PODCAST · business
The Creative Operations Podcast 2.0
by Kevin Groome
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episodes
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Episode 43 - Simplify and Scale: The Promise of One-Stop Print-On-Demand
Through the lens of a fictional brand, Three Beans Coffee, on the CampaignDrive by Pica9 platform, Kevin illustrates the concept of a comprehensive one-stop shop for all marketing needs. The discussion focuses on key themes such as flexibility for users, brand control, and the plethora of options...
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Episode 42 - Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity
Get in touch with Chris: Chris Foust’s LinkedIn: https://www.linkedin.com/in/christopherjfoust/ Northpoint Recovery’s Website: https://www.northpointholdings.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the...
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Episode 41 - Digital Organization Demystified: From Photo Shoots to File Structures
Visit https://thedigitalorganizer.com/pica9 for additional resources and stay tuned for more insights on creative operations in future episodes. Get in touch with Shawn: Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The...
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Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations
Get in touch with Laurie: Laurie’s LinkedIn: https://www.linkedin.com/in/lschiada/ Humana Website: https://www.humana.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9 Website: Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing...
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Episode 39: Mastering Creative Operations: Organizing Your Digital House with The Digital Organizer
Get in touch with Shawn: Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9 Connect with Kevin and find out more about his work: Kevin…
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Behind the MarTech Curtain: A Conversation with Adam Bartimmo
Get in touch with Adam: Adam’s LinkedIn: https://www.linkedin.com/in/abartimmo/ Wray Ward Website: https://www.wrayward.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that...
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Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management
In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management. Paul expands upon a distinctive approach that underpins Select Dental's success: the PRS framework. This acronym encapsulates the core principles of...
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Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising
Highlight Quotes YARI - Problems when you are not thinking of the bigger picture when making solutions. “If you have all these duct taped solutions put together because you're kind of building as your team grows without thinking bigger picture. One, you're not getting the cost savings that you...
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Episode 35 - Achieving Growth and Innovation in Creative Operations with Melanie Draheim
HIGHLIGHT QUOTES MELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations. “Having a streamlined and defined process for how requests come in. Having that overall strategy and those goals we're working toward, annual planning, and knowing that things will come up because they...
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Episode 34 - Calculating the Cost of One-Off Design Requests
In this episode, Kevin Groome provides a detailed breakdown of the cost of one-off design requests and emphasizes the importance of considering the visible costs of these requests. He highlights the impact of these requests on employee burnout and the need to prioritize strategic and creative...
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Episode 32 - ONE YEAR OF CREATIVE OPERATIONS 2.0: A Look Back at Our Journey
Connect with Kevin and find out more about his work: Kevin Groome | Pica9 | Pica9.com YouTube Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. BOOK A DEMO NOW!
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Episode 32 - EVOLVING CREATIVES: "Machining" the Creative Operations Process with Russ Perry
Highlight Quotes RUSS: Simplifying inputs so that the experience is much smoother "It's how do we normalize the inputs and make sure the inputs are as great for any experienced client and we found that creates such a better output. For the inexperienced client that isn't thinking about the…
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Episode 31 - DAM 101: Metrics for Success and How to Achieve It with Kevin Groome
Highlight Quotes KEVIN: Find the health of your DAM with transactions per session "When we see that there's at least 1 to 2 transactions per session, we know we've got a pretty good healthy DAM. If we find that our transactions are actually lower than our sessions, it usually means we need to…
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Episode 30 - Creating a Unified Organization Across Multiple Locations with Christina Strong-Regan
Highlight Quotes CHRISTINA: "Client mode" and sharing sales and marketing insights "I put together a lot of the campaigns and execute them across our channels, such as email, social, and events, but I love to get feedback, especially, from sales because sales reps are in the field on a day-to-day...
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Episode 29 - Focusing On Audience Personas with Matt Koyak of Regional One Health
Highlight Quotes MATT: Discover the power of stories and use them to connect to an audience. "It was less and less about the specific design piece and more about how we tell stories and use the mediums that best connect with our audience. That is where I focus my efforts on. Helping the...
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Episode 28 - Maintaining Efficiency Through Rapid Growth with Troy Sacco of Five Star Parks and Attractions
Highlight Quotes TROY: Taking individual personality-based models to be replicable "We're acquiring brands that have individual histories. Sometimes long-standing histories in the community and folks that have been there for 20 years. But we're not changing the brand component. We're bringing in...
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Episode 27 - Coaching The Marketing Inexperienced Franchisee with Heather Reid of Franchise Marketing Gurus
Highlight Quotes HEATHER: Rallying the lower performers and giving them opportunities "They're not going to be able to do it themselves but if we put an offer out to them, make it compelling, and make it easy for them to opt into, then that does raise their business for them. It does help them...
