The Entrepreneur's Blueprint

Will and Courtney Kassner founded Crew + Co in 2015 out of a passion for faith-based products — custom leather Bibles and family devotionals sold online. Ten years later, they're running a nine-person operation in a small town just outside of Memphis, Tennessee, and their building now includes a coffee shop that has become something of a community anchor. They sat down with me to talk about what it actually looks like to hand the business over to your team, what COVID growth taught them the hard way, and why Will describes their coffee shop as something closer to a church plant than a retail operation. In this episode we cover: How Crew + Co grew from a purely online business into a brick-and-mortar coffee shop and what surprised them most operationally in year oneThe hardest part of stepping back from daily operations when you've been the ones holding everything togetherWhy Will moved his computer home, and what changed when he didThe question they asked their employees that made them realize they were the bottleneckHow they think about preserving culture as the team takes on more ownershipWhat the COVID sales spike taught them about comparison, contentment, and callingWorking, building, and staying married to the same person through all of itThe seminary moment that became the through-line for everything they've built Episode Links:Crew + Co: crewandco.com Crew + Co on Instagram: @crewandco Monarch COO: www.monarchcoo.com Monarch COO on Instagram: @monarchcoo Monarch COO Inquiry Form

Revenue is the loudest number in your business. It's on the Instagram graphic, it's what people ask about at conferences, and it feels like proof that what you're building is real. But it is one data point, and if it's the only one you're tracking with any emotional investment, you are missing most of the story. In this solo episode, Courtney breaks down the four numbers that together actually tell you how your business is doing: revenue, expenses, profit, and cash flow. She explains why growing revenue can quietly grow you into a cash crisis, what your net profit margin is really telling you, and why the gap between profit and cash flow is where businesses go to die. She also pulls from Luke 14:28, where Jesus uses a financial illustration to make a point about counting the cost before you build. Knowing your numbers and trusting God are not in conflict. The counting and the trusting happen at the same time. Topics covered in this episode:Why revenue going up does not mean your business is getting healthierHow to track operating expenses as a percentage of revenueThe difference between net profit margin and cash flow and why it mattersTwo real-world scenarios where cash flow catches founders off guardThree action steps to take this week Episode LinksMonarch COO: www.monarchcoo.com Courtney on Instagram: @monarchcoo

This episode is dropping during SAAM, and it could not be more fitting. Jessi Bixler is the author of The Story We Share, a multi-perspective memoir about surviving sexual assault, and she also runs Bixler Consulting, an eight-year-old marketing and AI-driven sales agency she built without full-time employees. This conversation covers how she built both, what she had to stop doing to protect her focus, and what she is actually asking God right now as she tries to steward it all. In this episode, Courtney and Jessi cover: How Jessi built Bixler Consulting to a point of stability using a contractor network instead of full-time employees, and why she made that call from the start. How her husband joining the business changed what she has capacity to focus on. The pivot into AI-driven lead recovery for blue-collar industries. Why The Story We Share is structured the way it is, giving secondary survivors their own chapters in their own words. What it meant to have conversations with family members she had never had before. How she is discerning where to spend her time between two businesses that serve completely different audiences. What leaders can do practically when someone on their team is carrying something they are not ready to say out loud. The practice of building from alignment instead of pressure, and what that actually looks like when you are a self-described doer. Episode LinksThe Story We Share: www.thestoryweshare.com The Story We Share on Facebook: www.facebook.com/thestorywesharebook Bixler Consulting: www.bixlerconsultingllc.comMonarch COO: www.monarchcoo.com Courtney on Instagram: @monarchcooMonarch COO Inquiry Form 

Most businesses think they know how their customers feel. They send a survey, watch the numbers come in, and call it good. Jessica Fraser built an entire business around the idea that that is not enough.Jessica is the founder and CEO of ElucidCX, a voice of customer consultancy that turns actual human conversations into a strategic roadmap for growth. She has worked across oil and gas, ministry, e-commerce, and everything in between, and she brought every bit of that experience into this conversation.In this episode, we get into the ElucidCX Method and what it actually looks like to walk a company through a full voice of customer engagement from kickoff to insight delivery. Jessica breaks down why she asks the same three to five core questions across 15 to 20 conversations, why confidentiality is non-negotiable, and how AI helps her make qualitative data quantifiable without losing the humanity of it.We also talk about the real tension she is sitting in as she scales: a referral-based pipeline that is working better than she expected, a retainer model she is actively refining, and a sales process that feels deeply at odds with everything her business stands for. If you have ever struggled to sell something you fully believe in, this conversation will hit close to home.And we do not skip the faith piece. Jessica left a stable job in a season where the financial stakes were as high as they have ever been for her family, and she made that decision because she believed the greater risk was disobedience. She talks candidly about what it has looked like to let her kids have a front row seat to that leap, about giving up worry for Lent, and about what it means to steward something that she knows is not hers.This is a sharp, honest, and genuinely encouraging conversation for anyone building something that matters.Episode LinksElucidCX Website: elucidcx.comJessica Fraser on LinkedIn: https://www.linkedin.com/in/jessica-fraser4/Monarch COO: www.monarchcoo.comMonarch COO on Instagram: www.instagram.com/monarchcooMonarch COO Inquiry Form 

It's Friday. The thing you mentioned on Monday? Nobody touched it. Before you chalk it up to your team dropping the ball, Courtney Cook wants to challenge that assumption. In this episode, she breaks down why most execution gaps aren't a character flaw on your team's part. They're a process and clarity flaw on yours.Courtney walks through the four reasons tasks fall through the cracks, including why founders mentally move on before the conversation is actually finished, why assigning deadlines feels like micromanagement, and why assuming shared context is one of the most dangerous things you can do as a leader.She also introduces a simple three-part framework you can start using this week: define the owner, define the due date, and define the definition of done. Whether you're communicating in a team meeting or dropping a Slack message, this framework gives your team what they actually need to execute.The episode closes with a grounding word from 1 Corinthians 14:8: if the trumpet does not sound a clear call, who will get ready for battle? Your job as the leader is to be the trumpet.Episode Links: Monarch COO: www.monarchcoo.com Courtney on Instagram: @monarchcooMonarch COO Inquiry Form

