PODCAST · business
The CMO Office Podcast
by Nikki Taylor
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com
Episodes
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How Uniqlo stays fresh without losing what made it famous
After 16 years in Singapore, Uniqlo certainly doesn’t suffer from an awareness issue, but how does a trusted household brand keep attracting new generations of customers without losing the qualities that made it successful? In this special episode of Marketing Connected's podcast recorded live at...
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Why global brands need healthy chaos, with Jon Stona of Airwallex
In this episode of The CMO Office Podcast, I speak with Jon Stona, Vice President, Global Marketing at Airwallex, about how the Melbourne-born fintech combines a strong global core with what he calls “healthy chaos” in local markets. We explore how Airwallex is building its brand for long-term...
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How marketers earn the right to be bold with Haymans Fung, Standard Chartered
In this episode of The CMO Office Podcast, I speak with Haymans Fung, Managing Director, Global Head of Wealth and Retail Bank Marketing at Standard Chartered, about how she approaches that challenge. Haymans begins with the business strategy. Rather than defending brand, engagement and…
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Why marketers need to stop worshipping the dashboard, with Mark Khoo of Versuni
In this episode of The CMO Office Podcast, I sit down with Mark Khoo, Digital Activation Lead APAC at Versuni, the company behind Philips home appliances across Asia Pacific. Versuni may not be a household name, but the products certainly are. From air fryers and coffee machines to irons…
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Inside PRISM+’s Commercial Playbook with Frank Ng
How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast, I sit down with Frank Ng, VP Commercial at PRISM+, to find out. PRISM+ has built its growth on a deceptively simple idea: bring...
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What happens when a fintech CMO challenges how marketing value is measured?
In this episode of The CMO Office Podcast, I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove impact in financial services. This is a category where the stakes are high. Decisions carry real financial…
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🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world
Marketing Mix Modelling is entering a new phase. Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more active part of how organisations plan, adapt and...
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Why Most Marketing Plans Fail the Moment They’re Written (and What to Do About It)
Welcome to the first award winning edition of The CMO Office! Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at Marketing Interactive’s Content 360 Awards, in no small part thanks to your support so thank you and please keep on…
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🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo
If you spend enough time talking to marketers across Asia, as I do, a pattern emerges. Everyone insists their market is different. And yet, somehow, all of us are wrestling with the same questions about growth, measurement and the role of brand in a region that refuses to sit still. That is…
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🎙️ LIVE Podcast: Creativity, Commerciality and the Data Dilemma
In our first EVER live-recorded episode of The CMO Office Podcast, I sat down with Toby Aldred, Managing Director at Saatchi & Saatchi, to explore one of marketing’s most persistent tensions — the balance between bold creative thinking and the demand for proof. Recorded live on stage at SXSW...
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PODCAST: From Laundry to Lift-Off with P&G 🚀
How do you make people fall in love with washing powder? Or convince them that fabric softener is essential in the middle of a pandemic? In this episode of The CMO Office Podcast, I sit down with 2022’s Young Marketing Leader of The Year, Mariel Chavez - Regional Brand Director for AMA Home Care…
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🎙️ Podcast: Betting Big on Brand - PropertyGuru’s Reality TV Gamble That Paid Off 🎰
In Episode 5 of The CMO Office podcast, I sit down with Alex De Leon, Group VP of Marketing at PropertyGuru, and Quark Henares, award-winning filmmaker and director of Home Run Singapore, to talk about one of the boldest brand moves we've seen. 🧠 Why it matters: In a region dominated by...
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🎧 Podcast: Rewiring Consumer Habits - How Zespri Turned Kiwi Fruit Into a Daily Ritual 🥝
This month in The CMO Office, we're joined by Jiunn Shih, Global Chief Marketing, Innovation, and Sustainability Officer at Zespri International - one of the most beloved (and surprising) brands in the fruit bowl. Jiunn brings a bold, brand-building vision to one of the world's healthiest...
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PODCAST: The New CMO Playbook: Brand, Data, CX, and Beyond with Debra Soon, CMO, Singlife
They say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)! Debra Soon is the Chief Marketing Officer for Singlife, which launched in 2017 as the first local insurer to be licensed by the...
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PODCAST: How Chocolate Finance Disrupted Bank Brands
Is it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests! Anushka Yadav is the Chief Creative Officer of Chocolate Finance, the financial services firm that launched last July with a huge splash and gained 60,000...
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PODCAST: How Last Click Attribution is Killing Your Brand
For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok! Along the way I get Paul to explain: * The impact of...
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Introducing The CMO Office Podcast
C'mon, it was inevitable we would launch a podcast and here it is, our imaginatively titled 'The CMO Office Podcast'! Good for us, but why would you listen (or watch - it's on YouTube as well!)? Because each month I'm sitting down with a different marketing leader, or leaders, to extract from…
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Frequently Asked Questions
How many episodes does The CMO Office Podcast have?
The CMO Office Podcast currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The CMO Office Podcast about?
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com
How often does The CMO Office Podcast release new episodes?
The CMO Office Podcast has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The CMO Office Podcast?
You can listen to The CMO Office Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The CMO Office Podcast?
The CMO Office Podcast is created and hosted by Nikki Taylor.
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