PODCAST · business
The Craft Podcast
by Jonathan Pan
Craft opens up opportunities. Listen to the stories and learn from the experiences from those who have mastered their craft.
Episodes
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E32 with Michele Hennessy: Creating Kids Content
In this episode, we learn about how kids content is created with Michele Hennessy, Senior Creative Executive at Apple TV+ Kids. 1:25 What creative executives do 3:20 Overview of the creative development process and commonly used terms and functions 6:25 How to get started as a creative executive...
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E31 with Dan Felder: Analyzing NFTs through History of Games
In this episode, we evaluate NFTs and their purported benefits through similar examples in gaming history with Dan Felder, Senior Game Designer, Riot Games. 0:00 Intro 1:31 Play to Earn: History (WoW in 2017) vs. Today (Axie Infinity) 7:27 Managing game economies (gold, items, etc.) 10:00 History...
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E30 with Dan Felder: Game Design
Learn about game design with Dan Felder, Senior Game Designer, Riot Games 0:00 Intro 3:00 What is game design and what types of game designers are there? 6:40 Systems design vs content design 10:00 How to get started in game design as a craft 13:00 Media design, new media, and interactive media...
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E29 with Jason Hitchcock: Investing in DeFi
Learn about DeFi, short for decentralized finance, with Jason Hitchcock, Founder and GP at 4 Moons, LLC. 0:00 Intro 1:01 How and when Jason got into DeFi 2:47 How DeFi has created a new style of crypto investing 7:05 Understanding the relationship between Terra, LUNA, and UST 12:09 What are…
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E28 with Christie Tang: Product Design
Learn about product design with Christie Tang, Product Designer (Gaming), Meta.
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E27 with Mabel Lin: Data Science and Analytics
Learn about data science and analytics with Mabel Lin, Data Science Manager, Metaverse, Meta.
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E26 with Luisa Fernández: Leading Entertainment Brands in Latin America
Learn about leading entertainment brands in Latin America with Luisa Fernández, Head of Gaming Video Creators, Meta.
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E25 with Jin Oh: International Game Publishing and Operations
Learn about international game publishing and operations with Jin Oh, Former President, Worldwide Publishing (Esports, Marketing, Publishing, International Offices, Pub Ops).
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E24 with Kevin Hoang: Collegiate Esports, Axie Infinity, Play-to-Earn Games
Learn about Kevin's journey starting from collegiate esports and jumping recently into crypto/web 3/play-to-earn games as Co-Founder and Co-CEO of AcadArena. AcadArena raised a $3.5MM seed round in December 2021.
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E23 with Alex Charsky: Organized Play, Esports, and Tournaments
Learn about the evolution of esports starting with organized play and leading into broadcasted competitions and tournaments with Alex Charsky, Associate Director, Esports, Ubisoft.
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E22 with Shen Gao: Strategy and Operations
Learn about the Strategy and Operations role/craft and how it has evolved with Shen Gao, US Head of LIVE Operations at TikTok.
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E21 with Stone Newman: Brand and Franchise Building through Licensing
Learn about how to expand and extend brands to support consumer affinity with Stone Newman, former Chief Revenue Officer of pocket.watch.
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E20 with Mark Register: Creating Content Worth Watching
Learn about creating content worth watching/listening/reading with Mark Register, Former Creative Director at Cloud9, Head of Content at Pipeline/Blitz Esports, and more.
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E19 with Tips: Genuine Content Creation
Learn about genuine content creation with Tips Out, Chief Operating Officer of OTK (One True King).
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E18 with Tony Won - Scaling Player Support
Learn about scaling player support organizations (customer support) with Tony Won, Head of Customer Experience at TruPlay Games and formerly Director of Player Support at Epic Games and Riot Games.
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E17 with Kathi Chandler-Payatt - Content Insights and Strategy
Learn about content insights in media and entertainment with Kathi Chandler-Payatt, Vice President, Content Insights & Strategy at MGM (Metro-Goldwyn-Mayer Studios Inc.).
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E16 with Carlos Alimurung - Business development in esports
Learn about business development in esports with Carlos Alimurung, CEO of One Esports. Carlos also covers how he made his mid-career industry switch into esports and other frameworks for making major career decisions.
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E15 with Arnold Hur - Building a community of esports fans
Learn about growth and building a great fan community with Arnold Hur, Chief Operating Officer, Gen.G Esports.
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E14 with Ilja Rotelli - Building and maintaining a gaming community
Learn about Gaming Ecosystem Management with Ilja Rotelli, Head of Investment and Business Development, International at Amazon Games and Former Director of Community and Esports at Riot Games and Blizzard Entertainment.
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E13 with Mike Field, CFA - Private wealth management
Learn about private wealth management with Mike Field, CFA, Portfolio Manager at Bank of America Private Bank.
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E12 with Eric Hsiao - Storytelling in film and TV
Learn about Creative Development in films with Eric Hsiao, Creative Executive, Perfect Storm Entertainment.
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E11 with Raj Bhadra - Defeating cancer with our immune systems
Learn about defeating cancer with our immune systems (immunotherapy) with Raj Bhadra, Senior Principal Scientist at Pfizer.
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E10 with Derek Kenmotsu - Military vs. corporate leadership
Learn about different leadership styles with Derek Kenmotsu, Director, Content Strategy and Planning at Tempo and a former US Army Green Beret.
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E09 with Branden Roberts - Financial planning and analysis in entertainment
Learn financial planning and analysis with Branden Roberts, Director of Financial Planning & Analysis, United Talent Agency.
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E08 with Stephen Saiz - Growth, performance marketing, and mobile games
Learn about the growth and performance marketing with Stephen Saiz, Head of Growth Marketing, Amazon Games.
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E07 with Alex Keyes - The business of film and deal analysis
Learn about the business of film and deal analysis with Alex Keyes, Director, Finance & Deal Analysis, STX Entertainment.
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E06 with Nevin Vages - The future of programmatic ad-tech
Learn about programmatic ad-tech with Nevin Vages, Leader in Marketing Technology Sales, at Amazon. This episode covers how he approaches enterprise sales and explores the impact of iOS 14 changes.
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E05 with Aleena Byrne - Product management in gaming, big tech, and startups
Learn about product management with Aleena Byrne, Senior Product Manager, at Nuro. This episode covers her PM journey in gaming, big tech, and startups.
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E04 with Melody Dai - How movie marketing works
Learn about movie marketing with Melody Dai, Vice President, Global Marketing and Data Strategy at Universal Pictures. This interview is geared towards those who are interested in the entertainment industry as a career path (new grads, career switchers, or those curious about the industry).
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E03 with Dontae Rayford - Dealmaking, negotiations, and value creation
Learn business development and deal making from Dontae Rayford, Senior Director, New Business Development at Verizon Media. This interview is geared towards those who are interested in business development in tech as a career path (new grads, career switchers, or those generally curious about BD).
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E02 with Cristina Boehmer - Digital Marketing 101
Learn digital marketing from Cristina Boehmer, Senior Marketing Manager at Amazon. This interview is geared towards those who are interested in marketing as a career path (new grads, career switchers, or those generally curious about marketing). We’ll cover her career journey and explore the...
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E01 with Christian Bishop - Pivoting into an esports career
Learn about Christian Bishop's career journey from pivoting as a sales executive outside the gaming industry to becoming the Chief Revenue Officer of Method Gaming. This episode is geared towards those who are interested in breaking into gaming/esports from non-endemic industries.
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