PODCAST · business
The CPG View
by The CPG View
The #1 CPG information source for Global Omni-Channel Leaders.Empowering you to win in CPG!
Episodes
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The New CMO Playbook: Building the Modern Growth Engine (Ajay Salpekar, GM, Beauty, Food & Beverage, TikTok; Melissa Burdick, President & Co-Founder, Pacvue; Don Brett, Host, The CPG View)
You've said a shopping journey that used to take 19 days can now take just 19 seconds. What's driving that shift, and how are the best brands leveraging TikTok to launch products, drive discovery, and accelerate sales?You have a unique vantage point across Beauty and Food & Beverage. What…
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Beyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)
The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be paying much closer attention to right now? We often talk about understanding what consumers are doing, but the harder question is...
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The Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)
For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened? There are hundreds of decisions being made every day around pricing, assortment,...
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The New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)
1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team...
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From Attribution to Action: Making Retail Media Measurement Matter (Liz Roche, Vice President of Media, Measurement & In-Store Solutions at Albertsons Media Collective )
You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about data, measurement, and commercialization today? Albertsons Media Collective’s iROAS research found that campaign outcomes could…
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The Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)
When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value? For executives making the case for investment, how should they...
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The New CMO Playbook: Building the Modern Day Growth Engine (Jay Hunter, CEO of K20; Melissa Burdick, President & Co-Founder of Pacvue; and Don Brett, Host of The CPG View)
Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the intersection of celebrity, wellness, beauty and functional hydration. How do you turn that initial excitement into an enduring…
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Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)
You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view? You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective....
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Beyond ROAS: The New Retail Media Playbook for Enterprise Growth (Sherry Smith, President of Retail Media at Criteo)
1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, what separates the companies that consistently outperform from those that struggle to generate meaningful business impact? 2. As...
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The AI Grocery Playbook: Reinventing Pricing, Promotions & Assortment ( Leon Zhang, Co-Founder & CEO of BetterBasket)
Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity to build something different? Grocery has always been a business of tight margins and complex decisions. Where do you see AI having the...
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The Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit)
Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible with traditional content analytics? How much can content intelligence tell us about why a consumer chooses one product over another—not...
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From Insights to the Shelf: Building the Next Generation of CPG Brands (Andrew Thomas, Senior Vice President of Marketing at Archer Meat Snacks)
You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey that shaped how you lead and build brands today? Archer is carving out a space as a “better-for-you” meat snack brand in a competitive...
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The Next Marketplace Battleground: AI, Profitable Growth & Winning in 2027 (John LeBaron, Chief Revenue Officer at Pattern)
As online marketplaces mature, where do you see the next major battleground for brands—customer acquisition, profitability, loyalty, data, or something else entirely?With Walmart, TikTok Shop, Temu, and other platforms gaining attention, how should brands determine which marketplaces deserve...
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Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)
What are the fundamentals that brands need to get right first in order to create sustainable growth? Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers? How should brands rethink category definitions and…
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Beyond Fulfillment: The Future of Delivery Commerce (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)
Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved from a tactical fulfillment layer into something much more strategically important for brands and retailers? Many organizations still treat...
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Beyond the Amazon Playbook: Building, Scaling & Reinventing in Commerce (Ryan Mulvany, Growth at Growvana)
Would you mind introducing yourself and the company you’re with? Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early days of Ryan look like? You built and sold Quiverr after driving over $1 billion in Amazon sales for brands like Drunk Elephant and...
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The New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)
What has changed most in commerce media, and what should brands and retailers be paying attention to right now? With the pace of change accelerating so quickly, how should brands and retailers think about staying ahead? As consumers increasingly use LLMs and conversational AI for product…
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Beyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)
Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path? In your role leading digital commerce at a large CPG company, how do you define success? Is there a guiding principle or philosophy you…
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The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).
You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong? A lot of organizations continue trying to optimize individual channels while the...
