PODCAST · business
The Curious Creative
by Kepka House
Join host Mike Kepka a.k.a. The Curious Create on an episodic journey with emerging businesses and marketing leaders as they uncover the hidden gems behind video strategies and analytics that propel brands to new heights.
Episodes
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Tim Jarvis: The ACDC Funnel and the Science of Video ROI
In this episode, Mike Kepka kicks off an educational mini-series with his data analytics and video tracking partner, Tim Jarvis —founder of Film and Content— to demystify why most video marketing fails to see a return on investment. Together, they break down the ACDC Funnel (Awareness,...
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Sean Stipp: Visual Evidence and the Future of Trust in Journalism
In this episode, Mike Kepka sits down with Sean Stipp, 3× Mid-Atlantic Emmy Award-winning visual journalist and Director of Visuals at TribLive, to explore the critical role of professional storytelling in an age of misinformation. From managing a newsroom that generates 50 million monthly clicks...
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Seth Graye: Cracking the Code on Video Data and ROI
In this episode, Mike Kepka sits down with Seth Graye —VP of Business, Operation, and Technology at Mainstream Video Productions— to dive into the "nuts and bolts" of how data transforms video from a creative gamble into a measurable success. Seth shares how he moved from the world of high-stakes...
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Beth Klepper: How to Stop Being a "Frivolous Marketing Tool"
In this episode, Mike Kepka sits down with Beth Klepper—founder of Mainstream Video Productions, based in Littleton, Colorado—to discuss how she transformed her business from straightforward production to a results-oriented approach to video content. Beth shares her journey of overcoming the...
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Nick Szpara: How to Pivot from "Gun for Hire" to Strategic Video Partner
In this episode, Mike Kepka sits down with Nick Szpara—National Sports Emmy winner and owner of Freedom Digital Media—to discuss the pivotal shift from traditional video production to results-based video strategy. Nick shares his journey of moving beyond one-off projects and "sending videos into...
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Matt Fuller: How the ACDC Funnel Delivers Guaranteed ROI (Not Just Pretty Pictures)
In this episode, Mike Kepka sits down with Matt Fuller—filmmaker, founder of The Inside Picture Company, and Hollywood veteran—to unpack how the ACDC (Awareness, Consideration, Decision Content) video funnel is moving video production from an expense to an investment. Matt, who transitioned from...
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Derrick Lorah: Beyond the Lens – The Agency Mindset in Video Production
In this episode, Mike Kepka sits down with Derrick Lorah —Flagship Visuals, Partner / Head of Client Experience & Director in Virginia Beach, Virginia— to unpack what it means for a production company to "think like an agency." With over 15 years of experience, Derrick shares how he and his team...
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Bob Kelly Returns: New Wins & The Power of Perseverance in Video ROI
In this follow-up episode, Mike Kepka catches up with past guest Bob Kelly of KPG Creative to get an update on his latest results-driven video strategies and ROI models. Bob shares exciting new projects, including a lead that took nearly a year to convert. Discover how perseverance pays off in...
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Paul Jew: Proving ROI – The ACDC System for Video Marketing Success
In this episode, Mike Kepka sits down with Paul Jew —the driving force behind Moji Cinema in Albuquerque, New Mexico— to unpack a textbook example of results-driven video strategy. Paul, who transitioned from still photography to video, shares how his agency uses the ACDC system (Awareness,...
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TJ Packer: Beyond Metrics – The Soul of Results-Driven Filmmaking
In this episode, Mike Kepka sits down with TJ Packer —Founder and Creative Director at Crew Pictures — to unpack the true meaning of "results-driven, high-end film and video" for brands. TJ shares his unique perspective on balancing tangible ROI (like sales and leads) with the often-overlooked...
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Vinny Mwano: The 8-Second Video Formula for Captivating Your Audience
Welcome to a new half-hour chit-chat about what we love: Video strategies that promise real results for our clients! In this episode, we sat down with Vinny Mwano —digital strategy consultant and creator of the 8-second video formula — to discuss how to capture attention and drive action in…
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Andrew Swanson: The ROI‑Driven Video Playbook Every Marketer Needs in 2025
In this episode, Mike Kepka sits down with Andrew Swanson —founder of Forerunner, a boutique video agency based near Nashville— to unpack how purpose-driven video strategy is redefining what it means to get results. From building video funnels that track conversions to proving ROI for nonprofits...
