PODCAST · business
The Ecommerce Influence Podcast
by Austin Brawner
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
Episodes
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390: The Return of Austin Brawner
Hello, my friends and long-time listeners. I have a new podcast. It's called The Adventure Capitalist. If you liked Ecommerce Influence, you're going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under...
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389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved…
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388: (NEW) It Was The Best of Times, It Was the Worst of Times
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never…
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387: Best of 2022 & Tips To Crush 2023
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You'll Learn From This Episode: How to create exciting and super profitable product launches…
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386: We Recap BFCM: What Worked & What Didn't
The big wins, what didn't work, and what to do next. Austin and Lily recap BFCM 2022. As you're reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You'll Learn From This Episode: Diversifying your offer Buy now, pay later…
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385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it's been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You'll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills Laying the…
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384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn't) About Financial Planning
If you're a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You'll Learn From This Episode: The tiers of financial planning & what's...
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383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
Parenting and being an entrepreneur, Austin share's what life's been like in his new role as first-time Dad. What You'll Learn From This Episode: Planning paternity leave as a business owner Tips for working with a newborn in your life Life changes & advice for other parenting entrepreneurs...
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382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You'll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience…
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381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You'll Learn From This Episode: Why your "superhero syndrome" is hurting your business How to identify what needs to get done and where the...
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380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups
This is a brand that didn't start with the expectation of selling online. McCullough has a human-first perspective and there's a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not…
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379: 3 Dead Simple Ways To Turn One Purchase into Two
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!) Today we're going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your...
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378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a...
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377: How to Shift from Inconsistent Sales to Predictable Revenue
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you...
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376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn't mean that you can't delight customers with a personalized shopping experience in your online...
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375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO
How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being...
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374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way)
How do you manage and motivate a team? Today we're going to share strategies for small teams. If you have a mix of in-house employees and a few contractors or if you're going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. If...
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373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth
How do you grow a DTC brand in today's climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he's...
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372: From Idea to Full Time: Scaling A DTC Business
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. What You'll Learn From This…
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371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had...
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370: GREATEST HITS: How to Make $40MM Without Paid Advertising
In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social. Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he's been able to…
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369: GREATEST HITS: Traeger Grills' 10-Figure Smoking Gun: A Holistic Growth Strategy
In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth...
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368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow
In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book…
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367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty
Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you've googled "better conversion copy" or "how to find my niche" recently this episode is for you. What You'll Learn From This Episode: How to collect...
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QW: How to Align Life and Work when You're Putting in Long Hours
Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.
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366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online
A family butchery started in 1920's LA became a beef jerky dynasty when they started selling online. Here's the story of their journey from brick and mortar to eComm. Brian Bianchetti's founder story is unique. He started working with us to help transition his 4th generation family brand to an...
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365: Wins, Learnings And What Austin's Excited About Right Now
Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE…
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QW: Focused Simplicity: A Pattern in Massively Successful Brands
Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways: How to address the needs of the consumer - with focus Simplicity as a growth strategy Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin...
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364: The Challenges of Running a Fast Ecomm Site (is it as important as you think?)
What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert. What You'll Learn From This Episode: How running a fast…
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363: Prep Your Email List and Collect Customer Info NOW to Help You Crush Q4 Later
The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier. Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term...
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QW: How to Apply the Traction EOS Method to Your Ecommerce Business
Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways: How to focus on the things that move the needle How to be strategic in your planning, without getting overwhelmed...
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362: Paid Social Strategy: What's Working Right Now
An active media buyer shares the nuances of the "new" Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you're trying to learn more about Facebook advertising and how the platform works you will learn a lot here. We all know what…
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QW: How to Get Customer Satisfaction Right and Build Brand Virality through Word of Mouth
Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways: How to build and use net promoter score Using customer feedback to build the product they want Resources: Grab our Growth Pack for founders 7-Figure Founders…
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361:Getting Ready for the Second Half of 2022: Tips for Winning for Q3 & Q4
It's time to reflect and refocus. Our tips to make sure you're on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year. The second half of this episode will give you some high level areas to focus on…
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QW: Follow the Money - Optimize The Email Flows that Drive the Most Revenue (and don't waste time on the others)
Quick win: how to prioritize email flows that drive the most revenue, and not waste time on one's that won't. Key Takeaways: How to prioritize your time when working on email marketing The email flows to consider starting with based on the type of business you have How you can increase & improve...
