PODCAST · business
The Deep Specialization™ Podcast
by Corey Quinn
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
Episodes
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How This Agency Owner Scaled to Their Most Successful Year Yet
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with...
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Copy This Sales Strategy, It’ll Blow Up Your Agency
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers. You’ll learn why 90% of buyers choose from a...
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Give me 76 seconds and I’ll Help You Scale Your Agency
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency back. The path to authority, recognition, and...
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The Proven 5-Part Sales Compensation Playbook for Agency Owners
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson. But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break down a five-part sales compensation playbook...
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How This Agency Owner Scaled To $1M+ A Year
What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything. In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and...
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How to Choose the Perfect Vertical Market for Your Agency
Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical market. This is the exact framework that helped scale Scorpion…
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The 6-Slide Trust Multiplier: How to Double Your Close Rate
Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this episode, Corey Quinn shares his Six-Slide Trust Multiplier, a proven framework that engineers trust early in the sales process, helping you double your…
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How To Increase Your Agency’s Sales So Much It Feels Like Cheating
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and burning out. In this episode, Corey Quinn reveals the deep specialization flywheel that flips the script helping you attract premium clients, scale with…
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I Asked 100+ Agency Owners the SAME Question… Here’s What They Said
After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special episode, host Corey Quinn revisits key moments from six standout interviews to answer the...
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From Rock Bottom to Record Revenue | Austin Houser
Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d Join...
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How to Build a Profitable, Sellable Agency | Chris Martinez
Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can...
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AI Is Revolutionizing Healthcare Marketing | Stewart Gandolf
Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamlined operations, Stewart shares how agencies can thrive by embracing innovation. Learn the...
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Inside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey
Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world. They discuss how niche specialization, strategic alignment, and a client-first mindset fueled...
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How Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso
Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest...
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The ROI of Relationships | Brian K. McRae
Want to know how ready your agency is to grow sustainably? Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results....
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The Roofing Niche That Built a Marketing Empire | Arielle Cohen
Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing niche in the roofing industry. Drawing on her diverse background in music and marketing, Arielle shares lessons on building a high-impact brand, empowering a team, and...
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Inside the Agency That Dominates the MSP Market | Nate Freedman
Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist agency into a leader in MSPs (Managed Service Providers). Nate shares how embracing specialization reshaped his business strategy, helped him connect more deeply…
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Building a Sales Machine in a Specialized Agency | Travis Weathers
Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the catalyst for his agency’s explosive growth. From hiring the right sales team to designing a killer commission structure, Travis shares hard-earned lessons on what...
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The Genius Model: Turning Wisdom Into Influence | Simon Bowen
Join Corey Quinn and Simon Bowen—Founder and CEO of The Models Method—to learn how to use visual models to drive agency growth. Simon shares how The Genius Model helps agency founders simplify complex ideas, improve sales, and avoid internal dilution that can lead to commoditization. Simon…
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Reputation, Retention, and ROI: The SmartSites Growth Formula | Alex Melen
Join Corey Quinn and Alex Melen—Co-Founder of SmartSites—one of America’s fastest-growing digital marketing agencies. Alex shares how SmartSites has maintained 35% year-over-year growth since 2011 by investing in employee satisfaction, reputation management, and long-term marketing strategy. They...
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Agency Operations Simplified: Systems, Scaling, and Time Freedom | Alyson Caffrey
Join Corey Quinn and Alyson Caffrey—Operations Strategist & Founder of Operations Agency—to uncover the systems and strategies that fuel sustainable agency growth. Known for helping founders escape the chaos of day-to-day operations, Alyson has spent the past 8 years streamlining backend ops for...
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How to Sell or Buy a Digital Agency the Right Way | Azim Nagree
Join Corey Quinn and Azim Nagree—Head of M&A at Herringbone Digital—as they unpack the M&A process for digital agencies looking to scale, exit, or acquire. Azim shares what acquirers really look for, why specialization boosts valuation, and how to prepare your agency for a successful acquisition…
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Innovation Essentials for Digital Agencies in 2025 | Jon Morris
What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innovation in scaling digital agencies. Drawing from his success building and advising high-growth firms,...