What does it look like to run a product-based business where the mission is the filter for every decision? Amy Kavanaugh, COO of GoodKind, joins Courtney to talk about building a lean, seasonal, inventory-based business without losing the values that make it worth building in the first place.In this episode, you'll hear:How GoodKind accidentally launched with 500 Advent Blocks out of a church parking lot in 202The three-part test every product has to pass before mass productionWhy GoodKind walked away from two products they wanted and could have soldHow their church partnership program works and what it delivers for churches of any sizeThe DTC vs. trade decision they are actively navigating right nowHow they are building a content arm to keep families engaged year-roundWhat happened when Amy started tracking her time out of curiosityKey TakeawaysProduct integrity is the long game. Word of mouth is what happens when you consistently do what you said you would do. Seasonal businesses have a built-in planning advantage, so use it. Values are an operational tool, not just a statement on your website.Episode LinksGoodKind Website: www.goodkind.shopGoodKind on Instagram: @goodkind.coAmy Kavanaugh on Instagram: @amyekavMonarch COO Website: www.monarchcoo.comCourtney Cook on Instagram: @monarchcooMonarch COO Inquiry Form

Productivity, Control, and Learning to SurrenderSome of us aren't just interested in productivity. We're wired for it. The problem is that the same drive that helps us build great systems can quietly become a need for control, and that's where things get complicated.In this episode, I'm getting honest about why I love having everything documented and accounted for, what that tension between control and surrender actually looks like as a Christian entrepreneur, and four practical things that are genuinely making my daily life run smoother right now.In this episode, I share:Why my need for systems isn't just a preference, it's about managing anxiety, and how I hold that loosely while still trusting God with what I can't controlFour tools that are working for me right now: the two-minute rule, a lowered bar at home that's actually a win, inbox almost zero with the Boomerang app, and one small edit to a kitchen drawer that brought me more peace than I expectedWhat I'm most focused on building this year: the Monarch Method, my signature framework for operational transformation, and why getting it documented and trademarked mattersIf you're in a season where you're trying to control the controllables and surrender the rest, this one's for you. Connect with Courtney: Learn more about working with Monarch COO: [MonarchCOO.com] Book an Ops Health Check: [link] Follow on Instagram: @monarch.coo Want a DM-worthy moment from this episode? Screenshot your favorite takeaway and tag me. And if this resonated, share it with a founder friend who needs it.

On this episode of The Entrepreneur's Blueprint, I sit down with Garrett Perkins, Chief Revenue Officer at Givingtons, a company I've had the pleasure of working with for years. After starting with a vision to help nonprofits generate revenue through e-commerce, Garrett and his team quickly learned their initial problem wasn't the one that needed solving. What began as a pivot to fulfillment services became a strategic climb up the supply chain—listening to client pain points at each stage and building new revenue verticals to solve them. Today, Givingtons is a $20 million enterprise serving content brands from concept to customer.In our conversation, Garrett shares:How they built three profitable revenue verticals by working their way up the supply chain—from fulfillment to product development to brand licensing—each time solving problems they witnessed firsthand from their clientsThe importance of sustainable growth over explosive growth, and why they've prioritized profitability at every stage while building something they're genuinely proud ofHow he navigates leading with his faith in a diverse workplace, finding courage to stay grounded in his values while embracing nuance and letting God do the work through himGarrett's story is one of patient pivoting, strategic expansion, and building with integrity. Whether you're considering adding new revenue streams, learning to pivot without panic, or wrestling with how to lead authentically in complex environments, this episode offers both practical business strategy and thoughtful leadership insights.

After 15 years working with e-commerce brands, product-based businesses, and Christian authors, Courtney Cook knows that the most valuable conversations aren't about how someone built their empire five years ago. They're about what founders are wrestling with right now.In this trailer episode, Courtney introduces The Entrepreneurs Blueprint, a podcast designed for Christian business owners who are in the thick of it. This isn't about polished case studies or highlight reels. It's about the operational challenges keeping you up at night, the strategic decisions you're trying to make, and what you're talking to God about as you navigate it all.What You'll Learn in This Episode:The podcast focuses on real operational and leadership challenges that Christian business owners are navigating today, including:Team structure and when to hireInventory planning and product development workflowsKPIs that guide decisions instead of creating stressLaunch strategies that work for your actual capacityOperations that scale without burning you outAbout Courtney:Courtney runs Monarch COO, where she helps busy creative founders build the systems, structure, and aligned teams they need so their business runs smoothly without them in every detail. She's helped brands save millions of dollars, streamline product development, and turn operational chaos into clockwork efficiency.What Makes This Podcast Different:Every week, Courtney sits down with a Christian business owner for strategic shop talk about real challenges. Using the Monarch method, she brings her operational brain to the table, asking tactical questions and offering insights. But the conversations also go deeper, exploring how faith shapes leadership, decision-making, and the definition of success.Think of this as a strategic coffee chat where you leave smarter, solve actual problems instead of just talking about business in theory, and remember that God is in the details of what you're building.Key Takeaway:This podcast is for you if you're ready for strategic conversations that actually help your business run smoother, if you want to learn from business owners navigating real challenges right now, and if you're building something that honors God.New episodes drop every single week. 

