The CRE Deal Room

In this episode of The CRE Deal Room, host Adam Dunn sits down with Chris Urso, founder of URS Capital Partners, to unpack the real story behind scaling a real estate business from a $24K duplex investment to 6,000+ units and a vertically integrated platform.Chris shares his journey from flipping distressed single-family homes after the GFC to building a multi-state multifamily and development platform across the Southeast and Northeast. This conversation dives into market selection, capital strategy, operations during a downturn, and the grit required to survive and win across cycles.From navigating oversupply and flat rents to leveraging AI in operations and underwriting, Chris offers a transparent look at what it actually takes to build and sustain a real estate investment firm in today’s environment.Key Takeaways:How a $24K investment launched a real estate career during the early 2000sPivoting after the 2008 crash: from single-family to distressed multifamilyScaling from a 40-unit deal to 6,000+ units across the SoutheastWhy the 30-minute ring strategy drives market selection and long-term growthThe shift from 1970s workforce housing to newer vintage, long-term hold assetsHow URS balances acquisitions vs. development with a disciplined 10-year mindsetRaising $150M+ in private capital—and why Chris avoids institutional pressureSurviving a “quiet recession” in multifamily operations over the past 3 yearsUsing AI and automation (like revenue management tools) to drive better decisionsWhy grit, fear, and discipline are essential to executing deals at a high level“Real estate is not get rich quick, it’s get wealthy slow. And the ones who win are the ones who stay in the fight.” – Chris UrsoIf you’re building, investing, or scaling in CRE, this episode is a masterclass in discipline, resilience, and long-term thinking.Subscribe to The CRE Deal Room and share this episode with your network.

On this episode of The CRE Deal Room, host Adam Dunn is joined by Gunnar Branson, CEO of AFIRE (Association of Foreign Investors in Real Estate), for a conversation about global capital flows, long-term investment strategies, and the future of institutional real estate.With over $3 trillion AUM represented across AFIRE members, Gunnar offers unparalleled insight into how foreign capital views the U.S. real estate market—and what’s driving investor decisions amid today’s shifting geopolitical and economic climate.From the decline of cap rate engineering to the rising importance of infrastructure, sustainability, and long-term operations, this episode dives deep into what it means to build—and hold—real assets in a post-pandemic, post-low-rate world.Plus, Gunnar shares personal reflections from his upcoming book Chasing Lights, touching on themes of urban vs. rural identity, community, and our collective stake in the built environment.Highlights:Why real estate should be treated as a generational asset, not a flipWhat’s really behind the pullback in global capital—and why it’s reboundingThe growing role of infrastructure and data centers in CRE strategyWhy multifamily and industrial are still leading—plus new interest in senior living, student housing, and affordable workforce housingThe case for the Great Lakes region as the next major CRE growth marketHow investment management and operations must align to thrive in this cycleGunnar’s take on energy, transit, and the future of urban design“We’re moving from engineering returns to earning them—through operations, tenant experience, and thoughtful long-term strategy.” – Gunnar BransonDon’t miss this global perspective on what’s shaping CRE today and tomorrow.Subscribe to The CRE Deal Room and share this episode with your network.

The CRE Deal Room returns with a legendary voice in commercial real estate. Host Adam Dunn sits down with Luis Belmonte, founder of Seven Hills Properties and one of the most seasoned industrial developers in the U.S., for an unfiltered conversation spanning over six decades in CRE.From house hacking in San Francisco in the ’60s to overseeing $4B/year in development for Prologis and building across the globe - from Japan to Mexico - Luis shares the mistakes, wins, and wisdom gained through recessions, tax reform, bankruptcies, and booms.Belmonte discusses the evolution of industrial real estate, the dangers of chasing “masterpiece” projects, navigating cross-border development, the future of AI-driven data centers, and why integrity and preparation always outperform flash and ego.Whether you’re a rising CRE professional or a seasoned investor, this masterclass in resilience and real estate strategy will challenge your assumptions and sharpen your perspective.Highlights:How Luis turned a duplex into a real estate empire after VietnamThe 1986 tax law’s impact and how it reshaped CRE foreverWhat he learned managing bankruptcies, including Webvan and 24 Hour FitnessPartnering for global expansion - strategies that worked in Mexico, Japan & SingaporeThe rise of data centers and the power challenges shaping CRE’s futureWhy “recession-proofing” your deals is the most important strategyStreet-smart negotiation and the art of trading dignity for dollarsThe most complex deal of his career: transforming Pier 1 in San FranciscoA call for professionalism, integrity, and inclusivity in real estateExplore Luis's books on Amazon: Street Dog MBA, Street Dog Negotiator, Street Dog Manager, and Real Estate 101“You’ve gotta assume there's going to be a recession - and structure your business to survive and thrive in it.” – Luis BelmonteDon't miss this conversation with a CRE icon who’s seen it all, built it all, and still believes in the deal.Subscribe to The CRE Deal Room and share this episode with your network!

