PODCAST · business
The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
by Ria Zervos - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is a weekly podcast if you’re a fitness professional, health Coach wanting to start or build an online business without all the fluff, BS or burnout then the Fit Pro Journey is for you. Ria is a former online fitness coach pre-IG and has been in the fitness Industry for over 22 years from Club manager to trade show organizer, there is not much she hasn’t done. To starting her online business coaching in 2018 to going full-time as a business coach in 2020. Since then, she has helped other Fitness Pros & Health coaches start & grow their own online business. This podcast will bring the Real, Raw & actionable steps to start & grow your online business with a little humor thrown in. The mission is to help fitness pros & health coaches snap out of their self-doubt & realize their true superpower to create sustainable online coaching business.
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#171 Are Fitness Jobs Being Cut? What the 'Open to Work' Trend on LinkedIn Means for Fit Pros
The "open to work" posts are showing up more and more in the fitness industry — and it's not a coincidence. In this episode, we break down what's really happening, why numbers always win in corporate fitness, and how you can prepare your career or business before the ground shakes. Don't wait for a crisis to build your plan. This episode is your wake-up call — and your roadmap. Enjoyed this episode? Share it with a Fit Pro or Studio Owner who needs to hear it. Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Connect with me on Instagram @_ria_z Favorite Liquid Collagen: Click Here
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#170 Stop Letting AI Speak for You: Why Fitness Pros Are Losing Their Authentic Voice
Fitness coaches and health professionals are turning to AI to write their blogs, captions, and emails — but at what cost? On The Fit Pro Journey, we explore the dangers of over-relying on AI-generated content, why your audience can feel the difference, and how to use AI as a tool without losing the authentic voice that makes you stand out in a crowded market. Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Connect with me on Instagram @_ria_z Favorite Liquid Collagen: Click Here
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#169 Why Most Fit Pros Struggle to Explain What They Actually Do
Struggling to explain what you actually do as a coach? You’re not alone—and it might be the very thing holding you back from signing clients. In this episode, I break down why so many Fit Pros feel unclear when talking about their offer, how that confusion shows up in your content and conversations, and why clarity is the key to making selling feel natural. If you’ve ever stumbled over the question “So what do you do?”—this episode will help you fix it. my simple PDF, Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Connect with me on Instagram @_ria_z Favorite Liquid Collagen: Click Here
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#168 The Birthday Lesson That Changed My Business: Why Staying Open Creates More Opportunities
This special birthday episode is a little more personal. I’m reflecting on what this past year has taught me—not just in business, but in life. The biggest takeaway? The opportunities that changed everything weren’t the ones I planned… they were the ones I stayed open to. If you’ve been trying to control every step of your business or feel like nothing is working, this episode will shift how you see what’s actually possible for you. Grab my free guide:→ Find Clients Offline Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z Favorite Liquid Collagen: Click Here
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#167 What I Learned Watching Fit Pros Try to Build Online Businesses
In this short episode, I’m sharing the biggest patterns I’ve seen from Fit Pros trying to build their online business. From posting every day without signing clients… to waiting for confidence, chasing followers, and overlooking real-life connections—these are the things quietly keeping coaches stuck. If your business feels harder than it should, this quick listen will help you refocus on what actually works. Grab my free guide:→ Find Clients Offline Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z
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#166 How This Fitness Coach Signed Clients Without Social Media (ACN Client Story)
Struggling to get clients as an online fitness coach? In this episode, I sit down with past ACN client Kristie to talk about how she went from feeling stuck to confidently signing clients—without relying on social media. We break down the mindset shifts, simple strategies, and offline connections that helped her grow her online coaching business and start getting results. If you’re tired of posting and not seeing traction, this episode will show you what actually works. Join ACN Today - Sign up here We start April 14th, 2026 Get to know Kristie: Kristie is a certified Macro Nutrition and Lifestyle Specialist with over 27 years in the fitness industry and a passion for helping women 40+ simplify health in midlife. After years of chasing confidence through triathlons, fitness competitions, and fad diets, she discovered the freedom of macros — and it completely changed her life. Now, through her RESET Method, she teaches women how to cut through the noise, fuel their bodies, and rebuild lasting confidence without extremes or all-or-nothing dieting. Her mission is simple: to show midlife women that this season doesn’t have to be a crisis — it can be their comeback. Where to find Kristie: instagram Connect with me on Instagram @_ria_z
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#165 We’re 3 Months In… So Why Isn’t Your Business Working Yet?
