The Coach Bru Podcast
by John Brubaker
A leadership performance podcast specifically for entrepreneurs and executives. Because none of us are one dimensional, Coach Bru explores many topics to help expand your results. Occasionally features candid conversations with Stadium Status performers to help you take your business to the BIG TIME.
Episodes
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What YOU Can Learn From Restaurant Hospitality: The One With Chef Bryan Dame
An in depth interview with Chef Bryan Dame of Dara Bistro. We dive into how little things make a big difference, what most businesses miss the boat on when it comes to attention to detail and hospitality. We also drill down on examples of how hospitality is priority#1 for he and his staff. For…
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Weaving A Common Thread: The One With Jeannie Assimos
What do you do when you meet someone who reminds you of yourself? You invite them on your podcast of course. And it feels like you're interviewing yourself. My guest in this episode is Jeannie Assimos, director of creative content for Maine Love Water Co. This is NOT a podcast about water, it's a...
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A “fresh coat of paint”
This episode is about the power of and the importance of first impressions. And the episode title, a fresh coat of paint, is a powerful metaphor for you, your brand and your business to put to good use. This episode of the podcast is brought to you by my new book: TheNext200ft.com
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Maine + Love + H2O= "The One with Jen Millard"
Dynamic, eclectic, relentless... That's how I'd describe my guest this episode. She's Jen Millard, Chief Hydration Officer and Founder of Maine Love Water . We discuss her incredibly unique and winding career path that led her back to Maine and to founding a revolutionary canned water business...
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Measure Twice, Cut Once— WRONG!
What are you measuring? What should you really be measuring in your business? Are you measuring crap that doesn’t matter? We address all this very succinctly in this short episode. BTW my new book is out now: https://www.thenext200feet.com
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"Leveling Up": An in depth interview with Coach Adam Todd
In this episode we held a follow up interview with Coach Adam Todd whose 2025 episode was our most downloaded podcast of the year. Adam is the head coach womens lacrosse coach at the state university of New York at Canton. He discusses how his team has had to "level up" in multiple ways as they...
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A Podcast About Podcasts w/ Caili Elwell
*Shameless Self-Promotion: This episode is brought to you by my new book The Next 200 Feet: A Daily Practice in Mindset, Momentum and Meaning. Available exclusively via Amazon: https://www.TheNext200Feet.com A podcast about podcasts or is it an episode about episodes? You're about to find out...
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Why Purchasing isn’t enough
Whether they realize it or not, there’s a battle going on everywhere between purchasing and consuming. There’s a huge difference between those two things today we unpack why am I writing and all my content style has changed to focus on consumption beyond purchase and why yours should too.
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Letting the competition live rent free inside your head?
Why comparison is a results killer, how not to give your competition free advertising & what you should do instead.
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Reinventing Death
A cautionary tale and a great example of why you must evolve or perish in your business.
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If you ain’t first, you’re last
The massive hidden value of this one life hack will save you years if not months of wasted time.
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Crude Wisdom and the life of a Gen Xer
A preview episode into why you ought to order my new book & watch the show Landman. You have 2 order options: Signed copies: https://www.coachbru.com/shop/p/crude-wisdom Via Amazon: https://amzn.to/4tF4RaX Book Description: Crude Wisdom is a fast-paced, humorous, and practical leadership guide…
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Stepping over $100 bills to pick up nickels
The dangers of not thinking strategically and making knee-jerk reactions in your business
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Smile and say cheese
Cautionary tale and a little bit of inspiration for you and your business
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Efficient versus effective
What are you automating or simplifying to a detriment to your business and your life?
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A Yeti Sized Business Lesson
Why showing beats telling every time.
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Do You Have “Uptown Problems” Too?
Reframing and solving problems. And more important what is a REAL problem?
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You Need Bigger Problems
What are you focusing on? Where is your attention going? You might be surprised.
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I Don’t Know Who Needs To Hear This But…
You are your own most important client. Here’s how to treat yourself as such.
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130 Schools Said NO!
We are all in this story. A little inspiration for you from the 2026 FBS National Championship game.
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“Rules are made to be _____________.”
Lessons from Ole Miss football, Coach Bru and Kenneth Cole fashion on how knowing the rules of your industry are a competitive advantage.
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Raise The D@mn Bar
How we ended up where we are. And what we each can do about it.
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Happy Honda Days and a Merry Toyotathon to you
How you can use existing holidays or invent your own to increase Brand awareness, fun and engagement
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A business lesson from Lane Kiffin
A compelling case for the fact that sometimes nothing is the best thing to do.
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Time Sensitive Public Service Announcement
The cautionary tale for business owners… some call it Black Friday/Cyber Monday, I call it BS.
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Part 2: “Indoor Cats” vs. “Outdoor Cats”
How “Indoor Cats” (employees) Can Successfully Become “Outdoor Cats” (entrepreneurs).
