PODCAST · business
The Distributed Truth
by Evan Dunn, Elise Vue, Aaron Landgraf
There is a new wave of leader in SaaS: the customer data leader. Whether your title is RevOps or marketing or data or technology, if you are working to fix customer data problems to drive the business forward, this podcast is for you.Syncari’s The Distributed Truth podcast features interviews with a wide array of people who are enabling GTM efficiency at scale through unified customer data.
Episodes
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The Importance of the Buyer Journey in B2B SaaS with Sebastien van Heyningen
In this episode of the Distributed Truth Podcast, Evan Dunn is joined by Sebastien van Heyningen, a seller turned RevOps expert and the founder of Central Metric. Central Metric helps B2B SaaS companies increase revenue efficiently through building scalable systems. Sebastien van Heyningen...
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The Death of the Glory of the ‘Net New Logo’ with Jacki Leahy
The importance of revenue maturity towards customer care, customer success, and growth. "And I'm really hoping that revenue maturity goes toward the light of like when a CRO deeply cares about customer care, customer success, and growth that way, from my experience, a lot of CROs have the title,...
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How to Eliminate Silos: Reverse Engineer the Customer Experience, with Rebecca Clyde
Rebecca gets practical about how founders can reimagine their tech stack to optimize for revenue-driving activities. Rebecca brings her own experience as a founder, as well as background working with Fortune 500 companies, to deliver timely recommendations for managing their tech and data...
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The Customer 360 Conundrum: Everyone Wants What No One Has, with Jeff Beaumont
Jeff has built a high-performing CS operations team at GitLab supporting hundreds of customer success and support managers. Jeff gets very detailed about how GitLab developed its customer 360 program, how they developed product usage data insights for CS, as well as how vital it is for this...
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Untangling the Spiderweb: Managing the Flow of Customer Data at Scale with Caterina Torres
Cat joins The Distributed Truth to discuss one of the most overlooked-yet-important parts of Revenue Operations: documenting the flow of customer data across GTM tools. According to Cat, the ability to track leads to customers to renewals is “very rare” in B2B orgs of any size. We talk diagrams,...
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GTM’s #1 Problem: Managing Data Across the Stack, with Connor JeffersGTM’s #1 Problem: Managing Data Across the Stack, with Connor Jeffers
Connor discusses the biggest problems facing GTM - and they all have to do with data across GTM systems. In fact, according to Aptitude8’s research, the #1 implementation challenge for CRMs is data migration and data management. Listen to Connor’s expert insights about the history of the Lead...
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Firewalls & Funnels: Cybersecurity’s Lessons for RevOps, with Jomar Ebalida
Jomar joins us to explore the intriguing intersection of revenue operations and cybersecurity, specifically as it relates to data. A seasoned expert in both fields, Jomar sheds light on how cybersecurity principles can be leveraged when unifying data from the myriad systems in the modern stack to...
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The Problem of Human Behavior and CRM Data, with Scott Marker
Scott joins us to discuss the problem of human input in B2B sales, how to encourage adoption of CRM and keep organizations aligned on the value of meaningful shared data about their pipeline and growth. Scott is acutely aware of the relationship between systems and people, and how few people…
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Information Systems = Humans + Data, with Tim Lockie
Tim joins us to talk about the human impact of tech and data issues. It’s a hard one to pin down, but he came ready with a great analogy (a CRM is a car…) and we discuss how to create lasting behavioral change in teams and organizations through data pipelines that bring real value. Tim’s advice…
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The Missing Link in Intelligent Automation: Unified Data, with Rick Vargas
Join us with Rick Vargas, a veteran Marketing Ops and Revenue Ops leader and strategic consultant, as he discusses the fundamental link between unified data and more intelligent automation and analytics. Learn why breaking down data siloes and operating with unified data is a must-have given...
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Unified Data or Bust: Net Revenue Retention and RevOps, with Chris Dunagan
Christopher Dunagan is a highly experienced marketing technology revenue operations professional, with stints at Oracle, Microsoft, Hitachi Consulting and, most recently, Aurora Solar. Chris currently consults with growth-stage companies and helps them scale without the wheels falling off. Find...