We’re at the end of Q1… and if your business isn’t where you thought it would be, you’re not alone. In this episode, we’re diving into why posting more isn’t leading to clients—and the overlooked strategy that might be missing. Grab my free guide:→ Find Clients Offline ACN Waitlist: Join Today Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z
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#164 The Real Struggles Fitness Coaches Shared With Me This Month
Over the past two weeks I sat down for several Coffee Chats with fitness and health coaches who are building their online businesses. Different people. Different stages. But the same themes kept showing up. In this episode, I’m sharing the biggest takeaways from those conversations — from feeling like you’re doing everything but nothing is moving… to why more content isn’t always the answer. If you’re an online coach trying to grow your business without living on social media 24/7, this episode will likely sound very familiar. You might even hear yourself in it. Connect with me on Instagram @_ria_z Apply for 1:1 Mentoring: Start Here Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline
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#163 From “The Chubby Girl” to 22 Years in Fitness: The Story That Started It All
In this episode, I share the story that started my 22+ year career in fitness. What began as a 5th grade decision to change how I saw myself turned into a lifelong passion for movement, coaching, and helping others build confidence. I also talk about how those early lessons shaped the way I help fitness professionals grow their businesses today. Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z
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#162 Why Fitness Coaches Struggle When Starting an Online Coaching Business
Starting an online coaching business feels exciting at first. You’re posting, sharing your ideas, and imagining all the people you’re going to help. But then the crickets show up. Your posts get a few likes… maybe your mom comments… but no one is actually asking how to work with you. In this episode, I’m breaking down why so many fitness coaches and health coaches struggle when starting an online coaching business, and the biggest mistake I see new coaches make: relying on social media posts without having a clear program behind them. You’ll learn why posting alone doesn’t lead to clients, what foundation your coaching business actually needs, and how to start turning your content into real conversations and paying clients. If you’ve ever felt like you’re doing everything online but nothing is clicking, this episode will help you understand why—and what to do differently. Connect with me on Instagram @_ria_z Apply for 1:1 Mentoring: Start Here Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today
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#161 Stop Relying on the Algorithm: How Fit Pros Are Booking Clients Offline
Are you doing all the things in your online fitness business… but nothing is clicking? If you’re posting consistently, trying every strategy, tweaking your niche, and still not signing clients — this episode is your wake-up call. In today’s conversation, I break down why being busy isn’t the same as being effective, how unclear offers and vague messaging kill sales, and why conversations matter more than content when you’re building an online coaching business. I’m sharing what shifted for me after growing 65K+ followers and still struggling with inconsistent income — and how simplifying my offer, niche, and networking strategy finally made things click. If you’re an online fitness coach, personal trainer, or health coach who wants to sign clients without living on social media, this episode will help you stop spinning and start building real momentum. Clarity. Conversations. Clients. Connect with me on Instagram @_ria_z Apply for 1:1 Mentoring: Start Here Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today
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#160 Fit Pros Aren't Just Selling Workouts
You’re not just a fitness coach — and your business should reflect that. In this episode, I’m breaking down the real role of a Fit Pro and Health Coach in today’s industry. Coaching isn’t just about workouts, meal plans, or macros. It’s about behavior change, mindset, stress management, confidence, and identity transformation. If you’re building an online fitness coaching business and struggling to stand out, this conversation will shift how you think about your messaging, content strategy, and positioning. We’ll cover: Why successful fitness coaching is rooted in psychology and behavior change The emotional side of health and fitness transformation How to position yourself as an authority online Why most online coaches struggle with content and client attraction Whether you’re an online personal trainer, health coach, or fitness professional transitioning online, this episode will help you build a business that reflects the depth of your expertise — and attracts aligned clients. Connect with me on Instagram @_ria_z Apply for 1:1 Mentoring: Start Here Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today
