PODCAST · business
The Experience Strategy Podcast
by Dave Norton, Aransas Savas, and Joe Pine
With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
Episodes
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Time Value — The Measurement Framework Every Intelligent Company Needs
The Experience Strategy Podcast | theexperiencestrategist.substack.com Part four of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. You can build the right market strategy, identify the right situations,...
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Modes — The Missing Variable Between Situation and Personalization
The Experience Strategy Podcast | theexperiencestrategist.substack.com Part three of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Most companies build their entire models around habits and routines. But the...
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Situational Markets — The Framework That Replaces Traditional Market Strategy
The Experience Strategy Podcast | theexperiencestrategist.substack.com Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Every time you segment your target audience by who they are, you limit the…
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Stupid, Dumb, Smart, Genius — The Framework That Tells You When and How to Use AI
The Experience Strategy Podcast | theexperiencestrategist.substack.com Part one of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. The Stupid/Dumb/Smart/Genius framework has been in use with clients for nearly a...
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Dave Norton's New Book Is Out — Human Context and the Paradigm Shift Every Company Needs to Make
The Experience Strategy Podcast | theexperiencestrategist.substack.com It's a book launch episode. Human Context: How Intelligent Companies Build Customers — Dave Norton's new book — released yesterday on Amazon. Joe and Aransas have read the galley. This episode covers the why now, the four...
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Healthcare Is Coming Back — And It's Getting More Human
The Experience Strategy Podcast | theexperiencestrategist.substack.com A nurse whose only job was to hold a patient's hand during a procedure. A debrief with the doctor scheduled before the procedure was even booked. A title accidentally revealed mid-conversation. This episode covers a lot of...
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Personalized Pricing Is Coming — Should You Be Worried?
The Experience Strategy Podcast | theexperiencestrategist.substack.com A Wall Street Journal article from June 3, 2026 asked a question that stopped the hosts cold: What is personalized pricing, and why are lawmakers scrambling to ban it? The premise — that companies might start using behavioral...
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The $900 Billion Wellness Tourism Trade — and What Luxury Hotels Are Really Selling Now
Featured article: "Wellness Tourism Could Top 900 Billion in 2030. Luxury Hotels Are Racing to Keep Up." — Forbes A Forbes feature highlighting 12 luxury hotels leading the wellness tourism shift — immersive White Lotus–style programming, longevity-driven design, destination spa experiences —…
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The Death of Personas — and What Actually Replaces Them
The Experience Strategy Podcast Hosts: Aransas Savas, Dave Norton, Joe Pine Featured articles: "Death of the Segment: Why Personas Are Killing Personalization" — SwiftERM "Your Personas Are Outdated. It's Time to Evolve Your Approach." — Audrey Chee-Read, Principal Analyst, Forrester Every other...
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Microshifting, Modes, and the Life Systems Companies Still Refuse to See
Featured article: "I'm Not Doing Laundry on the Clock. I'm Microshifting." by Eve Upton-Clark, Fast Company, October 7, 2025 Owl Labs reports that 65% of workers are interested in microshifting — what the company calls structured flexibility built from short, nonlinear work blocks matched to...
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'Subway Takes' and the Future of YouTube TV
Kareem Rahma built Subway Takes into a hit with 2 million Instagram followers, a metro card as a microphone, and a format that runs in seconds. Now he's walking away from a CNN deal to put his next show Keep the Meter Running on YouTube — because YouTube, in his words, is where the next Bourdain...
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Why Spas and Gyms Are Beating Stores — and What It Signals About the Transformation Economy
For the first time on record, experience-based tenants — spas, gyms, wellness studios, entertainment venues — are outpacing traditional goods retailers in leasing shopping center space, with wellness and fitness leading the charge. Joe Pine, Dave Norton, and Aransas Savas unpack what this shift...
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AI Twins and the Future of Research
AI Twins and the Future of Research The Experience Strategy Podcast Episode Overview Two Wall Street Journal articles are making waves in the market research world — one asking whether AI can replace human research participants, and another profiling a teenage-founded startup called Aura that's...
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Something Big Is Happening — And Experience Strategists Need a Point of View on AI
The Experience Strategy Podcast | substack.theexperiencestrategist.com A post on X went viral — 38,000 reshares, 83 million reads. Written by respected AI voice Matt Schumer, it opens with a gut-punch analogy: think back to February 2020. Most of us weren't paying attention to a virus spreading...
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It's Launched! The Story Behind the Transformation Economy Book
In this special episode of the Experience Strategy Podcast, Joe Pine shares with Dave and Aransas background about the book! To celebrate the release of his new book, The Transformation Economy. The conversation traces the book's origins from the final two chapters of The Experience Economy,...