In this solo episode, host Courtney Cook tackles a challenge most founders know all too well: feeling like they can’t take a real vacation. If the thought of being unreachable for even a day makes you panic, this episode is your wake-up call. With the holiday season approaching, Courtney walks through a practical framework to help you loosen your grip on daily operations and reclaim the freedom you built your business for.She breaks down the real cost of being your company’s bottleneck—the mental weight, stalled growth, and loss of joy—and then lays out five steps to shift from reactive to empowered leadership. From documenting repetitive work to delegating true ownership, you’ll learn how to build systems that keep your business running smoothly while you step away.By the end, you’ll have a roadmap to make this holiday season the first one where you can actually rest—without your laptop.Episode Links:Monarch COO: www.monarchcoo.comFollow on Instagram: @monarchcoo

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Mandy Morris, LPC — a licensed therapist, executive psychology coach, and co-founder of SoFree, a neuroscience-based app designed to help users reset their nervous system in under two minutes.Mandy shares how her work as a trauma therapist led her into the executive space, helping high-achieving leaders uncover their blind spots, overcome internal blocks, and align their inner and outer worlds. Her journey from running a private practice to building a mental health tech startup is both deeply personal and inspiring — sparked by the loss of her brother and her desire to make stress relief more accessible to everyone.She also opens up about the realities of entrepreneurship — the uncertainty, self-doubt, and resilience required to keep going year after year. From learning to reframe fear into adventure, to the power of consistency and community support, Mandy’s wisdom is a reminder that emotional and mental health are not just personal pursuits — they’re business strategies.Episode Links:Mandy’s Website: mandyemorris.comSoFree App (Beta Access): getsofree.comInstagram: @therapist_mandyCourtney’s Website: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, Courtney breaks down one of the most critical and often overlooked relationships in business: the connection between marketing and operations. While marketing drives demand and brings customers in the door, operations fulfills that demand and ensures promises are delivered. When these two functions operate in silos, businesses waste money, lose trust, and miss out on growth opportunities.Courtney shares real examples of what happens when marketing and operations are out of sync—from overselling inventory to under-communicating lead times—and explains how to bridge the gap. She highlights the ripple effect misalignment can have on customer satisfaction, cash flow, and brand reputation, showing why a cohesive rhythm between the two teams is essential for scaling sustainably.You’ll walk away with practical strategies to create alignment across both functions, including shared planning rhythms, transparent data sharing, and cross-functional accountability. Courtney also offers simple, actionable steps you can take this week to help your marketing and operations move in sync—so your business can grow stronger, run smoother, and deliver consistently on its promises.

In this episode, I sit down with Sarah Wells—founder of Sarah Wells Bags, a mission-driven brand serving new and breastfeeding moms with beautifully designed, truly functional pump bags, cooler bags, wet/dry bags, and nursing/pumping bras. We talk about how a personal pain point became a product line, how to stay mission-anchored when business is hard, and why relationships (with customers, banks, carriers, and community) are the hidden engine of small-business growth.What we coverThe origin story: turning a working-mom problem into a polished, practical product lineResilience in 2025: navigating costs, demand shifts, and inventory realitiesTactical relationship-building: bankers, carriers, policymakers, and why it matters before you need themEpisode linksSarah’s website: https://sarahwellsbags.comInstagram: @sarahwellsbagsMy website: https://monarchcoo.com

 In this solo episode of The Entrepreneur’s Blueprint, Courtney Cook breaks down one of the simplest yet most transformative tools you can use to run your business with clarity: a scorecard.Without one, you’re making decisions based on gut feel, urgency, or emotion. With one, you have clear numbers guiding every step. Courtney explains what life looks like without a scorecard, what to measure first, and how your business transforms once you start tracking the right KPIs.You’ll learn:Why relying on instinct leads to exhaustion and wasted moneyWhich KPIs to track across marketing, email, paid ads, product development, and customer supportHow to avoid common mistakes like under-buying, over-buying, or running unprofitable adsThe “tough truths” your scorecard might reveal about profitability and growthThree steps to start implementing a scorecard in your business todayBy the end, you’ll see how this tool moves you from chaos to clarity and helps every team member take ownership of the numbers that matter.Episode Links:Free KPI Guide: https://www.monarchcoo.com/kpi-cheat-sheetMonarch COO Website: www.monarchcoo.comInstagram: @monarch_cooBlog Post: https://www.monarchcoo.com/blog/How-a-Scorecard-Changes-Everything 

On this episode of The Entrepreneur’s Blueprint, I sit down with Lisa Simone, founder of Pearl Spark Pages and creator of the Female Founders Journal. After 20 years in PR and marketing, Lisa felt the need for reinvention. What started as a moment of doubt on stage in front of 150 female founders became the spark for her newest venture: creating a luxury guided journal designed to help women business owners navigate self-confidence, reflection, and growth.In our conversation, Lisa shares:How she went from idea to prototype to fully funded Kickstarter in just a few monthsWhy clarity of vision matters when building a luxury brandThe role of community and resilience in navigating the entrepreneurial roller coasterLisa’s story is one of bold reinvention, rapid execution, and building with a long-term vision. Whether you’re navigating imposter syndrome, pivoting your business, or dreaming about your next product idea, this episode is packed with encouragement and practical takeaways.Episode Links:Website: pearlsparkpages.comInstagram: @pearlsparkpagesFree 7-Day Journal Sample: femalefoundersjournal.comCourtney’s website: monarchcoo.com

In this solo episode of The Entrepreneur’s Blueprint, I share the story of when I first realized that inventory isn’t just “stuff on shelves”—it’s cash flow. I talk about the lessons I learned early on in my career, from walking a warehouse floor when cash was tight to navigating the challenges of selling seasonal, year-dated product.You’ll hear why inventory can be both your biggest asset and your biggest risk, and I’ll walk through the systems and processes I now use with clients to ensure it never sinks their business.What You’ll Hear in This Episode:The hard lesson I learned when inventory determined whether we had breathing room—or panicWhy excess inventory creates invisible costs beyond just cash flowPractical strategies for smarter forecasting and aligning inventory with sales pacingCreative ways to move slow-selling productsHow to make inventory management part of your ongoing growth strategyEpisode Links:Monarch COO: www.monarchcoo.comConnect on Instagram: @monarchcoo

In this episode of The Entrepreneur’s Blueprint, I sit down with Tom Rauen, founder and CEO of 1-800-Tshirts, to talk about his journey from printing shirts in his parents’ basement to leading a 40-person company that’s been growing steadily for 20 years.Tom shares:How a college side hustle turned into a thriving business.The pivotal moment when he acquired the 1-800-Tshirts brand during the middle of COVID-19.Why hiring the right people at the right time is one of the biggest challenges in business growth.The impact branded apparel can have on people and communities.What he wishes he knew earlier about being a visionary leader.Tom’s story is a reminder that small, consistent decisions build long-term success. Whether you’re just starting your entrepreneurial journey or scaling your business, this conversation is packed with insights about growth, leadership, and legacy.Episode Links:1-800-Tshirts Website: https://www.1800tshirts.com/Tom on LinkedIn: https://www.linkedin.com/in/tomrauen/Monarch COO: www.monarchcoo.comJoin me on Instagram: https://www.instagram.com/monarch_coo/