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360: The Psychology of UX Design for Ecommerce Sites
Understanding human behavior will bring you more customers and increase your conversion rate. It's the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your…
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QW: How to Keep Growth Simple: Get Perspective & Surround Yourself with Smart People
Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective Key Takeaways: Why a business without process will break when it grows How to set yourself up with a successful and scalable business Resources: Grab our Growth...
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359: How to Decide if it's Time to Hire An Agency
Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you're trying to figure out what to…
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QW: Why You Need An Accountability Chart and Not An Org. Structure When You Hire New Roles
Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself. Key Takeaways: How an accountability chart is different from an organization chart Getting a clear picture of the responsibilities of your team Figure out what...
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358: Build an Army of Content Creators to Market Your Ecommerce Brand
Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope...
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QW: Creative Churn: A Formula for Consistent (and Good) Creative
Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand. Key Takeaways: A formula you can use to create winning content, consistently Where to look for copy inspiration Using customer content Resources: Grab our Growth Pack for...
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357: Part 1 - Finding Clarity, The Evolution of an Ecomm Owner & 90 Day Growth Goals
A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments. Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended…
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QW: Using Subscriptions to Raise the Floor & Scale Faster with Recurring Revenue
Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways: Subscriptions can help you get a better valuation when you sell Build a more stable business model that's not reliant on auction-based marketing platforms Resources: Grab our...
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356: Support That is NOT Scalable: Surprise and Delight Your Customers with Something Unique
Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers. This episode is for people who want to go above and beyond for their customers. Why? Because your customer won't remember that your site was easy to navigate.…
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QW: How to Build a Crystal Clear Vision that Drives Your Business Forward
Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business. Key Takeaways: What the true cause of slow growth in a business often is How to use visualization: lessons from pro athletes Resources: Grab our Growth Pack for founders Brand Growth...
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355: What We're Digging: 3 Email Campaign Ideas To Drive Full Price Sales
Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business. Austin and Lily share some email designs they're digging right now to serve as creative inspiration for you. Episode Highlights: 5:03 Email example #1: Using aspirational imagery...
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QW: Increase Retention, Drive More Revenue & Be More Profitable with Smart Email Flows
Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel. Grab our Email Map to start driving more revenue with email today Key Takeaways: Where to start & how to be profitable with smart email flows are Applying email wins to SMS Resources: Grab our Email Map…
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354: How to Run a Community Building Challenge for Ecomm: Increase LTV, Drive Sales, and Acquire More Customers
Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. Alicia Reynoso grew her business to...
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QW: Hiring a Virtual Assistant to Free Up Time
Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to. Key Takeaways: How to build a good role for a VA How to hire a VA and what you should be delegating Resources: Grab our FREE Founders Growth Pack Brand Growth Membership (Join…
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353: HELP! Hiring, Systems, and Acquisition Channels, oh MY! A Recap of our LIVE Profit Summit
How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up. Each attendee was very different in terms of product, team...
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ABOUT THIS SHOW
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
HOSTED BY
Austin Brawner
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Frequently Asked Questions
How many episodes does The Ecommerce Influence Podcast have?
The Ecommerce Influence Podcast currently has 424 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Ecommerce Influence Podcast about?
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our...
How often does The Ecommerce Influence Podcast release new episodes?
The Ecommerce Influence Podcast publishes regularly with 424 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Ecommerce Influence Podcast?
You can listen to The Ecommerce Influence Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Ecommerce Influence Podcast?
The Ecommerce Influence Podcast is created and hosted by Austin Brawner.
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