PODCAST · business
The Colin and Samir Show
by Colin and Samir
Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.
Episodes
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Why Instagram Changed Its Mind on Long Form Video
Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and…
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Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code. Learn more about your ad choices. Visit megaphone.fm/adchoices
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11 Marketing Rules every Creator needs to know: Kate Tolo
Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60...
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Inside YouTube's New View Count, Monetization Rules, and Netflix Fight
Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices
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The New Rules of YouTube (2027)
Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device…
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The Viral Russian MrBeast TikTok & The True Value of Views
In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about. Learn more about your ad...
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The Cancellation of Hank Green & Why Gen Z Hates Ai
Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators...
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9 Lessons From TBPN's $100M+ Exit
"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years…
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4 Ways Creators are Making Money in 2026
Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for brand reach. As…
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Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model
Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them. What you’ll…
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CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty
We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like...
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CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room
Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living…
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CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year
Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope...
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Markiplier Breaks Down His $50M Movie Live
Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on…
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Emergency Pod: The YouTube Kids are taking over Hollywood
This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators...
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Kareem Rahma: How SubwayTakes Became the New Late Night
Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube.…
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Why every creator is making a show
Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark Rober's $60 Million Dollar Experiment
Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free,...
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Yes Theory and the Art of Making People Care
Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone...
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Why Sam Altman Spent $100M on 10,000 Viewers
OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders...
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3 Trends Reshaping the Creator Economy in 2026
The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the...
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YouTube, Meta and the case of the Infinite Scroll
Apply to Press Publish LA - presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are...
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He Built an AI Podcast and It Became the #1 Show.
This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production team. It became the #1 podcast in the UK, beating ABC News, the BBC, and Audible — and he...
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Who Is Actually Making Money in the Creator Economy?
COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going? In this episode, Colin and Samir break…
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How Markiplier’s $50M Movie Changed Hollywood Forever
Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices
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AI Slop and the End of the 'Human' Internet
In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey channels to unhinged AI VTubers making $400,000 a month. As AI becomes indistinguishable from...
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Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers
Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet.…
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How TBPN Built the Luxury Brand of the Creator Economy
In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of...
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The Art of Reinvention on YouTube - ft Speeed
James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over. In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes…
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The Creator Economy’s Abundance Crisis
We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept coming up over and over again: We’ve officially entered the era of abundance. There is...
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Our 2026 Creator Economy Predictions
In this episode, we break down our 2026 creator economy predictions and debate what we’re in and out on. From video podcasts and AI-generated content to creators working with streamers, the rise of IRL events, and how attention is changing online. We talk about why loyalty to creators is…
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Instagram on TV, YouTubers on Netflix, Disney on AI
Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI. In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy. We…
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Gambling, Creators, and the Future of Trust Online
Something strange is happening in media: you can now bet on everything. News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video. In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major...
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Why the Future of Creator Businesses Is Offline
Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are…
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Why Netflix Is Stealing Podcasts from YouTube
Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on...
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How Instagram Became the Center of the Universe
Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025. We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to share and grow. We also talk through…
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How Extreme Birdwatching on YouTube could redefine Hollywood.
Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour birdwatching documentary he made with his brother. It cost him $16,000 and he uploaded straight…
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The Business of Email: How Substack Changed Everything
You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown...
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Adam Faze: How TikTok Reinvented the TV Pilot
Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video...
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Ai Video and the Future of the Creator Economy
In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what…
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LIVE: Casey Neistat Unfiltered on Modern YouTube
Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464 Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC. Learn more about your ad choices. Visit megaphone.fm/adchoices
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LIVE: How Diary of a CEO became YouTube's #1 Show
At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy. Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch...
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The Highly Addictive World of Chinese Micro-Dramas
On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions. Check out Epidemic Sound: https://share.epidemicsound.com/colinandsamirSEP25 Use code COLINANDSAMIR for 50% your first two months Learn more about your ad choices. Visit...
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Inside Michelle Khare's Most Dangerous Video
YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from...
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Masterclass: The YouTube Playbook in 37 Minutes
Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes of the best advice from The Colin and Samir Show. Learn more about your ad choices. Visit...
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Josh Johnson on Building a Comedy Career on YouTube vs Netflix
Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view channel without Netflix or HBO, why stand-up comedians are some of the best observers of the…
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Is YouTube Turning Into Reality TV?
Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him uneasy. He explores the line between conversation and spectacle, and what it means for the future of...
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The Future of Attention, Human Connection & the Internet with Mustafa Suleyman
In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for creators, culture, and the future of the internet. Mustafa shares how his journey from running a...
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Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef
Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey. On this episode of The Colin and Samir Show, we talk with Nick about how he went from studying at...
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Inside Ryan Trahan’s 50-Day YouTube Marathon
In this episode, we catch up with Ryan Trahan midway through 50 States in 50 Days—his most ambitious YouTube series yet. Ryan breaks down how he's producing 20–30 minute daily videos while traveling to a new state every day, all to raise money for St. Jude (over $3.6M so far). We talk about...
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ABOUT THIS SHOW
Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.
HOSTED BY
Colin and Samir
CATEGORIES
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