PODCAST · business
The Equipped Creatives Podcast
by Julia Kathleen & Toni Marie
A podcast about all things business, entrepreneurship, & life. Your hosts Toni and Julia will be your newest guides to freedom of the “be your own boss” lifestyle. They’re here to not only share how they grew their photography hobbies into full time successful businesses, but also to real talk with you about their personal journeys, faith, & everything in between. Whether you’re a photographer, small business owner, entrepreneur, or you simply just want to hang out & talk about life, this podcast is for you! Get ready to be inspired & most importantly, equipped to take on your creative dreams
Episodes
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Ep. 52 | The Ultimate Holiday Gift Guide
It's OFFICIALLY the Holiday season and Toni and Julia have a fun episode for you today! The girls are gonna be chatting about each of their favorite products they have used this year to add to your holiday wishlist! These items can be great to gift this holiday season for both your photo loving...
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Ep. 51 | Journey into Entrepreneurship with interior designer Christina Higham - owner of Sun Soul Style Interiors
Today we have the amazing interior designer Christina & owner sun soul style interiors. Sun soul styles is an interior design firm based in Hawaii, and they also offer in person and remote servies worldwide. Christina’s work has been featured in Aritechinual digest magazine, HGTV, and more. Her...
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Ep. 50 | Starting a Business & bringing a bride’s vision to life for their wedding day with Wedding Coordinator Krisy Zietz
Brides, Wedding Planners/Coordinators and Business Owners, this episode is for you! Today Julia is sitting down with Kauai based Wedding Coordinator, Krisy Zietz. Krisy has worked closely with Julia in the past, and her work has been seen in Vogue Aus & US, as well as many other well known...
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Ep. 49 | How To Make The Most Of Your Location As A Photographer
Today, Toni will be your solo host as she is jumping into the topic of making the most out of your location! With the area that Toni lives in, she has not had the advantage as some photographers to photograph in locations that just make it easier to get beautiful photos featuring gorgeous...
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Ep. 48 | The Secret to Working Less and Making More with Rachel Traxler
Today on the EC Podcast, we have a very special guest, Rachel Traxler, a photography business coach that helps photographers connect with their aligned clients so photographers can work less and serve more. In this episode with Rachel, Toni and Julia dive into some really interesting topics like...
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Ep. 47 | Leveraging the right type of content that actually converts your followers into clients ft. Jessica from Social Savvy
In today's episode, Toni and Julia are chatting with Jessica from Social Savvy all about social media. Jessica is talking all about leveraging the right type of content, how to identify content that resonates with your followers, storytelling in content, and so much more. This episode will...
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Ep. 46 | How Copywriting can set you and your business apart ft. Abby Hess
Why is copywriting so important for your business? Today, the girls are chatting all about copywriting with Abby Hess, owner of Studio Tell, a copywriting studio for creatives who believe in clear marketing & ethical copy. They dive deep into why copywriting is a game changer for your business,...
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Ep. 45 | How to be a Second Shooter that someone wants to always hire ft. Jimmy from Second Society
In today’s episode, Toni is sitting down with Jimmy from Second Society to chat all Second Shooting. Jimmy is the owner of Second Society, a growing community of high-level shooters located throughout the USA. Jimmy and Toni have a refreshing conversation about second shooting and what it means…
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Ep. 44 | Deep Dive Into our Workflow
Are you a biz owner wanting to improve your workflow? This is the episode for you! Toni and Julia are deep diving into the specifics of their workflow: having an efficient workflow, how to manage owning a business and wearing more than one hat, and all the reasons why having a solid workflow game...
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Ep. 43 | The Future of AI in Photography with CEO of Narrative, James Broadbent
As a photographer, are you wondering how AI will affect you and your career (in both positive and negative ways)? Today, the girls are discussing all things AI with the CEO of Narrative, James Broadbent. Whether you’re experienced with AI or totally unfamiliar — James dives into this topic in a…
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Ep. 42 | The 10 things we wish we knew before starting a business
Today Toni and Julia are chatting about the 10 things they wish they knew before starting a business! If you’re starting a new business or jumping into the entrepreneurship world, the girls hope you walk away from this episode with some helpful tools & tips to make your journey feel a bit…
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Ep. 41 | Luxury Wedding Photographer Anni Graham: Approaching timeless imagery, finding inspiration, and pivoting into a specific niche
Today the girls are welcoming legendary luxury wedding photographer Anni Graham on the podcast today! Anni is on the podcast today to discuss her journey into the wedding photography space, as well as pivoting into shooting intimate elopements & now luxury weddings! Anni has so much wisdom and...
