PODCAST · business
The DigitalMarketer Podcast
by Scalable Media Network
The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.
Episodes
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The Secret to Seamless Marketing and Sales Collaboration
As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this...
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Creating Offers That Generate Big Results with Craig Andrews
Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig...
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The Email Deliverability Mistake That Could Cost You - Big Jason Henderson
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability...
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Overcoming Imposter Syndrome in the AI Era with Toby Brooks, PhD
Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work.…
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Escape the Founder Trap to Scale Your Business with Frank Cowell
As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty...
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Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer
As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we...
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B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova
If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia...
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Break the 7-Figure Ceiling in Your Agency with Frank Cowell
Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward. Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep...
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Q4 Strategies - Sales and Marketing Collaboration with Mike Chudy
As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In...
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Navigating AI and Business with Adam Chronister
In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new...
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5 Elements for Lifetime Trust
Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker…
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Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at...
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The Future of CGI in Car Launches and Marketing with Faruk Heplevent
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals...
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The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross
Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency,...
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Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar
How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals...
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The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown
Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic…
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Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd
Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures...
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Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann
Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing...
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Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata
You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale…
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Lessons Learned From Losing $400,000 With Aaron Parkinson
You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of...
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Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders
You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from...
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The Art of Niching Down with AJ Cassata
How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most...
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The Future of Full-Stack Marketing with Jake Madoff
Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to...
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How To Improve Your Email Deliverability with Brendan Dubbels
Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever. Times have changed…
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Five Lightbulb Moments for Better Marketing Messaging with Billy Broas
When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that…
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Finding The Balance Between AI and the Human Touch with Ben Albert
Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so! Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to…
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How To Capture Customer Attention with Digital Wizard Nick Golev
How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters. Nick Golev is helping coaches in various industries produce content and increase their revenues and following. Nick's...
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How To Profit Off Your Podcast with Tony Guarnaccia
How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground. Opportunity exists for marketing agencies to think about more than just a smart...
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The Ins and Outs of Experiential Marketing with Kim Trieu
How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side. Kim Trieu is someone who 'curates experiences and brings...
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No-Code Solutions for Digital Marketing Success with Lucas James
Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop? This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them. Getting your hands dirty as you...
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Crafting SOPs for Business Success with Ngāhuia Galligan
What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time? Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your...
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Understanding Human Experience Optimization as the New SEO with Amara Omoregie
Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore? Amara Omoregie has the solution for us, and in a way, it's already here under our...
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How to Craft Offers That Sell by Solving Client Problems with Eugene Song
What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song. Eugene is sharing the insights he gained from reading Alex...
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How To Enhance Your Marketing Game with Jordan Wilson's AI Insights
What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat’ with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong. As marketers we need to be two steps ahead of everybody else and always first to the party. This…
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How to Write Your Next Book Using AI with Markus Heitkoetter
How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book. A successful real estate...
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Beyond Infobesity: Crafting Compelling Content Consistently with Geoffrey Klein
How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it? As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever. So...
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How to Create Personalized Emails at Scale using ChatGPT with Carlos and Tobias Noyes
How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email? All you need is a website and an email address and you're good to go. But can you do it at scale though? Brothers Carlos and Tobias Moyes have combined their coding and marketing...
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How to Successfully Close on your Follow Up Calls with Gabriel Vangelatos
As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left. Having a people-focused, authentic approach to a client starts with…
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Decoding Pay Per Click for Local Businesses with Justin Rondeau
Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for…
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AI's Role in Redefining Virtual Assistant Value with Jen Lehner
How can AI be used to enhance the use of Virtual Assistants? Can it be used instead of them? There's no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it's better than you would've done it in the first place. That's the satisfying...
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How To Scale Your Digital Agency with Adam McChesney
How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with...
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How To Use Email to Grow Your Customer Base with Big Jason Henderson
What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!? Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working? Big...
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How To Grow Your Instagram Account with Michelle Gifford
What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows? Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers. Becoming a smart content...
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Strategies for 6-Figure ROI Using Live Events with Etan Polinger
What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can...
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Harnessing Systems and Processes: A Blueprint for Agency Success with Ngahuia Galligan
Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business? Every business has systems and processes, whether or not they are defined and...
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Automating Marketing Ideas with Generative AI - Exploring Possibilities with George Copeland
What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert. A lot of time. Five years in fact. George is working on…
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Unpacking the Latest AI Marketing Software with Dustin Lien
Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too. So how are the human digital marketers keeping up? In this urgent race to become the AI tools of choice – from first-party data software to AI...
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Vertical Market Specialization with Corey Quinn
How do you transition from being a generalist to a specialist in vertical markets? A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of...
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The Wizardry of Lead Forms with The Witch of Marketing, Reena Ayoub
How do you best utilize the lead form on Facebook and Instagram? Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form...
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Create Your Own AI Success Story with Scott Clary
Is AI coming for your job? And are you afraid to embrace this new tool in all its various tech guises? Scott Clary and Mark de Grasse are encouraging you to embrace the fear, pick up the tool that is AI, and use it to augment the work you are already doing, freeing you up to do better, more...
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ABOUT THIS SHOW
The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.
HOSTED BY
Scalable Media Network
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Frequently Asked Questions
How many episodes does The DigitalMarketer Podcast have?
The DigitalMarketer Podcast currently has 300 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The DigitalMarketer Podcast about?
The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow...
How often does The DigitalMarketer Podcast release new episodes?
The DigitalMarketer Podcast publishes regularly with 300 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The DigitalMarketer Podcast?
You can listen to The DigitalMarketer Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The DigitalMarketer Podcast?
The DigitalMarketer Podcast is created and hosted by Scalable Media Network.
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