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#159 If Your Business Can’t Survive a Missed Post, We Need to Talk
For the first time in three years, I missed a podcast episode — and I didn’t panic. In this episode, I’m sharing what happened and the bigger lesson for online fitness coaches who feel pressure to post on social media 24/7. If your online coaching business only works when you never miss a post, it’s fragile. We’ll talk about building a sustainable fitness business rooted in conversations and relationships — not constant content. You didn’t leave the gym grind to recreate it online. Ready for more freedom in your business? DM me on IG. Connect with me on Instagram @_ria_z Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today
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#158 The Dirty Little Secret in Fitness — Self-Doubt & Showing Up Online with Katie Pulsifer
The Dirty Little Secret in Fitness: Self-Doubt & Showing Up Online Many fitness professionals look confident on the outside — but behind the scenes, self-doubt quietly holds them back from showing up online. In this episode, I sit down with Katie Pulsifer, a life coach who helps high-achieving individuals build self-trust and clarity, to talk about the real reason so many fitness pros struggle online — and it’s not lack of skill, strategy, or consistency. We dive into how self-doubt shows up for experienced coaches, why confidence doesn’t come from followers or engagement, and how comparison keeps fitness professionals stuck. Katie shares practical mindset shifts and simple practices to help you quiet your inner critic, rebuild self-trust, and show up online in a way that actually feels aligned. If you’re a fitness pro or health coach who feels confident in person but hesitant online, this conversation will help you move forward with clarity — without needing to be louder, more polished, or everywhere at once. Katie Pulsifer is a Master Certified Life Coach, creator of the Golden Coaching Certification™, and a trusted guide for women who’ve outgrown the lives they spent years building. With over 13 years of experience—and five years as an executive leader at The Life Coach School—Katie has trained thousands of coaches and supported countless clients with her heart-led approach rooted in excellence, integrity, and meaningful results. Known for her blend of warmth, precision, and deep compassion, Katie helps high-achieving women move from overstretched and unfulfilled to grounded, clear, and purpose-filled. Whether they’re launching something new, stepping back to recalibrate, or redefining success on their own terms, Katie is a mentor to women ready to create lives they genuinely love. Katie Pulsifer | Master Life Coach for Women.jpeg www.katiepulsifercoaching.com Free Offer - Self Trust www.katiepulsifercoaching.com/selftrust Substack https://katiepulsifercoaching.substack.com/ LinkedIn https://www.linkedin.com/in/katiepulsifer/ Instagram https://www.instagram.com/katiepulsifer/ Facebook https://www.facebook.com/katie.p.martin.31 Connect with me on Instagram @_ria_z
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#157 February Is the New January (And Why This Is When People Need You Most)
January is full of hype — but February is when real life sets in. In this episode, I share why February is actually the most important month for fitness professionals and health coaches. After the holiday chaos and “new year, new me” pressure wears off, this is when people realize they need support — not another free plan. I also share part of my own journey in the fitness industry, how burnout taught me the power of support, and why February is when real clients, real conversations, and real momentum begin. If you’re a fitness coach or health professional who feels behind or unsure how to gain traction this year, this episode will help you reframe February as your moment to lead, connect, and grow. Resources: The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Connect with me on Instagram @_ria_z
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#156 What’s New in 2026 for Growing a Fit Pro or Health Coaching Business Online
In this episode, I break down what’s new in 2026 for growing a Fit Pro or health coaching business online — and why posting more, being everywhere, and chasing the algorithm is no longer the answer. You’ll learn the biggest shifts happening in online business growth this year, including why belonging beats broadcasting, how intentional content outperforms constant posting, and why real conversations are now the fastest path to clients. I also share how my Authentic Connection Networking (ACN) method fits perfectly into the 2026 landscape — helping Fit Pros and health coaches grow sustainably through relationships, referrals, and strategic conversations both online and offline. If you’re ready to simplify your marketing, stop burning out, and build a business that doesn’t rely on social media 24/7, this episode is for you. Resources: The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Connect with me on Instagram @_ria_z
