PODCAST · business
The CRM Advantage
by StrataNorth
The CRM Advantage is a podcast about getting enterprise technology decisions right before the money is spent. Hosted by Mario Calisto of StrataNorth, each episode works through the real reasons CRM and marketing automation investments succeed or fail. The short version, and the thing most buyers learn too late: it's rarely the software. It's the strategy, the readiness, and the buying process that surround it. A great platform dropped into an unprepared organization still fails. A modest one, bought well and run with discipline, pays for itself. Mario brings two decades of doing this work directly, implementing these platforms, advising the companies buying them, and sitting across the table from the vendors selling them. Each episode he's joined by operators and leaders who have been through it, for honest conversations aimed at the people who actually own these decisions: IT directors, operations leaders, and the executives who sign
Episodes
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Episode 1 — Building the Foundation: CRM Strategy Before Software
Everyone wants to talk about which Customer Relationship Management (CRM) platform to buy. We want to talk about everything that has to happen first, because that's what actually decides whether the platform works. In this opening episode, Mario is joined by Lessie Russell, digital transformation...
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ABOUT THIS SHOW
The CRM Advantage is a podcast about getting enterprise technology decisions right before the money is spent.
Hosted by Mario Calisto of StrataNorth, each episode works through the real reasons CRM and marketing automation investments succeed or fail. The short version, and the thing most buyers learn too late: it's rarely the software. It's the strategy, the readiness, and the buying process that surround it. A great platform dropped into an unprepared organization still fails. A modest one, bought well and run with discipline, pays for itself.
Mario brings two decades of doing this work directly, implementing these platforms, advising the companies buying them, and sitting across the table from the vendors selling them. Each episode he's joined by operators and leaders who have been through it, for honest conversations aimed at the people who actually own these decisions: IT directors, operations leaders, and the executives who sign
HOSTED BY
StrataNorth
CATEGORIES
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Frequently Asked Questions
How many episodes does The CRM Advantage have?
The CRM Advantage currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The CRM Advantage about?
The CRM Advantage is a podcast about getting enterprise technology decisions right before the money is spent. Hosted by Mario Calisto of StrataNorth, each episode works through the real reasons CRM and marketing automation investments succeed or fail. The short version, and the thing most buyers...
How often does The CRM Advantage release new episodes?
The CRM Advantage has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The CRM Advantage?
You can listen to The CRM Advantage on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The CRM Advantage?
The CRM Advantage is created and hosted by StrataNorth.
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