The CPG Guys
by Peter V.S. Bond & Sri Rajagopalan
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Episodes
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Sena Halter & Steven Moy - The Digital Fix Cross-Over
The CPG Guys are joined in this crossover with the Digita Fix Podcast by hosts Sean Halter CEO of MiOS Intelligence and Steven Moy, Founder & CEO of MoY. Follow Sean on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow MiOS Intelligence online at: http://miomarketplace.com Follow Steven...
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NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to...
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Commerce Riff with Sri & PVSB - October 27, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Coca-Cola Selects Omnicom for NA Media Agency Kroger's Plan for "America's favorite Grocer" Salesforce to Purchase Braze for $5.7 Billion Boston beer Logs Lower Profit and Revenue as...
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Dora Cortinas & Stibo System's Neda Nia - Master Data Management
The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view,...
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Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform. This episode...
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Commerce Riff with Sri & PVSB - October 20, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon Closes Its Grocery Partner Storefronts Albertsons Media Collective Taps a Former Walmart Connect Exec KFC Ditches Pepsi for Coke Kimberly-Clark Forecasts a Sales Decline After…
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DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General. This episode is sponsored by DG Media Network. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly Follow DG Media Network online at:...
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Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale
The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in…
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Commerce Riff with Sri & PVSB - October 13, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: 7-Eleven's New CEO Is “Stealing With Pride” From Japan Mars Maps the Next Decade of Shopping How Reckitt Is Thriving With China's Social-Media Shoppers DoorDash Names WPP Media Its...
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SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon!...
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Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age
The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in...
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Commerce Riff with Sri & PVSB - October 6, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spending Grocery inflation is primed to rise Kroger details its AI strategy at Groceryshop 2026 GLP-1 drug use keeps...
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Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded…
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Commerce Riff with Sri & PVSB - September 29, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spending Grocery inflation is primed to rise Kroger details its AI strategy at Groceryshop 2026 GLP-1 drug use keeps...
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Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform
The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/ Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/ Mark answers these Questions: We’re back at…
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Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/ Sarp answers these Questions: You open with a bedtime story about your son Kai — and it…
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Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores. This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest...
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Spotify's Sam Bevan - Performance Marketing Through Cultural Connections
The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/...
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Commerce Riff with Sri & PVSB - September 15, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Albertsons names Meg Whitman Executive Chair Publicist wins global PepsiCo account Kroger customer sales outlook Amazon partners with Chat GPT CPG Guys Website: http://CPGguys.com…
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Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at…
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The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen…
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The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen…
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Commerce Riff with Sri & PVSB - September 8, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Campbell's swings to a loss, cuts 13% of its salaried workforce PepsiCo hands its global media business to Publicis Barilla adds mac-and-cheese disruptor Goodles Walmart adds Dunkin'…
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Cornell University’s Dan Hooker - Omnicommerce Leadership
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program. Learn about the 2027 Cornell...
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Commerce Riff with Sri & PVSB - September 1, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Dollar General & Dollar Tree ride the value wave Levanta raises $22 million to build out creator commerce Walmart extends Scintilla to Sam's Club Ace Hardware's RedVest Media goes big...
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RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release . Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at:...
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Commerce Riff with Sri & PVSB - August 25, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Walmart & Target earnings Price Reference Resets Cyclospora Won't Go Away Home Depot Enters Delivery Race CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com...
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Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce. This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity. Follow…
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The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development
The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an...
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Flywheel's Phil Camarota - Running a Jury at Cannes Lions
The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom. Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota Follow Flywheel online at: http://www.flywheeldigital.com Phil answers these…
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Commerce Riff with Sri & PVSB - August 11, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Tariff Refunds for e.l.f. Beauty Has Amazon cracked the grocery code? Kraft Heinz investing in marketing Safeway joins the AI race CPG Guys Website: http://CPGguys.com FMCG Guys...
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Newell Brands' CMO Nick Hammitt - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home &...
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Sensor Tower’s Ian Simpson, EMarketer’s Sarah Marzano, Retail Breakfast Club’s Kiri Masters, Media, Ads + Commerce’s Andrew Lipsman & Sonata Insights’ Debra Aho Williamson: Retail Media Executive Brief
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson, Following Ian Simpson on LinkedIn at:...
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Commerce Riff with Sri & PVSB - August 4, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: P&G Q4 results Amazon Q2 results Jameson teams with NFL Open AI crosses 1 million users CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE…
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Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's…
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SVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising
The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on...
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Commerce Riff with Sri & PVSB - July 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Utz Brands going private Kraft Heinz partners with Disney Nestle selling half of water portfolio Cinven acquiring Salsify CPG Guys Website: http://CPGguys.com FMCG Guys Website:...
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Costco's Mark Williamson - Live from Cannes Lions 2026
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco Retail Media on LinkedIn at:...
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Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/...
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Commerce Riff with Sri & PVSB - July 21, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kroger & Cola-Cola to launch exclusive LTO Big food running out of moves Costco opening stand-alone gas stations More Walmart executive shuffles CPG Guys Website: http://CPGguys.com...
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Liz Roche, Claudia Johnson, Sarah Marzano, Angela Myers & Shweta Bhardwaj - How Retail Media Becomes a Growth Engine
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's...
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Walmart's SVP Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers
The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/ Follow Walmart+ online at:...
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Commerce Riff with Sri & PVSB - July 14, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: PepsiCo Q2 Results Smucker’s Twinkies Problem Walmart Summer Rollbacks Wakefern is SN’s retailer of the Year CPG Guys Website: http://CPGguys.com FMCG Guys Website…
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Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement
The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a...
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Omni CEO Christine Gambino - Omnichannel, Real ID & the Full-Funnel Future
The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact....
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Commerce Riff with Sri & PVSB - July 7, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: General Mills Q4 Results Kroger to acquire Giant Eagle Asda partners with Amazon on Retail Ads Service Executive changes CPG Guys Website: http://CPGguys.com FMCG Guys Website:...
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NielsenIQ NA President Liz Buchanan - Live from C360
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.…
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Tale of Two Cannes (Lions) with Retail Media Breakfast Club's Kiri Masters
The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast. This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail. We explore behind-the-scenes...
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Commerce Riff with Sri & PVSB - June 30, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Prime Days AI Influence Prime Days Results Amazon Agentic Ads Other News from Cannes Lions CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE...
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Mondelēz International's VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration
The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic…
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About this show
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Hosted by
Peter V.S. Bond & Sri Rajagopalan