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#155 Planning Your 2026 Business From Alignment (Not Pressure)
Have you ever created a business plan that looked perfect on paper… but felt completely wrong once the year actually started? In this episode, I’m taking you behind the scenes of what came up while helping clients plan their 2026 life and business— and why I had to stop and re-plan my own year in a very different way. This isn’t about hustling harder, setting bigger numbers, or copying what everyone else is doing online. It’s about slowing down long enough to ask better questions — so your business actually supports your life, not the other way around. In This Episode, You’ll Hear: Why traditional yearly planning often leads to burnout (even when your goals look “right”) The difference between planning from pressure vs planning from alignment How I realized my original 2026 plan didn’t fit — and what I did instead The three powerful reflection questions that changed how I plan my year (inspired by Jenna Kutcher) Why starting with your life — not launches or content calendars — leads to better business decisions How clarity (not more strategy) is often what’s missing when things feel heavy or confusing Key Takeaways: Feeling stuck doesn’t mean you’re behind — it usually means you’re misaligned You don’t need to do more in 2026; you need to do what actually works Planning your vacations and time off first isn’t irresponsible — it’s strategic The most successful years often come from fewer, higher-leverage actions A business plan should create freedom, not obligation Who This Episode Is For: This episode is for online health & fitness coaches, personal trainers, and service-based business owners who: Feel overwhelmed or disconnected from their current business plan Are tired of following strategies that don’t fit their life Want clarity, sustainability, and momentum without burning out Are ready to plan 2026 intentionally — not reactively Ready to Plan Your 2026 With Support? If this episode resonated and you want help creating a 2026 plan that fits your life, energy, and goals, I’d love to support you. 👉 DM me the word “2026” on Instagram @_ria_z or reply to my email, and let’s start the conversation. You don’t need a more aggressive strategy. You need a plan you can actually live with.
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#154 What I’m Focusing on in 2026 to Build a Coaching Business Offline—and What I’m Teaching My Clients
If you’re a fitness professional or health coach who’s tired of chasing the algorithm, posting every day, and still not signing clients—this episode is for you. In this episode, business coach Ria shares exactly what she’s focusing on in 2026 to build a profitable coaching business offline, and how she’s teaching fitness pros to grow through relationships instead of social media burnout. You’ll learn how to stop relying on content to “hopefully” convert and start building a business rooted in real conversations, referrals, and reputation. This episode breaks down the specific systems, skills, and strategies fitness professionals can use to create consistent income—without needing to be everywhere online. What You’ll Learn in This Episode ✔️ Why funnels and follower counts are not the fastest path to clients ✔️ How to build a warm-lead ecosystem using people who already know and trust you ✔️ The exact conversation skills that lead to clients—without feeling salesy ✔️ How to build authority offline without stages, panels, or big events ✔️ Why reputation will matter more than reach in 2026 ✔️ How to design a coaching business that fits your real life (not hustle culture) ✔️ The difference between random networking and intentional relationship-based growth Key Takeaways for Fitness Professionals Social media is optional—but relationships are not Five intentional conversations a week outperform five posts a day Warm leads convert faster than cold audiences Authority is built through trust, not visibility A sustainable coaching business is built on people, not platforms This episode is for: Personal trainers transitioning to online coaching Health & fitness coaches struggling to sign clients online Fitness professionals burned out by social media marketing Coaches who want a sustainable, relationship-driven business Fit Pros who want more clients without posting every day Mentioned in This Episode Offline networking strategies for fitness professionals Relationship-based marketing for health coaches How to grow a fitness coaching business without social media Building referral-based coaching businesses Sustainable business models for online fitness coaches Ready to Build Your Business Offline? If this episode resonated with you and you’re ready to stop relying on algorithms to grow your business, you’ll want to stay close. This year, I’m teaching fitness professionals how to build real relationships, sign clients consistently, and create a coaching business that actually lasts—without being glued to social media. 👉 Connect with me on Instagram @_ria_z or join my email list to learn what’s coming next.