Today’s episode marks my very first solo conversation with you. I’ll be using these solo episodes as a chance to share the kind of advice I’d give if we were sitting down together over coffee — practical, straightforward, and meant to help you build stronger systems for your business.In this episode, I dive into the concept of sales pacing:What sales pacing actually is and why it mattersWhy daily sales numbers can be misleadingThe power of cumulative tracking over day-by-day snapshotsHow sales pacing can guide better product launches, promotions, and forecasting decisionsPractical ways you can start applying this to your business todayMy encouragement: stop reacting emotionally to one day of sales. Instead, step back, look at the bigger picture, and let the data (not the drama)guide your decisions.I’d love your feedback on this new format. If you found this helpful, please leave a review and let me know what you think about these solo episodes.Episode LinksLearn more about my work: www.monarchcoo.comFollow me on Instagram: @monarch_coo

In today’s episode of The Entrepreneur’s Blueprint, I sit down with Vanessa Jupe, the founder of Leva, a company on a mission to transform the postpartum and parental support landscape in the United States.Vanessa shares the personal experience that became the catalyst for creating Leva, the staggering differences between U.S. parental leave policies and those in other countries, and the long journey of learning how to sell B2B in the benefits space.From navigating breastfeeding struggles while serving as a corporate executive, to building a team of consultants offering everything from lactation to career coaching, Vanessa’s story is both inspiring and deeply practical for anyone building a business out of a personal need.We also explore:Why U.S. postpartum support lags far behind other developed countriesHow Leva partners with businesses to retain talent through parental support benefitsThe lessons Vanessa learned moving from D2C to B2B salesThe power of relationships and persistence in the benefits worldHer advice on letting go of perfectionism as an entrepreneurIf you’ve ever wondered how personal challenges can become the foundation of a business that helps thousands, this episode will encourage and equip you.Episode Links:Website: www.leva.com My website: www.monarchcoo.com 

In this episode of The Entrepreneur’s Blueprint, I sit down with Polly Payne, founder and CEO of Horacio Printing and creator of Print School. What started as a side hustle making a Christian-based planner in 2014 has now grown into a thriving business that serves thousands of dreamers.Polly shares how she went from working in ad tech in New York City to building Horacio Printing, a luxury paper goods company known for its Dream Planner, Bible studies, and journals. She also opens up about the heart behind Print School, where she empowers others to bring their own paper product ideas—like devotionals, planners, and journals—into the world.We talk about the challenges of those early days, the evolution of her printing process, the importance of community over competition, and what it looks like to combine faith and business. Polly’s story is a powerful reminder that you can do hard things, that failures are just data points, and that our creativity is part of how we live out our purpose. What you’ll hear in this episode:How a book and a planner sparked Polly’s idea for Horacio PrintingThe leap of faith it took to produce her first planner (and what it cost)The community and collaboration that makes Print School thrivePolly’s biggest lessons in entrepreneurship and motherhood Episode Links:Horacio PrintingPrint School / Dream PrintingFollow Polly Payne on InstagramFollow Horacio Printing on InstagramFollow Print School on InstagramMonarch COO

In this episode of The Entrepreneur’s Blueprint, I sit down with Heather Markway, owner of Life Garden Style in Kansas City. Heather shares how her lifelong love of flowers and background in horticulture led her from a steady office job to building a thriving business specializing in seasonal container plantings, landscape design, and bouquet subscriptions.We dive into:How Life Garden Style began as a blog and grew into a sought-after local brandThe pivotal role relationships with clients and other small business owners have played in her successBalancing seasonality in business with family lifeThe creative process that keeps her inspired year after yearIf you’ve ever dreamed of turning your passion into a business—or simply want to hear a story about faith, creativity, and perseverance—this conversation will inspire you.Episode Links:Life Garden Style Website: https://www.lifegardenstyle.comLife Garden Style Instagram: https://www.instagram.com/lifegardenstyleVisit My Website: https://www.monarchcoo.com

Danica Leporte is the visionary behind Under the Stars KC, a luxury glamping and event experience company that brings people together under twinkling lights and thoughtful design. What started as a creative outlet for a stay-at-home mom has grown into a sought-after brand in Kansas City’s event scene, serving everything from 11-year-old birthday parties to faith-based women’s retreats.In this episode, we talk about:How Danica turned a crafty side hustle into a thriving businessWhat it was like launching in a new city with no connectionsWhy Profit First changed everything for her business financesBuilding community through intentional networking (and prayer!)The powerful story behind her Camp Connect retreatManaging physical labor, motherhood, and entrepreneurship with grit and graceWhether you're building a business from scratch or dreaming about creating meaningful moments for others, this conversation will inspire you to just start—and trust the process.Episode Links:Danica's Website: underthestarskc.comUnder the Stars Instagram: @underthestarskcCourtney's Website: www.monarchcoo.comCourtney's Instagram: @monarch_coo

