PODCAST · business
The CMO Show with Kate Gunning
by Team CMO
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
Episodes
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Restoring the Wellness Industry: Insights from David Fossas, CMO of Restore Hyper Wellness
In this episode of the CMO Show with Kate Gunning, David Fossas, CMO of Restore Hyper Wellness, spills the tea on how his company became a wellness powerhouse during the pandemic. Fossas credits Restore's unique approach of offering a variety of wellness services under one roof for its success....
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You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks
In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journey from starting the company with his partner, Luis Gramajo in Guatemala to going viral overnight...
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Learning without a Motive - A Conversation with Megan Lueders, CMO of Silicon Labs
Join Kate Gunning in this episode of the CMO Show as she sits down with Megan Lueders, the CMO of Silicon Labs. Megan is a well-known figure in the Austin tech community and shares her insights on the role of CMOs beyond just their seat in the organization. She believes that CMOs have a unique...
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From Photographer to CMO: Paul D'Arcy's Journey in Marketing
In this episode of the CMO Show, Kate Gunning interviews Paul D'Arcy, the CMO of Miro, a virtual whiteboard workspace used by distributed teams for innovation-related work. Paul shares how Miro has grown to 50 million users and attracted 99% of the Fortune 100. He also discusses the challenges of...
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The Agile Marketing Mindset with CMO Ana Villegas of Affinipay
In this episode of The CMO Show, host Kate Gunning sits down with Ana Villegas, a seasoned CMO who is known for her agility, resourcefulness, and ability to transform the companies she works in. Ana shares her insights on how to maintain an agile mindset, even in the face of rapidly changing...
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From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT
In this episode, Kate sits down with Chris Aarons, a Professor of Marketing and Strategic Communications at The University of Texas at Austin. Chris has a wealth of experience in marketing, having been in the industry since before Twitter existed. In this episode, Chris shares his journey from...
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An Adventurous Take on Marketing with ML Carvahlo, CMO of Portnox
In this episode of The CMO Show, Kate Gunning sits down with ML Carvalho, a CMO who is known for her adventurous and innovative approach to marketing. With a passion for exploring new ideas and pushing boundaries, ML shares her insights on how curiosity and a willingness to take risks can lead to...
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Creating a CMO Talent Agency with Elijah May, CMO of Team CMO
In this CMO Show episode, Elijah May discusses finding the fit for both the employer and the marketer. In addition to making him answer his own questions, as a creator of the show, he and host, Kate Gunning dive into his background in Hollywood and how it connects “casting” CMOs for both the...
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Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO
We are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in event and community building. She will share her wealth of knowledge and insights on how to create…
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Stop selling and help the customer buy! A conversation with the author of the CMO Manifesto, John Ellett
In this episode of the CMO Show, we sit down with the author of the CMO Manifesto, we discuss the importance of taking an "outside-in" approach to marketing. He shares why shifting the lens to helping customers buy instead of pushing products can transform marketing programs and dramatically lift...
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Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group
In this episode with Kim Storin; she sits down to discuss the pressing topics in the marketing world. Exploring the debate between data-driven and human-centered approaches to marketing and shares her perspective as a seasoned CMO, diving into the topic of high CMO turnover rates and the impact…
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Exploring the Challenges of a Modern Day CMO, with Michael Robin the CEO of Team CMO
Michael Robin of Team CMO joins Kate in a conversation about the traits needed to become a War and Peace-Time CMO. Join them as they break down the complex roles of Chief Marketing Officers and discuss unique challenges in different world settings. Michael and Kate offer in-depth insight into...
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Unmet CMO Expectations and the Cost of CMO Turnover with Oscar Llarena the CMO of Bat Club USA
In this episode with Oscar Llarena, Chief Marketing Officer at Batclub USA, we discuss why CMO turnover is linked to mismatched expectations and results. Oscar will break down the most common issues and practical advice on how to navigate these relationship dynamics. Oscar will also share how his...
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No Fear, All Gain - Rebrand Risks Worth Taking with Carrie Palin the CMO of Cisco
Carrie Palin joins the CMO Show as the Chief Marketing Officer of Cisco. Tune in as she discusses the current landscape of marketing, her own research, and her experiences. With insight drawn from her combined expertise and experience of over 25 years in the tech industry, she offers advice to...
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CMO Show with Kate Gunning: Trailer
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their...
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ABOUT THIS SHOW
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
HOSTED BY
Team CMO
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