The Communication Conversation with Ashley DeLuca
by Ashley K DeLuca
Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!
Episodes
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Closing the podcast doors and what’s next
With closing the podcast doors, we're sharing why and what to expect coming next. Thank you for being part of my world for over 100+ episodes, now it's time to pivot that attention. Come hang out over on Instagram!
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Using your unique human design to communicate with Haley Rodgers
Within the last year, I have really dove into human design and with that, I have gotten SO much clarity around who I am and how I work best. That's why I brought on my friend Haley Rodgers. Haley is a Business Coach and Human Design Expert who helps entrepreneurs align their business with how...
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Ringing in the new year with positivity with Trainer Dane
If there is one thing we can all use a dose of...it's Trainer Dane's positivity. That's why I'm so incredibly excited to have him on the show and share with you how you can ring in the new year with positivity! You can find Trainer Dane over at Wait, don’t forget your guac! Be sure to hop over to...
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When to soft and hard sell in your emails
When it comes to selling in email marketing, there can be a bit unknown when it comes to how to balance between soft vs. hard selling. In this episode, we’re diving into when to soft and hard sell in your emails without being a sleaze ball about it! What you’ll learn: The purpose of a soft vs.…
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Mapping out your 2022 email campaigns
Tune in on this week’s episode where Ashley talks about mapping out your 2022 email campaigns. Ashley will share main pieces on how to map out your email campaigns and how to keep it simple. If you’re having trouble mapping out your email campaigns, then this episode is for you! What you’ll learn...
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Becoming a Confident CEO with Stephanie Blake
In this week’s episode, Ashley talks to Stephanie Blake who is a business strategist and scaling expert who helps women scale their service-based businesses to 6+ figures while keeping them in the CEO seat and working less than 20 hours per week. Stephanie has helped hundreds of women start and...
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Before you do BIG things...[book launch recap]
Tune in to this week’s episode as Ashley will be talking about her book launch and a little bit of the behind-the-scenes, the winds, not necessarily the losses but the lessons. Ashley will share the emotions behind the book, what is the process looks like, and other stuff behind it. If you are...
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3 Lessons Over 100 Podcast Episodes
Tune in on this week’s episode where Ashley celebrates for reaching 100 episodes in podcasting. She will talk about her top 3 lessons over her 100 podcast episodes and she will also share what you should focus on and what you need to let go of if you are doing podcasting or if you have plans on...
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Making Marketing Simple with Jenn Donovan
In this week’s episode, Ashley talks to Jen Donovan who is a master in getting businesses to focus on their marketing efforts to achieve their business goals. Jen has created this wonderful online marketplace community for rural and regionalist small business owners and has amassed an amazing...
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Using Surveys with Email Marketing
Tune in on this week’s episode where Ashley talks about using surveys with email marketing. She also shares cool ways to use surveys that will allow us to get amazing responses and feedback from our ideal clients and also use it to incentivize them in exchange for that information. You will learn...
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Crafting a Profitable Launch Email Strategy
Tune in on this week’s episode where Ashley discusses how to create or craft a profitable email launch strategy. She will also share the three phases and its intention to successfully launch your email marketing strategy. Make sure to tune in to get better results for mapping out your email…
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The 3 part email sequence that connects with your subscribers
Tune in on this week’s episode where Ashley discusses how to build a relationship with your subscribers using conversational email marketing. She shared the biggest piece behind this whole process and dived into the actual welcome sequence itself. This episode would totally help you create...
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The 1 Thing You‘re Missing In Your Emails
This week’s episode is about a key piece most people are missing out in their emails. In a world so ravaged by crazy things, it’s important to step back and take everything with a grain of salt and a little bit of spice. A dose of this most important ingredient really changes the flavor of the…
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Struggling With An Unengaged Community
This week’s episode features Ryan Carruthers who helps people get more members for their membership-based businesses. He and Ashley discuss community engagement where they tackle the issues of why people don’t engage when they’re supposed to. If you’re in the business of getting people to…
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Planning Your Q4 Campaigns
This week’s episode is all about bullet-proofing your year-end plans and properly planning your Q4 Campaigns where Ashley talks about her input on how much you're selling, versus how much you're providing value within these next three months. This will help you to send smart emails that convert…
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Communicating Your Gift Using Email Marketing
For this week’s episode, Ashley shares a little bit of her experience from August in Sundance where she went to the process of diving into her calling and realizing that she’s here to show other people what’s possible like how a small-town girl moved into a bigger city, starting a business and…
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The No BS Course Strategy with Lupita Santana
This week’s episode is such a treat for Ashley as she is joined by her good friend, Lupita Santana, Course Creation and Launch Strategist discussing Courses and building an audience while nurturing and educating them. If you’re interested in how you can set them up, and plan them then this…
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#1 Mistake When It Comes To Weekly Emails
Tune in on this week’s episode where Ashley talks about the # 1 mistake when it comes to weekly emails. Because of the repetitive nature of weekly emails, many people don’t know what to write anymore. This is especially true for Youtubers and Podcasters. We’ve fallen into content fatigue and we...