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#153 If I Were Starting My Online Coaching Business in 2026, I’d Do This
Starting an online coaching business in 2026 doesn’t require more hustle, more content, or more overwhelm. In this episode, I’m sharing exactly what I would focus on if I were starting my online fitness or health coaching business today — knowing what I know now after years in the industry. If you’re a fitness professional or health coach who wants to build an online business without being glued to social media 24/7, this episode will help you simplify, get clear, and start moving forward with confidence. We’ll talk about what actually matters in the early stages of an online coaching business, what most coaches overcomplicate, and how to build a strong foundation that leads to consistent clients. If you’re unsure how to turn your skills and experience into a clear, sellable online coaching program, I created a workbook Design Your Signature Program Inside, you’ll learn how to: Clarify who you help Identify the problem you solve Design a signature program people can easily say yes to 👉 Download Here If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey! My favoite liquid collagen: Click Here
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#152 The December Slow-Down: How I Pause, Plan, and Prep for the Year Ahead
In this mid-December episode, I’m taking you behind the scenes of my own “December Slow-Down” — the intentional pause I take every year to reflect, reset, and plan for what’s ahead. I’ll walk you through the simple routines and questions that help me close out the year with clarity (not pressure), and the exact steps I take now so January doesn’t feel chaotic. If you’re an online health or fitness coach preparing for a bigger, more aligned year, this episode will help you slow down, get grounded, and step into the new year with confidence and direction. If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#151 Behind the Scenes: My Business Failures, Hard Lessons, and the Future of Online Fitness Coaching in 2026
In this raw and honest episode, I’m taking you behind the scenes of the last three years of my business — the failures, the lessons, and the truth most coaches never talk about. From systems that broke… To offers that didn’t land… To trusting the wrong strategies… To rebuilding everything from the ground up… I’m sharing what actually happened, what I learned the hard way, and how these experiences shaped the direction of my business today. You’ll hear: ✨ The hidden mistakes most online health & fitness coaches make ✨ The mindset traps that held me back ✨ What finally clicked and helped me rebuild ✨ The trends and shifts I see coming for online fitness coaches in 2026 ✨ What you must focus on if you want to thrive instead of burn out If you’ve been struggling, second-guessing yourself, or feeling like everyone else is “ahead,” this episode will show you that you’re not alone — and that your failures might be the very thing that sets you up for your best year yet. Resources: The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today Grab my free guide: Find Clients Offline Connect with me on Instagram @_ria_z
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#150 Micro Habits That Help Online Fitness Coaches Build Real Connections (Without Living on Social Media)
Tired of feeling like you have to post nonstop to grow your coaching business? In this episode, Ria shares simple micro habits that help online health and fitness coaches build real relationships, attract clients offline, and grow their business without relying on social media. Learn how small daily actions can lead to big results through connection, confidence, and consistency. Connect with Ria over on Instagram @_ria_z Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today Start designing your Signature Program today Click Here
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#149 Should You Launch a Black Friday Offer? Gratitude, Strategy, and Building Real Connections
It’s Thanksgiving week, and your inbox is full of flash sales and countdown timers—but should you be launching an offer? In this episode, Ria shares when it makes sense for online health and fitness coaches to jump into a Black Friday promotion and when to hold back. Learn how gratitude, offline connections, and intentional strategy can set you up for a powerful start to 2026. 🎙️ Plus, stay tuned for her November specials on the Client Attraction Blueprint and Pinterest Master Class — designed to help you attract clients and grow your coaching business without relying on the algorithm. ☄️Pinterest Master Class - $27 Learn the ins and out of Pinterest in 1 hour. It’s truly the set it and forget platform that will draw in new leads for months even years to come. Get ready to learn how to use Pinterest your new google. - offer closes - December 1st Click Here 💥Client Attraction Blueprint - Self-pace - $197 normally $597 This is your 10 weeks program to set up the foundation of your business by designing your dream program and signing clients. Taking the course at your own pace and having access to the program for life with any updates. Always dreamed of having an online Fitness Coaching program? Nows your chance to start. Offer ends December 1st Join Here
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#148 How Online Fitness Coaches Can Find Clients Offline (Without Posting Every Day)
