The Experience Is Personal Podcast
by Mark D. Flores
Hosted by Mark from Kimlligraphy — Chief Marketing Growth Officer & Brand Experience StrategistWhat makes a brand memorable?It’s not just the visuals, or even the product — it’s the experience.Welcome to The Experience is Personal — a podcast where we pull back the curtain on real brand activations powered by personalisation, creativity, and emotional design.I’m Mark, co-founder of Kimlligraphy. Over the past few years, we’ve helped some of the world’s most recognisable brands create unforgettable moments at events through live calligraphy, on-the-spot personalisation, and thoughtful guest experiences.In each episode, I share behind-the-scenes stories, insights, and practical lessons drawn from activations we’ve delivered across Australia — from high-volume conferences to intimate VIP dinners, retail rollouts, and more.If you’re an event planner, brand marketer, or creative strategist who believes how people feel matters just as much as what they see, this podcast is for you.Sho
Episodes
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How We Created a Personalised Calligraphy Experience for Senior Leaders
In this episode of The Experience Is Personal, Mark takes you behind the scenes of a senior leadership event in Melbourne, where live calligraphy transformed a post-formalities reception into a warm, human-centered networking experience that made every guest feel seen, valued, and personally...
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How We Enhanced Blue Dragon’s 20th Anniversary Fundraiser with Personalised Glassware
In this episode of The Experience Is Personal, Mark takes you behind the scenes of Blue Dragon Children's Foundation’s 20th Anniversary Fundraiser in Sydney — an inspiring celebration of two decades of impact and hope, where live calligraphy brought a heartfelt touch to an unforgettable evening....
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How We Elevated Brand Engagement at Australian Fashion Week with High-Quality On-Site Engraving
In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Sydney Australian Fashion Week activation, where high-quality on-site engraving turned metal cups into personalised keepsakes that delighted attendees. Three calligraphers hand-engraved each cup while an…
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How We Delivered a Premium, High-Touch In-Store Experience for a Father's Day Campaign
In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections. Twelve calligraphers hand-lettered tags...
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How We Sold Out A Fundraiser with On-Site Engraving That Created Lasting Keepsakes
In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Sydney fundraising event where live engraving transformed simple metal cups into personalised keepsakes that guests loved. Over the course of the afternoon, two calligraphers engraved names and messages on each...
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How We Turned a Simple Gift into a Standout Experience at a Team Event
In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Xmas In July team gathering in Sydney, where a simple gift was transformed into a standout experience. Over the course of the evening, one calligrapher personalised journals for attendees with pointed pen...
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How We Engaged Guests Across Two Cities with High-Impact Bauble Personalisation
In this episode of The Experience Is Personal, Mark takes you behind the scenes of a high-impact festive activation delivered across two cities. Over three days, with six calligraphers split between Sydney and Melbourne, we hand-lettered hundreds of personalised baubles — creating beautifully...
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How We Delivered a High-Volume, Hand-Lettering Experience at The Sydney Marathon 2024
In this episode of The Experience Is Personal, Mark takes you behind the scenes of a premium, high-volume personalisation experience delivered at the 2024 Sydney Marathon. With just two calligraphers on-site, we hand-lettered over 400 personalised posters featuring race finish times — creating a...
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How We Enhanced Customer Experience at a Father’s Day Activation Through Handwritten Personalisation
In this episode of The Experience Is Personal, we take you inside a multi-location Father’s Day activation — where four of our calligraphers delivered handwritten moments of connection live in-store across an entire weekend. Working with a luxury brand brief, we offered complimentary personalised...
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How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time
How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time by Mark D. Flores
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How We Turned Luggage Tags Into Luxe Moments
How do you create a premium brand experience... using something as small as a luggage tag? In this episode, Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes of a sleek in-store activation with a premium luggage brand — featuring live foil embossing on leather…
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How We Turned Tote Bags Into Talk Triggers at a National Design Event
In this episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares how a nationwide design event used hand-lettered tote bags to turn a simple giveaway into a meaningful, highly engaging brand experience — across five major cities. You’ll learn: - How...
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How We Elevated a Business Conference with On-Brand, Hand-Engraved Gifts
In this first episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes story of a live engraving activation that turned branded water bottles into unforgettable guest experiences — all in the span of three hours. You’ll learn…
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About this show
Hosted by Mark from Kimlligraphy — Chief Marketing Growth Officer & Brand Experience StrategistWhat makes a brand memorable?It’s not just the visuals, or even the product — it’s the experience.Welcome to The Experience is Personal — a podcast where we pull back the curtain on real brand activations powered by personalisation, creativity, and emotional design.I’m Mark, co-founder of Kimlligraphy. Over the past few years, we’ve helped some of the world’s most recognisable brands create unforgettable moments at events through live calligraphy, on-the-spot personalisation, and thoughtful guest experiences.In each episode, I share behind-the-scenes stories, insights, and practical lessons drawn from activations we’ve delivered across Australia — from high-volume conferences to intimate VIP dinners, retail rollouts, and more.If you’re an event planner, brand marketer, or creative strategist who believes how people feel matters just as much as what they see, this podcast is for you.Sho
Hosted by
Mark D. Flores
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