The Content Mavericks Club
by Creative Kin
Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.
Episodes
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Video Podcasts: Why I Don't Want You To Hire My Studio
When you hire a podcast studio, you are not buying a video asset — you are buying a bottleneck. Standard podcast studio hire doesn't make your life easier. It hands you production debt — a massive editing to-do list that kills your content's ROI before it ever hits the feed. What is the Zero-Post...
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The Performer's Dilemma: Rebranding Your Creative Career with Jamie Body
Have you ever felt like your freelance career has hit a ceiling? You've ticked the boxes and achieved your goals, but the path forward feels uncertain and precarious. Former West End performer Jamie Body joins Jason Caffrey to share his incredible journey of transitioning from a successful...
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TAKEAWAY: Ditch The Day Job - Courage, Cashflow & Unexpected Wins
Download the free cheat sheet for this episode now: offers.contentmavericks.club/career-change "You miss 100% of the shots you don't take." This powerful quote from Wayne Gretzky sets the stage for host Jason Caffrey's deep dive into the courageous career pivot of brand designer Ellie Knowler. In...
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Career Change Content - Get Your Personal Branding Right
Could you jump from a solid career with a steady paycheque, to freelance gigs in a completely new field? After a decade working as a trained, qualified healthcare professional, Ellie Knowler decided to go back to her first calling - art and design. Now building her freelance business, Ellie…
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TAKEAWAY: Time To Ditch The Paid-Community Playbook?
What does the discovery of penicillin, x-rays and superglue have to do with growing a paid community? Sometimes happy accidents open unexpected paths to remarkable success. Discover how a LinkedIn group, started and then completely ignored for a decade, blossomed into the Arts and Culture Network...
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Accidental Empire: The 150k Network Built On Negligence
Ever stumbled upon a hidden gem? Mark Walmsley, Founder and Director of the Arts and Culture Network, did just that – a dormant LinkedIn group with thousands of members became the foundation for a vibrant global community. This episode delves into Mark's unconventional journey, revealing how a...
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TAKEAWAY: The Authentic Entrepreneur's Edge - From Startup to £250k
In this takeaway episode of The Content Mavericks Club, Jason Caffrey unpacks the key learning points from his interview with Michelle Adams, the Southwark entrepreneur who bootstrapped her pet care business from a single cat-sitting client to a £250k revenue stream. Discover Jason's distilled...
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Ambition + Wellbeing: The Secret Formula For Business Success?
Download the key takeaways - get the cheat sheet for zero pounds: offers.contentmavericks.club/michelle-adams-cats 'Do it and don't give up. And also, don't be afraid.' Imagine turning your passion into a thriving business, hitting six figures, and then setting your sights on global expansion.…
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When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse
As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content. But with limited experience of social media...
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High Impact Habits for Independent Podcasters - Part 2
As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries. He also listens to lots of podcasts. But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture...
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High Impact Habits for Independent Podcasters- Part 1
As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries. He also listens to lots of podcasts. But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture...
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Building Your Personal Brand - One Podcast Episode At A Time
Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business? Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for...
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Celebrity Podcast Vs YouTube Cats - Which Earns Most?
Genevieve Hassan has achieved what many podcasters and content creators dream of. She has built her content creation into a full-time concern. Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid...
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Podcasting For Lead Generation: Making Your Show Work For You
How can a podcast drive lead generation for your business? Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart. From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy...
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Who's Listening? The UK Podcast Audience Unpacked
Who is listening to podcasts in the UK? How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin. SUPPORT THE SHOW Join the Club - Get The...
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SEO for Podcasters - How an indie show achieved 400% growth
How can podcasters use Search Engine Optimisation to drive growth for their show? And how many downloads does a podcast need to attract sponsorship? The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years...
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Building Community With A Podcast: Stigma, celebrity and a national live event
What does it mean to build a community around a podcast? And how is it best achieved? Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull. Matthew unpacks how he leveraged celebrities and...
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Podcasting For Non-Profits - Is it worth the effort?
What does it take to launch and grow a podcast at a community-based arts organisation? And is it worth the effort for non-profits? As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves. Launched as a vehicle to connect with dance artists, the show...
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Introducing The Content Mavericks Club
The Content Mavericks Club is the podcast for content makers and content marketers who like to do things their own way. You don’t want to be told how to do your content thing. We get it. But you want to know how all those other bloggers, TikTokkers and podcasters got their battle scars, right?…
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About this show
Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.
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Creative Kin
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