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The Big, Transformational, Business of Longevity
Summary In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the burgeoning field of longevity and transformation. They explore the aspirations of individuals seeking to live longer and healthier lives, the shift in healthcare from a reactive…
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What Sam Altman's Code Red Says About The Future of AI
In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the recent developments in AI leadership, particularly focusing on Sam Altman's 'code red' declaration regarding OpenAI's competition with Google. They explore the importance of experience…
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The Ultra-Rich No Longer Want Luxury Goods, They Want Purpose
The conversation explores the evolving perception of wealth and meaning, highlighting a shift towards purpose-driven initiatives among wealthy individuals like Musk and Gates. Taken from the article in the Economist, entitled the Ultra-rich Are Giving Up on Luxury Assets, it discusses how...
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Remaking the Premium Movie Experience
Two articles caught our attention. The first was in The Hollywood Reporter about a new movie theater concepts with private rooms and high end food in New York. The second was a story about the power of IMAX in the movie industry, per the Wall Street Journal. In this episode, Joe Pine, Aransas...
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The Amusement Episode: Can Travis Kelce Save Six Flags?
In a recent WSJ article entitled "Travis Kelce Is Jumping In to Save Six Flags Just When It Needed It Most", the author notes that all theme parks are down, and Six Flags needs a rescue. So, we decided to unpack the why, the how, and the what to do to reenergize theme parks. The conversation goes...
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High Point University, The Transformational Education Example for Schools of the Future
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss an article from the Wall Street Journal about High Point University in North Carolina, which has become a magnet for wealthy students. They explore how the university's focus on creating...
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Is PWC Redefining Customer Experience/CX ? We Hope So
In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss PwC's recent report on growth through experience. They explore the evolving definitions of customer experience, emphasizing the importance of trust and meaningful interactions. The...
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What's Your Point of View: Insights from Arival 25 and The Collaboratives
In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss their recent experiences at the Arival Conference and The Collaboratives, focusing on the evolving landscape of travel experiences and the impact of AI on search and social proof. They...
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Lessons About Customers and Experiences from Uber's New Advertising Campaign
Adweek just did a write up on Uber's new ad campaign and we found reasons to concur with the article and take what Uber is doing farther. In this episode of the Experience Strategy Podcast, hosts Aranzas Savas, Joe Pine, and Dave Norton discuss Uber's new advertising campaign, focusing on its...
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Pop Mart: A Case Study in Consumer Engagement
In a recent HBR article, Yang Li shares his theory for how Pop Mart won young customers. But we think that fragmented attention is not what Pop Mart has mastered. Instead, they have mastered markets within/situational markets. In this conversation, the speakers delve into emphasizing the…
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What Can Lil' Miquela and Mia Zelu Teach Experience Strategists About Trust?
Lil' Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can...
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The Price of Magic: Disney's Tiered System and the Middle Class
In The New York Times article written by Daniel Currell, the author/consultant contents that Disney's tiered system is designed to target affluent guests, not middle class people. In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss the…
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Did Saks Global Make a $600 Million Mistake With It's Personalization Platform?
In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we...
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Is the Movie Theater Industry About to Rebound? Why Yes, and its Because of Movies
Q2 of the US economy was very kind to movie theaters who are still recovering from the pandemic. AMC's financial performance and the evolving landscape of cinema experiences suggests a rebirth for badly bitten sector. Thanks to A Minecraft Movie and other blockbusters, we are finally seeing the...
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The Next 15 Years Will NOT Be Hell and Experience Strategists Can Lead the Way
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a recent episode of the Diary of a CEO featuring Mo Gawdot, who predicts a dystopian future driven by technology and AI. The conversation explores themes of transformation, the value of…
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Admissions and Subscriptions: Navigating the Future of Travel in Italy
The Experience Strategy Podcast is available on all major podcast platforms for free. In this episode, the hosts discuss the complexities of tourism in Italy, particularly focusing on the balance between local experiences and tourist demands. They explore the impact of consumer behavior on…
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From Department Stores to Apartment Stores: Printemp Shows Up in Manhattan
This episode builds on Dave Norton's article on Substack about Kate King's report in the Wall Street Journal: Can the French Reinvent America's Broken Department Store Model. Aransas Savas, Joe Pine, and Dave Norton discuss the evolving landscape of retail, particularly focusing on the…
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The New Profit Model in Sports: The Atlanta Braves' Experience Strategy
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the economic power of experience strategy in various industries, focusing on an article in the Wall Street Journal on the Atlanta Braves and their innovative approach to sports business...
