PODCAST · business
The Content Fix
by Jillian Bowen
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you'll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who'll share their tips and tricks to give you an unfair advantage. Whether you're blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you'll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.
Episodes
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The nice list
There's enough naughty in the world. Let's talk about the nice stuff.
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The Naughty List
I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.
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The word of the year is... gaslighting!
I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...
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How to ask your audience what they want
Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.
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How to get to know your audience better through immersive research
It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.
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Three ways to get to know your audience better
Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you...
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Are you micro-scheduling? What it is and why it makes a difference!
Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-scheduling. Here's how to do it.
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5 tips for great interviews
Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master this skill, start with these five tips.
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Are you the DJ or the Dancer? How to spend more time leading and less time doing.
Get your head above water and start being the leader with these three steps.
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Here's what you need to know about YouTube handles
YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.
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Stop expecting people to read your mind
Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, what starts as an incredible edge that he fully manipulates, well, let's just say, be careful what you...
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What is the difference between copywriting and UX copywriting?
UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they...
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The simple formula for creating copy that connects with your audience
With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps…
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What is the LinkedIn Audience Network and should you be using it
Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up much on this offering, but here's what I found.
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What is the Facebook Audience Network and should you be using it?
If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list. But have you ever taken the time to figure out exactly what…
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Without signposts, how do we know where we're going?
There are too many dead ends in life. Don't let them creep into your content as well.
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Sneak Peek – Introducing The Storytelling Studio
Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find out what's happening.
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5 simple A/B tests you can use to optimize a landing page
If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.
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A simple Instagram reels strategy to help you build momentum
Five simple steps you can take to build and maintain your Intagram Reels strategy.
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My top tips for creating engaging Instagram reels
Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.
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Instagram, LinkedIn and YouTube changes that you're going to want to jump on
When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in the last week, so here's a rundown on what's happening on a few key platforms and how you can make the most of these changes.
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Please don't compare yourself to other people
When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paralysis.
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The five basic steps for batching your content
Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadline. Here are the five basic steps to follow.
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Three reasons why influencer marketing doesn't work for everyone
Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons why it might not work.
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How to use AI to create content (and how not to use it)
Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them.
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The protest episode - enough already!
This is ALL I have to say this week.
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How to start creating behind the scenes content that's educational, entertaining and effective
Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here's how to elevate it so it's education, entertaining and effective for your business.
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New feature alert – pin posts on Instagram
You can now pin posts on Instagram. Here's how to do it and some ideas about what you can pin.
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Stop creating so much epic content
Creating epic content is important, right? Absolutely, but here's why you can have too much of a good thing and how to get the balance right.
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Should you use LinkedIn newsletters as part of your content marketing strategy?
LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here's a breakdown of what they are and why they matter.
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When things get tough, you have to relieve the pressure points
Every so often I throw in a more personal episode. It's an opportunity to share a lesson learned in my life that could be applicable to both personal or business situations. So if you've ever found yourself feeling stressed and under pressure, this episode is for you.
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Is a blog still important in 2022?
Are you wondering if a blog is still important in 2022? Even if video or podcasting is your thing, this is why it's still the foundation of a great content strategy.
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How to evaluate ideas with DVF - desirability, viability and feasibility
Design thinking is a human-centred approach to innovation that can be used to transform the way we develop products, services, processes and even strategies. In this episode, find out how to use design thinking to evaluate if an idea is not only desirable from a human point of view, but also how...
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How to choose an idea with the most chance of succeeding with an impact vs effort matrix
Coming up with ideas. That's the fun part. Choosing one to focus on and be sure you've picked the right one. Well that's tougher. A good place to start when you're evaluating your ideas it's with an impact vs effort matrix. Here's how to use one.
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How to use the minimum viable product method to overcome perfection paralysis
The MVP process involves getting a product, service or even something as simple as a landing page operation as quickly as possible so you can see how people interact with it and those insights help you improve it. Here's how to go from perfection paralysis to minimum viable product.
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What to do if you receive a negative google review
If you've ever been on the receiving end of negative feedback, and let's face it, most of us have, it stings. Justified or not, none of us enjoying hearing we've dropped the ball. Even worse is the criticism that comes our way that is completely unjustified. Find out what to do if you receive a...
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How long does it take for SEO to work for your business
If there was one thing I wish I had more time for in my business, it's SEO. It can take years to get great results, but I find that concentrating on these three areas can accelerate that dramatically!
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Say when – knowing when to call your exit strategy
I'm going a little off topic today. Things are going to get a little personal. Not cringe personal, just opening up and sharing some of the thoughts about where to next in my head. You see it's time to make a change. And I want you to be the first to know about it. And of course I'm sharing the...
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3 ways to transform yourself into a content conversationalist
Are you creating boring content? If you answered yes, you're probably just trying too hard. Here's how to lift your game by being a content conversationalist instead.
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How to write effective and engaging social media captions – quickly!
I wrote the worst caption on a social media post last week, and you guessed it, the engagement tanked. The worst part is, I know better, so pinkie swear right here and now. I'm not going to do that again and neither should you. If you've got 10 minutes to give me, I'll give you the step by step...
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There are no marketing secrets
This shouldn't shock you, but honestly, there are no marketing secrets. It's just another cliché, and I've got a much better way to create an attention-grabbing headline.
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TikTok and Instagram new feature alerts – convert to reel and longer videos
Here's how Instagram's new feature Convert To Reel works and how to make the most of it even if you don't have curated highlights.
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Which platform should you use to get social media sales in 2022
If you're prioritizing social media sales, here's what's working now (and what isn't)
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How to create an effective About Us page for your website
Sometimes it's hard to write about yourself, but if you want an effective About Us page for your website, here's how to do it.
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How to be more memorable
To be more memorable, you need to make things less about yourself. These six tips will help keep you front of mind.
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5 copywriting mistakes we've all made and how to avoid them
Not every piece of copy is going to be perfect. But when you correct these five copywriting mistakes, you'll be capturing attention and providing a valuable piece of content.
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The online course creator has no clothes – please listen to this before you buy another digital product or course
Before you buy one more thing from an online entrepreneur – stop! There's a reason why so many digital products and courses never get used and here's how to weed out the good from the bad.
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Online troll takedown! How to kick keyboard cruelty to the curb
Have you ever had to deal with an online troll? You've probably been told the best course of action is to starve the troll by ignoring them. And while that advice holds true in some situations, it's not always the best approach. Sometimes the troll is spreading false information your need to...
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Get it done: The power hour solution to busy schedule overwhelm
Scheduling a power hour every day is the best way to keep a busy schedule from overwhelming you. You can use them to knock off small daily tasks, or to chip away at bigger projects. And in most cases, one power hour can achieve more than many other unstructured hours in a day. Listen now to find...
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Get it done: What if you could do less and finish more? Here's how to do it
Do you want to do less? You can and this is how to do that and still get more done. Has anyone ever told you that you've bitten off more than you can chew with something? I get told that all the time. Because people look at these big projects I embark on and they can't imagine how I'd possibly…
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ABOUT THIS SHOW
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you'll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who'll share their tips and tricks to give you an unfair advantage. Whether you're blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you'll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.
HOSTED BY
Jillian Bowen
CATEGORIES
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Frequently Asked Questions
How many episodes does The Content Fix have?
The Content Fix currently has 189 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Content Fix about?
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you'll find out...
How often does The Content Fix release new episodes?
The Content Fix publishes regularly with 189 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Content Fix?
You can listen to The Content Fix on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Content Fix?
The Content Fix is created and hosted by Jillian Bowen.
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