PODCAST · business
The Copy & Coffee Podcast
by Luke Kelly
If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing. Support this podcast: https://anchor.fm/copycoffee/support
Episodes
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How do Copywriters Use AI? Is AI going to take over a copywriters job? Will ChatGPT make us redundant? We don't think so.
Ever wondered how real life everyday copywriters are using AI and ChatGPT? Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier. Follow me over at https://bylukekelly.com for more marketing insights.
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Pay Per Lead For Copywriters?
So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients. It's the pay per lead business model. The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d We also go over the following in this Episode: How I discovered the PPL…
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The 40/40/20 Rule of Copywriting
Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule. Basically, it works like this: Any successful product is broken down into the following three things... 40% is the Audience 40% is the Offer itself 20% is the Copy Which means your copy could be...
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12 Months In Review | Copywriting, Facebook Ads & Sales Funnels w Special Guest Tim King
In just over a week, I will have been freelancing full time for 12 months. I can't believe how quickly that time has flown! When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to do....
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Alex Moore & Luke Kelly Copywriting Catch Up - The Modern Day Copywriter
What happens when two buddies catch up to talk about all things copywriting? In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed. Although your "copy chops" are important... there's more to it than that! I hope you enjoy…
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Just Take The Leap
G'day guys, I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement. I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions! Here's the thing though.. making those difficult decisions was the…
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Clubhouse for Client Getting - The New Voice Only Social Network w Tim King
Clubhouse is a super hot topic right now! But what exactly is Clubhouse, and should you even care? Well.. I invite my good friend Tim King back for another podcast to talk about a strategy he’s currently using to find new client work, build his following and get invited to go ‘on stage’ with some...
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Everything is a Remix (Huge Eye Opener!)
As you guys know, I recently enrolled in a high level Copywriting & Sales Funnel certification. It's one of the best things I've ever done. This week, I learnt something that was a true eye opener... Everything is a remix. What does that mean exactly? Well, simply.. every idea, every song, every...
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Why I Paid $5,000 For A Copywriting Mastermind
G'day guys, It's the beginning of 2021, and I decided this year I wanted to take my Copywriting & Sales Funnel skills to the next level. While I know my skills in each are already at a high level, working with the 1% of online marketers is how you really improve your skills. So, I bit the bullet,...
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Huge Changes To Facebook Ads And What It Means For Marketers
There's a change coming... And if you're using Facebook Ads for your business it's going to affect you. In the next iOS update 14.1, Apple will allow users to opt-out of being 'Pixeled' on Facebook and Instagram. That means Zuckerberg will no longer be able to see what content you engage with…
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What The Heck Is SEO Copywriting? With Special Guest Tim King
I'll be the first to admit... I don't know a lot about SEO Copywriting. Sure, I understand the basic concept of SEO, but for my personal website, I've never had any kind of strategy in place. Recently, I've had a number of clients and friends ask me what they should do to improve the SEO...
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How To Create An Elevator Pitch The Right Way
2020 has been a crazy year for everyone. We've all been through huge ups and downs and the world has experienced one of the worst pandemics in human history. Now, after a few months of freelancing, I've realised the power of having a really sharp Elevator pitch. What is an elevator pitch? Well,...
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How I Stay Motivated During Difficult Times
Today (Monday) I felt very unmotivated to get back into work mode. We had a really good weekend, catching up with friends (finally) and having a jam for a bit of fun. But when I made my way up to the studio to get started on some sales copy and funnel work, I was finding it extremely difficult to...
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How To Approach Clients With No Copywriting Portfolio
A good friend of mine recently asked me how to approach a new client without a portfolio of work. Great question! I know it's always difficult to do this when you haven't got any kind of work to show the potential client.. and the good news is this is exactly what happened to me when I first left...
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How Much Should You Pay A Copywriter?
One of the most common questions I get from agency owners, entrepreneurs and facebook media buyers is.. "how much does it cost to hire a copywriter? And always answer that question with.. "what do you need copy for?" Because, really, you could hire any copywriter and they could "do they job"..…
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Why Now Is The Perfect Time To Use Snail Mail
Today a book I had been waiting 6 weeks for finally arrived. I was so excited! I actually thought this particular book would never turn up, and unfortunately there's no where to buy it as an epub online. I really got me thinking... You see, right now there's a huge push for companies to put...