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Are you an “indoor cat” or “outdoor cat”?
Unpacking why entrepreneurs and small business owners tend to get along so well. And why there’s a general disdain for the empty suits occupying so many corporations.
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Well that went sideways fast
A dad joke teaches us how us things “happen all of the sudden over a long period of time.”
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3 Ways You Need To Look
I’m not talking about your wardrobe here. Today we discuss the three directions you need to look in order to enjoy more success and help those around you enjoy a better result as well.
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RoUTine
Odds are your routine has turned into a rut. Here’s how to break out of it in a productive way.
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Welcome aboard now shut up
How to make sure you are not cover silencing valuable contributors on your team
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Work for a cause not for applause
In this episode, we dive into why an audience of one is the most important audience
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Are you hard to find?
Is your business or brand wearing a cloaking device? Has it entered federal witness protection so to speak? You might be surprised. And if so, pay attention and take notes.
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Think Outside The (cigar) Box
This episode features longtime friend K.C. Johnson who is the national sales director for Tatuaje Cigars and co-owner of L'Atelier Cigars. K.C. shares how his professional journey from working at adidas to teaching to managing a hockey rink has FORMED and INFORMED his current role. Tatuaje is one...
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Who’s Winning & Why
The reason to be an original and the cautionary tale of copycats.
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Life Lessons, Leadership & Legacy: Interview w/ Coach Adam Todd
This episode is official a "Toddcast" not a podcast. Championship level coach Adam Todd of SUNY Canton joins us in studio. We discuss leadership and life lessons from the coach whom my award-winning book Seeds of Success was based on... Coach Randy Mills or "Coach Morgan Randall" as he is…
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“Invisible” Currency
This episode is a result of a listener question that was emailed in… “Coach Bru, How do I generate more and better ideas?” Ideas are currency, well at least good ideas are. And the ability to create ideas is just like exercising a muscle. If you don’t exercise your creativity it will atrophy.…
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The most dangerous 4 letter F-word
What you may have in common with an old couch and a used lawn tractor.
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Guitars, Outlaws & Unforgettable Tales: An Interview w/ Joel Thetford & Dave Gutter
What can entrepreneurs and leaders learn about resilience and the creative process from a couple of singer-songwriters? A lot... if you pay attention. We are joined by Grammy award winner Dave Gutter and the one and only Joel Thetford. Joel just released his new album, Guitars, Outlaws and...
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If you’re not doing this, start now
How a rising tide can raise all ships in YOUR industry too.
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Two words you never heard
How incorporating these two words even in just a small amount into your life will dramatically improve you and your results
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Entrepreneurship Lesson From Harrison Ford
This is my single best piece of advice and a lesson every current and aspiring entrepreneur can learn from Harrison Ford; well before he was “successful”.
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The Most Interesting Woman In The World: Stephanie Ryann Interview
Stephanie Ryann is the female version of the Dos Equis "Most Interesting Man In The World". She's one of the most fascinating people you'll ever meet. Stephanie is a former volunteer firefighter turned fashion model turned country artist, she's played dive bars, honky-tonks, and festivals…
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The importance of being an analog man in a digital world
Ignore this advice at your own peril.
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Worst Practices
A cautionary tale of what not to do when it comes to your brand. And how to avoid the pitfalls of brands gone wrong.
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Belichick Yourself
72 year-old Bill Belichick‘s 24-year-old girlfriend put on a master class on promotion publicity and earned media for the brand that is Bill Belichick Inc. In this episode, I break down how you can do the same thing. And I also expose how intellectually lazy and naïve everyone in the media is.
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Cowboy Wisdom For Ruthless Inner Peace
In this episode, I’ve got some great inspiration for anyone struggling to stay the course professionally or questioning their purpose. I’ve also got a new book out: The Tao of Rip: Cowboy Wisdom For Ruthless Inner Peace. It’s available here: https://bru.news/rip And also on audio, kindle & print…
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Evolve or Perish: An Interview with Jared Sawyer
Your brand has more in common with this organization than you realize. Grab a pen and paper, and listen to my conversation about the Portland VFW.
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The Cautionary Tale That Is Coach Bru
I don’t know who needs to hear this, but… In case you think you’ve marketed yourself enough to the people closest to you… you haven’t. And I’m living proof of that. BTW every format of every one of my books is available here: https://www.bru.news/books
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The BIG lesson you can learn from the torpedo bat.
Evolve or perish, innovate or die— this episode helps you unpack how and where you can find your best ideas to create efficiencies, greater production, and more cost savings in your business. Plus your people will thank you!
About this show
A leadership performance podcast specifically for entrepreneurs and executives. Because none of us are one dimensional, Coach Bru explores many topics to help expand your results. Occasionally features candid conversations with Stadium Status performers to help you take your business to the BIG TIME.
Hosted by
John Brubaker
Categories