PODCAST · business
The Content Show
by Simon Kearney
All things content marketing from Click2View, a Singapore-based B2B content & media agency of journalists and filmmakers who create compelling content for brands.
Episodes
-
The Content Show. Ep 14 - The importance of storytelling
Why storytelling is so important for brands. How it can underpin everything from valuations to leadership. The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how-tos, reviews and...
-
The Content Show. Ep 13 - Media brands are evolving
This week we talk about how the media brand is changing, shifting away from traditional media and opening up more possibilities for personal media brands and corporate media brands. Simon talks to Microsoft's Asia Newsroom editor Geoff Spencer about how corporate content brands are emerging and...
-
The Content Show. Ep 12 - The importance of consistency
We look at consistency and why it is the most important part of content marketing and often given the least priority. Plus our guide to the animation trends of 2020. The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon...
-
The Content Show. Ep 11 - Influencers are here to stay, here’s why
Obituaries about the influencer are almost certainly not just premature but miss their growing role in commanding audiences that traditional media outlets wish they had. For B2B brands understanding what influencer culture can do will be one of the most important things to learn in 2020. The...
-
The Content Show. Ep 10 - Social video tools and putting the customer first
We discuss about how social video tools are allowing a new generation of storytelling and how it helps non-technical people create an engaging video in a short time. Also a snippet of an interview with Andrew Crombie regarding design thinking for content. With our new format, we discuss the…
more -
The Content Show. Ep 9 - Lessons from the newsroom and sustainable shooting
We compare newsroom practices to content marketing, look at how SME content marketers are faring and discuss sustainable shooting. Plus our regular chat with David Austin about the week's content marketing news and discuss the week's branded content releases with Artur Akhmetzyanov. The Content...
-
The Content Show. Ep 8 - Safe shooting and the future of content marketing
This week we’re all about safe shooting during a pandemic. Simon speaks to Kep Bruinsma head of film production in APAC for Media Monks and Steven Ballantyne remote location producer and director from EPM Asia about what production will look like both in the studio and outside as film and TV...
-
The Content Show. Ep 7 - Changing behaviour statistics, Podcast tips from a pro
Everything you need to know about making podcasts, Simon talks to one of Australia’s top podcast producers, Jay Mueller. New data out shows people are consuming and making ever more content as we practice social distancing. We have an interview with Simon Kemp, whose latest report on the Internet...
-
The Content Show. Ep 6 - Pandemic behaviours online, how Branded took its first event online.
Pandemic behaviours on LinkedIn & Google. How Branded took its first event online. The best branded videos of the week. Hosted by Simon Kearney. Featuring regulars David Austin and Artur Akhmetzyanov. This week we interview Timi Siytangco and Kristen Bowen from Branded and our man in Sydney, Tim...
-
The Content Show. Ep.5 - Have we reached peak streaming, crisis content & selling, mobile journalism
This week on The Content Show we're looking at what it takes to be a mobile journalist with veteran MOJO and educator Corinne Podger, the week's best branded content new releases with C2V scripted content director Artur Akhmetzyanov, how records are tumbling in live streaming with streaming…
more -
The Content Show. Ep 4. Mobile-first content and updates on getting more out of your webinar.
This week on the content show we discuss what makes great mobile-first content in a discussion between CEO Simon Kearney and editorial content director David Austin. Senior producer Alex Chua, aka the Zoom hacker, talks about his latest research on getting the most out of various webinar…
more -
The Content Show. Ep. 3 - Content in the time of COVID-19.
Today we're unsurprisingly talking about content in the time of COVID-19. First up, editorial content director David Austin goes over communications content focussing on mental health. Next, an update on webinar platforms with our friends from Splice Media, Alan Soon and Rishad Patel on their...
-
The Content Show. Ep. 2 - Podcasting goes mainstream and Fake News in the time of COVID-19
This week we talk about how far podcasting has come and how it has really entered the mainstream not just in the US but in Asia as well. We also look at fake news in the time of COVID-19 and feature our favourite branded videos released in the last week.
-
The Content Show. Ep. 1 - Understanding reactive marketing
The Content Show. Today we’re talking about reactive marketing and webinars. Hosted by Click2View CEO Simon Kearney and editorial content director David Austin and Splice Media co-founder Alan Soon is our guest.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
Loading similar podcasts...