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Learnings From My Biggest Product Launch To Date
Hey guys! Wow, I've been insanely busy the last few weeks. I've been working with. new client and we just finished a huge product lunch. In todays Podcast I want to share everything that went into the product launch, all the email sequences, the funnels, retargeting and much more. I really hope…
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CopyChief Forums - My Experience & Personal Review
After I was made redundant at the bank, I knew I didn't want to go back to another "job".. I knew I wanted to write sales copy professionally and turn it into a real business. I researched all the networks online, hunted through FB, linkedIN and reddit. Sure, there were some other great forums…
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Why You Should Create A 'BookMercial'
Bet you've never heard of a bookmercial before right? Don't worry, me either.. But, after I was made redundant from my bank job, I needed to find a way to attract high quality copywriting clients. I followed Ben Settles recommendation and created a book. I've never written a book before in my…
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How I Dodged A Huge Bullet
This weekend a good friend of mine invited me on a road trip down to his son's place (also a good friend) to pick up a spa bath that he had to get rid of. (he just sold his place) It was a 5 hour round trip and some serious back breaking work to get the spa onto a truck. Although I would have…
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Know Yourself & Your Weaknesses
I received an email this week from another Copywriter. He spoke about knowing yourself, what your strengths are and admitting that you have faults. On the way today after dropping my son at family day care, I was thinking about what my strengths and weaknesses are... As I was driving home, one of...
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Creating A Break Even Sales Funnel
The last few weeks I've been working on a number of sales funnels. And what I've realised is most businesses need a break even funnel to help them get great leads through the door. In today's Podcast I go through how your sales funnel should look.. what type of things to offer, what steps to…
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The 3 Things That Will Instantly Improve Your Copy
I was looking at a sales letter last night and making some notes around what things I thought I could improve. The sales letter was good, no doubt.. but there were some critical things missing that I know will increase conversions. However, before I started writing a word of copy, I went back to…
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Why I'm Leaving For Mars...
Today I woke up and knew it was going to be the worst day of my life before I even got out of bed. It was dark and gloomy outside. Harsh winds blowing a gale. And worst of all… I had the fever. My head was all foggy. My eyes were red and sore and my nose was red, sore and itchy. I knew today was…
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Maverick & Goose - An Incredible True Story
Everyone has seen Top Gun… It’s basically one of the best movies ever created. I would say it’s easily Tom Cruise's best movie. Originally screened in 1986, because of the popularity of the movie some very strange things started happening. People started buying ‘aviator’ sunglasses like crazy…...
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Bottom of Funnel (BoFu) - The Leaky Sales Funnel
What a great weekend! We watched the AFL Grand Final this weekend between Geelong & The Tigers... It was a nail bitter and although I'm a Geelong supporter, I'm happy that the Tigers had a win too. In todays Podcast we finish off our discussion about The Leaky Sales Funnel. I explain how I moved...
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Middle of The Funnel (MoFu) - The Leaky Funnel
What happens in the middle of the funnel? Well, this is where someone typically moves from 'problem unaware' to 'problem aware'. The middle of the funnel is generally where people start to consume content, and do lots of homework. They know they have a problem and they want to know the quickest…
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Top of Funnel (ToFu) - The Leaky Sales Funnel
In yesterdays Podcast we spoke about sales funnels, and how many businesses are focusing their attention on only one aspect of their funnel and neglecting the other two. What they need to realise is each part of the funnel is just as important as the other. In todays Podcast we go over the Top Of...
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A Leaky Sales Funnel
On the weekend, I parked my car in my Mum and Dads driveway. Nothing out of the ordinary… but shortly after we left, I got a barrage of text messages from Dad. “Your car is leaking oil!” “You’ve leaked oil all over the place here, you need to get that sorted asap..” Yes Dad - I get it. The car…
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Why Big Ideas Generate Billions
This morning I dropped my son to family day care and grabbed a coffee on the way home. It’s another beautiful spring day here and I decided I’d give my car a wash and vacuum. While I was washing my car, I noticed the front badge of the car was looking a bit tired. The matte black paint I used…
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The "Thud" Factor?
Last night I was re-watching a few videos from Mike Shreeves Letter System course. Amazing course - highly recommend it if you want to write Sales Letters. Mike is such an amazing teacher and I love his approach to writing sales letters. Anyway, last night I applied a new technique I learnt from...
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The Incredible Story Of Otis Elevators
What do the Eiffel Tower, the Empire State Building, and the Kremlin all have in common? They all use Otis Elevators Prior to 1853, buildings with 7 floors were just considered too dangerous. Because if the power went out of there was some kind of problem, the elevator would plummet to the...
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Think And Grow Confused
Napoleon Hill wrote one of the best books ever for Entrepreneurs and the like. And the thing I love about Think and Grow rich is that most of the book is actually about thinking… not about money or some kind of get rich scheme. For me, reading is a real joy. It was something I used to find a…
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Interview With Alex Edwards - The Irresistible Offer Expert
In todays Podcast, I catch up with Aussie Copywriter Alex Edwards. Alex and I both share the same view point - that having an Irresistible offer is paramount to creating successful marketing campaigns. In todays Podcast we go over the following questions: How did you get into Copywriting? What…
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What Lionel Richie & Jimi Hendrix Can Teach You About Marketing...
Good morning guys, This morning a direct response marketing book finally came in the mail. Kelvin Dorseys "The Black Book". It's a $99 book, and it took 6 weeks to finally turn up from the States. (USPS are slow atm..) Anyway, the first chapter really caught my attention... He asks the question,...
