Episodes
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How These Aussie Brothers Got To Direct MrBeast (Sticks Interview)
Curtis and Lucas Nicotra (Sticks) went from zero views in Sydney to producing a feature film about Mr Beast's life. Along the way they built a habit of flying to the US uninvited, secretly writing and filming trailers about their favourite YouTubers, then surprising them with their own premiere....
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How I Work With Top Creators (and you can too)
I break down exactly how I have worked with creators like Yes Theory, Beta Squad, Creator Camp and Simon Squibb.
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FriendlyJordies Breaks Down Propaganda for 51 Minutes
Imagine … Your house was firebombed. Your producer arrested. All because you uploaded some YouTube videos. This is the reality for FriendlyJordies For years he has been breaking down Australia’s media monopoly. Covering corruption, abuses of power, and war crimes. Using his mix of comedy and…
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What Max Klymenko Learnt after Speaking to 2,600 People
In 2025, Max Klymenko was named TikTok Creator of the Year after growing his ‘Career Ladder’ series into a global phenomenon, racking up tens of billions of views while interviewing the most famous, fascinating and powerful people around the world. So, while at a Creator Leaders retreat, we…
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Why Social Media Surveillance will Cripple the US Economy
The United States forcing tourists to hand over their social media will cause cascading effects that will damage tourism, research and investment for decades to come ... here how.
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In Defence of Logan Paul and David Dobrik
The hidden reasons that lead to the downfall of Logan Paul and David Dobrik. What happened, why, and how we can make sure it never happens again ...
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Time's 100 Creators List is a Joke
Everything wrong with Time's list of the top 100 creators—and my thoughts on who should have topped the list instead.
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How Ryan Trahan's Daily Vlog Raised $10M for Charity
50 States in 50 Days: what happens when a creator couple sets off to find the coolest Airbnb in America—while rallying a global audience to donate millions to a good cause.
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Creators Beg to Attend His Events: Here's Why
Danny Desatnik (Partnerships for Creator Camp) shares how he puts together intimate and large scale events around the world that leave people and creators desperate for more!
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Gen Z are Filming their own Origin Stories
What if you had access to a celebrity's most intimate diary—a visual documentation of exactly how they came to where they are today? Enter, the social media generation—today’s tribute ..
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Creators Are Now Winning Elections: Here’s Why
As political commentator and creator Kat Abughazaleh announced her candidacy for the US Congress, it highlighted not only the impact creators are having on elections, but also how they can out compete their legacy incumbents—forcing change.
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Twitch Star, Hasan Piker, Detained at U.S. Border: Everything you need to know
Hasan Piker, known for his progressive political commentary and journalism on Twitch—was detained by immigration officials on Sunday after landing at Chicago O’Hare International Airport.
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Why Are The Sidemen Running to Netflix?
Inside the Sidemen’s brand new Netflix hit, Inside! Why YouTubers are making the move to streaming platforms like Netflix, and what this means for the future of the creator economy.
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Why this jersey made me rethink morality
A piece of fabric shouldn’t make you rethink your values. But staring at my screen, hovering over the purchase button, I hesitated. Not because of the price—but because of …
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Who Decides What is 'True' ?
What we accept as true has always been shaped by those in power. Institutions throughout history have decided what ideas are acceptable and which are too dangerous to be allowed.
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What You Didn’t See at the Sidemen Charity Match
I discuss and analyse everything I noticed attending the record breaking 90k at Wembley, Sidemen Charity Match.
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How MrBeast Took Over London in 1 Night
MrBeast is one of the greatest marketers of all time—and this is no exception. In this video podcast I breakdown how MrBeast captured the attention of London the night before the Sidemen Charity Match, to promote Feastables alongside some of the biggest creators in the western world.
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The Power of Momentum
Subscribe to the Creators Trove newsletter: creatorstrove.com/newsletter
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The Retro Way I am Escaping the Algorithm
How newsletters have become the new podcast and are the future of content creation.
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How Do Creators Make Money?
A full breakdown of each revenue stream that creators use to make money online.
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The Big Lie of the AI Revolution
Who are the hidden victims of the AI revolution? We are being promised big things ... but will any of these promises follow through?
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The Problem With Being an Information Sponge
My default position is to consume as much information and knowledge about our world as possible. However, sometimes I forget to release these learnings back out into the world through my social media pages. So, for those like me who are phenomenal at the input, but struggle in outputting, what…
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Is Content Strategy Dead?