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AI, Value, and Vertical Focus: The New Agency Growth Formula | Nick Petroski
Join Corey Quinn and Nick Petroski, Founder of Promethean Research, as they dive into the 2025 Digital Agency Report. Discover key trends shaping agency growth—from specialization and service expansion to AI integration and value-based pricing. Packed with data-driven insights, this episode...
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The AI Advantage: How Agencies Can Work Less & Achieve More | Khushbu Doshi
Wondering how AI can help your agency boost efficiency, streamline operations, and scale smarter? In this episode, Corey Quinn welcomes Khushbu Doshi, Chief Operating Officer at E2M Solutions, to explore the real impact of AI on agency growth. You’ll learn E2M’s proven approach to white label...
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Product-Led vs. Sales-Led: Which Model is Right For Your Agency?
Product-Led vs. Sales-Led Growth: Which model is right for your agency? In this episode, Corey breaks down the key differences between product-led growth (PLG) and sales-led growth (SLG) for agencies. Learn how each approach impacts scaling, client acquisition, and long-term success—and why...
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Beyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick
In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares insights on building strategic relationships that drive business growth and how to...
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Calm the Chaos: Mastering Agency Leadership | Karl Sakas
Are you constantly putting out fires in your agency instead of strategically growing it? In this episode of the Deep Specialization podcast, Corey Quinn welcomes Karl Sakas, known as "the agency therapist" who helps agency owners work less, earn more, and reward their best team members. Karl...
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From Side Hustle to Sold: Scaling with Conversion Rate Optimization | Ned MacPherson
In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a 120-employee agency, scaled it organically through conversion rate optimization...
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3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard
Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies for building and scaling a high-performing marketing agency. Jake shares how a...
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From Phone Book to Fortune: How Brandon Wheeler Scaled an Agency to Millions
In this episode, Corey chats with Brandon Wheeler, Founder/President at Marketing Six, about how he helped build Scorpion into a dominant force in legal marketing before stepping away to forge his own path. Brandon shares the lessons he learned scaling a niche agency, the challenges of hiring and...
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Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable, thriving agency without burning out. Steve shares wisdom from his journey through the...
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How Niching Down Scaled This Agency to 700+ Clients
In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his...
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What Agency Owners Need to Know in 2025
Over the years, The Deep SpecializationTM Podcast has featured incredible guests and groundbreaking strategies that have helped thousands of agency owners niche down, specialize, and scale their businesses. Today, we’re showcasing the best of the best—the 3 most popular episodes of all time!…
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The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey
In this episode, Corey speaks with Todd Taskey, an investment banker with over 20 years of experience specializing in agency M&A transactions. Todd shares invaluable insights about how modern agency transactions work and why vertical specialization can lead to better valuations and opportunities....
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Building a $20M Agency Through SEO Specialization w/ Jason Hennessey
Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy. Join Corey…
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The Deep Specialization™ Maturity Model
Feeling invisible in your agency’s market? Settling for revenue that’s merely “good enough”? Sadly, too many agencies are operating at the lowest level of revenue certainty, but not for long… In this episode, Corey reveals the Deep Specialization™ Maturity Model - a diagnostic tool and roadmap...
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From Generalist to Authority: Using Storytelling to Own Your Vertical
Are your agency's sales presentations putting prospects to sleep? Tired of competing on features, case studies, and pricing? There's a better way to win clients and command premium rates - and it starts with mastering the art of strategic storytelling. Join us as Corey welcomes Philipp Humm,...
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From Dojo to Digital Empire: An Agency Growth Story
How do you turn decades of passion into a thriving business that dominates a niche? In this episode, Corey sits down with Cris Rodriguez, Founder and Visionary of Grow Pro Agency, to unpack her transformation from martial artist school owner to digital marketing powerhouse. Serving over 450…
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3 Steps to Choosing a Vertical Market
How can narrowing your focus open the door to big opportunities? In this episode, Corey unpacks the transformative power of specialization and why choosing the right vertical market is key to agency success. He shares a simple 3-step framework to identify the perfect niche: tapping into your...