In this episode of The Entrepreneur’s Blueprint, I sit down with Shawn Lemon of The Digital Organizer. Shawn helps entrepreneurs and busy professionals simplify their systems, clean up their digital clutter, and finally feel in control of their businesses.We talk about:Why so many people feel stuck when it comes to organizing email and filesThe free quiz on Shawn’s website that shows you how effective your systems really areThe low-hanging fruit you can tackle today to feel less overwhelmedShawn’s free email organization guide that will teach you how to get your inbox to zero—and keep it thereIf you’ve ever felt buried under email, scattered files, or disorganized processes, this episode is packed with practical tips you can use right away.Episode Links:Visit Shawn’s website: https://thedigitalorganizer.comFollow Shawn on Instagram: https://www.instagram.com/thedigitalorganizerGet the free email organization guide: https://thedigitalorganizer.com/entreblueprintLearn more about Monarch COO: https://www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Dr. Lani Jones, a clinical psychologist turned leadership coach who’s on a mission to help high-achieving professionals lead with clarity and confidence. After a decade in private practice, Lani made a bold pivot—closing a thriving clinic to pursue a deeper calling. She now works with entrepreneurs and executives navigating transition, burnout, or simply wondering, “What’s next?” Lani shares how a six-week sabbatical revealed it was time for change, how being raised in a risk-averse, small-town environment shaped her early views on security, and how she grew into the exact opposite: a mission-driven entrepreneur unafraid of the messy middle. We talk about the intersection of personal growth and leadership, why employee well-being isn’t just a feel-good concept but a financial strategy, and how she’s learned to embrace the unknowns of entrepreneurship—imperfection and all. Whether you’re mid-career and questioning your next move or just dreaming of your first leap, this episode will meet you where you are. In this episode, we cover:The moment Lani realized she was ready to close her private practiceHow her upbringing shaped her view of entrepreneurshipWhat she’s learning to love—and let go of—in this seasonWhy legacy is the goal, not just successThe two types of clients she works with in her coaching businessHow she blends psychological insight and leadership development Episode Links:Website: www.drlanijones.comInstagram: https://www.instagram.com/drlanijones/lanijonesMonarch COO: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Rhea Lana Riner, the founder and CEO of Rhea Lana’s Children’s Consignment Events—a national franchise with over 120 locations in 26 states. What began as a small gathering of moms in her living room has grown into a multi-million dollar enterprise that empowers women, supports families, and offers a smart solution for buying and selling children’s items. Rhea shares how being a frugal mom and a self-proclaimed accidental entrepreneur sparked her first sale. She opens up about bootstrapping her business, the emotional toll of fighting a 10-year legal battle with the U.S. Department of Labor, and how faith and resilience carried her through. Whether you're a business owner, mompreneur, or just need a reminder that you're capable of more than you think, Rhea’s story will encourage and inspire you to take the next brave step. In this episode, you’ll learn: How Rhea built a franchise model that fits around family lifeWhy embracing slow growth helped her long-term successHer advice to women who doubt their ability to leadEpisode Links:Rhea Lana WebsiteRhea Lana on LinkedInFollow Rhea Lana on FacebookFollow Rhea Lana on InstagramVisit Monarch COO

In this episode of The Entrepreneur’s Blueprint, I’m joined by Sam Vander Wielen—an attorney-turned-entrepreneur who built the go-to legal education brand for online business owners. From leaving law to launching a health coaching business (that flopped), Sam shares how that “mistake” ultimately led her to a brilliant business idea: downloadable legal templates paired with actionable training for digital entrepreneurs.Sam opens up about her journey through grief, resilience, and clarity—and how she built a business that now serves over 4,500 customers with just two core products. We talk about SEO strategy, product-market fit, course creation, and the lessons she wishes every entrepreneur knew from day one.Whether you’re just getting started or scaling an established brand, Sam’s wisdom and transparency will leave you both inspired and equipped.We cover:Why her failed health coaching business was her greatest lessonHow she launched and scaled her Ultimate BundleThe surprising decision that helped her grow quicklyWhy separating identity from business is criticalWhat she would do differently if starting todaySam's LinksSam's Instagram: https://instagram.com/samvanderwielenSam's website: https://samvanderwielen.comShop Legal Contract Templates: https://samvanderwielen.com/shop-templatesGet the Ultimate Bundle®: https://samvanderwielen.com/the-ultimate-bundleListen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcastSubscribe to Sam’s YouTube: https://www.youtube.com/c/SamVanderWielen/featuredOrder Sam’s book When I Start My Business, I’ll Be Happy:https://www.samvanderwielen.com/book/Visit my website: www.monarchcoo.com

On this episode of The Entrepreneur’s Blueprint, I sit down with the incredibly talented Sara Chiodo, founder of Studio Chiodo, a virtual interior design studio based in Kansas City. Sara shares how she went from a career in physical therapy to designing over 125 spaces nationwide—all while being a mom of two and growing her business one step at a time.We talk about how she found her creative side later in life, the turning point that made her treat her business like a real business, and how her viral kitchen renovation launched a new path. Sara opens up about learning to say no, pricing with confidence, and how she balances work and family while still building something she’s proud of.This episode is packed with wisdom for any entrepreneur who’s easing into business-building, finding their rhythm, or needing the reminder that you don’t have to have it all figured out to begin.In this episode, we cover:What she learned from launching her first paid serviceWhy raising her prices helped shift her mindsetThe importance of saying no and focusing on aligned projectsHer goals for year two of business and beyondEpisode Links:Studio Chiodo Website: https://studio-chiodo.com/Studio Chiodo on Instagram: https://www.instagram.com/studio_chiodo/Visit My Website: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, Courtney chats with Chris Ammen, founder of Kaleidoscope — a publishing company transforming how kids engage with the Bible. With over 15 years of experience in children's ministry and a deep passion for discipleship, Chris shares the story behind launching his business in the middle of a global pandemic, the surprising shift from books to Yoto cards, and how he's building a team that shares his vision.Chris opens up about the challenges of hiring, how StoryBrand is helping sharpen their messaging, and what it's been like to transition out of full-time ministry into full-time entrepreneurship. This episode is packed with wisdom for any entrepreneur navigating growth, clarity, and calling.In this episode, you’ll hear about:Why the gap in Bible resources for 3rd–5th graders sparked a business ideaThe surprising moment a dream influencer DM’d him firstHard lessons learned about hiring and supplier negotiationsHow pivoting to Yoto content changed their business trajectoryWhat Chris would tell his younger, more competitive selfEpisode Links:Website: readkaleidoscope.comInstagram: @readkaleidoscopeChris’s Book: chrisammen.comMy Website: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, I sit down with Nick Norman, founder and CEO of Polar Protector, a multimillion-dollar e-commerce business that started with an idea sparked by leaves in a cold plunge. From humble beginnings selling childhood items on eBay to building an Amazon business and eventually launching Polar Protector, Nick shares his unique founder journey—one filled with grit, iteration, and surprising customer insights.We dive deep into how he spotted a niche, validated the concept quickly, found manufacturing partners, and built the business to scale—all while keeping his team lean. We also discuss navigating fear, growing sustainably, and why identifying your “superpower” is one of the greatest advantages any entrepreneur can have.Whether you’re dreaming up a product or already running a business, this episode is full of powerful insights into starting small, scaling smart, and staying focused.What You’ll Learn: - How Nick validated his product idea with zero ad spend - The value of spotting a hidden niche in an established industry - The difference between scalable entrepreneurship and lifestyle businesses - His biggest unexpected challenge (hint: it wasn’t logistics)Links & Resources: - Visit Polar Protector online: https://polarprotector.com/ - Visit my website: www.monarchcoo.com - Follow me on Instagram: https://www.instagram.com/monarchcoo

