PODCAST · business
The Disconnect
by The Disconnect
Welcome to The Disconnect—the podcast where experienced technology and communications industry leaders challenge conventional thinking and examine the gaps between strategy, execution, and reality.Hosted by Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin, the show explores the issues shaping communications service providers (CSPs), managed service providers (MSPs), and the broader technology channel.We discuss operations, sales, marketing, mergers and acquisitions, go-to-market strategy, leadership, AI, automation, and the decisions that determine whether businesses grow—or ge
Episodes
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The Disconnect Ep. 6 | Channel Won't Save You (Unless You Package It Right)
A channel program won't save your sales. How you package for the channel decides whether partners can actually sell what you make. In Episode 6 of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin dig into what it really takes to package a product or service for the...
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The Disconnect Ep. 5 | Sales Proposals: Deal Closer or Waste of Time?
“I hate proposals.” That’s where Episode 5 starts, and the pushback comes quickly. The Disconnect crew debates when a telecom sales proposal earns its keep and when discovery, a demo, and a clear contract should be enough. Selling UCaaS to a small MSP or CSP can look very different from helping a...
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The Disconnect Ep. 4 | How to Win at Trade Shows | Alianza Navigate 2026
Trade-show success isn’t determined when the doors open. It is usually decided months earlier. In this episode of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin revisit their trade-show strategy—this time with real-world results from Alianza Navigate 2026. John and...
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The Disconnect Ep. 3: Talk to Your Customers—But Have a Plan
Everyone says companies should listen to their customers. Far fewer actually do it—and even fewer know what they’re trying to learn. In Episode 3 of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin discuss why customer conversations are one of the most overlooked…
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Why Most Companies Waste Money at Trade Shows
Trade shows can generate real pipeline—or become very expensive networking trips. In Episode 2 of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin discuss how CSPs, MSPs, technology vendors, and channel partners can get meaningful results from industry...
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Good Good Golf-Bad Bad Judgment
In the first episode of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin examine the backlash surrounding Good Good Golf—and what it reveals about modern marketing. What happens when companies outsource their voice, content, and customer engagement without keeping an...
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ABOUT THIS SHOW
Welcome to The Disconnect—the podcast where experienced technology and communications industry leaders challenge conventional thinking and examine the gaps between strategy, execution, and reality.Hosted by Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin, the show explores the issues shaping communications service providers (CSPs), managed service providers (MSPs), and the broader technology channel.We discuss operations, sales, marketing, mergers and acquisitions, go-to-market strategy, leadership, AI, automation, and the decisions that determine whether businesses grow—or ge
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The Disconnect
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