In this episode of the CRE Deal Room, Adam Dunn sits down with Chris Tourtellotte, Managing Director at LaTerra Development, to explore the intersection of innovation and legacy in commercial real estate. Chris shares his journey from growing up in Denver to leading one of the most active residential and self-storage development companies in the Southwestern U.S.Listeners will hear how LaTerra evolved from land banking after the Great Financial Crisis to forming strategic ventures with major capital partners, including a $250 million commitment from a Canadian pension fund and a $300 million partnership with an Australian investment bank for self-storage. Chris also opens up about overcoming capital-raising challenges, structuring programmatic ventures, and adapting to market volatility through diversification and innovative deal structures.Highlights include insights on:LaTerra's growth from land banking to multifamily and self-storage development.Structuring capital and partnerships, including programmatic ventures.Navigating market volatility, from COVID-19 to rising interest rates.The unique competitive advantage of nimbleness and innovative amenities.Advice for up-and-coming developers, including risk mitigation and deal scaling.Tune in for an engaging conversation that blends practical wisdom with forward-thinking strategies in CRE development.

The CRE Deal Room brings top industry experts to the table to discuss the most pressing topics in commercial real estate. In this episode, host Adam Dunn welcomes Skylar Romines, founder of ATW Advisors and the self-proclaimed “America’s Favorite Insurance Nerd,” to take a deep dive into the evolving world of CRE insurance.Insurance is one of the largest—and often most misunderstood—expenses in commercial real estate. Skylar breaks down the hidden complexities behind policies, how underwriting standards are shifting, and what investors and developers can do to optimize their coverage while controlling costs. From natural disaster risk to self-insurance strategies, this conversation goes beyond the policy to deliver real insights that impact your bottom line.Highlights:Why CRE owners often overpay for insurance and how to negotiate better terms.The role of an owner’s rep in protecting developers and investors.Emerging risks in liability coverage—what’s being excluded and why it matters.How data and technology are reshaping the insurance underwriting process.Skylar’s journey from retail sales to building a powerhouse CRE insurance advisory firm.Follow Skylar Romines for more expert insights:Instagram: https://www.instagram.com/skylarrominesX (Twitter): https://x.com/skylarrominesLinkedin: https://www.linkedin.com/in/1skylarDon’t let insurance be a blind spot in your CRE investment strategy. Learn from one of the industry’s top experts and gain actionable insights to protect your assets. Subscribe to The CRE Deal Room and share this episode with your network today!

In this episode of The CRE Deal Room, Adam Dunn interviews Ryan Duff, a former mortgage banker and founder of C-Port Equity, a private equity platform redefining multifamily investments through partnerships and innovative strategies. Ryan discusses C-Port’s first fund, its four initial deals, and his vision for scaling up in 2025. Learn how Ryan applies his 15+ years of experience in mortgage banking to identify unique opportunities in the multifamily sector while aligning interests between investors and operators. Highlights: Ryan’s transition from aspiring Hollywood Agent to Mortgage Broker C-Port’s approach to recapitalizing distressed multifamily assets. Key leadership principles shaping the firm's foundation. Insights into building trust and aligning interests with sponsors and investors while creating strategy Partnership. Unlocking the “sport-mentality” to build a best-in-class team Ryan’s long-term vision for C-Port’s micro-fund platform. Hear how Ryan Duff is leveraging relationships and market expertise to drive returns in multifamily investments. Follow the podcast for more CRE insights, and don’t forget to leave a review!

I recently sat down with Mike Procopio, CEO of The Procopio Companies, for an engaging conversation about his journey, leadership, and the remarkable growth of his family business. Founded in 1949, The Procopio Companies have established themselves as leaders in the multifamily real estate sector. Over the years, they have developed more than 4 million square feet of multifamily real estate, delivering impactful communities that meet the demands of today’s renters. Here are some highlights from our discussion: Navigating Dynamics of a 3rd-Generation Family Firm12% of family businesses make it to the 3rd generation. Hear Mike’s perspective on how family dynamics influence business decisions to grow the business and even killing sacred cows A Multi-pronged Growth StrategyThe Procopio Companies started in New England building single-family homes and has since scaled to having developed more than 4 million square feet of multifamily real estate across multiple states.  While their roots are in Greater Boston, Procopio has successfully developed or is pursuing development across six states: Massachusetts, New Hampshire, Maine, North Carolina, Florida, and Texas. This expansion is a testament to their ability to adapt and excel in diverse markets. Navigating Market Realities and Aligning Investor InterestsMike shared his insights on how Procopio approaches challenges like rising construction costs and economic uncertainty while continuing to deliver projects that stand out in competitive markets. Learn how the Procopio Companies thinks about aligning investor interests to capitalize development deals. Hear how they are focused on singles and doubles today to get deals to pencil. Mike’s Journey to Real EstateBefore stepping into his role at Procopio, Mike had aspirations of becoming a state trooper. However, his decision to join the family business proved transformative, bringing a fresh perspective to a legacy that has now spanned over seven decades. The Procopio Legacy and Servant LeadershipMike emphasized the importance of maintaining the company’s core values—integrity, excellence, and collaboration—while leading Procopio into its next chapter of growth. His leadership reflects a commitment to both honoring the company’s history and pushing boundaries to achieve new heights. This episode is packed with actionable insights and inspiring stories from one of the Northeast’s premier multifamily developers.

