PODCAST · business
The Event Show
by Andrew O'Loughlin
The Event Show podcast is giving a voice to the event industry, where we hear the stories of influential and inspiring event people. It's all about creating more successful events, and influential event people. Find out more at andrewoloughlin.com
Episodes
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EVENT SHOW MINI // YOUR BLOCKBUSTERS
We are sharing some 5-minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This one is about how an event-led 'Blockbuster strategy' is helping the leaders win across sport and entertainment, and how you could too. To check out the blog…
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The Aus Open Event Show with Karen Clydesdale
Welcome to this new series of the Event Show we are lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going...
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Event Show mini // Your new start?
We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This episode is about the power of starts, and how you can use them more, and more often. To check out the blog version please visit......
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Event Show mini // Our Comeback Stories
We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This one is about how we are all living a real life 'comeback story', and how there might be an opportunity for you right now, that you may not want to have again. To...
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The Event Show - the Comeback Special
Welcome to this special Event Show which is a bit of a comeback special, almost two years to the day that we did a coronavirus special to support each other as our industry was shut down, in those weeks that the likes in the Grand Prix were cancelled, today the Grand Prix is back stronger than...
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The parkrun journey - an influential participant experience with Tim Oberg
I'm really pleased to be able to share this follow up discussion that I had with Tim Oberg, a previous Event Show guest and the man who brought what has become a global success story, parkrun, to this part of the world. This is a great opportunity to understand the experience that parkrun…
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The Event Show Bonus: The Value of Experiences in Our Lives
Over on our 'Sport Experience' show we speaking with some of the world's leading experts, giving us some inspiration and relevant information to use in designing experiences that will capture the hearts and minds of our audiences. So we thought we would share this conversation here on the Event...
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The Event Show Presents: The Sport Experience Show with Mat Johnson
Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work. This new series is exploring the influence of the...
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The Event Show Presents: The Sport Experience Show
Welcome to the Sport Experience show, where we are speaking with the world's leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers. We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As…
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Bringing it ALL Together
What is the purpose of your event experience? What influence do you want to have? In who? What is the purpose, the shared interest you have with these people? What types of experiences do you want to provide? What types of value do you need to provide in your experiences? What are the influential...
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Different Place, Different Experience, Different Person!
You can follow the video version of this series here - https://www.andrewoloughlin.com/influential-info Have you observed people acting differently based on the space, the environment they are in? What types of behaviour, what thoughts and feelings will the places and spaces you put your audience...
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The Influence of Place - The Right Time & Place
How does the time of your event, the date, and the time, influence the success of your event? You can follow the series on video here >> https://www.andrewoloughlin.com/influential-info What does the place, the location say about your event? How influential is the place on whether people will…
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Milestones to Moments of Influence
What can you remember from an event you went to last year? What did you talk about? What are the moments that matter the most across your experience? What moments do, or will, have the most influence? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas…...
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Journeys of Aspiration
What is the aspiration your event offers? As a whole event, or the moments and experiences within it? What support do you need to provide to enable people to achieve this? Does this differ for different audience groups? Both their aspirations, and the support they need?...
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The Influence of Milestones on Journeys
What are the crucial milestones that your audience need to go through? When does it start? When does it finish? What are the key moments in the middle? You can follow the video version of this series at www.andrewoloughlin.com/influential-info And… lets talk more!? For a free Discovery call, on...
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Group & Memory Bias
What opinions, beliefs, or basic behaviours can you see are influenced by the people around you? Can you use the influence of people around your audiences to have a more positive influence? Can you share some of the desired thoughts and actions of your audience with other people, so that they may...
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The IKEA Effect
Do you value experiences more than possessions? Can you leverage the value people place in experiences even more? Can you create more ownership of the experience? Before the event, co-creating the event? Or during the event, making it more interactive? Can you reward them more by allowing them to...
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Framing, Anchoring & Availability Biases
Lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
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The Big Biases - Confirmation Bias
Can you reflect on any biases that you may have? What are some stereotypes you have in your mind? Do you think your audience, or some of your stakeholders have a bias towards you or your event? Some preconceived or pre-set ideas about you and your event? Are these biases having a positive...
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The Influence of People - Those Thoughts Within Us
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
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People Influencing People - Why Word of Mouth Always Wins
How can you encourage more 'word of mouth' around your event? Physical word of mouth? And sharing online? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew...
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Influencing People - Being Share-able
How can you be more share-able? How can you encourage the sharing of your experience? How can you give people something to share? Content? Stories? Experiences? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into...
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Influencing People - Being Share-able and be Remark-able
How can you position your event as being popular? How can you be seen as THE place to be? Can you use scarcity or exclusivity? What is remark-able about your event? What do, or will, they talk about? What is interesting about your event? Where are the stories? What are you known for? What could…
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The Network Effect
How can you engage the Network Effect? Can you design the experience so that it will be better if people have other people with them? So that they feel other people need to be with them? Can you make it more 'social'? More share-able? So that they sign up, show up and share your experience. And…...
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The Social Currency
What role does social currency play in your event? How can you be seen to be the place to be? How can you encourage and promote the currency of being at your event? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump…
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The Social Proof
How can you answer the question people have - in a positive way? Do people like them, do events like this?? That is, should they, sign up for your event? How can we show them that people like them do sign up and show up? How can we communicate, and ask others to communicate that this event is for...
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The Influence of Other People - The Social Forces
Can you remember events where you have been more committed to going because of a commitment to other people? Can you recall doing more of something or doing it better because of the presence of other people? Can your event encourage the social forces more, to encourage people to sign up for your...
