The Creator Class

Kevin Espiritu paid for college with online poker winnings. Then he became addicted to video games. Then he accidentally discovered gardening.Today, he runs one of the largest creator-led businesses in the world—an eight-figure company built around one of the least likely categories imaginable: gardening.What started as a personal attempt to improve his own life grew into Epic Gardening, a business spanning content, commerce, community, publishing, and acquisitions, reaching millions of people around the world.But what makes Kevin's story so fascinating isn't the scale. It's how he built it.He didn't start as an expert. He started as the audience.In this conversation, we explore how a complete beginner built one of the internet's most trusted brands, why solving real problems beats chasing attention, and the lessons he learned scaling from solo creator to CEO.Because Kevin didn't just build an audience. He built something people depend on.

Hollywood actor and digital creator Adam Rose gets a billion views a month.For someone whose career grew up inside the traditional entertainment system, what he's built online now reaches an audience that eclipses many television shows. The biggest TV programs in the world attract a few million viewers and call it a hit. Adam's videos can clear a million views in a matter of hours.But the part of his story worth sitting with isn't the scale. It's everything that came before it. Decades of creating, posting, auditioning, and trying to make it. Following rules that didn't work. Chasing versions of success that never quite fit.In this conversation, Adam shares the hard-earned lessons behind his success, the mistakes that kept him stuck for years, and what finally helped him break through. We talk about building a career that can thrive both inside and outside the traditional entertainment system, creating sustainable systems for long-term success, and what it really takes to succeed as both a Hollywood actor and digital creator.Subscribe for new episodes.Timestamps:00:00 Cold open01:30 Two worlds, one career05:00 Hollywood is a permission-based business09:00 What the early YouTube years actually looked like15:00 The dance video that hit a million views overnight20:00 What changes when you don't need anyone to say yes23:00 The Seth Rogen quote about quitting26:00 The years Adam spent trying to look cool30:00 Posting for everyone else, not the people who know you35:00 Building the team, and the mistakes that came with it44:00 Where the creativity actually happens48:00 Why repeatable formats aren't lazy50:00 Working smart inside an unpredictable schedule56:00 Does Adam need Hollywood01:00:00 How a billion views changes the room01:05:00 Where the money actually comes from01:09:00 The three things every piece of content has to do01:13:00 Sharing is the metric Adam optimizes for01:17:00 The trampoline problem01:20:00 Audience questions01:31:00 The person underneath the character

Reza Khan has 6 million followers, 100 hundred million monthly views, and brand deals coming in. By every external measure, he's winning. So why does it still feel like none of it is building toward something meaningful?In the first episode of The Creator Class, I sit down with Reza Kahn, one of the internet’s leading family creators, for a live strategy workshop on the future of his business. We dive into audience psychology, community-building, and how creators can move beyond chasing momentum to building something more intentional, mission-driven, and personally fulfilling through the content they create and the businesses they build. We also unpack the realities of brand partnerships, the major shifts happening inside the creator economy, and what creators need to understand if they want to stand out to brands, platforms, and entertainment companies today.If you're a creator who's growing and can't shake the feeling that none of it is adding up, this episode is for you.Follow Reza:Instagram: @therezakhanYouTube: @rezaandpuja/Follow Ronit:Instagram: @ronitcohnLinkedIn: linkedin.com/in/ronitcohnSubscribe to The Creator Class for new episodes every Wednesday.

Sean Does Magic grew 1M followers a week for 7 weeks straight. By 21, he had 25M followers across his platforms, billions of views, and a meteoric rise the entire industry was watching. It was also the lowest point of his career.In this episode of The Creator Class, I sit down with Sean for a live strategy workshop on what it actually takes to come back from a stalled career. We unpack the unspoken cost of growing too fast, the difference between viral content and a career that lasts, why most creators are jumping on a trampoline when they should be building a skyscraper, and how Sean is now navigating one of the hardest pivots in the creator economy: evolving from a magician into a lifestyle and travel creator without losing the audience that built him.This episode is for creators at every stage of growth, the industry professionals shaping their careers, and anyone trying to understand the human side of building a life inside this business.