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Ep. 40 | Hot Topic: Our Take on Dating, Relationships & Marriage (Red & Green Flags)
Welcome to a new series called “Hot Topic" -- a series where Julia and Toni chat about their take on a hot topic. Today’s topic is dating & relationships! This is gonna be a juicy episode so whether you’re single, in a relationship, married, or just simply want to hear the girls' hot take on this...
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Ep. 39 | Can you actually make money as a photographer? Let’s talk money & our best financial advice for growth!
In today's episode, Toni and Julia are talking about a taboo topic: money. Especially as young women in the entrepreneurship space, this topic is not frequently talked about. But today, the girls waned to share the raw & the real aspects of finances: some of the things they wish we knew in the...
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Ep. 38 | How well do we actually know each other? Toni & Julia ask each other DEEP questions they haven't asked before!
Today’s episode is a FUN, but also juicy episode! This is gonna be a fun chatty episode where Toni and Julia sit down and ask each other questions they have not asked each other before in their friendship! They ask everything from deep questions, difficult questions and get into conversations…
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Ep. 37 | Do's and Don'ts For Your Wedding Day
Brides, are you in need of a complete do's and don'ts list for your wedding day? Look no further! In today's episode, Toni and Julia talking all about the do’s and don'ts when it comes to planning your wedding! The girls are giving you their take from two wedding vendors that have been in the biz...
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Destination Wedding Photography with Hannah Elise & Sarah Marie Photo
Today Toni and Julia are diving deep into one of their most requested topics: Destination Wedding and Couples Photography. Have you ever wondered: How do you book clients in a different state or country? What do I even charge for destination photography? How do I attract my ideal clients? Toni…
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The Importance of the Videographer/Photographer Relationship with Zane Persaud
Today's episode is not only for photographers & videographers, it’s also for all the future brides listening in. Today Toni and Julia are going to be covering the importance of finding a good photographer/videographer team so your wedding day runs smoothly with their videographer friend Zane...
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How to Document Honest Authentic Stories, Posing & how to Create Connection through your Photos with Kaley From Kansas
In today’s episode, Toni and Julia are sitting down with documentary style wedding and family photographer Kaley from Kansas. Kaley is truly an artist and takes a cinematic approach to her work while creating emotion & connection you can actually feel through her images! Photographers, you’re…
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Reflections on 2022 + Goals for the New Year
In today's episode, the girls thought it would be fitting to sit down and do some reflections on this past year. As the new year is quickly approaching, they wanted to both share with you some of their 2023 goals: both personal and business. The girls did a similar episode last year around this...
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This or that: Holiday Edition
In today's holiday themed episode as a part of our 12 days of Christmas, the girls are doing a "this or that: holiday edition" episode featuring Toni's husband, Brett! They answer questions ranging from "Michael Buble or Mariah Carey?", "Christmas Eve or Christmas Day?", and so much more! Sit…
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Instagram Reel Strategies with Angela Shae
Today the girls are going to be chatting about a topic that is HUGE for running and marketing your business today: Instagram reels. Toni and Julia are sitting down with entrepreneur and photographer Angela Shae to chat the ins and outs of reels. Angela Shae is the owner of Social Templates Co., a...
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How to build a Six Figure Business with Jayleigh Flood
Want to know the secrets to building a six figure business? Today Julia is sitting down with Jayleigh Flood, an incredible destination wedding photographer, entrepreneur, educator, mom & so much more. Jayleigh built her business from the ground up in multiple locations, grew her business from…
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Our Most Used Photography Products & Wedding Prep
If you’re a photographer, you know there's so many different products out there and it can feel pretty overwhelming. Today on the Equipped Creatives Podcast, Toni and Julia are going to be sharing the products that they use on a daily basis to help run their businesses. The products that they...