The CRE Deal Room with Adam Dunn Welcome to The CRE Deal Room, the go-to podcast for commercial real estate professionals seeking insights, strategies, and inspiration. Hosted by Adam Dunn, this podcast dives deep into the journeys of industry leaders, explores the latest market trends, and uncovers the art of navigating complex deals. In this episode, we sit down with Philip Morgan, CEO of The Morgan Group, a multigenerational family real estate business. Philip shares the incredible story of his family’s legacy, from his grandfather’s journey as a Holocaust survivor to building a $6 billion multifamily empire. Hear candid discussions on leadership, market focus in Texas and Florida, balancing acquisitions and development, and the impact of AI and automation in multifamily housing. Episode Highlights: Legacy of The Morgan Group: From a Holocaust survivor's American dream to a $6 billion multifamily empire. Investment Strategy: Why Texas and Florida are the focus and the shift back to garden-style developments. Balancing Acquisitions and Development: Insights into navigating market cycles and maintaining a robust pipeline. Leadership Philosophy: Humility, adaptability, and leaving the company better for the next generation. Technology and AI: Early explorations of AI's potential in multifamily operations and its challenges. First Deals & Creative Ventures: Turning around a challenging Class C property and launching a bar business as a covered land play. Vision for the Future: Doubling units under management and embracing opportunities in 2024 and beyond. Whether you're a seasoned investor, a budding broker, or someone passionate about real estate, this podcast is packed with value-driven content that resonates. Join us for engaging conversations and actionable takeaways to thrive in CRE. Hit play and step into The CRE Deal Room!

In this insightful continuation of The CRE Deal Room, host Adam Dunn sits down again with Jonathan Morris, founder of REIT Academy, for part two of their deep dive into the world of Real Estate Investment Trusts (REITs). Together, they trace the REIT industry’s transformation since the 1980s, discussing the mid-90s REIT boom, development strategies, and growth mechanisms like unsecured debt. Jonathan shares rare insights on accretive transactions, capital stacks, and joint ventures, while contrasting public REITs with private, non-traded ones. With decades of industry expertise, Jonathan also offers essential advice for REIT investors and professionals looking to deepen their knowledge. Listen in for a comprehensive look at the complexities and rewards of REIT investments. Get in touch with Jonathan Morris: https://www.linkedin.com/in/jonathan-morris Know more about REIT Academy: https://reitacademy.com/

In this episode, Ryan Tseko shares his inspiring journey from a young boy working on job sites to becoming a successful pilot and ultimately transitioning into the world of commercial real estate. Growing up influenced by his builder uncle, Ryan's passion for real estate was ignited early. By 17, he earned his pilot's license, using his aviation career to fund his real estate ambitions. Ryan's story shows us the importance of persistence, strategic risk-taking, and surrounding oneself with knowledgeable mentors like Grant Cardone. His disciplined approach and ability to leverage aviation skills into real estate success provide invaluable insights for aspiring investors. Tune in to hear how Ryan navigates complex deals, scales his portfolio, and strives to leave a lasting legacy. Get in touch with Ryan: https://www.linkedin.com/in/ryantseko/Know more about Cardone Capital: https://cardonecapital.com/

In the latest episode of The CRE Dealroom Podcast, host Adam Dunn sits down with Max Sharkansky, co-founder of Trion Properties. Since 2006, Max and his partner Mitch have transformed Trion into a real estate powerhouse, acquiring over a billion dollars in properties across the country. This episode covers Max's journey from their first deal to raising capital from 1,500 investors, and their strategic expansion into the Southeast and Texas markets. Max also shares his experience relocating to Miami to grow their East Coast presence and Trion's ambitious goal to reach 20,000 units. Don't miss these valuable insights into the world of real estate investing! Get in touch with Max Sharkansky: https://www.linkedin.com/in/max-sharkansky/ Know more about Trion Properties: https://trionproperties.com/

