PODCAST · business
The Digital Marketing Secrets Show
by Scott Mears
Welcome to the Digital Marketing Secrets podcast! -Join an entrepreneur on his journey to answering the one question in his life...-“How do entrepreneurs like us with only the money in our pocket, market in a way to get our products, services and what we believe in too the world, and then how do we convert that traffic into raving lifetime customers to become profitable?”
Episodes
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When Is The Best Time To Take A Week Off To Stop Burn Out
“The prevention is easier than the cure”. We have spoken about entrepreneur burn out quite a bit on this show. It is very real and can be detrimental to your business especially if it’s only you. I have been working 6 days a week for the whole year with no holidays, and I have started to notice…
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The Mindset You Need To Get You And Your Business Through The Pandemic
You need a proven trained mindset to give you and your business the best chance to get through the current times. “Wherever There Is Darkness There Is Light You Just Need To Open Tour Eyes”
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How To Work Remotely And Travel Around The World For The Rest Of Your Life
Everyone has dreamt of being on a conference call in the Bahamas on a beach sipping a margarita. What if I was to tell you, you can do this today. The beauty of what we do is it allows us to work remotely in any location as long as we have a laptop, phone and internet connection. Just think about...
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The Hidden Dangers Of ‘Burning Out’ All Entrepreneurs Need To Know
Burning out happens to most entrepreneurs at some point in their journey, but it is also something a lot of us do not fully understand. It is hard to grasp at first, but having an understanding on what burning out means and how to prevent it will not just have a positive impact on your business…
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The Silent Killer Of Businesses During The Pandemic No One Is Talking About
It shocks me to think no one is talking about this. It is very real and has been for a very long time, however since the pandemic it has shot through the roof. This is the silent killer of businesses that no one is talking about. Let’s come together in this episode to help each other through…
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Drop Your Ego At The Door
Ego is a a weird thing that haunts us all. We can’t get rid of it but we do have a choice to let it or not let it direct our decisions. The question is do you let it make your decisions on day to day basis. The problem we face here is sometimes it is hard to recognise this. You need to be very…
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Quick Trick To Encourage Word Of Mouth That Converts Into Sales
Word of mouth is one of the most powerful and effective ways to get your brand out there and get more sales. It’s actually not as hard as you think, you just need to be focused on the right thing. This quick trick will have people talking about your brand and product/service in no time.
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The Difference Between Working Hard And Working Smart And Why You Need To Know
There are some tasks that seem to always be on my to do list. No matter how hard I try, they never seem to get done. I learnt that you need to work smart not hard. You can work hard for your whole life and get no where, working hard doesn’t get things done if not focused on the right things.…
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Do I Need A Mentor To Be Successful?
If you combine the strategy we discussed in yesterday’s episode with this episode, you are on the path to ultimate success. But you need to drop your ego and become comfortable with asking for help and support. This does not devalue your talent, instead it gives you an opportunity to become…
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You Should Be Doing This Strategy But It Will Make You Uncomfortable
You should be doing this strategy. It will be hard for some of us at the start, however the result is lifetime digital marketing and career success. Once you start and get into the habit of doing it, it will become natural, but at first it will feel weird and uncomfortable. But just like anything...
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I'm Sick Of My Boss! Let's Talk About It
I'll be honest I was a bit hesitant about the title today, but I want to be 100% transparent with you guys. I really feel fellow digital marketers will resonate with this one. I really dived into the problems we digital a marketers face in companies and with clients. Working with people who don't...
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STOP Worrying About The Upfront Cost Of Marketing! 10X Your Return With This Subtle Mindset Change
Today I'm going to tell you why you don't need to be worried about the upfront cost of marketing. Most entrepreneurs will invest anything to create their product, service, website, emails but the second it comes to marketing you suddenly stop spending. In todays episode I am going to introduce…
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What Is The Best Piece Of Marketing Advice Business Influecers Tell Us But Most People Miss?
This is the best piece of marketing advice business influencers tell us, but most people miss it. It is a simple mindset change that will make all your marketing efforts easier and 10X your return. It is the smallest change to your marketing but it will create the biggest impact. More than…
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Are You A 90s Kid? You Might Be Sitting On A Million Pound Business And you Don't Even Realise It
90s kids listen up this is a once in a lifetime, there is a serious way to make a quick buck in these hard times. Pokémon cards, that's right peokmemon cards are the talk of the influencer world right now. Influencers create demand, demand creates lack of supply, lack of supply creates higher...