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The Influence of People on Other People - All the Socials
If you think about an event you went to recently, was they way you behaved when you were there, influenced by the people around you? How much does your event harness the social forces that influence your audience? What are the social norms that you can observe within your audience? Are there...
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The Influence of People Coming Together - and the People Around Us
Thinking about an event you went to recently, were you influenced by what other people were going? Did you want to know who was coming? Did you want to know that others were going? It may seem obvious, but how much to do show your audience who else is coming? And how many? And how popular you…
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Knowing Your People - How do they feel about you?
Do you really know your audience? What do they think about you? Can you segment based on the relationship you have with your audience? Do you know and understand your Advocates? Do you have a relationship with the 'event evangelists', those die hard fanatic, the particularly loyal parts of your...
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Our Influence on People - Who is it Not For?
You should be inclusive, but we must realise your event will not appeal to everyone. Who is your event not for? Who do you need to focus on, so that you really connect, and get it absolutely right for them? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or...
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The Influence on People - Who Is It For?
Who is your event experience for? What groups or segments? Can you describe an individual persona within this group? By demographics, but also what they are thinking, feeling and doing? What they are saying? What they are seeing and hearing around them? What is the context they are living within,...
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The Influence of Shared Experiences
What activities in your event provide shared experiences? Can these be shared by more people together? Can you make other activities something that can be shared with others? The Influence of Shared Experiences https://youtu.be/JozAmXo2bDE
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The Experiences of Value
Please follow the video version at https://bit.ly/3gWkNkm Your Experiences of Value What can your experience allow people to DO more of? What is the functional value you offer in specific moments? What can your experience allow people to Feel more of? What is the emotional value you offer in...
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Master the Fundamentals - then - Aim for the Aspirational
What are you famous for?? https://youtu.be/KSE2Lspnf5U Let's talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global You can download the workbook here…...
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The Types of Experiences - Right Experience for the Right Moment?
Do you offer the right experiences in the right moments? Do you have some novel experiences? If your event has been held before, have you changed 2 in 10 parts - to have some novelty? 2 features? or 2 moments in the run sheet? Or 2 elements of the experience? Lot's of questions - and lot's of...
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The Types of Experiences - Right Time & Right Place?
The Right Experiences? Can you list 5 functional moments in your event experience? (Or an event you attended recently) Can you list 5 memorable moments? Or that people have shared or talked about afterward? Can you list 5 moments which are transformational, that influence what people think or do?...
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From Passive to Inter-Active
How can you make your event more inter-active? How can people be more actively involved in the experience? Across the whole event? In specific moments? Can you identify some moments that could be more interactive? Please follow the video version at https://bit.ly/3gWkNkm For a free Discovery…
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The Influence of 'Experience Loops'
Does what you say and share as an event provider - influence what they think, feel and do? What they say and share? Do all your cues - the communications and interactions you have - create a response? What cues - campaign posts, emails, content create a strong response? What prompts at the event…
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The Influence Now & Next // Providers & People
What influence can you event have right now? And in who? Before or during your event? What influence can it have after your event? In your audience's interests? Their thoughts or actions? Their beliefs? Their lifestyles? What momentum can you ignite? What movement could you create? What will…
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The Influence in Our Lives
Thinking back to the Purpose you have, and the People you want to influence - what positive influence can your event experiences have? What influence have you seen from your events? What influence have you seen other event experiences have? On what levels did those experiences influence people?…
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Influence with Experiences
Please follow the video version at https://bit.ly/3gWkNkm and let's talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global You are in a powerful position...
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The Elements of Influence
What are the main types of experiences, the activities and interactions that your event provides? Who are the main groups of People that are involved? What are the key Milestones and Moments across your event experience? In the campaign before, and the actual event itself, and after the event,...
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The Experience Design Process
Do you have a process for the design of your event experiences? Is it worth developing this further? Think about some of the steps, and cycles that are going to give you the most momentum, and make the most of your knowledge and creativity. Can you take some time to do some divergent, creative...
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Experience Design Principles
What People do you need to focus on? want to focus on? Your audiences? Your team and stakeholders? Before we work on the Purpose of your Event Experiences, what is your Purpose? Why do you work in events, and what Purpose can you achieve with the experiences that you provide? What Partners, what...
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What is Experience Design?
What is Experience Design? Some questions for you to ask, and answer. For you, and it may be valuable to ask these with your team! What is your intention with your Experiences? What influence do you want to have? What influence do you need to have? What do you need to make people aware of? What…
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Introducing... Experience Design!
Introducing... Experience Design! Follow the video version at https://bit.ly/3gWkNkm You can download the workbook here… www.andrewoloughlin.com/influential-info Plus my book – 'Creating Influential Events The Experience Design Playbook' for free as part of this course. And… lets talk more!? For…
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What Business are we Really in?
What Business are we really in? Have you thoughts about the value you provide to people? On the different levels of value, in different ways? Why do people want to invest their time, money and energy into your event experience? Follow the video version at https://bit.ly/3gWkNkm You can download…
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The Influence of Your Events
How satisfied are people with the event experience you offer? How much does that determine how successful your event is seen to be? Or if it a new event, how much will the quality of the experience effect how successful you are? What are the measures of success? Who else will be affected by how...
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Your Powerful Platform
Can you recall some events which have stood out in your life? Did they influence the way you feel about something? Did it influence what you think about something? Did it influence some of the things that you did then? Has it influenced some of the things your doing now? Your interests? Your...
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ABOUT THIS SHOW
The Event Show podcast is giving a voice to the event industry, where we hear the stories of influential and inspiring event people. It's all about creating more successful events, and influential event people. Find out more at andrewoloughlin.com
HOSTED BY
Andrew O'Loughlin
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