PODCAST · business
The Conscious Marketer
by Avenue
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.Want even more marketing tips and insights that make a difference, join our digital community!Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer Follow us on Instagram: https://bit.ly/3RqpU0WCheck out our blog: https://bit.ly/3RtM02k
Episodes
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The Conscious Marketer, Episode 8: Love Island Lessons
What makes people connected to a brand or each other? Using Love Island as a case study, we explore the role of community in modern marketing and why the most impactful brands create spaces where people feel seen, heard, and part of something bigger than a transaction. We're Avenue Agency, a...
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The Conscious Marketer, Episode 7: What the World Cup Taught Us About Search Trends
During a dramatic World Cup match between Argentina and Egypt, Google Search experienced its highest usage in history as fans rushed online for scores, player updates, highlights, and answers. In this episode of The Conscious Marketer Podcast, we use this cultural moment to explore why…
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The Conscious Marketer, Episode 6: AI & The Environment
In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and…
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The Conscious Marketer, Episode 5: Trend Chasing or Conscious Marketing?
In this episode of The Conscious Marketer, Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we...
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The Conscious Marketer, Episode 4: Conscious Marketing in Women's Sports
In this episode of The Conscious Marketer, we explore how conscious marketing is transforming the landscape of women's sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not…
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The Conscious Marketer, Episode 3: Mastering TikTok Success with Katelin Tanjuaquio
In this episode of Conscious Marketer, we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast, We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on...
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The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy
Have you watched "Escaping Twin Flames" on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look...
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The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates
In our inaugural episode of "The Conscious Marketer," hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters…
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The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 13: Banfield Foundation Series with Kim Van Syoc (and Guests: Michigan Humane Society and Jacksonville Humane Society)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 12: Banfield Foundation Series with Kim Van Syoc (and Guests: GreaterGood.org and Pima Animal Care Center)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 11: Banfield Foundation Series with Kim Van Syoc (and Guests: Oregon Humane Society and Arizona Humane Society)
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and…
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The Animal Marketing Podcast, Episode 10: Kerri Marshall and Babel Bark
On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark, discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to...
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The Animal Marketing Podcast, Episode 9: Peter Alberti and Inulogica
In Avenue's 9th episode of The Animal Marketing Podcast, host Anna Huston and guest Peter Alberti, the CEO of Inulogica discuss the question: How are organizations using personalization and technology to provide better care for pets? Peter's inspiration behind starting Inulogica was to help…
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The Animal Marketing Podcast, Episode 8: Winson Wong and Kinship
On this episode of The Animal Marketing Podcast, host Anna Hutson and Winson Wong of Kinship discuss the question: How are organizations innovating and mobilizing technology and data to better serve pets and their owners? Kinship was established as a division of one of the world's largest pet…
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The Animal Marketing Podcast, Episode 7: Brian Posewitz and Humane Voters Oregon
In Avenue's 7th episode of The Animal Marketing Podcast, Anna spoke with Brian Posewitz to discuss how citizens can engage with animal welfare issues within their local and state governments.
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The Animal Marketing Podcast, Episode 6: Michele Coppola and Fences for Fido
Here's the big question for episode 6 of The Animal Marketing Podcast: how is the fight for animal welfare used to engage like-minded citizens to promote the protection of animals? We spoke with Michelle Coppola, communication and operations coordinator of Fences for Fido, to get her take....
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The Animal Marketing Podcast, Episode 5: Eric Koppelman and Blue Dog Bakery
This week on The Animal Marketing Podcast, Anna spoke with Eric Koppelman, Chief Revenue Officer, to ask this question: how can organizations in the pet food industry create a focus on sustainability, natural ingredients, and doing right by their client's pets? In today's podcast, we hit some…
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The Animal Marketing Podcast, Episode 4: Brandon Antin and VCA
On this week's episode of the Animal Marketing Podcast, Anna had a phone interview with Brandon Antin, Vice President of Social Responsibility and Innovation at VCA Animal Hospitals to get his insights on the ways that community-centric organizations like VCA are innovating and advancing pet care...
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The Animal Marketing Podcast, Episode 3: Dr. Don Moore and the Oregon Zoo
This week's Animal Marketing Podcast features Dr. Don Moore, MPA, PhD, TWS Certified Wildlife Biologist and Director of the Oregon Zoo and his perspective on the state of wildlife conservation, animal welfare, and the future of zoo management across the country. Don has over 40 years of…
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The Animal Marketing Podcast, Episode 2: Kim Van Syoc and Banfield Pet Hospital
In this week's episode of The Animal Marketing Podcast, Anna sat down with Kim Van Syoc from Banfield Pet Hospital and the Banfield Foundation to discuss how organizations can have an impact beyond their local community during a natural disaster. How can companies use marketing and communications...
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The Animal Marketing Podcast, Episode 1: Barbara Baugnon and the Oregon Humane Society
In today's episode, Anna spoke with Barbara Baugnon, Vice President of Marketing and Communications for the Oregon Humane Society (OHS). Barbara began at OHS in 2001, where she helped to raise $350,000 in donations to implement their marketing campaigns. Since then, she has been a part of several...
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ABOUT THIS SHOW
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.Want even more marketing tips and insights that make a difference, join our digital community!Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer Follow us on Instagram: https://bit.ly/3RqpU0WCheck out our blog: https://bit.ly/3RtM02k
HOSTED BY
Avenue
CATEGORIES
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Frequently Asked Questions
How many episodes does The Conscious Marketer have?
The Conscious Marketer currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Conscious Marketer about?
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining...
How often does The Conscious Marketer release new episodes?
The Conscious Marketer has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Conscious Marketer?
You can listen to The Conscious Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Conscious Marketer?
The Conscious Marketer is created and hosted by Avenue.
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