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You’ve Been Sitting On The Most Profitable Business Since Your Childhood And You Didn’t Even Know It
Today I watched someone online sell a playing card for £650,000. £650,000 for one card! Let me just let that sink in. Yes this is happening right now, people like Gary Vee and Logan Paul are doubling down on playing cards right now with serious investment moves to create profitable businesses....
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How To Create More Time And Have More Energy
I need more time in the day to get everything done on my to do list. Is there a way to create more time? Go back in time to get more time maybe... This is something I’ve always wanted to be able to do, I always seem to need more time in the day. I’ve learnt a few things on my journey, number one…
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The Hidden Dangers Of The Mindset ‘No Pain No Gain’
This mindset has left me with more physical and mental scars than anything in my life. It is a mindset most of us are brought up on and encouraged to believe. But I am here to tell you today this mindset will leave you with more physical and mental scars than you can imagine. This is not the way...
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No Sales Courses, Books Or Mentors Needed Just Use This Simple Sales Strategy To Sell Sell Sell
There are lots of sales courses, books and mentors telling you how to sell. What’s the best words to use, strategy, touch points, you have to get them to sit down, say yes 6 times, offer them something warm. Honestly I could go on, there are so many weird and random tips and tricks out there on…
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How The Biggest Meeting Of My Life Finally Made Me Realise Where I Was Going Wrong For 7 Years
It was the day of the biggest meeting of my life, a meeting with the CEO of one of the worlds largest optical companies. I had done all the research on every angle of the project. I felt bulletproof! I was ready to wow the socks off the CEO. It was all going great until he asked one question.…
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This 5 Minute Daily Routine Allows Me To Overtake My Competitors In Any Industry Time & Time Again
Keeping up to date with the ever changing world of digital marketing and then keeping up with your industry and competitors can be and is very tiering. What if there was a 5 minute daily routine you could do to achieve all of this and more. It’s taken me 7 years to test and learn a way for me to...
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How To Steal Your Competitors Customers Without Them Even Realising
Competitors can dominate your industry and take all the customers, making it harder for the small guy to even have a chance. No more will we accept this, today we fight back! This easy strategy allows you to dominate your industry and sap up all the competitors customers without them even...
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What Do Social Media Experts Have To Say After Watching The Netflix Documentary ‘The Social Dilemma’
I finally got around to the watch the new Netflix documentary ‘The Social Dilemma’. Oh boy, where do we start... Robots taking over the world, countries going into civil war, suicide increased by 150%! This is a frightening intricate behind the scenes look into social media and how it corrupts…
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A Quick Hack For People Sick Of Creating Social Media Content
Feeling stuck for social media content, what do I post today, tomorrow, next week? This is a real pain that most businesses will hit, and if you don’t then you are posting the same stuff over and over again with no engagement. This quick hack takes all the hard work out and gets you in front of...
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This One Thing Could Get You Fired And It Want Even Be Your Fault
This is a secret killer of projects and businesses and you don't even know about it even though you do it every day. This is something that has taken me years to finaly pick up on, now I know it I am so thankful and can now put strategies in place to deal with it. In today's episode we will…
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The One Creepy Trick All Murder Videos Use You Don’t Know About
If you’re listening to this episode you may want to keep an eye over your shoulder. Like most of us I regularly fall into the abyss of YouTube, watching video after video after video. My taste for videos changes from day to day, but my thirst for horror is never dehydrated. There are so many…
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How Joe Rogan In 30 Seconds Changed My Mind After 8 Years And How You Can To
Yes that’s right for 8 years I refused to buy any neurotropic’s. No matter how many people told me their benefits or put them in front of me, I always refused. I was always of the mindset I am natural. All until one passing comment from Joey Diaz on Joe Rogans podcast, my interest was peaked.…
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What Does A 98 Hour Week For 182 Days Do To Your Brain
In today’s episode I pull back the curtains on a very difficult time in my life. I was budding with all the passion in the world, the excitement was oozing out of me. I am about to start my first ever business! This excitement drove me to work 14 hour days, 7 days a week for 182 days. It was…
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The One Easy Way To Always Know If Your Digital Marketing Is Working
It is super important to always know where your business stands financially. Having this knowledge puts you at ease and gives you the confidence to make big business decisions. I have spent 7 years trying to find a system that works for me, for the first time today I share what I use, no more...