Tired of pouring hours into Instagram with little to show for it? In this episode, Ria breaks down how online fitness coaches can attract dream clients offline — without posting every day. You’ll learn where to find your ideal clients in real life, how to start genuine conversations that don’t feel salesy, and the simple networking strategy that helped her clients sign high-ticket clients before they ever launched online. Resources: Apply for - The Authentic Connection System 🎁 Grab my free guide: Find Clients Offline 💬 Connect with me on Instagram @_ria_z
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#147 What I’ve Been Saying for Years About Online Coaching for Health & Fitness Coaches (and Why It Still Works)
You don’t need to post more — you need to connect more. In this episode, Ria shares what she’s been saying for years (and what big business influencers are finally catching on to): it’s not about the numbers, it’s about the people already in your world. If you’re a Health & Fitness Coach ready to grow your online business through real conversations — not constant posting — this one’s for you. 👉 Check out my November Coaching Specials to get started with my Authentic Connection Networking System (ACN)— the method that helps Fit Pros sign clients offline while growing online. offer closes - November 15th- Apply Today
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#146 How to Create Profitable Black Friday Offers for Online Health & Fitness Coaches
Black Friday isn’t just for big brands. Learn what health & fitness coaches should offer this November to boost income, attract new clients, and set up momentum for the new year—without discounting your value. Resources: Apply for - The Authentic Connection System 🎁 Grab my free guide: Find Clients Offline 💬 Connect with me on Instagram @_ria_z
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#144 How to Fall Back in Love with Your Fitness Coaching Business
Feeling disconnected from your business lately? You’re not alone. After weeks of talking about burnout and wanting to quit social media, this episode will help you reignite the spark that got you started in the first place. In today’s episode, Ria shares how to rebuild your relationship with your business — one connection, one conversation, and one small step at a time. You’ll learn how to simplify what you do, reconnect to your “why,” and create from joy again instead of pressure. If you’ve been feeling tired, uninspired, or just… over it, this episode will remind you why you started — and how to fall back in love with your business again. In This Episode Why we fall out of love with our business How to shift from overwhelm to intention 3 daily actions to rebuild connection + creativity What it really means to build your business from authentic connection Ready for what’s next? Ria's got something special coming this November to help you reignite your passion and grow your business without the burnout. 👉 Make sure you’re on her email list or DM “LOVE” on Instagram to get early access. Connect with Ria over on Instagram @_ria_z Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today Tired of guessing what to post or how to get clients online? The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today
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#143 Should You Leave Instagram or Stay as Fitness Coach
Feeling frustrated with Instagram lately? You’re not alone. In this episode, we dive into the real conversation many coaches are having — whether it’s time to leave the platform or simply change how you’re using it. Instagram isn’t what it was in 2019 or even 2022. But it’s still where people go to look you up — your online résumé. The question isn’t just “Should I stay or go?” It’s “How do I make Instagram work for the kind of business and life I want now?” We’ll unpack: Why engagement feels down and what’s really behind it The difference betweenusing Instagram and depending on it How to pivot your strategy to align with your business today What to do if you’re ready to grow off social (without disappearing online) 👉 Perfect for: Online health & fitness coaches who feel tired of the algorithm and want a more grounded, sustainable way to attract clients. Connect with Ria over on Instagram @_ria_z Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today Tired of guessing what to post or how to get clients online? The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today
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#142 Online Fitness Coach Burnout? Here’s How I’m Refocusing My Business Before November
Feeling stuck in your online coaching business? In this episode of The Fit Pro Journey Podcast, I get real about what’s been draining my energy—and how I'm refocusing before November to build momentum again. From switching tech platforms (and hating it), to falling into late-night doom scrolling, she shares the behind-the-scenes truth of running a coaching business and how to reset fast when nothing seems to be landing. If you’re an online health or fitness coach who’s ready to stop wasting time, take action, and end the year strong—this episode will help you refocus your energy and move forward with confidence. Connect with Ria over on Instagram @_ria_z Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today Tired of guessing what to post or how to get clients online? The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today
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#141 Quitting Social Media - There's are other ways.