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Episode 26 - Non-negotiables for In-House Agency Teams with Amy Spears of Highmark Health
Highlight Quotes AMY: Own the brand and row in the same direction "So when you're always focused on what the customer/member/patient experience is going to be, and we all have a common belief of what our key tenets are of our brand, which is all focused on customer experience, that allows you to...
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Episode 25 - Creating a Center of Excellence for 14 Brands with Casey Hurbis of Rocket Central
Highlight Quotes CASEY: Diversity, equity, and inclusion in the workplace "DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or down to sales materials for our partners and B2B clients, and it's a lens through which we look at...
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Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome
Highlight Quotes KEVIN: Auto approval of user accounts significantly impacts adoption "When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption...
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Episode 23 - A Team of 1: Innovating Post-Pandemic Marketing with Kimberly Harrison of HOUSEpitality Family
Highlight Quotes KIMBERLY: Location is a big driver for the locations that survived "I think it has been location specific. Five of our nine restaurant locations are based near some kind of body of water. And so of course, those were the ones that tended to see people coming back more quickly....
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Episode 22 - Making Sure Your Message is Delivered, Executed, and Activated with Melissa Merrifield of DMOS Orthopedic Centers
Highlight Quotes MELISSA: Use software to hone in on customer experience "Once you have the data to back that standing that you are the experts in the industry and you are doing the things, it kind of changes the story, just a little bit." MELISSA: Making smart decisions even with limited…
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Episode 21 - Defining Success For Creative Operation Teams and Creating a Culture of Trust and Confidence with Stephen Gates
Highlight Quotes STEPHEN: Overcome anxiety that operations leaders must have all the answers "The biggest thing you need is a plan, not necessarily the answer because I think a lot of leaders in that place, feel like I need to have it all figured out. I need to be able to understand what this is....
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Episode 20 - Breaking Down the True Cost of One-Off Design Requests
Highlight Quotes KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests "Below the waterline, there are all kinds of costs that are imposed on the organization by one-off design requests that aren't so easy to...
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Episode 19 - Chatting With 2021 In-House Agency of The Year, Scott Schmidt of PwC
Show Highlights: Introducing Scott Schmidt What it takes driving creative operations at PwC The importance of having a single system of record for your in-house team The importance of creating technology planning horizons Keeping an eye on the overall quality of brand voice and brand consistency...
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Episode 18 - Blending Franchise Brand Integrity and Local Flair With Ashley Mitchell
Show Highlights: Introducing Ashley Mitchell Ashley’s journey into creative operations Logistical challenges of a business with multiple brands Striking the right balance of brand integrity and local flair and flavor Local and centralized messaging is the skeleton of the story How do you get your...
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Episode 17 - BRINGING FRANCHISE BRANDS TO LIFE: A Conversation With Northeast Color, Derrick Ableman
Show Highlights: Introducing Derrick Ableman Northeast Color's humble beginnings Creating unique brand experiences at scale The spirit of local franchisees The importance of brand guidelines in the local store Unique challenges found with digital signage The vital role of the franchisor Quotes:...
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Episode 16 - User Training: A Super Power in Creative Operations
Show Highlights: Jessica Young's background in creative operations and work with Pica9, both on the client and vendor side. Levels of sophistication in automation in creative operations and training. The differences between end-user and administrative training and the roles they play. The...
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Episode 14 - MOVING FROM CHAOS TO CONFIDENCE: A Crash Course On Local Marketing Chaos
Show Highlights: How Local Marketing Chaos Arises The Vicious Cycle Of Local Marketing Chaos Distributed Marketing Maturity Level 5 Essentials Of Scalable Local Marketing 3 Hurdles On The Road To Local Marketing Success Quotes: Kevin - Defining Local Marketing chaos: “A world in which folks are...
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Episode 13 - 5 QUESTIONS TO ASK TO SEE IF TEMPLATING IS RIGHT FOR YOU
Show Highlights: Let's talk about templating systems Brand culture compatibility Creatives and content management system as a skillset Are your assets consolidated? Working with the local marketing community Managing in-house workflow User roles and permissions Quotes: Kevin - A brief view of...
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Episode 12 - THE BRAND TO AGENCY CONNECTION: All Things Partnership With Marci Kleinsasser And Angelique Mcmillan of Handyman Connection
Show Highlights: Marci's deep experience in the world of franchising Angelique's march to Handyman VPhood Local differences across franchisees Consistency in delivery across borders Vendor partnerships Agency compensation trends Quotes: Angelique - The community goal of Handyman Connection…
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Episode 11 - DAM 101: The Top 3 Questions to Consider When Choosing a DAM
Show Highlights: How Big Is My Library? Problems solved by DAM What Jobs Do My Users Need To Get Done? Asset delivery Always check user experience Sharing Options Find a DAM champion Quotes: The problems that a DAM solves: “Duplication of assets, more and more time spent hunting and pecking for...