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I’m A Master Procrastinator And Project Manager
Are you having to manage multiple projects at work or multiple clients at once. There’s always lots to manage but little time. When you don’t have a method to manage your work load, you end up becoming an overwhelmed busy fool who gets nothing done. Today we open the conversation around my...
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How COVID-19 Is Actually The Biggest Opportunity For All Digital Marketers In Our Lifetime
COVID-19 has rapidly changed the lives of everyone on the planet. The continuous changes to law, guidelines, rules, socialising, everything is new to us and we are running around in business and life trying to keep up with it all whilst not trying to lose our minds. But in times of struggle there...
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How To Inspire Your Audience to Take Action
We all have that inner child in us, that dream job we always wanted. What happens when you allow that inner child to come out or think about that dream job. A feeling of excitement, giddiness, big grin on your face! We need to find out how we can show our audience that our product or service will...
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How To Cut Through The Noise Of Social Media
A bit of a story time today. We really dive deep into the thinking behind posting on social media, don’t fall into the noise with your competition. Speak out with a message that means something.
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Truth Behind Motivation The Influencers Dont Tell You
This one gets real, we find our self diving into the debate or motivation vs drive. If you are someone who listens to a motivational YouTube video every morning, or a Tony Robbins video at night, or maybe you are even paying someone money to get motivated. If this is you, then you NEED to listen…
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Documentation vs Creation vs Real Thoughts
Gary vee always promotes documentation over creation as the key to building an authentic audience all whilst staying true to yourself. For me being employed by a big company and working with clients it's always creation, mapping it out months in advance. I have been pre-built through employment…
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This One Thing Will Kill Off Your Business and Happiness
I got into a heated debate with my mum, and I was shocked to hear her view on this. This way of thinking is your guaranteed ticket to a failed business and a miserable life.
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How My Fitness Has Changed My Approach To Digital Marketing
I truly believe fitness is one of the drivers towards a successful business. Fitness is key in making you feel better both in the body and mind. It allows you to be body positive, more confident, healthier and stronger to deal with business. The fact is, if you are healthier you can handle more.
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STOP Obsessing Over The Look Of Your Website
Stop obsessing over the looks of your website. It is is so easy to get tied up with the looks of your website, wanting this element here and that one there, this image here that one there. You can spend forever obsessing over the look of every part of your site, sales funnel, ad, but make very...
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Why I Changed The Title Of My Podcast
We learn from testing, so I have initiated my first podcast experiment. Join me in learning about the digital marketing science behind the title change of my podcast.
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Why You Need To Know Your Customers Knowledge And The Experiences They Have Already Had
Knowing your customers knowledge of their problem and experiences with dealing and trying to overcome it is crucial to you creating custom marketing that evokes emotion. Emotion = Action (sale, test, email subscription.....)
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You Must Know The Problem Your Customer Has And The Feelings That Come With It
This is a super relevant episode for the current times. To sell your product or service you need to know this inside out; 1. What is the problem your customer has, 2. What are the feelings your customer feels towards this problem. The deeper you go with this the bigger response you will create…
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Does The 7 Touch Point Rule Still Stand True In Todays Digital World?
The 7 touch point rule has been around for a long time and is known among all marketers as the golden way of converting your audience. In this episode I question whether this still stands true in today’s digital world.
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How Not To Get Overwhelmed And Know Exactly Where To Start
This is something I know a lot of entrepreneurs are suffering with, the feeling of being overwhelmed from all the information out there. If you are not careful you will will be suffocated into submission of doing nothing. Recently I figured out a super easy quick trick to massively decrease this...
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Create Frameworks To Keep You Accountable And On Track
This is something I have learnt recently from reading Russel Brunsons books. Frameworks are such an easy and simple way to keep you accountable and on track. Trust me, you will be shocked at how easy it is to create one and even more shocked about the impact it has on your work.
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ABOUT THIS SHOW
Welcome to the Digital Marketing Secrets podcast! -Join an entrepreneur on his journey to answering the one question in his life...-“How do entrepreneurs like us with only the money in our pocket, market in a way to get our products, services and what we believe in too the world, and then how do we convert that traffic into raving lifetime customers to become profitable?”
HOSTED BY
Scott Mears
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