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Creative Strategies with Daniel Cohen & Michael Arking from Social Motion
In this episode, Mike sits down with Daniel Cohen and Michael Arking — the innovative duo behind Social Motion— to reveal how blending authentic storytelling with data-driven tactics transforms video content into measurable results. They share their insights on merging creativity with strategy,...
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Matt Gustaferro: The Art & Strategy Behind Video Production
In this episode Mike sits down with Matt Gustaferro, the creative force behind Hugo Creative, a DC-based video production company. Mike shares his fascinating journey from his years at The San Francisco Chronicle, where he documented the lives of eccentric characters, to his pivot into video...
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Brooks Patton: Breaking the Mold in Military & Government Marketing
In this episode of The Curious Creative, host Mike Kepka sits down with Brooks Patton, founder of Mother Wit, a creative video and strategy company based in Anchorage, Alaska. Brooks has built a reputation for disrupting traditional marketing strategies, particularly in military and government...
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Authentic Storytelling in Digital Marketing: Insights with Joe Wolfe
In this episode of The Curious Creative, host Mike Kepka engages with Joe Wolfe, Head of Paid Social at Optidge, a leading digital marketing agency specializing in performance-driven campaigns. Joe shares his expertise in crafting impactful paid social strategies for high-profile clients…
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Ben Marcheski: From TV to Government Campaigns. Strategic Video Marketing
In this episode of The Curious Creative, host Mike Kepka sits down with Ben Marcheski, a seasoned video marketing professional whose career spans major media networks like National Geographic, PBS, and Discovery. Now the Creative Director at FedWriters, Ben shares his fascinating journey from...
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From Hollywood to Corporate: Bob Kelly on Results-Driven Video Strategy | The Curious Creative
In this episode of The Curious Creative, host Mike Kepka sits down with video marketing expert Bob Kelly, founder of CFG Creative. Bob shares his fascinating journey from the glitz and glamour of Hollywood TV, where he worked on iconic shows like Soul Train and Jeopardy!, to the corporate world…
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Frank Siringo & Andres Rojas of Team Bubbly
Join us this week on *The Curious Creative* as host Mike Kepka sits down with the brilliant minds behind Team Bubbly, Frank Siringo and Andres Rojas. This dynamic duo has been creating magic for over 12 years from their Manhattan-based full-service production agency, working with top brands like...
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Avner Engel of Specialty Vision
Join Mike Kepka as he interviews Avner Engel about his new venture, Specialty Vision. Learn how Avner uses daily marketing videos to help specialty eye care doctors grow their practices. With years of expertise, Avner shares his innovative strategies and success stories from doctors who have...
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David Belkin of Grid Avec
Welcome, fellow creatives, to another inspiring episode of "The Curious Creative" hosted by Mike Kepka of Kepka House. Today, Mike is joined by David Belkin, the founder of Grid Avec, Denver's newest and fastest growing community solar company. With more than seven years of experience in…
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Lisa Reid of Nimble Works
Mike sits down with Lisa Reid, the co-founder of Nimble Works. With over three decades of marketing experience, Lisa shares her journey from working in major New York agencies like McCann to starting her own successful ventures with her sister, Barbara. Discover how Lisa and Barbara's…
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Morgan Dye of Meraki Communications Group
Host Mike Kepka a.k.a. ‘The Curious Creative’ is joined by Morgan Dye, Managing Partner of Meraki Communications Group. Morgan shares her transformative journey through the diverse worlds of healthcare, transportation, social justice, and historic preservation. Morgan discusses their…
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ABOUT THIS SHOW
Join host Mike Kepka a.k.a. The Curious Create on an episodic journey with emerging businesses and marketing leaders as they uncover the hidden gems behind video strategies and analytics that propel brands to new heights.
HOSTED BY
Kepka House
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