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Episode 10 - FROM PRE-PRESS TO POST PANDEMIC: A Fly-By History of Creative-Production Technologies with Gary Ritkes
Show Highlights: Gary's humble beginnings The evolution of files and assets across the years Let's talk print Identifying the right MarTech stack for your business and choosing the right tools to achieve your business goals The shiny object problem and solution Quotes: What Gary sees in…
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Episode 9 - THE "RESPONSIVE AGENCY": A Conversation with Ben Prager, CEO of Prager Creative
Show Highlights: Ben's journey to creative operations Changes in client-agency relationships Creativity and flexibility getting harder Finding "shapeshifting" talents Brand integrity, consistency, adaptability Quotes: What Kevin sees in clients nowadays: “The client, these days, at least, what we...
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Episode 8 - It’s been a DAM Journey! Frank DeCarlo On DAM Champions, DAM Investments, And DAM Best Practices
Show Highlights: Frank's DAM Journey Continuous DAM growth The costs involved in DAM implementation Must have DAM Champions Asset reuse for return on investment Quotes: Frank: “DAM is never finished, right. It's a living, breathing thing that changes, as companies change and evolve.” Frank…
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Episode 7 - The Ins and Outs of Marketing Hubs: A Conversation with We Are Acuity’s Peter Cronin
Show Highlights: Peter and We are Acuity The balance between brand and local marketing The hurdles of maintaining brand consistency Tools & Trust What lies ahead for Local Marketing Hubs Quotes: Peter: "The savvy brands are winning, but the danger is that those that take their eye off this ball…
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Episode 6 - LET'S GET CREATIVE: Templates, Fonts, and More With Karen Gress
Show Highlights: Karen's background from both the client side and vendor side The value of a dynamic templating and reduction of one-off design requests Proper font usage and licensing Optimizing creative operation workflows Quotes: Karen: “Think of a template as something that can be used over…
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Episode 5 - COLOR ME MINE: DeBow Padgett’s Colorful and Artistic Journey In Franchising
Show Highlights: Debow's background Evolving with social media User generated content The evolution from traditional to digital Local franchise support Quotes: DeBow: “Marketing has changed tremendously into digital with social media kind of coming into being the front runner of everything...
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Episode 4 - THROUGH FRANCHISING AND BEYOND! Understanding Franchising In This Ever-Changing World with Emily George
Show Highlights: Emily's diverse background Creative operations in franchising Franchising before and after the pandemic The Digital Shift The Great Resignation Brand Integrity in franchising Quotes: Emily: “We were connecting with brand partners and folks who weren't even working with us yet to...
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Episode 3 - HOT DAM! Let’s Talk Digital Asset Management With Preston Anderson of Marriott International
Show Highlights: Preston and his career managing digital assets for one of the leaders in the hospitality industry. DAM training and support to end-users DAM Integrations/Asset Migration tips and tricks What the future of Digital Asset Management holds Quotes: Preston: “I'll go back to really...
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Episode 2 - FRANCHISING AND BEYOND: Michele Whaley On The Roles Of Brands And Creatives In Supporting Franchisees
Show Highlights: Michele's career in the agency world and marketing What makes franchisees strong How brands help local marketers The role of brands and creatives in the market Franchisee-Brand Alignment Supporting franchisees Quotes: Michele: “I think it's really tailoring your communication to...
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Episode 1 - Get to know your host, Kevin Groome
Welcome to this inaugural episode of The Creative Operations Podcast. Your guest host Chris Decker interviews Kevin Groome, CEO of Pica9 about the vision for the podcast and what to expect from coming episodes. Kevin Groome is an expert in distributed marketing platforms and their impact on brand...
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ABOUT THIS SHOW
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
HOSTED BY
Kevin Groome
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Frequently Asked Questions
How many episodes does The Creative Operations Podcast 2.0 have?
The Creative Operations Podcast 2.0 currently has 42 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Creative Operations Podcast 2.0 about?
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges,...
How often does The Creative Operations Podcast 2.0 release new episodes?
The Creative Operations Podcast 2.0 has 42 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Creative Operations Podcast 2.0?
You can listen to The Creative Operations Podcast 2.0 on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Creative Operations Podcast 2.0?
The Creative Operations Podcast 2.0 is created and hosted by Kevin Groome.
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