as the founder and owner of No More Dust Maid Services, a residential and commercial cleaning company serving the D.C. and Baltimore metro areas. In just 5.5 years, NMD grossed over $2 million, growing into a trusted name and industry expert in the cleaning industry. When she's not scaling the business, she's traveling the world and hosting curated cultural experiences. She now dedicates part of her time to coaching and consulting other entrepreneurs and cleaning business owners on how to start, grow, and scale their own companies.   Website: https://www.nmdmaidservices.com/ Instagram: https://www.instagram.com/nmdmaidservices LinkedIn: https://www.linkedin.com/company/nmdmaidservices YouTube: No More Dust Maid Services - YouTube Whether you're figuring out how to start a commercial cleaning business from scratch, looking to make money cleaning, or ready to scale your company with systems that work, this conversation is packed with real-world cleaning business tips and inspiration to help you take action. ✨ Listen now and learn how to start a cleaning company that gives you freedom, purpose, and profit. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   👉 Subscribe for more episodes with successful cleaning entrepreneurs who share how they started, scaled, and automated their businesses.   🎥 Subscribe: ‪@misaavalos‬ For more helpful videos! 📲 Instagram: / @misa.avalos / @cleaningjourney Spotify: https://open.spotify.com/show/2to9T3ANKgqHRuh4w7aeiB?si=f0ad145dcad9452f 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-avalos/free-discovery-call  

  26. 9

    Ep. 7 How a Single Mom Built a 7-Figure Cleaning Company with AI Automation and Ads

    This episode features Misa Avalos interviewing Marie, a cleaning business owner from Westchester, Pennsylvania who scaled her company to approach the million‑dollar mark. Marie shares how she started the business after losing her hotel job during the pandemic and leveraged her housekeeping background to build a professional service rather than a solo cleaning gig. Key topics include: Starting & scaling a cleaning company: She describes bootstrapping the business during COVID‑19, hiring and training cleaners, building teams, and eventually stepping back from cleaning to focus on management and growth. Marketing & sales: Marie runs her own Facebook Ads instead of paying agencies and continually monitors supply‑demand to adjust ad spend. She also implemented a CRM (GoHighLevel) to track leads, automate follow‑ups and convert one‑time clients into recurring customers. Pricing & overcoming objections: She researched competitors' prices, increased rates as she added staff, and uses value‑based pricing during sales calls—removing tasks when customers' budgets are lower. Mindset & discipline: Consistency, tracking numbers, staying disciplined and investing in self‑development help her stay motivated during challenging phases. These themes align with common 2025 trends for cleaning businesses: using AI‑driven marketing automation and local SEO/voice search optimization. The transcript also emphasizes lead generation via Facebook/Google Ads, nurturing reviews to rank high on Google Maps, and adopting CRM software to systematize operations. 👉 Tune in for powerful insights on building a cleaning business with purpose, culture, and heart. If you're serious about starting, growing, or scaling your cleaning business in 2025, hit subscribe and tap the bell for weekly insights from industry experts. Want personalized help? Book a free discovery call with Misa to get coaching tailored to your cleaning business.   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   Spotify: The Cleaning Journey Podcast On Spotify YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube 🎥Subscribe: ‪@misaavalos‬‬ For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 45-FREE Minutes to talk about your business

  27. 8

    Ep. 6 - Build a 7-Figure Cleaning Business on Systems (Not Luck)

    In this episode of The Cleaning Journey Podcast, we sit down with Stephanie Pipkin, founder of Serene Clean, a highly rated cleaning service based in rural Wisconsin. Stephanie shares her inspiring journey from starting with a passion for cleaning to building a thriving, purpose-driven business built on family values, integrity, and continuous learning. 🌿 She opens up about the real challenges of hiring, employee management, and high turnover in the cleaning industry — and how she's built a strong workplace culture that fosters loyalty, transparency, and trust. Stephanie also discusses how her company's core values — family first, integrity, and positivity — guide every decision they make. The conversation dives deep into: ✅ The evolution of the hiring process and group interviews ✅ The power of quality control and hands-on training ✅ Building a purpose-driven team and managing employee availability ✅ Using automation and systems to boost productivity ✅ The importance of emotional intelligence and continuous improvement Stephanie's story is a masterclass in leadership, perseverance, and staying true to your values — proving that success in business comes from more than just growth, but from who you become in the process. 👉 Tune in for powerful insights on building a cleaning business with purpose, culture, and heart. If you're serious about starting, growing, or scaling your cleaning business in 2025, hit subscribe and tap the bell for weekly insights from industry experts. Want personalized help? Book a free discovery call with Misa to get coaching tailored to your cleaning business. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   Spotify: The Cleaning Journey Podcast On Spotify YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube 🎥Subscribe: ‪@misaavalos‬‬ For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 45-FREE Minutes to talk about your business

