PODCAST · business
The Creative Influencer
by Jon Pfeiffer
The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog
Episodes
-
Nicole Kasper & Paige Kosinski: Odyssey Entertainment Group
Episode Seven of Season Nine. We interview Nicole Kasper and Paige Kosinski, the co-founders of Odyssey Entertainment Group, an influencer and creator management firm. Nicole and Paige have built Odyssey Entertainment Group around some compelling core values, including "Legacy over Likes" and "We...
-
William Gassner: Stack Influence
Episode Six of Season Nine. We interview William Gassner. William is co-founder of Stack Influence. In our conversation, we dive deep into the world of micro-influencer marketing, explore the future of platforms like TikTok, and William shares invaluable advice for aspiring creators looking to...
-
Shante Micah and Josh Moody: Good News
Episode Five of Season Nine. We interview Shante Micah and Josh Moody from Good News. For creators and influencers, this interview gives actionable insights about building authority beyond social media platforms. Whether you're just starting out or looking to elevate your existing brand, this...
-
Nicolas Toper: The Last Open Social Network
Episode Four of Season Nine. We interview Nicolas Toper. Nicolas is the co-founder of a company called Inbox Booster, which helps businesses test and optimize their email campaigns to improve deliverability and lower the chances that they are flagged as spam. This interview is a little off the...
-
Influencer Brand Agreements: Use of Deliverables
Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We’re talking about “usage rights”…
more -
Kasper Sierslev: The Social Media ZITE-geist
Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE....
-
Mark Laita: Soft White Underbelly
Episode Two of Season Nine. We interview Mark Laita. Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photographer for over 40 years. Mark has a fascination with people living alternative lifestyles and…
more -
The Influencer Agreements Series: Content Submission & Review
Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It’s essentially a quality check to make…
more -
Sloane Price: 1.9 Million followers on TikTok (and counting…)
Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok...
-
Season Nine—Next Week!
We are excited to announce the launch of Season Nine of The Creative Influencer podcast. We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our…
more -
When Cyber Trolls Attack
Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn...
-
Dylan Huey: Social Media Saved My Life!
Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life." Since then, Dylan has built a career as a social media creator and entrepreneur. He talks about...
-
The Influencer Agreements Series: The Creative Brief
Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key...
-
Molly Tracy: VRAI Digital
Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of…
more -
The Influencer Agreements Series: Deliverables
Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what...
-
Chris Deaver: Co-Creating for High Growth
Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly…
more -
Season Eight—It’s Great!
We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer...
-
Bob Bowdon: Content Promotion and Monetization
Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his...
-
The Influencer Agreements Series: Compensation & Payment
Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process.…
more -
The Influencer Agreements Series: The Parties
Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the...
-
Dr. Rebekah Louisa Smith: Finding Emotional Balance as a Creative
Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith. Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films. Dr. Smith is passionate about mental health in the entertainment industry...
-
Ashley Cline: Ice Cream Social
Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She...
-
The Influencer Agreements Series: Contract Review
Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for.…
more -
The Influencer Agreements Series: Overview
Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for....
-
Justin Flom: Audience Engagement Magician
Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the...
-
Influencer Management Agreements: Confidentiality and Conflict Resolution
Minisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including…
more -
Josef Schinwald: An Expert Opinion
Episode Six of Season Seven. We interview Josef Schinwald. Josef is the founder of Guest Experts on Air, a company that connects elite professionals with top world-class podcasts for interviews. Josef has a background in media and internet marketing and has taught courses on business measurement...
-
Influencer Management Agreements: Termination: Ending the Agreement
Minisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers...
-
Ania Puczylowska: Brand Socialite and How to Rebrand
Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns. Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to...
-
Influencer Management Agreements: Fee (Manager's Compensation)
Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager’s compensation, including how much and on what? A full transcript of this episode…
more -
Derek Toombs: (Almost) Everything is Storytelling
Episode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and...