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Leading Through the Noise: The People, Decisions & Clarity That Drive Performance (Jason Baumgarten, Partner at Spencer Stuart )
Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments or experiences really shaped how you think about leadership and the role it plays in organizations? Today, you’re working right at the...
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The eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
What Changed? What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create...
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Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the most common profitability leaks you see during these negotiations? How far in advance should vendors realistically begin preparing for…
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Commerce Intelligence & AI: Turning Data Into Competitive Advantage (Karthik Bettadapura , CEO & Co-Founder at DataWeave)
Commerce has become significantly more transparent over the last decade, especially around pricing, assortment, promotions, and competitive behavior. From your perspective, how has that changed the way brands and retailers operate? Many organizations are collecting massive amounts of commerce…
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Winning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)
You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the Corporate Vice President, Head of Retail Media role at Ace Hardware? You’ve said you get energy from working with brilliant people and…
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Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Product content used to be viewed as a relatively tactical function. Today, it increasingly feels like core commerce infrastructure. From your perspective, what changed? Many brands still underestimate how much poor product content impacts conversion, discoverability, and retail relationships.…
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Building What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)
You’ve consistently been at the forefront of first-party data and omnichannel monetization/ What was an early moment in your career when you realized data would fundamentally reshape how media is bought and sold? Now as SVP, Global Head of Commerce & Retail Media Networks at Acxiom under Omnicom...
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Winning the Next Chapter of Retail Media Networks: Relevance, Loyalty & Execution (Sherry Smith, President, Retail Media at Criteo)
Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your perspective, what phase is the industry actually entering now? A lot of retailers rushed to launch retail media networks, but many are now...
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Content & Conversion Intelligence: The New Competitive Advantage ( Jehan Hamedi, Founder & Executive Chairman of Vizit)
Content has traditionally been treated as a creative output, but increasingly it is being measured like a performance variable. From your perspective, what has fundamentally changed? Many brands produce enormous amounts of creative content but still struggle to understand what actually drives...
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The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally unifying measurement?" How are you thinking…
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The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week. What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure. What…
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Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
Can you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital transformation today? You’ve worked across so many countries and markets. What have you noticed about consumer behavior? Does it really…
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Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
To what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on investment? Retail media has brought advertising directly to the point of purchase. Does this represent the ultimate evolution of…
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Fail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)
You’ve built BTR Media into a 9-figure business with a 95%+ client retention rate — without chasing growth for growth’s sake. What has been the hardest part of scaling while staying true to your people-first and relationship-first philosophy? You describe BTR as the “Ritz-Carlton of Amazon...
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Cutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)
You focus on building strategies that start with understanding the consumer. How has putting the consumer at the center of your decisions shaped your most successful digital initiatives? Brands today operate across retail, pure-play eCommerce, and DTC channels. What are the biggest challenges in...
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The Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort? A lot of retailers are now a few years into their first retail media network and...
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Community Over Audience: The New Rules of Personal Branding (Kait LeDonne, Personal Branding Expert and Professional Speaker)
Looking ahead, what excites you most about the future of personal branding and how professionals can stand out in today’s noisy digital world? What’s one message or takeaway you’d love every listener to walk away with after this conversation? You’ve talked about becoming your industry’s go-to...
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The Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)
Tell us about your journey—from finance and strategic planning at AXA to leading data strategy for some of the world’s most iconic beauty and luxury brands. What drew you into this world, and how has your background shaped your approach? You work at the intersection of data and...
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From Sleeping on Floors to Global Ecommerce Leadership (Colin Lewis, Co-Founder of Retail Media Works & Retail Media Columnist at Internet Retailing )
You’ve worked across B2C and B2B, brand and performance, and multiple global markets. Looking back, what moments or decisions most shaped the marketer you are today? You were running a €100m eCommerce operation as early as 2006, well before most brands truly understood digital. What did getting...
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Stop Checking the Box: The Hidden Millions in Returns (Geri Datus-Ward, VP, Sales & Business Development at REBEL)
You’ve spent 25 years leading major omnichannel businesses across Amazon, Walmart, Target, and other national retailers. How did that experience shape your approach to sales and business development? What inspired you to pivot from leading large retail businesses to tackling the growing returns...