What if you didn’t have to rely on social media to grow your coaching business? In this episode, I share a story about my own family moment that made me rethink how much time we spend online—and why your business doesn’t need to be tied to an algorithm. You’ll learn real, proven ways to sign clients outside of Instagram and TikTok, and how building authentic connections can create a business that actually feels good to run. Doors are now open for my Authentic Connection Networking (ACN) System—the program designed to help you grow your coaching business without burning out on social media. Apply through the link Enroll Here Connect with Ria over on Instagram @_ria_z Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today
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#140 You’re Not a Content Creator. You’re a Fitness Coach
In this episode, I’m breaking down a hard truth: you didn’t become a fitness coach to spend your life making content. Social media can showcase who you are, but it’s not the thing that signs clients—relationships do. I’ll share how to shift your perspective, stop burning out trying to be a “content creator,” and start leaning into proven networking strategies that actually bring clients through the door. And—big news—enrollment for my Authentic Connection Networking (ACN) Program is officially open! Doors close on October 6th, and this will be the last round for the year. Enroll Here Connect with Ria over on Instagram @_ria_z
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Day 3: Starting Conversations That Convert (Without Feeling Weird)
Day 3: Starting Conversations That Convert (Without Feeling Weird) Selling doesn’t have to feel pushy. In this episode, I’ll teach you my “non-weird outreach” approach — how to lead with curiosity, ask (not assume), and share value before you share offers. You’ll also hear how clients used this to sign their first (or next) paying clients, and I’ll open the doors to my 16-week Authentic Connection Networking Program. Apply for Authentic Connection Networking Here Connect with Ria on IG @_ria_z
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Day 2: Mapping Your Network to Find Warm Leads
Day 2: Mapping Your Network to Find Warm Leads Your next client isn’t hiding in your next Reel — they’re already in your circle. Today, I’ll walk you through how to map your network, uncover warm leads hiding in plain sight, and use my “6 Degrees of Clients” method to create a ripple effect of referrals and conversations. Apply to Authentic Connection Networking Here Connect with Ria on IG @_ria_z
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Day 1: The Real Reason Your Content Isn’t Converting (It’s Not You)
Day 1: The Real Reason Your Content Isn’t Converting (It’s Not You) Content doesn’t equal clients — it’s your résumé, not your marketing plan. In this episode, I’ll show you why your posts might not be converting (and why it’s not your fault), the danger of “random reps,” and how to start thinking in terms of a system that connects content → conversations → clients Connect with Ria on IG @_ria_z
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#139 6 Degrees of Clients for Fitness Pros
Are you still waiting for Instagram to magically bring you clients? Posting daily, chasing reels, and trying trending audios won’t fix what’s really missing. In this episode, I’m pulling back the curtain on why content alone won’t sign clients—and how my free 3-day live workshop, 6 Degrees of Clients, will give you the system to finally turn real connections into paying clients. Join me September 24–26 and learn how to: 👉 Pinpoint why your content isn’t converting (it’s not what you think). 👉 Map out your network to find warm leads hiding in plain sight. 👉 Start conversations that feel natural—and actually lead to clients. Your next client isn’t a stranger scrolling Instagram. They’re already connected to you—you just need to know how to reach them. Join Today - Click Here Connect with Ria on IG @_ria_z
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#138 Stop Relying on Instagram: How Fit Pros Really Get Clients
Tired of posting nonstop with little to show for it? Discover why Instagram should be your resume—not your business plan—and how to start signing clients without the algorithm Join 6 Degree of Clients: Here Grab your free guide: How to Find Your Next Client Offline → Download Here Connect with Ria on IG @_ria_z
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#137 From Conversations to Clients: How to Turn Interest Into Income
Having conversations is easy. Turning those conversations into paying clients? That’s where most health and fitness coaches get stuck. In this episode of The Fit Pro Journey, Ria breaks down a simple 3-step framework to turn interest into income—without feeling salesy or pushy. You’ll learn how to: ✅ Listen for the need in casual conversations ✅ Reflect and relate to build instant trust ✅ Confidently invite people into your program without pressure These are the exact steps her clients used to sign high-ticket clients and book consultations without relying on social media 24/7. If you’re ready to move past “friend-zone coaching” and start signing real clients this fall, this episode is your roadmap. 🎁 Plus, grab your free guide: How to Find Your Next Client Offline → Download Here Connect with Ria on IG@_ria_z
