Episodes
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Episode 13- Ch 12: How Should I Grow My Business?
What does it mean to grow your business? Everybody has a different definition. To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to…
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Episode 12- Ch 11: What Should Be in My Contract?
You got the job! But it's not time to celebrate just yet. Before you get to work on the project, there is some business to take care of. A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include.
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Episode 11- Ch 10: What Should Be in My Proposal?
Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool. Join us!
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Episode 10- Ch 9: How Do I Talk About Money?
Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK. Once you get...
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Episode 9- Ch 8: What Should I Charge?
The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much...
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Episode 8- Ch 7: How Do I Manage My Money?
There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to...
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Epidode 7- Ch 6: How Should I Follow Up?
It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.
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Episode 6- Ch 5: What Should I Say?
One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.
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Episode 5- Ch 4: Which Marketing Tools Should I Use?
Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.
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Episode 4- Ch 3: How Should I Present Myself?
It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand,...
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Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?
The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects.
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Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?
Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes. The first episode shows solopreneurs how to find clients and prospects. It will deal specifically with those who work as a one person design business. Do you have a larger small business? Stay tuned for next weeks...
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Episode 1- Ch 1: Who is My Market?
Chapter 1: This podcast answers the question, Who is My Market? Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business.
About this show
Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
Hosted by
Ilise Benun
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