In this episode, I chat with Heather Harris, the founder of Copper Bottom Design Co., a boutique agency specializing in custom planner design and overseas production. With over 20 years in the print and design industry and a background working with brands like Tiffany & Co. and Barneys, Heather now partners with visionary founders to bring stationery products to life from start to finish. We talk about how one Facebook post jumpstarted her business, the behind-the-scenes reality of overseas production, what it’s like to be the “ghostwriter” of an entire product line, and why she’s committed to growing slow and staying small.We cover: - How Heather got her start in the planner industry - Her unexpected pivot from greeting cards to manufacturing consulting - Lessons learned from tariffs, pandemics, and production delays - How she’s stepping into a true CEO role after a decade in businessIf you’re a founder developing products or considering overseas manufacturing, this episode is a goldmine.Episode Links:Visit Copper Bottom’s Website: https://www.copperbottomdesign.com/ Copper Bottom Design Co on Instagram: https://www.instagram.com/copperbtmdesign/ Visit Monarch COO: https://www.monarchcoo.com/

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Kim Jones, former Hallmark marketing guru turned entrepreneur. After a 20-year career leading major initiatives at Hallmark, Kim took a courageous leap into small business ownership—opening a Real Deals home décor and fashion boutique in Martin City, Missouri. As if that wasn't enough, she and her husband also run Old World Balloonery, a hot air balloon adventure company in Kansas City.Kim shares her journey of transitioning out of corporate life, the hard-earned lessons of running a brick-and-mortar store, and the importance of faith, resilience, and community when navigating the ups and downs of entrepreneurship. From navigating seasonal slowdowns to restoring her hacked Facebook account, Kim offers an honest, inspiring look at the realities of business ownership and why showing up with intention matters most.What We Cover:What inspired her leap from corporate to small business ownerThe challenges and benefits of owning a franchiseHow she juggles two businesses (including one in hot air ballooning!)The emotional rollercoaster of entrepreneurshipHer best advice to aspiring business owners (and her own kids)Links and Resources:Instagram: @‌realdealsmartincityFacebook: Real Deals Martin City MOLearn more about Monarch COO

In this episode, Courtney sits down with Sofia Hudson, founder of Swoon Cookie Crafters, a Kansas City-based bakery known for its beautifully designed sugar cookies. What began as a way to attract visitors to her furniture store's First Friday events has grown into a beloved brand serving customers across the country.Sofia shares how her artistic background, a serendipitous collaboration with her mother-in-law, and one cover feature in the Kansas City Star Magazine launched her into entrepreneurship. With no formal baking background, Sofia leaned into creativity, community, and a thoughtful, organic growth strategy to scale her cookie business—all while keeping her team at the heart of it.They talk about the highs and lows of running a small business, building a supportive team of local artists, navigating uncertain supply chains, and how Sofia now balances her cookie empire with a new role in the design world.What You’ll Learn in This Episode: - How Sofia accidentally started her business and grew it to a full-time venture - The moment she knew Swoon had real potential—and when she took the leap - How she balances creativity, efficiency, and pricing in a labor-intensive industry - Why entrepreneurial community and mentorship have been game-changers for her growthWhether you’re a creative entrepreneur, a small business owner, or someone looking to turn a side passion into a real business, Sofia’s story is full of wisdom and inspiration.Links & Resources: - Order from Swoon Cookie Crafters: www.justswoon.com - Follow Swoon on Instagram: @‌justswoon - Visit my website: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, I sit down with Kat Schmoyer, founder of the KS Agency and host of the Think Like an Integrator podcast. Kat shares her 12-year journey from wedding planning and event hosting to building a team of integrators who help visionaries execute digital product launches with precision and heart.We talk about: - How Kat’s entrepreneurial path evolved through seasons of change - What the term “integrator” really means—and why every visionary needs one - The challenges and blessings of building an agency model from scratch - Her approach to team building, company culture, and client care - The lessons she’s learned in motherhood and business—and how her faith shapes her workWhether you're dreaming of building a team or simply wondering how to bring your big ideas to life, this episode offers practical insight and encouragement.Link and Resources:Learn more about KS Agency@katschmoyer on InstagramVisit my website: Monarch COO

In this episode, Courtney sits down with Blake Guichet—aka @‌thegirlnamedblake—for a refreshingly honest conversation about building an online business, staying grounded in faith, and navigating the ups and downs of public life on the internet. Blake shares how she grew from less than 1,000 Instagram followers to launching a wildly successful podcast and community, all while staying true to her calling.Blake unpacks the behind-the-scenes of running a digital business, building a trustworthy team, and balancing vulnerability with privacy. She also opens up about combating criticism, learning to rest, and the deeply personal moments that have shaped her brand.Whether you’re a creator, entrepreneur, or someone figuring out your next move, this conversation is packed with insight, grit, and faith-fueled encouragement.Connect with Blake:Instagram: @‌thegirlnamedblakePodcast: The SpeakeasyLearn more about Blake’s new memership site: The Speakeasy LoungeLearn more about Monarch COO

In this episode of The Entrepreneur's Blueprint, I’m joined by Brian Lofrumento, a serial entrepreneur, speaker, and the founder of Wantrepreneur to Entrepreneur. Brian shares his journey of building and scaling multiple businesses, starting from a high school venture that grew into a six-figure business.We dive into: - The power of starting simple and solving real problems - Why small, intentional offers can be more profitable than complex business models - How to overcome limiting beliefs and shift your mindset from wantrepreneur to entrepreneur - The importance of building a business that fits your lifestyle, not the other way aroundIf you’ve ever felt stuck in overthinking or unsure of where to start, this conversation will inspire you to take action and build a business that actually works for you.Listen now for insights on simplifying your business strategy and making an impact without overcomplicating the process.Links - Listen to The Wantepreneur to Entrepreneur - Learn more about Monarch COO