Dive into the intricate world of commercial real estate with Adam Dunn, your guide through high-stakes investment landscapes. Each episode of "The CRE Deal Room" features insightful discussions with industry leaders like Jessie Barter of Charger Ventures. Unpack their journeys, strategies, and the pulse of the market. Whether you're an investor, broker, or just a real estate enthusiast, this podcast delivers valuable lessons from the front lines of property investment. Tune in to decode the complexities of real estate ventures and discover what it takes to thrive in this dynamic industry. In this episode, Adam and Jessie discuss: Jessie's Career Path: How Jessie got started in commercial real estate, her early career in private equity, and her transition to focusing on multifamily properties. Founding of Charger Ventures: Jessie shares her motivations for starting her own company, her experiences working for other investment managers, and the influence of an executive coach on her decision. Company Name Origin: Jessie explains the origin of the name "Charger Ventures," which ties back to her college nickname and reflects her dynamic, proactive approach. Navigating Economic Cycles: They discuss the challenges and strategies of navigating economic cycles, including the pandemic and its impact on the real estate market. Team Management and Development: Jessie talks about keeping her team focused during market volatility and her approach to promoting team members to leadership roles. Brand Differentiation with Spark Living: Jessie outlines the reasons for launching the Spark Living brand to differentiate their consumer-facing real estate portfolio. Corporate Culture and Inclusivity: They delve into the inclusivity initiatives at Charger Ventures, highlighting the company's efforts in supplier diversity and community involvement. Investment Strategy and Criteria: Jessie shares insights into Charger Ventures' investment criteria, focusing on climate resiliency, market stability, and geographical preferences. Investor Relations and Market Dynamics: They discuss the current state of investor relations, changing market conditions, and how these affect investment strategies. Personal Reflections and Future Goals: Jessie reflects on alternative career paths, her passion for pay equity, and how she wants to be remembered in the industry. You can find out more about Jessie and Charge Ventures here: https://www.chargerventures.com/ Thanks for listening!

Join Adam Dunn in The CRE Deal Room™ as he interviews David Auerbach of Hoya Capital. With a rich history in the REIT industry, Auerbach shares his journey from a retail stockbroker to a pivotal figure in the REIT space, highlighting the evolution of REITs over two decades. From his unexpected start at Green Street Advisors to his latest endeavors with Hoya Capital, Auerbach's career reflects the dynamic and growing realm of real estate investments. His insights into the impact of AI, ESG trends, and the unique attributes of REITs versus private investments offer listeners a deep dive into the complexities and opportunities within the REIT industry. Tune in to deepen your understanding of real estate investment trusts. Get in touch with David Auerbach: https://www.linkedin.com/in/david-auerbach/ Find out more about Hoya Capital: https://www.hoyacapital.com/

Join Adam Dunn in The CRE Deal Room™ as he interviews Sean Burton of Cityview. With over two decades of experience, Burton shares Cityview's journey, strategies, and lessons learned in developing urban housing. Discover the challenges of regulatory risks, strategies for navigating market volatility, and the responsibility of managing institutional investments. From insights on the housing shortage to personal tales of civic duty and military service, this episode offers a comprehensive look at the factors shaping commercial real estate today. Tune in to gain invaluable insights from one of the West Coast's leading development firms. Get in touch with Sean Burton: https://www.linkedin.com/in/sean-burton-7232b55a Find out more about Cityview: https://www.cityview.com/

Join Adam Dunn in the CRE Deal Room as he sits down with Doug Root, the co-founder of Blackfin Real Estate Investors. In this episode, Doug shares his unique journey from professional tennis courts to building one of the most respected multihousing investment management platforms in the country. Discover the invaluable lessons he learned from early opportunities and how they shaped his perspective. Gain insights into his transformative time at Invesco, where he navigated the diverse landscape of global assets. Uncover the growth story of Greystar, where Doug played a pivotal role in expanding the platform from 20,000 units to 70,000-80,000. Finally, learn about the inception of Blackfin, and how it's created a secret sauce to expand across the country. 

The CRE Deal Room™ Episode #9: Josh Solomon - Have a Strategy, Be Disciplined and Execute Welcome to episode 9 of The CRE Deal Room™ with Adam Dunn, where we explore the intricate world of commercial real estate through the eyes of industry leaders. In this engaging episode, we sit down with Josh Solomon of DSF Group, a visionary who has mastered the art of real estate investment and development. From lending money to developers in Southern California to building a successful portfolio with DSF Group, Josh shares insights on investment strategies, multifamily properties, market trends, and the importance of value addition in real estate. His story is one of disciplined execution, guided by a clear strategy and an unquenchable thirst for growth. In "Josh Solomon: Have a Strategy, Be Disciplined and Execute," you'll learn about: The Path to Success in Commercial Real Estate Navigating Challenges and Leveraging Opportunities Building and Maintaining a Robust Investment Portfolio Networking, Mentorship, and Continuous Learning in Real Estate Whether you're a seasoned real estate professional or just stepping into the field, this episode is packed with actionable insights, practical advice, and inspiring stories that will fuel your passion and guide your journey. Join us at The CRE Deal Room™ with Adam Dunn, where every episode brings you closer to the heart of commercial real estate. Subscribe, download, and dive into the world of CRE like never before. Listen now to Podcast #9: Josh Solomon: Have a Strategy, Be Disciplined and Execute. Your next big deal might be just a listen away!