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The First 3 Seconds: Where Ecommerce Is Won or Lost (Simon Angove, Chief Executive Officer at Syndigo)
Simon, looking back at your career, what were the defining moments that shaped you into the leader you are today, especially in tech-driven businesses? You’ve led multiple companies through both organic growth and acquisitions. How did those experiences influence your approach when you took on…
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Closing the Loop: Turning Shopper Data Into Real Growth (Christine Foster, Group Vice President, Commercial Strategy & Operations, (Kroger Precision Marketing) at Kroger )
Can you remind everyone about Kroger Precision Marketing? Tell us about your announcement with Google this week. Incomplete measurement is a top pain point for many brands. With this new reporting, what specific “aha” moments can brands expect to see that they couldn’t see before? How do brands...
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Rethinking Retail Media: Where Monetization Meets Experience (Sherry Smith, President, Retail Media at Criteo)
How does agentic commerce change the balance of power between AI platforms and retailers, and why do you believe retailers will remain at the center of the transaction even as conversational interfaces grow? As shopping shifts from keywords to conversations, how should brands rethink...
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From eBay Hustle to SVP: Dang Nguyen’s Playbook for Building Digital at Scale (Dang Nguyen, Senior Vice President, Digital at Careismatic Brands)
You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew you to eCommerce and the intersection of technology and commerce? You’ve delivered results across both early-stage startups and...
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The Next Frontier of Retail Media: Data, Supply Chain & Growth (Keith Bryan, Founder at Colosseum Strategy)
You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently undervalued or under-recognized? From analog to digital, you’ve led transformative change. What were the pivotal moments—or decisions—that...
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From Impressions to Impact: The Future of Retail Media at Sam’s Club (Harvey Ma, Vice President & General Manager - Retail Media at Sam's Club)
Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building high-performing teams today? Sam’s Club has been very intentional about using advertising to enhance the member experience rather than distract...
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Winning at the Speed of Culture: How Brands Are Reinventing Marketing on TikTok (Mike Westgate, Head of US Enterprise Retail & Telecom Sector at TikTok)
You’ve worked across startups, agencies, and large enterprises. What connects all those chapters of your career and brought you to where you are today? What originally drew you to TikTok and made this role the right next step in your journey? As Head of US Enterprise Retail and Telecom how do you...
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Retail Media’s Next Chapter: Measurement, AI, and What Brands Must Get Right (Dan Bonert, SVP Retail Media, Merchant Analytics and Collaboration at NielsenIQ)
You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role? Retail media has become a critical investment area for CPGs. From your vantage point, what’s…
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From Ripples to Tidal Waves: How to Spot the Next Big Shift in Consumer Markets (Nik Modi, Managing Director at RBC Capital Markets)
You’ve had an incredibly diverse research career—from Latin American telecom to household products and beverages. Looking back, what were some of the key moments or shifts that shaped your professional journey? Equity research requires a deep understanding of trends before they become obvious to...
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The Velocity of Leadership: Recruiting for a Faster World (Lauren Stiebing, Founder & CEO at LS International)
Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those…
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Building Teams That Win: Leadership, Culture, and Creating Customers for Life (Brian Monahan, SVP at Albertsons Media Collective)
You’ve built a remarkable career across the client, agency, and platform sides of the industry. Tell us about your journey, what experiences most shaped the way you think about marketing and media today? You’ve said you love bringing together talented teams, technology, and a culture of empathy…
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Frequently Asked Questions
How many episodes does The CPG View have?
The CPG View currently has 175 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The CPG View about?
The #1 CPG information source for Global Omni-Channel Leaders.Empowering you to win in CPG!
How often does The CPG View release new episodes?
The CPG View publishes regularly with 175 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The CPG View?
You can listen to The CPG View on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The CPG View?
The CPG View is created and hosted by The CPG View.
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