In this episode of The Entrepreneur’s Blueprint, I sit down with Rachel Hendrick, artist and founder of Mercy Creates. What started as a small Etsy shop with just $25 and a handful of listings has grown into a faith-driven business that creates stunning watercolor artwork inspired by Bible verses. Rachel shares how she turned her creativity into a ministry, using art as a way to spark gospel conversations and encourage women in their faith.What You’ll Learn in This Episode:– How Rachel turned her side hustle into a growing business that funds her family’s financial goals– The challenges and rewards of running a faith-based business– Her experience navigating business partnerships with her husband– How she balances her full-time job with her creative business– The incredible story of how her artwork landed in CVS, Barnes & Noble, and Books-A-MillionWhether you’re a creative entrepreneur, someone navigating a side business, or simply looking for encouragement, Rachel’s story is packed with inspiration, faith, and practical wisdom.Links & Resources:Shop Rachel’s artwork: mercycreates.comFollow her on Instagram: @‌mercy_createsLearn more about Monarch COO

In this episode of The Entrepreneur’s Blueprint, I sit down with the mother-daughter trio behind West Village Realty, a boutique real estate brokerage in Kansas City. Wendy Foil, Sarah Harnett, and Hannah Shireman didn’t just want to sell houses—they wanted to build a business rooted in connection, culture, and community. After years of working at large firms, they took a leap of faith, started their own brokerage, and have never looked back.What You’ll Learn in This Episode:- Why they left big-name real estate firms to build something of their own- The role of faith, trust, and intuition in their business journey- How they created a brokerage culture that feels like family- The challenges of scaling while maintaining authenticity- What it’s like to run a family business—and why they wouldn’t have it any other wayWhether you’re in real estate, an entrepreneur, or simply love stories of women in business, this episode is full of inspiration and practical advice.Links & Resources:- Learn more about West Village Realty - Follow WVR on Instagram: @‌westvillagerealty - Learn more about Monarch COO.

In this episode of The Entrepreneur’s Blueprint, I sit down with Jessica Best, founder of Better Ave and an expert in email marketing, data strategy, and customer engagement. After years in the agency world, Jessica made the leap to entrepreneurship, bringing her big-brand expertise to mid-sized and small businesses. We talk about what pushed her to start her own consultancy, how she helps businesses mine their data for gold, and her best advice for email marketing that actually works. What You’ll Learn in This Episode:- Why first-party data is the secret weapon for smart marketing- The real reason Jessica left her agency role to start Better Ave- How she helps businesses turn email into a powerful revenue driver If you’ve ever wondered if your email marketing is actually working—or if you’ve thought about going out on your own—this episode is packed with insights you won’t want to miss. Links & Resources: - Connect with Jessica on LinkedIn- Learn more about Better Ave- Learn more about Monarch COO

What does it take to build and scale a business while staying true to your values? In this episode of The Entrepreneur’s Blueprint, I sit down with Mark Richards, President & Founder of Associated Warehouses, Inc. (AWI). With 37 years of experience, Mark shares his journey from starting at a card table with just a phone to leading a national network of logistics partners.🎙 What You’ll Learn in This Episode: - How Mark grew AWI into a trusted warehousing and logistics network - The power of relationships in business growth and sustainability - How he’s passing the business down to the next generation - The challenges and pivots that shaped AWI’s successWhether you're a business owner, leader, or someone navigating your own entrepreneurial path, this episode is packed with wisdom on growth, leadership, and staying relevant in an evolving industry.Links & Resources: - Learn more about AWI: AWILogistics.com - Connect with Mark on LinkedIn: Mark Richards - Learn more about Monarch COO

What happens when corporate burnout collides with an entrepreneurial itch? For Shaila Ortega, it meant taking a bold leap into business ownership. In this episode of The Entrepreneur’s Blueprint, Shaila shares how a layoff became the catalyst for launching Wave, a marketing growth agency helping businesses scale with strategic advising, implementation, and now a mastermind program.What You’ll Learn in This Episode:- How Shaila transitioned from corporate marketing leader to agency founder- The unexpected challenges of entrepreneurship (and how she overcame them)- Why she believes flexibility, flow, and betting on yourself are the keys to successLinks & Resources:- Connect with Shaila on LinkedIn: Shaila Ortega- Learn more about Wave: letsmakewaves.co- Tune into Founders Table Talk, Wave's podcast- Learn more about Monarch COO

How do you start a bank from scratch? In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Dave Hill, President & CEO of Mid America Bank, who shares his incredible journey from small-town banker to leading a large financial institution. Dave takes us behind the scenes of how he and his business partners bought a tiny small-town bank, scaled it into a powerhouse, and built a culture of excellence along the way.What You’ll Learn in This Episode:- How Dave identified a unique opportunity to buy and grow a small rural bank- The biggest challenges (and wins) he faced in scaling to 9 figures in assets- Why culture, leadership, and talent development are key to long-term successWhether you're a business owner, entrepreneur, or simply fascinated by the financial world, this episode is packed with insights on risk-taking, resilience, and smart decision-making.Links & Resources:- Learn more about Mid America Bank: Mid-AmericaBank.com- Learn more about Monarch COO- Follow me on LinkedIn and Instagram

In this episode ofThe Entrepreneur’s Blueprint, Courtney chats with Liza Saracini, founder of Florabelle Food & Festivities, a business that brings farm-to-table culinary experiences to life. Liza shares her inspiring journey, from her first in-home cooking classes to overcoming health challenges and turning her passion for food into a thriving business.What You’ll Learn in This Episode:- How Liza’s love for cooking evolved into a mission-driven business- The challenges of balancing health, personal growth, and entrepreneurship- How Florabelle Food is making sustainable, nourishing food accessibleWhether you’re a foodie, an aspiring entrepreneur, or someone passionate about sustainability, this episode is full of inspiration and practical wisdom.Links & Resources:- Follow Florabelle Food on Instagram:@florabelle_food- Learn more aboutFlorabelle Food & Festivities- Learn more aboutMonarch COO- Follow me onLinkedIn andInstagram

