PODCAST · business
The eCommerce Maven Podcast
by Kristi Soomer
The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
Episodes
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How to Actually Show Up on Instagram When You're a One-Person Brand
If you've ever stared at your phone wondering what to post on Instagram — this episode is for you. In this episode of the eCommerce Maven Podcast, I'm sharing six practical approaches to showing up on Instagram when you're running the whole brand yourself. No big team, no huge budget — just real,...
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Stop Underpricing — The Exact Framework to Price Your Products Profitably
In almost every coaching call I do with product founders, I find the same problem: underpricing. In this episode of the eCommerce Maven Podcast, I share the exact pricing framework I've used to build a profitable product brand over 14 years — so you can stop guessing and start pricing with...
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5 Things I wish I knew before I started my eCommerce Brand
Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way. In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled — from the cash flow mistake that almost broke us during a growth period, to the PR…
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How to Handle the Ups and Downs of eCommerce
Running an eCommerce business can feel like an emotional rollercoaster. In this episode, I’m answering a listener question about how to handle the ups and downs of eCommerce and sharing practical advice for staying grounded through the volatility of online business. I talk about why eCommerce…
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How to Stop Chasing Revenue & Increase Profit Per Order
In this episode, I’m talking about one of the most overlooked growth levers in eCommerce: profit per order. So many founders focus on getting more sales, more traffic, and more revenue, but if the numbers behind each order aren’t strong, more volume doesn’t necessarily mean a healthier business.…
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Rebooting the E-Commerce Maven Podcast - Where I've Been and What's Next
After more than 500 days away from the mic, the E-Commerce Maven Podcast is back. In this episode, I’m sharing a candid update on what’s been happening behind the scenes over the past 18 months — inside my business, my life, and the eCommerce industry. From navigating burnout and restructuring my...
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Growing Through Connection: How Elizabeth Joy Built A Thriving Sustainable Fashion Community
If you’re looking to build a strong community around your brand, this episode is for you. I chat with Elizabeth Joy, founder of Conscious Life & Style and owner of Conscious Fashion Collective, about her journey from sustainable fashion blogger to community builder. Elizabeth shares practical…
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Unlocking Subscription Box Success: Marketing, Scaling and Customer Satisfaction with Sarah Williams
If you're ready to turn one-time customers into loyal subscribers, this episode is for you. I chat with Sarah Williams, founder of Launch Your Box, about how she built a multimillion-dollar subscription box business. Sarah shares her journey from owning a small gift shop to scaling a thriving...
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Beyond Likes: Transforming Your Social Media Strategy With Laura Sinclair
If you're tired of chasing vanity metrics and ready to transform your social media strategy, this episode is for you. I chat with Laura Sinclair, founder of The LJ Social Agency, about going beyond likes to create content that drives real action. Laura shares her journey from corporate marketing…
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Don't Build It Alone A Guide For Founder Loneliness
If you’ve ever felt the weight of entrepreneurial loneliness, then this episode is for you. In today’s episode, I’m sharing my personal journey through the isolation that many founders face and offering practical strategies to build a supportive network around you. Whether you're feeling the…
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How To Reach Your Revenue Goals Using The Growth Formula
Want to reach your revenue goals and skyrocket your eCommerce success? In this episode, I break down the eCommerce Growth Formula to unlock access to 'the how' of achieving your revenue goals. Whether you're starting out or refining your strategy, get actionable insights and practical tips to set...
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Maximizing Success How To Plan, Execute, And Market Your Big Sale Event
In this episode of the eCommerce Maven podcast, I share essential strategies for planning, executing, and marketing a successful big sale event. With the challenges of 2024 impacting many ecommerce businesses, I'll show you how to use sales events to manage inventory and boost revenue. Learn how…
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Mastering Wholesale: Uchechi's Blueprint For Ecommerce Expansion
Feeling like you'd love more stability in your eCommerce business? Why not give Wholesale a go! Wholesale has gotten a bad rep in the last decade due to the over glamourized popularity of "DTC" eComerce. Join us and Wholesale Expert, Uchechi Ezurike-Bosse as she shares her blueprint for mastering...
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How To Get More Done Without Burning Out
Welcome to the third episode of season eight where we explore productivity strategies for small business owners who aim to achieve more with less stress. If you're tired of feeling pulled in 18 different directions, then this episode is for you! This discussion is not just about traditional...
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5 Ways To Thrive In An Economic Downturn
The ultimate antidote to figuring out how to survive in a difficult economic climate- this week's episode focuses on how to THRIVE instead. I'm sharing on the Ecommerce Maven podcast 5 ways to shift your perspective and get back on track to growth in your product-based business. For full show...
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5 Ways To Survive An Economic Downturn
Dive into the latest episode of the eCommerce Maven podcast, where we explore crucial strategies to help your business thrive during an economic downturn. This episode is packed with actionable advice on managing cash flow, optimizing inventory, generating revenue, cutting costs, and adjusting...
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Unlocking The Potential Of Black Friday A Five Step Plan To Drive Sales
Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding…
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Work Less, Make More and Escape Time Stress with Marie Forleo
Join us as we delve deep into an enlightening conversation with Marie Forleo, creator of the game-changing Time Genius program. Forged from personal struggles with time management, productivity, and work-life balance, Marie's unique philosophy values time as our most vital resource. Diving into…
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Master the Money Game: Triumph Over eCommerce Inventory and Finances, featuring Alyssa Lang
Master the Money Game: learning to triumph over your eCommerce inventory and finances with Alyssa Lang of Magnetic Bookkeeping and Consulting, as well as Workflow Queen. For more details visit the show notes at:...