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The Number One Thing Every Email Should Contain?
Last night I was reading a ripper Copywriting book. Ben Settles Email Players Cookbook. It's not your typical copywriting book actually.. it's actually a text version of an interview that Ben did with his friend Michael Senoff. There's so many gold nuggets in this book, and in todays Podcast I...
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What is the AID(P)A Writing Style?
I was making my coffee this morning (as per usual) - and I was half in a daze when something crossed my mind. I was thinking about something I applied for yesterday. Basically, one of the screening questions was “what is your writing methodology”... A pretty typical question when you’re applying…
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How to Become A Smokin’ Hot Writer in 21 Days Or Less
Everyone seems pretty impressed at how copywriters can turn words into dollar signs… so I wanted to give you three actionable steps if you’re just getting started in the wonderful world of copy. Hand Copy Everyday You might have heard of this one before, but the biggest improvement I’ve had in my...
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Applying For The NEIS Scheme As A Copywriter & Digital Marketer
Morning guys, This year I was made redundant from my corporate marketing job and decided it was time for me to go full time freelance Copywriter. It's something I'd be wanting to do for almost 3 years now and I decided it was either now or never! So, after I finished up with the bank.. I wanted…
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Gary Halberts Most Powerful Copywriting Technique
This weekend we had a short break down in Geelong. It was wonderful to get away and enjoy the sun.. hang out with family and chase the kids around. While we were there I discovered a really powerful resource that I want to share with you from the best copywriter ever - Gary Halbert. His monthly...
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Apples Clever Marketing Genius (New Apple Watch SE)
Good morning guys! Apple released a brand new Apple Watch, iPad Air and iOS 14 last night and I was impressed with many of the new updates. The one thing that really caught my eye was the new Apple Watch SE. Which is basically an Apple Watch from a few years ago that they're recycled and updated...
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Why Dominos Failed (Don't Make This Mistake...)
Last night I was driving home after picking up some Grill'd burgers and a Dominos car was driving in front of me like a crazy person. And it reminded me of something that happened when I used to live next door to the franchise owner when I was living with my parents. Unfortunately, his business...
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What Baby Elephants Know About Copywriting
Here in Australia, we're finally allowed to go back to the local parks... so today I spent the day with my son and my niece going to all the local parks enjoy the sun. While we were out and about I thought about a valuable lesson that comes from Baby Elephants. Did you know they never forget that...
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The Secret To Creating An Offer
I received a mail drop in the mailbox today. It was almost perfect timing.. I've been looking for someone to do mow my lawns and do some gardening for the last few months because it's such a time consuming thing that I could pay someone $25 an hour to do. The letter was just a folden A4 sheet...
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What Bees Taught Me About Email Marketing
When I was a kid I got bitten by bee on my left ear... My ear swelled up to 2-3 times its normal size. My sister thought that was pretty funny and asked if she could "take me for show and tell the next day"... Yesterday while I was whipper snipping our yard, I was watching some bees and it made…
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Tim King Interview - The KING of Creative Copywriting
Hey guys, Today I catch up with a good friend of mine Tim King. Tim has been copywriting for over ten years, working with website copy, creative copywriting and multimedia. Tim has helped me build websites, do video editing and even kick off this Podcast! He's an all great bloke that knows...
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A Critical Marketing Lesson From Rust Valley Restorers
Here's why I wanted to reach through the TV and slap Mike Hall on the last episode of Rust Valley Restorations! Mike made a mistake I see a lot of people in business make... They take no time to do market research and they jump straight in because "someone said it was a good idea.." Why do we do...
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Why Email Works So Well In 2020
Why does email still work so well in 2020? After watching a mastermind interview between two highly skilled email copywriters earlier today I wanted to share 5 interesting points around why email marketing is still THE platform to be on. Permission Marketing A Bond Is Built You're A Trust Advisor...
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How To Use Email & Social Media To Be Onmi-Present
Hey guys, On the weekend I spent time hanging out with my family... At the moment our 4 year old is obsessed with anything to do with dinosaurs. He wants to watch anything and everything on YouTube and Netflix. It reminded me of how cool Jurassic Park was when it first came out over 20 years ago....
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ABOUT THIS SHOW
If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing. Support this podcast: https://anchor.fm/copycoffee/support
HOSTED BY
Luke Kelly
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Frequently Asked Questions
How many episodes does The Copy & Coffee Podcast have?
The Copy & Coffee Podcast currently has 49 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Copy & Coffee Podcast about?
If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing. Support this podcast:...
How often does The Copy & Coffee Podcast release new episodes?
The Copy & Coffee Podcast has 49 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Copy & Coffee Podcast?
You can listen to The Copy & Coffee Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Copy & Coffee Podcast?
The Copy & Coffee Podcast is created and hosted by Luke Kelly.
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