Have we learnt all there is to know about how to grow on social media? Or are there parts of the creator economy we are forgetting to investigate?
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Why MrBeast's New $100M Show Surprised Me | Beast Games
My honest thoughts on MrBeast's new Beast Games show and what it means for the future of the creator economy.
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Are we safer than we realise?
Is the news making the world appear more dangerous and scary than it actually is? Do we think other things are safe that are actually causing us harm? How do we navigate these information flows to know what we should actually be worried about?
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The Inevitable Revolution
"Those who make peaceful revolution impossible will make violent revolution inevitable." - JFK. The Luigi incident in New York provided the country the opportunity to reflect unanimously on how we want society and our economic systems to be run. Should essential services operate with a profit...
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does soft power really exist?
The concept of 'soft power' is used all the time to describe the ways countries interact with each other non militaristically. But does soft power actually exist? Or is it just hard power in disguise? Also, how does Hollywood and the film industry play into all of this?
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the rise of mainstream niches
What is the biggest community you never knew existed?
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Why I Haven't Discussed the MrBeast Scandal
Some of the reasons why I have not discussed the allegations surrounding MrBeast, and why so many others should not either, or if so, should do so properly.
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Australia JUST BANNED Social Media
What Australia's ban on social media means for the creator economy and young people trying to explore the world.
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The Instagram Rug Pull
The problem when we don't own our own platform ... social media companies hold all of the power and can take your entire career and business away in one human-less algorithmic decision.
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$1,000,000,000 Marketing Secrets
Marketing insights I learnt from ClickUp's genius head of social marketing, Chris Cunningham.
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I shouldn't be here
Embrace the imposter and feed off the surrounding wisdom
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Josh Norbido: The Business of Magic on Social Media
AGT Semi-finalist Josh Norbido shares the secrets he has learnt throughout his over a decade of experience as a professional magician. He reveals how he has been able to sell-out his weekly shows and whether social media or traditional television has been more helpful in achieving such. He also...
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Political Contradictions
I was tired, the sun had set, so enjoy the maze through which I attempted to convey the contradictory nature of traditional political rhetoric and catagorisations.
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I'm trying something different
Just because everyone is doing something one way, doesn't mean you should follow. I will continue to experiment with title and thumbnail variations to see which you like best and which stand out from the crowd.
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This Week in the Creator Economy
Today I cover the viral Timothée Chalamet look alike contest; major news organisations leaving Twitter; Olivia Rodrigo taking on Trump; and more!
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you're focussing on the wrong thing
View counts, money and other metrics are often used as indicators for success. But they often come with glaring downsides. What are the problems with prioritising these metrics and are there better alternatives to achieve healthier, longer term success?
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we've been lied to
Beware who is painting the picture of the future ...
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what it all comes back to
Connection to community is at the centre of everything ... are there any examples that I missed?
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Marketing Secrets I Learnt from Top Creators
Hard to beat hearing from experts in their field about what has driven their success ... and their failures. These are the notes I took away from the UScreen London event.
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how I got better at public speaking
The most underrated skill
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Will he be the Youngest Man to Visit Every Country?
Luca Pferdmenges is on a mission to become the youngest man to travel to every country ... but it hasn't been without struggle. Luca and I discuss his journey so far, his plans to visit the last 5 countries, and his thought process behind documenting his journey on social media.
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first but not famous ... ?
When you're No.1, but still not A-list
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We are Seeing the Destruction of Democracy
The Murdoch press' continuous misinformation campaigns are the biggest threat to democracy we are currently facing. When one man owns an entire media empire with vast sway in every english speaking western country, we do not have a free press ... the 4th estate that is meant to defend us from...
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YouTuber Celebrity Culture is Toxic
No matter your notability... we are all human and should be treated as such
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The broke friend who calls you from Kabul (w/ Jannis Travels)
Jannis is travelling to every country (on a student budget) and on the way has raked in countless unbelievable stories from around the world. He also documents his adventures on social media, which we discuss the details of. Overall, Jannis has so much advice for those wanting to travel to the…
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Why Photography is So Expensive
The hidden costs and workload that goes into producing your favourite photographs.
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How To Interview Ethically
Do we really live in a democracy if our news/information flows are as compromised as they currently are?
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Unconventional Photography Advice
The weirdest advice is sometimes the most useful.
About this show
Documenting the Pioneering People and Innovative Events in the Creator Economy
Hosted by
Parker Floris
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