PODCAST · business
The Communicate Influence Podcast
by Sheelagh Caygill
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working
Episodes
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Businesses relying too much on gen AI content risk brand recognition, authority, and trust
Sheelagh Caygill and Mariya Delano, CEO of Kalyna Marketing, explore the evolving role of generative artificial intelligence (AI) in marketing and creativity. Mariya discusses how she integrates AI into workflows. Kalyna Marketing uses AI for streamlining admin tasks, automating repetitive...
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Gen AI in leadership communications management and PR
In the first full episode of season two of the Communicate Influence podcast, I have an engaging conversation with Bob Pickard, public relations counsel to names in the news and leadership communication authority, on the transformative role of artificial intelligence (AI) in PR and…
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Marketing, PR, and communications podcast Communicate Influence returns
Hi, we're excited to announce that after a long break, the Communicate Influence podcast returns. The first five or so episodes of season two will focus on artificial intelligence from all angles. Be sure to listen and sign-up for our newsletter to avoid missed a guest who matters in your…
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How to Create an Independent Podcast with Maureen Armstrong
Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there. If you’re looking to create and launch an independent podcast of your...
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Why it's time for PR pros and marketers to explore voice tech
It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences. Carl Robinson, a podcast consultant and voice tech pro based in France. He owns a podcast consulting agency called Tizz Tech. Carl explains that lots...
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Product-led SEO: A strategic, holistic path to business growth
Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk...
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How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation. Any presenter would feel badly. But...
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How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and...
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How To Solve The Problem Of Shrinking Local Media
This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the...
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How To Select The Right Social Media Platform For Your Business
In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that...
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How to Manage Twitter in 30 Minutes a Day
In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day. Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares...
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Podcasting Industry Predictions for 2021
Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging...
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Why Self-Aware Leaders Make the Best Communicators
It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of…
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How to Move From Journalism into Communications
Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing. The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different...
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How to leverage influence as part of your marketing
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For...
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Podcasting is Changing the Face of Audio Journalism
Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism "I...
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Empathy, trust, customer service are key to successful brand building
This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great. Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of...
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Do podcast transcripts enhance SEO?
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Tizz Tech and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had…
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How to Market Your E-Commerce Store
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This…
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How to Select an Ecommerce Platform for your Store
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller…
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Voice tech app transforms audio content creation
Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and...
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The Future of Public Relations in a Post-COVID-19 World
A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that…
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How to Overcome Pocrastination
We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not…
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PR Disasters Driving CEOs to Embrace Social Media
Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In...
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Understanding Your Market and Finding New Clients
There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes…
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How To Write Better Email Newsletters
There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest....
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How PR and marketing pros can use meditation to reduce stress
We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my...
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Internal Comms With Narrative Creates Successful Engagement
The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure…
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How to Develop Your Online Brand and Reputation
Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work…
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The Communicate Influence Podcast Blooper Episode
It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh…
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Leadership Communications In A Crisis
This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate...
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How Creatives Can Be Focused and Motivated During Covid-19
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients…
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The Best Tools and Platforms For Remote Working
Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll…
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Key Considerations for Social Media Messaging During Covid-19
There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we…
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How To Have Deeper Conversations With Your Guests
Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than...
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Self-Care and Communicating With Yourself During Covid-19
Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take...
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Setting Up Remote Working During Covid-19
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19. In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada. Ben points…
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Tackling Some of The Big Issues In Public Relations
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England.…
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Artificial Intelligence - A Benefit or a Threat to Public Relations?
Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI proficiently will have a strong advantage....
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Marc Guberti on Setting Up or Improving Your Podcast
Starting a podcast, with guest Marc Guberti Starting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience! The episode follows on from last week's...
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Marc Guberti on Age Discrimination and Work Ethics
Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he...
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Listeners Recommended Podcasts
Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a…
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How to Set Up a Successful Brand Ambassador Program
The secrets behind brand ambassadorship This week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his...
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How to Become An Influential Communicator
In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life. In...
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Managing Your Reputation - Your Most Important Asset
Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised…
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James Cridland - Podcast Thought Leader And Radio Futureologist
Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its…
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Podcast Predictions for 2020 With James Cridland
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical…
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Making Remote Managing Work and How to Hire the Best Writers
In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system &...
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From accidental SEO pro to director demand ceneration
For a podcast host, there is nothing more exciting and fulfilling than interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management…
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Preparing junior staff to lead meetings and pitches
Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development. Linda knows that it's a big step for junior staff member to lead even an...
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ABOUT THIS SHOW
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working
HOSTED BY
Sheelagh Caygill
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Frequently Asked Questions
How many episodes does The Communicate Influence Podcast have?
The Communicate Influence Podcast currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Communicate Influence Podcast about?
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests...
How often does The Communicate Influence Podcast release new episodes?
The Communicate Influence Podcast has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Communicate Influence Podcast?
You can listen to The Communicate Influence Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Communicate Influence Podcast?
The Communicate Influence Podcast is created and hosted by Sheelagh Caygill.
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