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Building a Book Marketing Agency: Alex Strathdee on Specialization, Scaling, and Success
What does it take to turn a side hustle into a thriving agency serving some of the biggest names in publishing? In this episode, Corey chats with Alex Strathdee, founder of Advanced Amazon Ads, who started with a simple goal: sell more books. Fast forward, and Alex now manages millions in ad…
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How to Sell Your Agency w/ Ronik Patel
"You have to think about the exit from day one.” – Ronik Patel, Founder of UnlimitedWP. If you’ve ever dreamt of selling your agency, look no further than this episode. Excitingly, we have another two-time guest on, as Corey welcomes back Ronik Patel to discuss his recent success in getting his...
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Restoring Your Agency Passion and Profit w/ Vlad Mkrtumyan
"The commitment to specialization gives clarity and perspective, leading to higher conversion rates and client trust." – Vlad Mkrtumyan, CEO of Restoration Inbound Today’s guest may have started as a general agency founder, but since niching down and taking a vertical approach, his team has…
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The Art & Science of Podcast Guesting w/ Angie Trueblood
"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Podwize Group Our guest’s founding moment might have originated by chance, but what followed was pure talent, and certainly, a knack for sales and pitching. Meet Angie...
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From Target Executive to Agency Founder
"We get new clients by showcasing the wins that we do have and the return on investment that brands are getting.” – David Glaza, Founder/CEO of DIGITS Agency Retail media is a $54B a year industry, so as a niche, it’s extremely lucrative. Today’s guest saw an opportunity after fourteen years...
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Anyone, Not Everyone, Chapter 17: Get Started | Build the Team
Episode: 17 Chapter Seventeen of Anyone, Not Everyone encourages agency owners to embark on their journey towards vertical market specialization, emphasizing that existing clients are likely to remain supportive during this transition. It clarifies that specializing in a vertical market is not a...
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Toy Stories: Verticalized PR w/ Josslynne Welch
"One of the things that we do best across all of our product categories is talk to niche audiences.” – Josslynne Welch, President at Litzky Public Relations Public relations is a fast-moving industry, yet today’s guest has successfully stayed ahead of the news cycle for close to three decades.…
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Anyone, Not Everyone, Chapter 16: Build the Team
Episode: 16 Chapter Sixteen of Anyone, Not Everyone outlines the importance of the agency founder in leading the transition to vertical market specialization, emphasizing that early successes can be achieved with the existing team. It advises agency owners to deeply understand their chosen…
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Building an Agency Holding Company w/ Peter Kang
While we’ve had troves of agency founders on this show, today’s guest brings a unique spin to the typical genesis story. Peter Kang, Co-Founder of Barrel Holdings, started out running a website agency some 20 years ago. Today, the business has evolved into a sprawling portfolio of agencies, all...
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Anyone, Not Everyone, Chapter 15: Vertical Relationship Sales and Marketing Strategies
Episode: 15 Chapter Fifteen of Anyone, Not Everyone discusses the significance of being on the "day one list" of vendors that buyers consider without prior research, achieved mainly through colleague recommendations, past experiences, and vendor websites. It emphasizes the importance of building…
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ABOUT THIS SHOW
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
HOSTED BY
Corey Quinn
CATEGORIES
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Frequently Asked Questions
How many episodes does The Deep Specialization™ Podcast have?
The Deep Specialization™ Podcast currently has 138 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Deep Specialization™ Podcast about?
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how...
How often does The Deep Specialization™ Podcast release new episodes?
The Deep Specialization™ Podcast publishes regularly with 138 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Deep Specialization™ Podcast?
You can listen to The Deep Specialization™ Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Deep Specialization™ Podcast?
The Deep Specialization™ Podcast is created and hosted by Corey Quinn.
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