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Is your Product Priced right?
Curious if your product is priced too high or too low? In this episode of the Ecommerce maven podcast, I shared tips on how to know if you've priced your product right. Find out what you need to consider when evaluating your pricing strategy. For more details visit the show notes at:...
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The Number 1 Metric to Predict eCommerce Growth
What does your New Customer Acquisition percentage look like? In this episode, I go through the nuts and bolts of new customer acquisition, repeat rate, why the new customer percentage metric really matters, and some tips on how to track and some make it better. Check out the show notes for all…
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The 10 Apps Your Shopify Store Needs
Take your Shopify store to the next level! In this episode, we share the top 10 essential apps every Shopify store needs to run smoothly in 2023. Check out the full show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/the-top-10-apps-your-shopify-store-needs-in-2023
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The Anatomy of a Top Converting Product Page for Product-based Brands
Let’s delve into the core elements of a high-converting product page and reveal the secrets behind creating a customer experience that leads to sales. We break down the anatomy of a winning eCommerce product page and share expert tips to help your online store turn browsers into buyers. For all…
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10 Ways to Master Niche Marketing: Captivate Your Target Audience and Boost Your eCommerce Sales
Discover 10 powerful niche marketing strategies to captivate your target audience and dramatically boost your eCommerce sales. For all the links, visit the show notes:...
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Master eCommerce Paid Ads: 8 Mistakes to Avoid When Setting Up Facebook Ad Campaigns
Are you struggling to crack the code on Facebook Ads for your eCommerce business? In this episode, I dive into eCommerce Ad Mastery and we tackle 8 common Facebook campaign challenges. Show notes and links are here:...
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5 Ways to use ChatGPT in your eCommerce Business
What is ChatGPT and how can I use it to level-up my business? On this episode of the eCommerce Maven podcast, I share 5 ways you can use ChatGPT to streamline your workflow, significantly cut down your costs, and potentially even eliminate the need for certain employees. For all the links...
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5 Quick Wins When Sales are Bad
Feeling like it's a struggle to get sales this year? You're not alone. Although many eCommerce brands finished strong in 2022, this year has been off to a rocky start. On the season premiere, I share an update on where I've been for 10 months and 5 easy quick wins you can try now for a short-term...
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The Most Underrated Marketing Channel
Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your...
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5 Reasons Your Sales Aren't Growing
Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence,...
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What Works in 2022 for Influencer Marketing in Ecommerce
With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers. It may sound simple but it takes a lot of research,...
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You need more Website Traffic (and how to get it)
Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand…
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Stop Shoulding on Your Business and Unlock More Time, Energy and Resources ft. Amy Wong
In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator...
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How to Stay Calm in Difficult Situations ft. Megan Hamilton
Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business! Megan Hamilton is a speaking, visibility, and confidence coach...
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Planning for a Leave Without Sacrificing Business Success Ft. Arianna Taboada
The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most. We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps...
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Search Engine Basics for Building eCommerce Traffic
Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know…
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How to create a money management system for your business ft. Aimee LaLiberte
Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and...
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How to use Intentional Time Mapping to get more done ft. Jessica Bledsoe
“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica Bledsoe How do some people find the time to live more and work less, while achieving their goals?...
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How to plan your year for success in 2022
“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day...
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How to get your product Manufactured successfully ft. Liz Long
“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz Long Welcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner...
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Do a Year in Review for your eCommerce Store
“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer.…
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Creating your celebrity through the Live Content Multiplier ft. Deidre Tshein
“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through...
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How to Stay Protected & Profitable using Intellectual Property and Contracts
“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca Witzburg Welcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to...
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Black Friday Cyber Weekend eCommerce Wrap up
“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the...
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How to Find Your Genius Ft. Kelly Trach
“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating…
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How to have Difficult Conversations with Ease ft. Debra Roberts
“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts \Welcome to Brave...
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How to create a winning product ft. Nicole de Larzac
“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac Welcome to...
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Ecommerce has changed, have you?
“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. We are...
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Move Through Self-Doubt and Build Confidence ft. Dr. Brooke Smith
“In the workplace, when we start to micromanage other people, nobody gets anything done. It’s just another example of how control gets us farther from our desired goals.” - Dr. Brooke Smith Welcome to Brave and Boss! I’m Kristi Soomer. Today’s episode is our season finale! I have Dr. Brooke Smith...
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Turn Relationships into Revenue ft. Kathleen Cutler
“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen Cutler Welcome to Brave and Boss! I’m Kristi Soomer. On...
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How to get Work off your Plate while Growing your Biz with Sarah Dawn
It goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you’re finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then…
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ABOUT THIS SHOW
The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
HOSTED BY
Kristi Soomer
CATEGORIES
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Frequently Asked Questions
How many episodes does The eCommerce Maven Podcast have?
The eCommerce Maven Podcast currently has 203 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The eCommerce Maven Podcast about?
The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing...
How often does The eCommerce Maven Podcast release new episodes?
The eCommerce Maven Podcast publishes regularly with 203 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The eCommerce Maven Podcast?
You can listen to The eCommerce Maven Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The eCommerce Maven Podcast?
The eCommerce Maven Podcast is created and hosted by Kristi Soomer.
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