  28. 7

    Ep. 5 - Scared to Raise Prices? This Cleaning Company Did… and Won BIG | The Sparkling Homes Story

    In this episode of The Cleaning Journey Podcast, we sit down with Haileigh and Megan, co-owners of Sparkling Homes, to talk about how their cleaning business grew from humble beginnings to a thriving company built on faith, family, and integrity. 🙏✨ The sisters share how their foundational faith in Jesus Christ has guided every decision — from how they treat their clients to how they lead their team. They open up about navigating pricing challenges, going through different business seasons, and learning to communicate with honesty and heart through it all. Haileigh and Megan also discuss the importance of: ✅ Client relationships and in-person estimates that build trust ✅ Team culture rooted in honesty and accountability ✅ Balancing family and business with boundaries and grace ✅ Value-based pricing that supports growth ✅ Mentorship, marketing, and simplifying systems for scalability Their story is a powerful reminder that success in business isn't just about money — it's about mission, faith, and the people you serve. 👉 Tune in to hear how these two women are leading with heart, purpose, and perseverance. Guest Info: Company: Sparkling Homes Email: [email protected] Instagram: @spar.klinghomesmb 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   If you're serious about starting, growing, or scaling your cleaning business in 2025, hit subscribe and tap the bell for weekly insights from industry experts. Want personalized help? Book a free discovery call with Misa to get coaching tailored to your cleaning business. Spotify: The Cleaning Journey Podcast On Spotify YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube 🎥Subscribe: ‪@misaavalos‬‬ For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 45-FREE Minutes to talk about your business

  29. 6

    Ep 4 - How to Build a Successful Cleaning Company That Lasts

    In this episode, Misa sits down with Ashley Sternemann, owner of Perfection Cleaning, who has spent the last 18 years building a thriving cleaning business. Ashley shares her inspiring journey from a career in finance to becoming an entrepreneur, the challenges she faced in the early days, and how perseverance shaped her success. She highlights the importance of hiring the right people, building a strong workplace culture, and leading with empathy. Ashley also discusses why professionalism and communication are essential in the cleaning industry, how to create effective training systems, and the role of leadership in supporting your team. You'll also hear how community service and giving back have been central to her company's growth and purpose. Whether you're just starting your cleaning business or looking to take it to the next level, Ashley's insights will inspire and equip you for success. 👉 Tune in for lessons on entrepreneurship, leadership, hiring, training, culture, business growth, and community involvement. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael 🔗 Connect & Subscribe 📲 Follow Misa Instagram & Facebook: @misa.avalos | @Misatalks3 YouTube: @misaavalos/PodcastPlaylists Subscribe: @misaavalos 🎙️ The Podcast Instagram: @cleaningjourney Spotify: The Cleaning Journey Podcast 📞 Free 1-on-1 Call (45 Minutes) Let's talk about your business! CRAZYY, I know. 👉 Schedule Here 📋 Want to be on the podcast? Your journey matters! Fill out this form and we'll contact you: https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/viewform?edit_requested=true 

  30. 5

    Ep 3 - How Her Mom Built a Mop-Free Millionaire Cleaning Business

    Want to work less and grow your cleaning business faster? In this episode, Misa sits down with Amy Sardone (Speed Cleaning) to unpack the simple systems that take you from owner‑operator to CEO—without sacrificing quality. We cover the 5‑day training system, how to "clone yourself" with measurable SOPs, and why non‑toxic, pro‑grade products help you protect your team, delight clients, and scale profitably.   How Her Mom Built a Mop-Free Millionaire Cleaning Business.   You'll learn practical cleaning business tips: building a training pipeline, setting clear expectations, leading your team, prioritizing the right bottlenecks, structuring your week for growth (meetings in one day, inbox zero), and keeping clients for life. We also talk commercial cleaning strategies, eco-friendly concentrates (hello, lower costs + fewer plastic bottles), and how to model the best to hit mop‑free millionaire levels.   If you're serious about cleaning company growth, pricing cleaning services for profit, landing better clients, and installing systems that scale, this conversation is your roadmap.   Misa's Instagram & Facebook: @misa.avalos @Misatalks3 YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube and Spotify: 🎥Subscribe: ‪@misaavalos‬ For more cleaning tips videos! 📲Podcast Instagram: @cleaningjourney 📲Misas Instagram: @misa.avalos 🎙️Spotify: The Cleaning Journey Podcast On Spotify @cleaningjourney 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know):👇 https://scheduler.zoom.us/misael-aval...   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS...   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael