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How Data Leaders Empower Go-To-Market, with Nate Sooter
Nate Sooter runs Business Analytics, and generally all things data, at Insightly. He began back in Customer Success at Rosetta Stone, then spent time in sales ops and analyst roles at Funko and Merkle, before eventually leading BI Operations at SmartSheet. Nate brings a sharp perspective to the...
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Bryan Plaster of Intelligage.io on the new Go-To-Market, powered by AI
Welcome to another episode and today, Evan welcomes Bryan Plaster from Intelligage.io. The buyer journey is a complex process that involves many stages, from the initial awareness of a problem to the final purchase decision. Each stage requires a different approach and understanding of the...
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James McArthur on Why RevOps MUST Model Customer Data
James McArthur is the Director of RevOps at Nue.io, and previously ran RevOps at LeafLink and Go Nimbly. Prior to revenue operations, he spent a decade in sales, and he shows his ability to advocate for RevOps as a strategic contributor in this episode. James joins Evan to discuss how RevOps…
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Data-Driven Customer Success, Beyond All the PLG Hype with Michael Boyd
In this episode of The Distributed Truth, Evan welcomes Michael Boyd, who is the Head of Customer Success at Vanta. Previously, Michael ran Customer Success at SecurityScorecard, Tanium, and Pythian. Michael has spent over 20 years in enterprise B2B post-sales delivery roles. This week Michael…
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The Rapidly Changing Role of the Data Team with Joe Reis
Evan Dunn welcomes Joe Reis today, as they talk about the role of a data scientist and data teams. Joe is the CEO of Ternary Data and Best Selling Co-author of Fundamentals of Data Engineering. He will be sharing his personal experience working with data teams and will be discussing really…
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The GTM vs. Product Chasm with Richard Makara
Welcome to another episode of The Distributed Truth. Today, Evan welcomes Richard Makara, CEO and Co-Founder of reconfigured.io, a data product that helps people edit SQL for improved data models and better data quality. In this episode, Richard articulates a crucial concept for understanding why...
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EXPLORING REVOPS: Understanding CRO Roles and Revenue Planning with Tony Hohlbein
As a 2X exited CRO, Toni Hohlbein has what it takes to talk about RevOps in today’s episode. He is a Co-Founder and the CEO of Growblocks. Toni and Evan discuss the growing RevOps job title and the increasing popularity of RevOps. Toni believes that RevOps has been gaining popularity due to the...
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How RevOps Solves for the Data Layer with Andy Mowat
Welcome to another episode and today, we welcome Andy Mowat, CEO and Co-Founder of Gated, a new approach to solving email overload. Before this, Andy ran business operations and GTM operations at Upwork, Box, and CultureAmp. In this episode, we dig deep into the rising tide of RevOps, and how...
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How Data Leaders Drive Business Value with Pedram Navid
It’s another episode and today, Evan welcomes Pedram Navid, formerly the Head of Data at Hightouch. Pedram talks about how he got in the industry and shares his insights and advice about the importance of understanding the business to have more effective data analytics that drives it with value....
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LET’S SYNC IN! An Introduction To The Distributed Truth Podcast
Welcome to the pilot episode of The Distributed Truth podcast featuring our trio from Syncari, Evan Dunn, Aaron Landgraf, and Elise Vue. In this pilot episode, the team introduces themselves and the podcast. The purpose of The Distributed Truth podcast is to discuss the challenges of SaaS...
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ABOUT THIS SHOW
There is a new wave of leader in SaaS: the customer data leader. Whether your title is RevOps or marketing or data or technology, if you are working to fix customer data problems to drive the business forward, this podcast is for you.Syncari’s The Distributed Truth podcast features interviews with a wide array of people who are enabling GTM efficiency at scale through unified customer data.
HOSTED BY
Evan Dunn, Elise Vue, Aaron Landgraf
CATEGORIES
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Frequently Asked Questions
How many episodes does The Distributed Truth have?
The Distributed Truth currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Distributed Truth about?
There is a new wave of leader in SaaS: the customer data leader. Whether your title is RevOps or marketing or data or technology, if you are working to fix customer data problems to drive the business forward, this podcast is for you.Syncari’s The Distributed Truth podcast features interviews with...
How often does The Distributed Truth release new episodes?
The Distributed Truth has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Distributed Truth?
You can listen to The Distributed Truth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Distributed Truth?
The Distributed Truth is created and hosted by Evan Dunn, Elise Vue, Aaron Landgraf.
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