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The Secret Behind Reddit for Business
Tune in on this week’s episode where Ashley discusses how Reddit has been a game changer for her business. She details how she received tips from Reddit users on how to get business flowing indefinitely to her. She also shares how it has helped her identify her pain points and grow her business...
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The 3S to Podcasting with Jake Anderson
Tune in on this week’s episode where Ashley interviews Jake Anderson who has had an amazing career path in his life. Today, they talk about the 3S method of Podcasting. Jake, who is a visionary, has a strong suit in building and creating systems and he uses that skill in the podcasting world. If...
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Creating A Profitable Customer Journey
Tune in on this week’s episode where Ashley talks about creating a simple and profitable customer journey. Quick tip: it always starts with understanding who is in your audience and from there you can start segmenting. Today’s episode is full of great ideas and tips to help you create an…
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2 Reasons Why Communication Congruency Matters
Tune in on this week’s episode where Ashley talks about Communication Congruency. Today’s episode is dedicated to the business owners, whether they are solopreneurs or a big corporation, you will find value in setting the tone and the actual words that you use in your emails. Find out how to…
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20-60% Profit Increase with Email Marketing with Vira Sadlak and Alissa Taggart
Tune in on this week’s episode where Ashley interviews Vira Sadlak and Alissa Taggart who are the top ladies for Email Marketing. They talk about the strategies, the intricacies, and why all businesses should implement Email Marketing in their marketing strategies, the importance of segmentation...
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The Power Of Focusing On Email Marketing In 2022
Tune in on this week’s episode where Ashley talks about the power of focusing on email marketing in 2022. Listen in to know the different pieces that you should focus on as an email marketer , what areas you should go deeper into, and what kind of experience you are creating for your audience....
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What if business was just intentional conversations?
Tune in on this week’s episode where Ashley wrangles with the notion that business might just be intentional conversation. She discusses how she has made content that has connected her with many people and gotten her message across just by simply talking to her audience. In this episode, you’ll...
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Simple emails that get replies
Tune in on this week’s episode where Ashley discusses the true secret of email marketing. Email is the first thing people check when they get into the office. You have that few minutes to catch someone’s attention. Millions of people all over the world do this. As a marketer, how can you take...
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EXCLUSIVE Q&A #allthethings email marketing
Tune in on this week’s episode where Ashley dishes in on the top 3 questions that she has gotten from her audience. They are all ways to ensure you get the most out of your email marketing from ways to re-engage with your audience and avoid audience fatigue to quick ways of improving your opening...
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Deeper Stories for Massive Impact & Revenue with Kam Snow
Tune in on this week’s episode where Ashley interviews Kam Snow as we chat about telling stories and how writing copy is about helping clients figure out what their story is. Kam has a great story of his own from starting in Politics and now helping clients tell their own stories through his…
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Easy Launch Strategy To Book Out Your Program Using TaVona Denise
Tune in on this week’s episode where Ashley interviews TaVona Denise as we chat about launching without the stress and headache from trying to do #allthethings! TaVona is setting a new standard for how coaches book out their one-on-one services and fill their group programs so they can actually...
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Step 1 to Retention & Sales: Connection
Tune in on this week’s episode where Ashley dives into the first step inside of her 5 C method for communication. Today as we dive into connection, you’re going to learn why Ashley has avocados and sea turtles as part of her brand and so much more. In this episode, we dive into: How stories +...
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Creating Simple Relevant Customer Touchpoints
Tune in on this week’s episode where Ashley is sharing her process of creating simple relevant customer touchpoints. So many of you reached out wanting to know more about this and she’s here to share her process! In this episode, we dive into: Knowing who you should be sending your message to How...
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Using AMP emails to increase conversions with Aquibur Rahman
Tune in on this week’s episode where Ashley interviews Aquibur Rahman as we chat about the behind the scenes of Mailmodo and using AMP based emails! Aquibur helped many B2C and B2B brands, including early-stage tech startups to fast-track growth using agile and data-driven marketing processes.…
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Failing forward with Kelly Biltz
Tune in on this week’s episode where Ashley interviews Kelly Blitz as we chat about niching down and juggling momma life with a business from the bottom up. Kelly’s life mission is to help teens who struggle with ADHD and Executive Function challenges. In this episode, we dive into: Getting past...