  31. 4

    Ep. 2 - What I Learned About Letting Go In My Cleaning Business

    Ever dreamt of running your cleaning business from the beach while your team and clients rave about your service? Are you curious about how to Run Your Cleaning Business Remotely? Jessica Agate, owner of The Cleaning Diva LLC, reveals how she went from chaotic paper schedules and "doing it all" to leading a thriving cleaning company remotely. She shares why establishing core values (practice positivity, value relationships, have fun, be productive, and make money) transformed her hiring process, improved client retention, and helped her trust her team of "divas" to deliver excellence in New Jersey while she works from Florida. In this interview, you'll learn how to let go of control, overcome the belief that "nobody cleans like me," and build a team culture that loves coming to work. Jessica talks about finding clients on Craigslist, using Jobber and other apps to streamline operations, setting up systems for recruiting and training, running weekly Zoom meetings, handling times when multiple employees quit, and shifting her mindset to stay positive and solution‑oriented. Whether you're just starting or ready to scale, her story proves that remote management and sustainable growth are possible with the right systems and coaching. If you're serious about starting, growing, or scaling your cleaning business in 2025, hit subscribe and tap the bell for weekly insights from industry experts. Want personalized help? Book a free discovery call with Misa to get coaching tailored to your cleaning business.   🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   Spotify: The Cleaning Journey Podcast On Spotify YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube 🎥Subscribe: ‪@misaavalos‬‬ For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 45-FREE Minutes to talk about your business What I Learned About Letting Go In My Cleaning Business: Jessica Agate: [email protected] Instagram: https://www.instagram.com/njcleaningdiva/ Facebook: https://www.facebook.com/TheCleaningDivaNJ TikTok: https://www.tiktok.com/@thecleaningdiva  

  32. 3

    Ep. 1 - How She Built a High‑End Cleaning Company While Working Full‑Time

    In this first episode of The Cleaning Journey Podcast, I sit down with Nicole, owner of Lavender Lush Cleaning, to talk about what really makes a cleaning business thrive. Nicole shares how focusing on the employee journey helps attract and retain great team members, how the customer journey creates loyal clients, and the sales strategies that keep her business growing. We also dive into the importance of building a strong onboarding process that sets both employees and customers up for success. If you're a cleaning business owner looking for actionable ideas on hiring, sales, and creating better systems, this episode is full of insights you can put to work right away. 🚀 Ready to Systemize Your Cleaning Business? We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups. Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link: https://go.getjobber.com/misael   👉 Hit subscribe, share this with another cleaning business owner, and join me on The Cleaning Journey! Spotify: The Cleaning Journey Podcast On Spotify YouTube: Add podcast episodes to a playlist. @misaavalos/PodcastPlaylists For YouTube 🎥Subscribe: ‪@misaavalos‬‬ For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 45-FREE Minutes to talk about your business

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ABOUT THIS SHOW

The Cleaning Journey Podcast is the go-to show for cleaning business owners and service entrepreneurs who want to grow, scale, and build freedom. Hosted by Misa Avalos, who built his cleaning company from scratch into a 7-figure business, this podcast shares real stories and proven strategies to help you succeed.Each episode features cleaning industry experts, business owners, and leaders who open up about their biggest wins, struggles, and lessons learned. You'll hear practical advice on:✅ Hiring and training teams that last✅ Building systems and processes that scale✅ Leadership and company culture that retains A-players✅ Getting more leads, sales, and recurring clients✅ Understanding your numbers and profitsWhether you're just starting your cleaning business or ready to scale past $20K+ months, this podcast gives you the mindset, tools, and inspiration to work on your business, not just in it.Subscribe today and start your journey to a profitable, stress-free cleaning busines

HOSTED BY

Misael Avalos

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