-
Sedge Beswick: Innovative Influencer Marketing
Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for…
more -
Influencer Management Agreements: Duties: Relationship and Authority
Minisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager Agreement terms with the Duties section. We take a look at the formal legal relationship between a…
more -
Influencer Management Agreements: Scope: What does a Manager do?
Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn’t expect...
-
John Demartini: 7 Secret Treasures
Episode Two of Season Seven. We interview Dr. John Demartini. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life. Dr. Demartini shares his incredible...
-
Influencer Management Agreements: Term: How long do they last?
Minisode Three of Season Seven and the second part of our special series about Influencer Management Agreements. In this minisode, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to…
more -
Kiersty Torok: Queen of Couponing
Episode One of Season Seven. We interview Kiersty Torok. Kiersty is known as the queen of couponing. She tells us how she grew her TikTok channel from 15 family members to over 2.4 million followers in two years. A full transcript of this episode is available at Jon’s entertainment law blog at...
-
Influencer Management Agreements: Overview
Minisode Two of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager. A full transcript of this episode is...
-
The Influencer Agreements Series: Overview
Minisode One of Season Seven. This minisode is the first in a multi-part series about the ins and outs of Influencer Agreements. In this minisode, Jon gives an overview of what is to come and sets the scene. A full transcript of this episode is available at Jon’s entertainment law blog at...
-
Kylie Larsen: TikTok Superstar
Episode Six of Season Six. We interview Kylie Larsen. Kylie is a beauty content creator with 2.2 million followers on TikTok. She shares her body positivity message and insights on how she grew her channel. A full transcript of this episode is available at Jon’s entertainment law blog at...
-
Coping with Comments
Minisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews. A full transcript of this episode is available at Jon’s entertainment law blog at...
-
Niklas Hartmann: What brands want from Influencers
Episode Five of Season Six. We interview Niklas Hartmann. Niklas is the Head of Influencer Marketing for ReachOn and ReachOn works with businesses to retain and work with influencers. We flipped the script on Niklas. We had him tell us tips for Influencers to better position themselves when…
more -
What to do about negative product reviews
Minisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
-
Christy Faith: From 0 to 200,000
Episode Four of Season Six. We interview Christy Faith. Christy is a TikTok creator with a unique niche: home schooling. Christy built her following from zero in July of last year to almost 200,000 followers. There is something every influencer can learn from Christy about how she built her...
-
NIL Collectives
Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
-
NCAA Interim Rules for NIL
Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA’s interim policy relating to a student athlete’s exploitation of their name, image and likeness – or as it is commonly referred to – NIL. A full transcript of this episode is available at Jon’s entertainment law blog at...
-
Joel Green: #Filtering
Episode Three of Season Six. We interview Joel Green. Joel is a former professional basketball player, the CEO of Pro Level Training,—through which he runs Nike Sports Camps,—and is also the author of the upcoming book Filtering: The Way to Extract Strength From the Struggle. Joel shares lessons...
-
Where are they now?
Minisode Two of Season Six. In this minisode, Jon asks the question “Where are they now?” about the influencers turned court correspondents that gained notable followings through their coverage of the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog...
-
Phoebe Hines: Dancing to the Top
Episode Two of Season Six. We interview Phoebe Hines. Phoebe is a TikTok personality known for her dance moves and choreography with almost 1,000,000 followers and 35 million likes! Her online calling card is taking a familiar dance move popular in other videos and adding a sophisticated...
-
Depp/Heard Influencers as Court Correspondents
Minisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog
HOSTED BY
Jon Pfeiffer
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Creative Influencer have?
The Creative Influencer currently has 175 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Creative Influencer about?
The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more...
How often does The Creative Influencer release new episodes?
The Creative Influencer publishes regularly with 175 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Creative Influencer?
You can listen to The Creative Influencer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Creative Influencer?
The Creative Influencer is created and hosted by Jon Pfeiffer.
URL copied to clipboard!