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5 Goals for Fall to Finish Off the Year Strong
In need of a few goals to finish off the year strong? The girls have got you covered! It’s officially FALL and that is usually everyone’s busy season but ESPECIALLY photographers. To try to keep you on track, motivated, and goal minded without getting lost in the craziness, Toni and Julia each...
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How to Sell Albums with CEO of Pixellu Daniel Usenko
Today the girls are chatting with Daniel Usenko, the CEO of Pixellu. Pixellu is a software for album design, proofing, and photo slideshows. In this episode, Toni and Julia are going over the importance of offering albums to your clients, why it’s important for clients to actually get physical...
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Running a business with a long distance business partner
How do we run businesses while living on opposite coasts? The girls will be the first to say it isn't always easy but is SO worth it! Today they are sitting down and chatting about what it’s like to run a business with each other remotely. While Julia lives in Hawaii and Toni lives in…
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Burn Out, Hustle Culture & Staying Motivated with Julia
Today the girls have another solo episode for you all, but this time it’s featuring the other half of the podcast, Julia! In today's episode, Julia is going to be chatting all about burning out, navigating hustle culture, how to stay motivated, and so much more. Whether you have a business…
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Entrepreneurship Journey with Evie Rupp
Today the girls are sitting down with Evie Rupp: the Co-Owner of The Heart University and the CEO of Evie Swim (a sustainable swim line), an elopement photographer, and a podcaster over at the Heart and Hustle Podcast. In this episode, the girls covered SO much with Evie including branding,...
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The Importance of Client Gifting with CEO of Greetabl Joe Fischer
Today Toni and Julia are sitting down the special guest Joe Fischer. Joe is the CEO of Greetabl -- a thoughtful and affordable way to send a personalized gift, complete with personalized pictures and a personalized message. Greetabl can be used for both personal and professional times where you...
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Navigating your 20s with Toni
Today is a little bit of a different type of episode because Toni will be sitting down for a solo episode! In Episode 22, Toni chats all about navigating your 20s, figuring out your purpose, creating a strong community, and setting personal goals. Toni touches on singleness, marriage, new…
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Diet Culture with Registered Dietitian Jenna Corsi
This week Toni and Julia wanted to change things up and chat about diet culture with registered dietitian Jenna Corsi. Jenna is an intuitive eating dietitian who helps women eat without guilt & find grace & freedom around food. The girls had so much fun chatting with Jenna and learned a lot from...
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Building Community as a Photographer
Let's be real, running a small business can be lonely! Photographers, we know you can probably relate! In today's episode, Toni and Julia are talking about how most of their time spent is behind the scenes, editing, taking care of emails, all the things. Being a photographer or a small business...
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Being a good boss + Managing multiple businesses with Sally Monterrosa
This week the girls are sitting down with business guru and entrepreneur: Sally Monterrosa. Sally owns multiple locations of her successful hair salon brand, Boho Salon, an entertainment company for weddings and events, the trendiest cafe, and founder of Sisterly, and even has more launches on…
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How to build a successful start up & juggling entrepreneurship with Natalie Barbu
In today’s episode, Toni and Julia are talking about building a successful start up business and how to juggle entrepreneurship with guest Natalie Barbu. Natalie is a multi-facet influencer queen -- she is a Youtuber, Lifestyle Influencer, Entrepreneur, and now App creator of her own app: Rella!...
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How to Uplevel your Client Experience and Why it’s Important for your Business Growth with Bridgette Wuest
In today's episode, Toni and Julia are sitting down with Wedding Photographer and Entrepreneur Bridgette Wuest to talk all about client experience and how it can maximize your business growth. Client experience is so important because it’s a HUGE part of your brand, and it’s a great thing to...
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How to Prepare for Busy Season
In today's episode, Toni and Julia are talking all about preparing for your busy season. Approaching a busy season in business can be intimidating, so the girls want to give you tips to leave feeling more prepared and confident. They cover everything from taking care of your physical and mental...
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Recap of the Content Day
In today’s episode, Toni and Julia are recapping their first ever in person event for Equipped Creatives. The Content Day took place on March 5, 2022 and it was an event for photographers to come and join Toni and Julia in photographing 7 completely unique shoots. The girls put these shoots...