In this episode, host Adam Dunn, a managing director at Berkadia, sits down with the brilliant Mike Salmon of Moisand Fitzgerald Tamayo to discuss the intricacies of the commercial real estate (CRE) industry. Whether you're an investor, broker, student, or just fascinated by the world of real estate, this episode promises to deliver value. What's Inside: Investment Wisdom: Dive into the world of commercial real estate investment with strategies and tips from industry experts. Tax Mastery for CRE Professionals: Mike Salmon unravels the complexity of tax planning, sharing strategies specifically tailored to real estate professionals. Market Insights: Get a handle on the current state of the commercial real estate market and what the future may hold. Networking & Relationship Building: Learn why connections matter in CRE and how to build lasting relationships. About Our Guest, Mike Salmon: With a wealth of experience in financial planning and investment strategies, Mike shares his knowledge, providing valuable insights for anyone looking to succeed in the CRE industry. Join Us in the CRE Deal Room: Subscribe to stay updated on the latest episodes, and join us as we explore the multifaceted world of commercial real estate. From investment to tax planning, market trends, and beyond, the CRE Deal Room is your key to unlocking success in commercial real estate. Hit the follow button and immerse yourself in an engaging conversation that bridges the gap between theory and practice in the commercial real estate industry. See you in the CRE Deal Room!

Welcome to the wild, wonderful world of Commercial Real Estate, where the stakes are high, the deals are big, and the stories are even bigger. This is the CRE Deal Room™, your one-stop-shop for all things real estate, hosted by none other than Adam Dunn. In our latest episode, we're rolling out the red carpet for Ricky Beliveau, of Volnay Capital. Ricky's not just a guy who knows his way around a property portfolio, he's the real estate whizz who turned a humble triple-decker into a real estate empire. From his first foray into the property market to juggling multiple successful companies in the Capital Markets, Ricky's journey is a rollercoaster ride of strategic growth, market savvy, and a dash of good old-fashioned business acumen. But this isn't just a tale of numbers and property deeds. This is a story of loyalty, of building relationships that last, and of navigating the choppy waters of the real estate market with a steady hand and a keen eye. Prepare for a deep dive into the world of Multihousing, a behind-the-scenes look at the Boston CRE scene, and a masterclass in Investment Sales. This is the CRE Deal Room™, where the stories are as compelling as the deals. Tune in, turn up the volume, and let's get this property party started!

Join host Adam Dunn as he unlocks the secrets of real estate appraisal in captivating conversations with Craig Siegen, Senior Director of Cushman & Wakefield's Multi-Housing Advisory Group. From uncovering hidden gems to demystifying the art of valuation, this podcast is your backstage pass to the thrilling world of commercial real estate. Craig spills the beans on the dynamic relationship between buyers and sellers, the elusive disconnect between purchase price and appraised value, and the pulse-pounding negotiations that can make or break a deal. Learn the truth behind the curtain of market trends, rent growth projections, and exit cap rates. No fluff, no BS—just raw, unfiltered insights from the frontlines of the real estate battlefield. But it's not all serious business. Craig's engaging storytelling style turns complex concepts into entertaining tales that will have you hooked. Get ready for stories of occupied property tours gone awry, encounters with unconventional tenants, and the wisdom he's gained from over 10 years in the industry. Whether you're a seasoned real estate pro or a curious newcomer, "The CRE Deal Room" is your ticket to unlocking the secrets of commercial real estate appraisal. Join us as we decode the mysteries, shatter misconceptions, and arm you with the knowledge you need to conquer the real estate game. Get ready to learn and level up your real estate expertise on this episode of The CRE Deal Room™ with Adam Dunn and special guest, Craig Siegen.

Welcome to the CRE Deal Room, where captivating conversations unfold, and the world of commercial real estate is demystified! Buckle up and get ready to embark on a thrilling journey alongside host Adam Dunn as he uncovers the hidden gems of the industry. Whether you're a seasoned pro or a budding enthusiast, this podcast is your passport to success in the dynamic world of commercial real estate. In this power-packed episode, Adam sits down with the legendary Bob Hart, founder, CEO, and President of TruAmerica, a true heavyweight in the game. Prepare to be blown away as Bob shares his remarkable rise from a blue-collar background to building one of the largest multi-housing investment platforms in the nation. It's a rags-to-riches tale that will leave you inspired and hungry for more. But this podcast is not just about success stories; it's about the nitty-gritty of the commercial real estate battlefield. Bob's four decades of experience have shaped his razor-sharp insights, and he fearlessly reveals the strategies to navigate through the ups and downs of market cycles. With wisdom gained from weathering storms like a true champion, Bob discloses the unique challenges and opportunities of today's volatile landscape. Bucking trends, seizing hidden gems, and unlocking value-add potential—this is where the real magic happens. Join the CRE Deal Room and discover the secret sauce behind building rock-solid relationships with investment partners and brokers. Learn the art of disciplined underwriting, where every deal is meticulously analyzed for maximum returns. Uncover the ever-elusive sweet spot between growth and risk, and master the art of balancing your portfolio like a pro. But it's not all serious business in the CRE Deal Room. Prepare to be entertained by Bob's infectious humor, captivating storytelling, and his unyielding passion for philanthropy. Discover how "doing good while doing well" is more than just a catchphrase—it's a way of life at TruAmerica. So, whether you're driving through the heart of Boston, strolling along the sunny beaches of Florida, or sipping coffee in the bustling streets of Texas, tune in and let the CRE Deal Room podcast ignite your passion for commercial real estate. Get ready for a rollercoaster ride of insights, laughter, and bold discoveries. This is not your average podcast—this is the CRE Deal Room, where legends are made and fortunes are built! Don't miss out on this exclusive opportunity to learn from the best in the business. Subscribe now and embark on an adventure that will forever transform your commercial real estate journey. Get in touch with Bob Hart: https://www.truamerica.com/ LinkedIn