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What Integration Therapies in Silicon Valley Have to Do with the Transformation Economy
In this episode, we dive into the intriguing world of integration therapies within Silicon Valley's tech culture. Inspired by a Wall Street Journal article, we discuss how psychedelics are becoming mainstream among tech workers, leading to the rise of integration therapists. These professionals...
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Robert Fabricant on AI and Design for Cognitive Decline
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the intersection of aging and technology, particularly focusing on how technology can be designed to support cognitive health as we age. They reflect on a personal article by Robert…
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New Release Shows that Airbnb is Serious About In-Destination Experiences
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss Airbnb's recent rebranding and its shift from a focus solely on home bookings to a more holistic approach that includes services and experiences. They explore the implications of this...
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Fashion Group Zara is Introducing Travel Mode
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss fashion group Zara's innovative travel mode, which allows users to shop for products while traveling. They explore the concept of 'modes'—temporary mindsets and behaviors that influence...
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The Wall Street Journal on the Value of Getting People to Spend More Time with Your Brand
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a Wall Street Journal article written by Jennifer Williams about retail, focusing on how major brands are intentionally slowing down the shopping experience to enhance customer engagement....
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Free Advice for Tony Bates at Genesys on Empathy and AI
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss Tony Bates article in Fortune Magazine on the intersection of empathy, AI, and customer experience. They explore how empathy is often seen as a critical component in business interactions,...
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The Transformation Economy Book is Final!
Summary In this episode, the hosts discuss the upcoming book 'The Transformation Economy' by Joe Pine, exploring the readiness of the world for transformation, the role of technology, and the importance of creating experiences that lead to lasting change. They delve into the nuances of...
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What HBR Missed About Taylor Swift's Genius
Summary In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the strategic genius of Taylor Swift, exploring how her approach transcends music to embody principles of experience strategy. They discuss her emotional connection with fans,...
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Weight Watchers is in the New York Times
Summary In this episode, the hosts discuss the recent bankruptcy of Weight Watchers and explore the implications for the company's future. They analyze the shift from a focus on human interaction to technology, the importance of understanding customer aspirations, and the need for a strong brand...
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Cracker Barrel is in the Wall Street Journal | May 6, 2025
In this episode of the Experience Strategy Podcast, hosts Joe Pine, Aransas Savas, and Dave Norton discuss the Wall Street Journal article about Cracker Barrel's recent transformation efforts aimed at attracting younger customers while retaining their core base. They explore the challenges and...
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Scheels is in the Washington Post
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss the evolution of the podcast, introduce new co-hosts, and explore the concept of experiential retail through the lens of Scheels, a successful retail store. You might have seen in The...
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How to Stay Customer-Centric During Economic Downturns with Blake Morgan
In this episode, experience strategists Dave Norton and Aransas Savas speak with Blake Morgan, the "Queen of CX" and a leading futurist in customer experience, about her latest book and insights on the future of customer service. Blake explains why customer service levels are at historic lows...
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Integrating Experience into Corporate Vision with George Barnett of the Strategy Toolkit
In this episode of The Experience Strategy Podcast, we're joined by George Barnett, strategy expert and author of The Strategy Toolkit, a newsletter that includes excerpts from his books on strategy, plus insights, analysis and strategy for the 21st century. We look at how business strategy has...
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Creating Time Well Spent in Communities with Feverbee Founder and Enterprise Community Strategist, Richard Millington
In this episode of the Experience Strategy Podcast, podcast hosts, Dave Norton and Aransas Savas explore the rapidly evolving landscape of enterprise community building with Rich Millington, founder of FeverBee and a leading expert in community strategy. With nearly two decades of experience...
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Creating Purpose-Driven Experiences with Sarah Dusek
In this episode of the Experience Strategy Podcast, Sarah Dusek, an entrepreneur, venture capitalist and author, takes listeners on a journey through her remarkable career in experience-driven business. From founding the pioneering glamping company Under Canvas to her current venture in global...
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Leveraging Transformational Travel to Drive Relevance and Impact at Sierra Club
In this episode, Experience Strategy Podcast hosts Aransas Savas and Dave Norton sit down with Brian Anderson, Director of National Outings at the legendary Sierra Club. With over 130 years of advocating for people, places, and the planet, Sierra Club has mastered the art of crafting...
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The Power of Situational Markets in Experience Strategy
In the latest episode of The Experience Strategy Podcast, we're dismantling traditional market segmentation and rebuilding it with the revolutionary concept of situational markets. Dave Norton, our experience futurist, gives us a sneak peak into his upcoming book that's set to redefine how we...
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ABOUT THIS SHOW
With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
HOSTED BY
Dave Norton, Aransas Savas, and Joe Pine
CATEGORIES
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