PODCAST · business
The Dressing Gown CEO
by The Dressing Gown CEO
The Dressing Gown CEO is a look inside the mind and business of Emily Ciardiello; Creative Director and CEO (Chief of Everything… aka the one who gets shit done) of Foil Me, a multi-million-dollar global hair brand that started in a back shed and now designs and manufactures aesthetically beautiful, high-performance hair tools for hairdressers worldwide. Expect real talk, and conversations with inspiring founders, business owners, and artists, sharing how their journeys truly began; not just the polished highlight reel. It’s real, it’s raw, it’s authentic. It’s The Dressing Gown CEO.
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The truth about money, marriage, and building a brand nobody asked for. The MJ Freitas Story
MJ Freitas built Floractive into one of the most recognised names in the Oceania hair industry, introduced an entire technology category to a market that had no word for it, trained over 3,000 hair artists through her online university, and did all of it beside her husband, Sam, while raising two kids. On paper it reads like a dream. In reality it was 9,000 salons to convince, a product nobody had heard of, and a version of her business she genuinely wasn't sure would survive.In this episode we get into the fights between co-founders that most people are too polite to bring up. The copycats who arrived after she did and combatting imposter syndrome, especially when somebody said to her ‘Who are you? You’re a nobody.’MJ is one of the rare ones who will tell you the real numbers, the real panic, and the real price. If you've ever wondered what it actually takes to create something where nothing existed before, this is the conversation.Hit play and settle in. This one is worth your time.New episodes biweekly on Thursdays. Follow the show so you never miss one. If this episode moves you, share it with someone who needs to hear it. And remember, be real, be raw, and you be you.Connect with MJ: https://floractive.com.au/pages/about-ushttps://www.instagram.com/majilly/Connect with Emily + Foil Me: 📸 https://instagram.com/foilme.thedressinggownceo 📸 https://instagram.com/foilmefoils🌐 https://www.foilme.com.au/ | https://www.foilmefoils.com/ Tune into this latest episode of The Dressing Gown CEO, where we are real, raw, and authenticity is our middle name.
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ABOUT THIS SHOW
The Dressing Gown CEO is a look inside the mind and business of Emily Ciardiello; Creative Director and CEO (Chief of Everything… aka the one who gets shit done) of Foil Me, a multi-million-dollar global hair brand that started in a back shed and now designs and manufactures aesthetically beautiful, high-performance hair tools for hairdressers worldwide. Expect real talk, and conversations with inspiring founders, business owners, and artists, sharing how their journeys truly began; not just the polished highlight reel. It’s real, it’s raw, it’s authentic. It’s The Dressing Gown CEO.
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The Dressing Gown CEO
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