Paul Massey, founder and CEO of B6 Real Estate Advisors, shares 40 years of real estate expertise in an engaging conversation. From his humble beginnings in Boston to his successful ventures in New York City, Massey's journey is filled with valuable insights. He co-founded Massey Knakal Realty Services, the city's top investment sales firm, and later started B6, focusing on growing a robust brokerage business. Massey discusses the importance of territory specialization, the power of a unified team, and the significance of discipline in the industry. He also highlights the role of technology in augmenting their investment sales platform. With a positive outlook on New York City's future and a passion for mentoring young professionals, Massey's experience shines through as he navigates the ever-changing landscape of commercial real estate. 📍 Key Points: Massey's journey from Boston to New York City and his success in the real estate industry. The founding and growth of Massey Knakal Realty Services, New York's top investment sales firm. The launch of B6 Real Estate Advisors, a specialized investment sales platform with a focus on the deck brokerage business. The importance of territory specialization and a unified team in their business model. Utilizing technology to enhance their investment sales platform and share information efficiently. Massey's positive outlook on New York City's future and the challenges facing the industry. The significance of discipline, mentoring, and finding passion in one's career.

As a Commercial Real Estate Professional, have you ever felt stuck or unmotivated in your business? Do you feel like you're not reaching your full potential? If so, I highly recommend tuning into this episode of The CRE Deal Room™. I sat down with Rod Santomassimo of the Massimo Group and learned more about his business, how he got started, how social media has changed the landscape of marketing in CRE but the pillars stay the same, and how AI is disrupting how we view brokerage. In this interview, Rod shares his insights and expertise on how to succeed in the commercial real estate industry, whether you're just starting out or have been in the business for decades. Here are some of the key takeaways from the interview: Focus on building relationships: Rod emphasizes the importance of building strong relationships with clients and colleagues. He recommends reaching out to inactive clients and re-engaging them with just three simple questions. Commit to the process: Whether you're a newbie or a senior broker, committing to the process of growth and improvement is key. Rod recommends finding a mentor or coach, and investing in your own education and development. Embrace new technology: Rod is excited about the possibilities of AI and how it can help brokers become more productive. He urges brokers to stay on the forefront of new technology and embrace the changes it brings. Find your passion: Rod encourages brokers to identify their passions and interests, and to incorporate them into their business. This can help to re-energize brokers who may be feeling burnt out or uninspired. Never give up: In the words of Rod, "You only lose if you stop playing the game." Persistence and perseverance are key to success in the commercial real estate industry. I think you'll find this interview full of valuable insights and practical advice. Let me know what you think!

If you're a Commercial Real Estate (CRE) professional looking to learn from the best, then you're in for a treat. I had the pleasure of sitting down with one of the industry's biggest names, Robert Knakal, for a candid conversation about his journey, insights, and anecdotes. As we delved into his early years, Bob recounted how he began in the industry, starting while still in college and how he had to do some research after getting a job interview with Coldwell Banker. He stressed the importance of being strategic, having a geographic focus, and mastering a particular segment. He learned this lesson the hard way, but he credits it for his success. Bob also spoke about how he is now utilizing social media to provide value to clients and stay relevant in the industry. He emphasized that social media is a new and exciting way to connect with clients, share knowledge, and stay top of mind. One of the highlights of our conversation was when Bob shared the story of his first deal. He recalled how he felt like the richest man in New York City after earning a commission of $12,500. He even keeps the penny he was flipping on the day of closing that first deal and has had it taped to his desk ever since. The penny served as a reminder of his early success and is with Bob to this day. Another highlight and one of my personal favorites is Bob's "Spaghetti & Meatballs" story. It's not what you think and it's full of valuable information on how you share your value proposition. But it wasn't just successes that we talked about. Bob also opened up about his failures and how he learned from them. He stressed the importance of being passionate, disciplined, and having integrity. He said that despite the challenges the industry faces, there will always be new superstars that emerge from them, and we should strive to be one of them. I hope by listening to this interview you pick up a few "Knakal Knuggets" and continue striving to be the best Commercial Real Estate Broker you can be. I am truly honored that Bob agreed to be on my podcast. He is a wealth of knowledge and inspiration for all CRE professionals. His anecdotes and insights are not only valuable but also entertaining. So, if you're looking to learn from a true industry superstar, then make sure to share this article so others can enjoy it too. And who knows, maybe you'll even find your own lucky penny along the way. If you'd like to be a guest on The CRE Deal Room™ my DMs are open.