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Amanda Barnhart, a creative director and graphic designer who left her dream job to build a business that gives her the freedom to own her time. Amanda shares how her entrepreneurial journey began with two clients, her advice for starting simple, and the challenges she’s overcome along the way.What You’ll Learn in This Episode:1. How Amanda transitioned from corporate life to running her own design business2. The importance of building client relationships and using your network3. How to balance entrepreneurship with family and find joy in the processWhether you’re just starting out or looking for inspiration to take the leap, this episode is packed with practical advice and empowering insights.Links & Resources:- Explore Amanda’s work: CreativeAB.com- Learn more about what I do with Monarch COO

In this episode of The Entrepreneur’s Blueprint, Courtney chats with Meredyth Fletcher, founder of Karpos Wellness, about her journey from personal healing to creating a business focused on whole-body wellness. With over a decade of experience in nutrition, mental health, and spiritual health, Meredyth shares how her faith and passion for holistic healing inspired her entrepreneurial journey.What You’ll Learn in This Episode:1. How Meredyth discovered her calling in wellness through personal challenges2. The connection between the mind, gut, and faith in whole-body health3. Her insights on balancing business, family, and personal faithWhether you’re an aspiring entrepreneur or looking to incorporate wellness into your life, this episode offers inspiring lessons in resilience, faith, and purpose-driven business.Links & Resources:- Visit Karpos Wellness: KarposWellness.com- Explore Meredyth’s book, The Good Food Solution, on Amazon.- Learn more about what I do with Monarch COO.

In this special episode of The Entrepreneur’s Blueprint, I sit down with two of the most influential people in my life—my parents, Shad and Penny Sheldon. From small-town beginnings in Kansas to managing multiple businesses, my parents have always embodied resilience, hard work, and creativity in their entrepreneurial journey.🎙 What You’ll Learn in This Episode:1. How society and growing up in a small town instilled a strong work ethic in my parents2. The evolution of their entrepreneurial ventures—from farming to real estate and more3.Their reflections on the challenges, blessings, and key decisions that shaped their journeyWhether you’re just starting your entrepreneurial path or looking for inspiration from seasoned business owners, this episode offers timeless lessons in perseverance and adaptability.Links & Resources:Learn more about Shad and Penny's work with Hayden OutdoorsLearn more about Monarch COO: MonarchCOO.comSign up for my Monthly E-Commerce Insights NewsletterFollow me on LinkedIn and Instagram

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Jacob and Christin Willis, the husband-and-wife team behind We Heart Nutrition, a mission-driven supplement company. Together, they share their journey from wedding photographers to founders of a thriving direct-to-consumer business that donates 10% of sales to pro-life pregnancy centers.🎙 What You’ll Learn in This Episode: How their entrepreneurial journey started with a photography business and evolved into We Heart Nutrition The heart behind their mission to create the highest-quality supplements for women and families How they balance their roles as business partners, parents, and change-makers💡 Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode offers insight into building a brand with purpose, navigating challenges, and creating lasting impact.👉 Links & Resources: Visit We Heart Nutrition: WeHeartNutrition.com Follow on Instagram: @WeHeartNutrition Learn more about Monarch COO: MonarchCOO.com

In this special solo episode of The Entrepreneur’s Blueprint, host Courtney Cook shares her personal journey from corporate America to becoming the founder of Monarch COO. Courtney reflects on her experiences in eCommerce operations, the pivotal moments that shaped her path, and the mission that drives her work today.🎙 What You’ll Learn in This Episode: How Courtney’s upbringing and career prepared her for entrepreneurship The story behind launching Monarch COO Her vision for the future, including her goals for 2025💡 Whether you're a long-time listener or just discovering the podcast, this episode offers an inside look at Courtney's entrepreneurial blueprint and what inspires her to help mission-driven eCommerce businesses thrive.👉 Links & Resources: Learn more about Monarch COO: MonarchCOO.com Sign up for my Monthly E-Commerce Insights Newsletter Follow me on LinkedIn and Instagram

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Mal Baska, also known as Money Talk Mal, a financial literacy coach and content creator. Mal shares her journey from corporate America to building her own financial literacy company, where she helps millennial women take control of their finances and make empowered financial decisions.🎙 What You’ll Learn in This Episode: How Mal transitioned from a corporate career to becoming a full-time entrepreneur The importance of financial literacy and breaking free from the "keeping up with the Joneses" mentality How Mal’s upbringing and early experiences shaped her approach to money and business👉 Links & Resources: Follow Mal on Instagram: Money Talk Mal Learn more about Mal’s work: Fueling Financial Freedom Visit my website for more resources: Monarch COO

How do you turn frustration with the status quo into a thriving business? In this episode, Courtney talks with David Quesenberry, founder of Bearing Ecommerce, about his journey from solo consultant to agency owner. David shares how he helps brands navigate partnerships and optimize their Amazon and Walmart strategies while balancing life as a husband and father.🎙 What You’ll Learn in This Episode: The steps David took to launch his e-commerce agency How to recognize opportunities and prepare for entrepreneurial success The challenges (and rewards) of balancing business ownership with family life👉 Links & Resources: Learn more about David’s work: Bearing Ecommerce Sign up for my Monthly E-Commerce Insights Newsletter Follow me on LinkedIn and Instagram

What if every business problem boiled down to three key areas: people, process, and profitability? In this episode, Courtney sits down with Scott Woods, founder of Advocatus Consulting, to discuss how fractional leadership can transform businesses of all sizes. Scott shares his journey into entrepreneurship and how he helps businesses achieve sustainable growth.🎙 What You’ll Learn in This Episode: The three challenges every business faces and how to solve them How to create efficient systems that free up time and resources Why building intentional partnerships is key to long-term successResources: Learn more about Scott’s work: Advocatus Consulting Sign up for my Monthly E-Commerce Insights Newsletter Follow me on LinkedIn and Instagram