PODCAST · business
The Concurate Podcast
by Concurate
Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity. AI search gives B2B SaaS brands a shot at something better than more leads. It gives them a shot at the right leads, the ones with shorter sales cycles, lower churn, and partnerships that work for both sides. The buyer who found you through real research, not a display ad, is closer to buying from you. This podcast exists to help B2B SaaS brands show up in that research and attract their perfect match, the customers worth keeping. It also raises a question every marketer is sitting with: Does the old marketing playbook still work, or does AI search rewrite it? To bring you answers to the questions like this, we bring together authors of best-selling books on marketing, B2B SaaS founders & CMOs, our internal team,
Episodes
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How to Spot Fake PR Placements Before You Pay | Expert Conversations
How to Spot Fake PR Placements Before You Pay PR can build visibility, credibility, and trust, but the industry also has fake vendors, fraudulent invoices, fake media websites, hijacked accounts, and misleading traffic claims. In this episode of the SaaS Marketing Podcast, Eshita Gupta speaks…
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The Future of B2B Marketing: AI, Content & Human Connection | Expert Conversations
How is AI changing the way B2B companies create content, build trust, and connect with their audience? In this episode, Grant Leboff and Kousalya J explore the changing world of B2B marketing, AI, content strategy, personalization, personal branding, lead generation, and audience engagement. They...
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AI Is a Commodity. Here's How B2B SaaS Brands Stand Out | Mark Schaefer | Expert Conversations
AI is changing marketing faster than ever. So how can B2B SaaS brands stand out in an AI-first world? In this episode of the B2B SaaS Marketing Podcast, Aditi Syal sits down with Mark Schaefer, bestselling author of Audacious: How Humans Win in an AI Marketing World, to discuss how marketers can...
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How to Win AI Search | Concurate’s GEO Framework for B2B SaaS | Concurate Originals
How do B2B SaaS companies get recommended by ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI search engines? In Episode 2 of the Concurate SaaS Marketing Podcast, Aditi Syal, Co-founder & Head of Content at Concurate, introduces The Perfect Match, Concurate’s proprietary GEO...
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Do B2B SaaS Listicles Still Work in 2026? | Concurate Originals
Do B2B SaaS listicles still generate leads in the age of AI Search? In this episode of the SaaS Marketing Podcast, Subhasri Banerjee and Aditi Syal discuss B2B SaaS listicles, SEO, AI Search, EEAT, GEO, content strategy, and lead generation. Aditi shares how 3 B2B SaaS listicles generated 25…
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The Marketing Advice Nobody Talks About | Expert Conversations
Is modern marketing becoming too noisy? With endless AI tools, growth hacks, performance tactics, and personal branding advice competing for attention, it’s easy to lose sight of what actually drives sustainable growth. In this episode of the Concurate Podcast, Rajesh Srinivasan, Founder of…
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ABOUT THIS SHOW
Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity.
AI search gives B2B SaaS brands a shot at something better than more leads. It gives them a shot at the right leads, the ones with shorter sales cycles, lower churn, and partnerships that work for both sides. The buyer who found you through real research, not a display ad, is closer to buying from you.
This podcast exists to help B2B SaaS brands show up in that research and attract their perfect match, the customers worth keeping.
It also raises a question every marketer is sitting with: Does the old marketing playbook still work, or does AI search rewrite it? To bring you answers to the questions like this, we bring together authors of best-selling books on marketing, B2B SaaS founders & CMOs, our internal team,
HOSTED BY
Concurate
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Frequently Asked Questions
How many episodes does The Concurate Podcast have?
The Concurate Podcast currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Concurate Podcast about?
Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity. AI search gives B2B SaaS brands a shot at something better...
How often does The Concurate Podcast release new episodes?
The Concurate Podcast has 6 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Concurate Podcast?
You can listen to The Concurate Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Concurate Podcast?
The Concurate Podcast is created and hosted by Concurate.
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