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Spicy Profitable Website Copy with Katie Pannell
Tune in on this week’s episode where Ashley interviews Katie Pannell as we chat about the importance and power behind spicy website copy! Katie isn’t usually a fan of third person bios, but she loves to be introduced because it makes her feel fancy. So, here’s what she wants you to know: As a...
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Defining Your Client's Voice
Tune in on this week’s episode where Ashley dives into how you can help your client define their voice. You’ll want to hold your earbuds in as she will walk through some things that others won’t say. (Especially when they’re just trying to add to their client roster!) In this episode, we dive…
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Crafting a Meaningful Marketing Message with Monica Miller
Tune in on this week’s episode where Ashley interviews Monica Miller as we chat about crafting a meaningful marketing message! Monica Miller helps Mom entrepreneurs build 6-Figure businesses by creating a meaningful marketing message that grows their audience, clientele, and income with ease and...
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Balancing a 3- Day Workweek with Cailen Ascher
Tune in on this week’s episode where Ashley interviews Cailen Ascher as we chat about balancing a 3- Day workweek. (And how she uses A/B weeks to plant money seeds!) Cailen Ascher is a Personal Growth + Business Coach with a 3-day workweek, a mom of two little girls and the founder of Success…
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Memorable & Profitable Membership Emails with Ryan Carruthers
Tune in on this week’s episode where I interview Ryan Carruthers! We chatted about the power of memorable & profitable membership emails. So if you’re a membership person, this is the episode for you to take notes! Ryan is a digital entrepreneur with a love of digital marketing, peanut butter…
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Using a Fulfillment Sequence to Retain Your Clients
Tune in on this week’s episode where Ashley shares with you all about using a fulfillment sequence to retain your clients. She is providing you with the exact steps to take for you to map out your fulfillment sequence TODAY! Wait, don’t forget your guac! Grab a spot inside of my free Facebook...
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Join me in Montana --> April 23rd-25th
I know they say you can't "cash in" your community for $$ in your bank account. And here's the thing for me... community crushes over all. Over every obstacle. Every tech issue. Every business problem. You've been there. In some shape, way, or form. And I thank you. You have been a key person in...
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Questions I Asked My CPA with Caitlynn Eldridge
Tune in on this week’s episode where Ashley interviews Caitlynn Eldridge as we chat about the power of knowing your numbers and having your books in order! Caitlynn has been working as a CPA for nearly a decade in a variety of forms (big public accounting firms, small family offices, big fortune...
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The Power of Small Networks & Numbers with Justine Mader
Tune in on this week’s episode where Ashley interviews Justine Mader as we chat about the power of small networks and numbers. (Especially when it comes to email marketing!) Justine is a life and business coach helping entrepreneurs achieve success without giving up their priorities. In this...
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PLAY ME --> Super Special April Announcement
Y'all don't want to miss this super special April announcement. Link mentioned in today's episode: https://ashleykdeluca.com/freeaudit
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The Network Effect Using LinkedIn with Jonathan Baldock
Tune in on this week’s interview with Jonathan Baldock as we chat all about networking the right way via LinkedIn. Jonathan works in an advisory role for SocialHP. With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst…
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Copy from their Diary with Sarah Talbert
Tune in on this week’s interview with Sarah Talbert as we chat all about writing copy that feels like it is right from their Voxer last night to their BFF. She’s a copywriter and voice of customer research specialist that kicks blah copy to the curb while soaking in the Florida sun. In this...
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Keeping it Legal with Layne Lyons
Tune in on this week’s interview with Layne Lyons as we chat all about keeping it legal. She specifically helps business owners like you get the right structures, contracts & agreements in place to protect themselves, their work, their businesses, & their investments. In this episode, we dive…
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What to do with a mixed email list
Here's what we covered in today's episode: Figure out what makes sense when it comes to your list Segment segment segment Bringing everyone on your new journey Don't forget to hop on over into our free Facebook group, Email Marketing Simplified to learn more on how you can amplify relationship…
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Easy Facebook to Email Funnel
Tune in on this week’s episode where Ashley dives into creating an easy Facebook to Email funnel. When you’re adding people to your Facebook community, you’re missing out on collecting an extremely important asset. Don’t worry, Ashley is going to make it incredibly easy and outline exactly what…
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Stop hoarding subscribers who aren't your ideal client
Here's what we covered in today's episode: #1 reason why you shouldn't keep cold peeps on your list what you should do to figure out who isn't your ideal client vs. who is the mindset behind removing subscribers and making your party Don't forget to hop on over into our free Facebook group, Email...
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Set yourself free from the 5k list goal
How to achieve a successful list? Here's what we covered in today's episode: In this episode, I dive into how to set yourself free of the expectations of needing a large email list. We also dive into the three things you need to implement to have a successful list. Don't forget to hop on over…
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About this show
Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!
Hosted by
Ashley K DeLuca