The Fame Foundry Marketing Minute

Use your customers' behavior to your advantage.

Feelings are the key to fueling likes, comments and shares.

Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

Boosting your mobile e-commerce conversion rates is easier than you might think.

For maximum engagement, give your visitors content that puts them in the driver's seat.

While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.

Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.

If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.

Here’s a simple yet effective marketing strategy you can steal from the “geniuses.”

The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.

Being socially conscious can be a profitable business strategy.

Learn how this simple three-letter word can help to increase conversions.

In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?

A tip from the exam room on your website’s bedside manner.

So you want to be a thought leader in your market niche? Here’s where to begin.

When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?

Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.

Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.

If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.

You’ll never get ahead as long as you’re the one impeding your own progress.

By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.

As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.

Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.

As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible. 

Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.” 

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don’t let micrometrics get in the way of your ultimate goal.

Bring the life back to your blog with a little bit of research and an expert series.

When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.

Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.

Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?

Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.

Flashy, animated ads are so 2010.

All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.

Could unbundling your brand’s feature-loaded app create a better experience for users?

Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.

Are your company’s marketing efforts being sabotaged by these mobile myths?

What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.

Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.

Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.

What’s the best advice for driving traffic to your website? Ask Google.

Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.

Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.

Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.

There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.

It’s a great feeling to build a long list of reasons why your idea will work. But the only way to get from the drawing board to the marketplace is by answering the real question: “How?”

Small businesses can leverage unused assets into profitable money-makers through the simple act of sharing.

Take a page from some of the most successful start-ups of the decade, and get the job done now. You can achieve perfection when the clock’s not ticking.

Backlinks have long been a reliable SEO strategy for improving page rank, but with Google putting a premium on quality content, how long will backlinking remain a relevant practice?

Maya Angelou’s legacy can teach business leaders a thing or two about growing a strong organization.