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Why Hiring a Web Designer is Important with Kristyn Lapp
In this week's episode, Toni and Julia are discussing the importance of hiring a web designer with their own personal web designer for Equipped Creatives: Kristyn Lapp. Kristyn is a web and branding designer and is Equipped's go-to-girl for all things digital design: from the EC logo, to branding...
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Game Time: Get to know us better, share some laughs & more.
This week the girls are getting REAL during their first ever "Game Time" episode! In this episode, Toni and Julia play 3 classic games to help you get to know them better. They play Would You Rather, This or That, and Most Likely To and share their different opinions, and funny stories. So sit...
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How to Set Up Styled Shoots (Why They're Important)
In this week's episode, Toni and Julia are talking all about the importance of styled shoots. Photographers, if you've ever considered setting up a styled shoot, this episode is for YOU! Over the years, the girls have planned and participated in several styled shoots and have witnessed the…
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Back to the Basics - How to Start a Business & What We've Learned
In today's motivating episode, the girls chat about how to start a business, what they wish they had done in the beginning, and give some life advice on how to separate personal and business life. The girls dive into the tools that helped them when they both started their businesses including how...
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New Goals, New Year - Looking Back at Last Year & Setting 2022 Goals
Happy New Year! Welcome to the first podcast episode of 2022. Today, the girls do some reflecting on their personal & career goals from 2021. They also chat about their new goals for 2022! We hope that this episode leaves you encouraged to dream big throughout this new year, set some of your own...
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The Freedom of Outsourcing with our Assistant Elena Curry
If you're someone who struggles with knowing when, what, and how to outsource, this episode is for you. Toni and Julia are bringing on their first guest speaker: Elena Curry (the girls Virtual Assistant) to talk about the value that outsourcing has brought to their businesses. Outsourcing can…
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Creating Good Habits in Business and Life
In this episode, Toni and Julia are discussing the power of creating good habits in both business and in life. They talk about the importance of not just setting goals for yourself, but also setting the systems in the place to get you there. If you are wanting to know how to set systems in place...
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Ways to Make More Money During the Holidays (Photographers Edition)
In today's Holiday themed episode, Toni and Julia are sharing some of their favorite ways to make more money during the holidays - photographers edition. Toni and Julia gotta are going back to their roots and will be discussing some of their personal and specific ways that they have managed to...
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How to Build your Brand & Connect with your Work & Clients
In this episode, Toni and Julia are talking about the importance of branding. The girls discuss everything from what branding means, how branding can be free marketing, and why branding is so necessary for businesses. They also go over 4 vital tips on how to build your brand as a business owner…
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Our Funniest Travel Stories & Best Travel Advice
Buckle up for this week's story-time episode. Toni & Julia are spilling the tea on their funniest travel stories together. The girls also share some travel advice which has helped them navigate through difficult and bumpy travel experiences. Sit back, laugh & enjoy this episode as they dive into...
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A Large Instagram Following Does Not Equal Success
In today's episode, Toni and Julia are debunking the myth that you need a large Instagram following to be successful. They want you to reconsider and ask yourself a few questions in this episode: does your content bring value to people? Does your audience engage with you? Does your audience…
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Work, Life, Balance: How to Find Balance in Your Work & Life
In today’s episode, Toni and Julia are talking all about balance. They dive head first into the realities of finding a balance between work, life, daily routines, their struggles, and everything in between. Juggling relationships, family, careers, a social calendar, and the pressures of social...
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ABOUT THIS SHOW
A podcast about all things business, entrepreneurship, & life. Your hosts Toni and Julia will be your newest guides to freedom of the “be your own boss” lifestyle. They’re here to not only share how they grew their photography hobbies into full time successful businesses, but also to real talk with you about their personal journeys, faith, & everything in between. Whether you’re a photographer, small business owner, entrepreneur, or you simply just want to hang out & talk about life, this podcast is for you! Get ready to be inspired & most importantly, equipped to take on your creative dreams
HOSTED BY
Julia Kathleen & Toni Marie
CATEGORIES
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