If you're a Commercial Real Estate (CRE) professional looking to learn from the best, then you're in for a treat. I had the pleasure of sitting down with one of the industry's biggest names, Bob Knakal, for a candid conversation about his journey, insights, and anecdotes. Bob is the head of JLL's New York Private Capital Group. As we delved into his early years, Bob recounted how he began in the industry, starting while still in college and how he had to do some research after getting a job interview with Coldwell Banker. He stressed the importance of being strategic, having a geographic focus, and mastering a particular segment. He learned this lesson the hard way, but he credits it for his success. Bob also spoke about how he is now utilizing social media to provide value to clients and stay relevant in the industry. He emphasized that social media is a new and exciting way to connect with clients, share knowledge, and stay top of mind. One of the highlights of our conversation was when Bob shared the story of his first deal. He recalled how he felt like the richest man in New York City after earning a commission of $12,500. He even keeps the penny he was flipping on the day of closing that first deal and has had it taped to his desk ever since. The penny served as a reminder of his early success and is with Bob to this day. Another highlight and one of my personal favorites is Bob's "Spaghetti & Meatballs" story. It's not what you think and it's full of valuable information on how you share your value proposition. But it wasn't just successes that we talked about. Bob also opened up about his failures and how he learned from them. He stressed the importance of being passionate, disciplined, and having integrity. He said that despite the challenges the industry faces, there will always be new superstars that emerge from them, and we should strive to be one of them. I hope by listening to this interview you pick up a few "Knakal Knuggets" and continue striving to be the best Commercial Real Estate Broker you can be. I am truly honored that Bob agreed to be on my podcast. He is a wealth of knowledge and inspiration for all CRE professionals. His anecdotes and insights are not only valuable but also entertaining. So, if you're looking to learn from a true industry superstar, then make sure to favorite this podcast and come back to it often. And who knows, maybe you'll even find your own lucky penny along the way. If you'd like to be a guest on The CRE Deal Room™ my DMs are open. ⁠About Bob Knakal:⁠ Bob leads the New York Private Capital Group at JLL Bob was Chairman and Founding Partner of Massey Knakal Realty Services, New York’s #1 building sales firm. He started his real estate career in 1984 at CB Richard Ellis where he met Paul J. Massey Jr. They both left CB in 1988 to form Massey Knakal. From 1988 through 2014, Massey Knakal closed over 6,000 transactions with an aggregate value in excess of $23 billion. To date, Bob has been personally responsible for the sale of over 2,000 buildings (generally considered to be the highest total ever for a single broker in New York) and over $18 billion in sales. In 2014, Cushman & Wakefield acquired Massey Knakal. At Cushman & Wakefield, Bob acted as Chairman of New York Investment Sales. He was ranked the top originating investment sales broker at Cushman & Wakefield, globally, in 2014, 2015 and 2016. Bob joined JLL in September of 2018. Since 2009, Bob has written a weekly column on the New York City Real Estate Market called Concrete Thoughts for the Commercial Observer.

How does a 🐐 stay top of mind?Here's a sneak peek of my interview with Robert Knakal on The CRE Deal Room™ where we discuss a wide variety of topics, including:🎙 Spaghetti & Meatballs🎙 The One Question He's Never Been Asked🎙 The Future of Brokerage🎙 How to Take Your Business to the Next LevelIt's all going to be available next week, and I can't wait to share!If you'd like to be on The CRE Deal Room™, HMU in my DMs and we'll chat.Hope you enjoy this clip!

Controlling the Controllables In this inaugural episode of The CRE Deal Room™ we sit down with Matthew E. Drane. Matt is the National VP of Training and Development Greysteel, a middle market-focused real estate investment banking firm, serving private and institutional investors. Greysteel has 13 offices and Matt helps their professionals and advisors learn the business from the basic fundamentals of investment sales, brokerage, capital markets, and structured finance up to helping people build teams and lead large organizations that serve their clients nationwide. I sat down with Matt to talk about his personal and professional journey towards success in the real estate industry in this podcast episode. During the course of the interview, we discuss a wide variety of topics, some of which include the significance of having the right frame of mind, the value of building relationships, and the advantages of being willing to learn from mistakes. In his open and honest presentation of his experiences and observations, Matt offers viewers the opportunity to learn and benefit from a variety of instructive and life-changing takeaways. This video will provide you with valuable insights and inspiration to help you achieve success in real estate, regardless of whether you are an experienced professional or just starting out in the industry. You can find Matthew Drane on: LinkedIn Instagram Greysteel You can find Adam Dunn on: LinkedIn Instagram

Here's a sneak peek of my FIRST OFFICIAL The CRE Deal Room™ podcast interview with Matthew E. Drane. I'll be rolling out the rest of it in the coming weeks. In this excerpt, we talk about the future of brokerage and how ChatGPT will affect how we do business. Are we skeered? Not even a little. In fact, ChatGPT will help those of us who are willing to utilize it to streamline our services and offerings. And yes, we date ourselves a little bit...but that's okay. I hope you enjoy this sneak peek and let me know whom you think I should interview next!

If you've been following my story, you know that my entre into brokerage wasn't exactly...normal. I took a detour into property management but learned plenty of lessons about multihousing because of it and finally saved up enough money to be able to go full-time into brokerage. But where to go? Who to turn to? Where to start? Well, as I learned, you start from the bottom and you get to work and if you build a solid foundation, you can take those skills anywhere. A few things occurred along the way that caused some challenges: - Lost my discount at my apartment & had to move - Went 100% Commission - Had shiny object syndrome I appreciate you following me on this journey and as a side note, I recorded my VERY FIRST OFFICIAL podcast with my buddy Matthew E. Drane. I cannot wait to share that with you in the coming weeks. The CRE Deal Room™ is just getting started! Stay tuned!

Learning from the Ground Up: How Property Management Became My Stepping Stone into Brokerage. I know I've shared this story before but it is a good reminder that we all have to start somewhere. Here's what I hope you take away from my story: 🔑 Understand the challenges you face, identify the issues, and come up with a plan to address them. 🔑 Be hands-on and have a boots-on-the-ground approach. This will give you a better understanding of the problems and help you find a solution. 🔑 Don't be afraid to ask for help. Seeking the expertise of others can help you learn more and do better. 🔑 Be proactive, not reactive. Look at the bigger picture and plan ahead. This will help you stay ahead of any issues that may arise in the future. The challenge of this apartment complex gave me the foundation for where I am at today. If you're facing challenges in your life or career, take a cue from my experiences. Remember that challenges can be opportunities, and that success is within reach if you are willing to work hard and stay committed to your goals. #brokerage #multihousing #bostonrealestate #wednesdaywisdom

How I got started in Commercial Real Estate From dreaming of following my parents in their footsteps to earning $100 commissions, my Commercial Real Estate journey probably wasn't what my parents had in mind when I graduated college. After responding to a job ad without any research, I landed a 'manager in training' position, earning a whopping $27,500 per year salary as a leasing agent. (But hey, I got a 25% discount on my apartment!) I learned from the ground up about apartment operations, got promoted to property manager, and even considered a brokerage role, but was wisely advised not to without two years of savings - which I definitely didn't have. So, I saved up and learned as much as I could. Moral of the story? Sometimes, success doesn't come in the package you expected - but the lessons learned along the way make it worth it. What does your CRE Broker journey look like? #crebroker #multihousinginvestments #bostoncre #fbf

3 Things to Consider Before Getting into the CRE Brokerage Business Starting a career in Commercial Real Estate Brokerage can be a rewarding and challenging experience. To increase your chances of success, consider these three key factors before taking the leap: 🔑 Financial preparedness: Make sure you have at least 12 months of living expenses saved up, as the role is typically commission-based and may take time to start earning a steady income. 🔑Team support: Joining a team or working with a mentor can help you avoid obstacles and gain experience more quickly. While it's possible to succeed on your own, working with a team increases your chances of success. 🔑 Vetting brokerage companies: Not all brokerage firms are the same. Look for a firm that provides an "integrated platform" that offers technology, resources, training, research, and brand recognition to help you conduct your business more efficiently and effectively. Remember, these three factors are not requirements for success, but considering them before starting your career in Commercial Real Estate Brokerage can greatly increase your chances of success. Good luck! #crebrokers #berkadia #adamdunncre #multihousing

I'm back with The CRE Deal Room™ answering questions! What Motivates You and What Goals do you Have for your Business? Setting the bar high and aiming for excellence - that's what drives me in the commercial real estate industry. As a former athlete, I bring a competitive spirit to every aspect of my business. I'm excited that we are building out our team to cover institutional, middle market, private capital, and investment sales across New England. 🔑 A key to our success? Creating a team culture based on integrity and excellence. We're committed to taking a strategic approach, always putting our clients first, and taking the long view. 🥇 Our goal? To be the number one market share player in the northeast. LFG!

Welcome to the latest episode of The CRE Deal Room™ where we discuss the rapidly changing landscape of technology in the real estate industry. From prospecting to marketing to transaction management, technology is reshaping how brokers conduct business. The future of brokerage will be shaped by AI and the top 1% of advisors will leverage technology and personal branding to provide a better service to their clients. Join me as I discuss the opportunities and challenges facing the industry and how brokers can stay ahead of the curve.

After 12 months of planning and a hefty dose of procrastination, we have The CRE Deal Room™. I'd like for this podcast to be educational with value-add conversations to help those interested in Commercial Real Estate learn more about it; about the people who work in it, and to talk about their deals - the good, the bad, and the ugly. And what better way to get started than by interviewing myself? Over the course of the next few weeks, I'll be sharing that interview and giving insight into myself, my history in Commercial Real Estate, and what I hope for the future. Just ripping off the band-aid and going for it. 🩹 Let me know what you think!

Hey Everyone! My name is Adam Dunn and I am a Managing Director of Investment Sales at Berkadia. Welcome to The CRE Deal Room.  In this space, I will be giving you an insider look at Commercial Real Estate from the people who are making the deals. We will go over the good, the bad, and the ugly and share our experiences along the way. I hope you enjoy this impromptu look and listen to my first deal. If you'd like to be on The CRE Deal Room Podcast, just send me an email here: [email protected] I'll see you next time, on The CRE Deal Room.