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#136 Q3 Reality Check: How Fitness Coaches Can Reset & Plan for Q4 Success
The last month of Q3 —so how is your business really perform? In this episode of The Fit Pro Journey, Ria takes you through a step-by-step Q3 business reflection for fitness coaches to help you uncover what worked, what didn’t, and what needs to shift before Q4. You’ll evaluate your clients and offers, lead generation, marketing and messaging, systems, and mindset—so you can reset and step into the fall with clarity, momentum, and confidence. If you’re a health or fitness coach looking to attract clients this fall and set yourself up for Q4 success, this guided reality check will give you the clarity you need. 🎁 Grab your free guide How to Find Your Next Client Offline here → Download Here
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#135 Is Your Business Ready for September? How Health & Fitness Coaches Can Reset, Refocus & Sign Clients This Fall
August may feel like a throwaway month, but September is one of the BEST times to sign new clients. In this episode of The Fit Pro Journey, Ria shares 4 simple steps to reset your business, reconnect with leads, and ride the September momentum into a strong finish for the year. 🎁 Grab your free guide How to Find Your Next Client Offline here → Download Here
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#134 3 Proven Ways to Find Your Next Health & Fitness Client Offline (That Most Coaches Overlook)
Are you tired of posting every day and getting nothing but crickets—or maybe a pity like from your mom? You’re not alone. Most health and fitness coaches think their next client has to come from Instagram or TikTok… but the truth is, your next client is probably right in front of you. In this episode of The Fit Pro Journey, Ria shares 3 proven ways to find your next client offline that most coaches completely overlook. You’ll learn how to: ✅ Tap into your current network without feeling salesy ✅ Build local visibility so you become the “go-to” coach in your community ✅ Leverage referrals and word of mouth to sign clients faster These are the same strategies her clients Anthony and Ryan used to sign high-ticket clients without hustling online 24/7. 🎁 Want the step-by-step system? Grab your free guide How to Find Your Next Client Offline right here → Download now If you’re ready to stop waiting for the algorithm and start signing real clients, this episode is your roadmap.
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#133 From Generic to Magnetic: Anthony’s Breakthrough Online
If you’ve been making business more complicated than it needs to be, you’ll love Anthony’s story. He joined CAB looking for direction—and left with a clear plan, a defined niche, and the confidence to move forward. In this episode, we break down the simple shifts that helped him finally connect with his audience and start signing the right clients. Anthony Omogrosso (aka Coach Tony O) is the founder of CTO FIT and creator of the FIT 40 Method™—a proven system helping busy men over 40 get lean, strong, and consistent without restrictive diets or long workouts. A former Muay Thai coach turned fitness entrepreneur, Tony blends real-world training principles with a no-BS approach to mindset, movement, and sustainability. You can find Anthony 👉 @coach_tony_o https://www.ctofit.com (website) https://www.ctofit.com/free-guide (Home gym guide) https://www.ctofit.com/40 (Signature Course/program) @CoachTonyOmo (YouTube) 👉 Grab the free guide to create your signature program: Click here If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#132 How One Fitness Pro Turned Clarity Into Clients
In this episode, I’m joined by Ryan, a past client who went through both my Client Attraction Blueprint (CAB) program and 1:1 coaching. We dive into his journey from trying to do everything online to building a focused, sustainable business strategy that brought in dream clients. Ryan shares what finally clicked for him, how he simplified his approach, and why clarity in your message matters more than having a huge following. Ryan Bade brings over a decade of personal training experience—and a gift for truly hearing what people need. Known for his thoughtful approach and ability to adapt coaching to different learning styles, Ryan blends expertise with empathy. He believes success starts with honest communication, consistent action, and reframing setbacks as powerful lessons. Whether you’re starting fresh, getting back on track, or chasing your next big goal, Ryan meets you where you are—and helps you move forward with purpose. In person or online, he’s the coach who makes the process feel possible (and personal). How to reach out to Ryan 👉 IG: https://www.instagram.com/rdbadeass/ 👉 Email: [email protected] 👉 Grab the free guide to create your signature program: Click here If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#131 Phase 3: How Real Connections Create Paying Clients (Not More Posts)
In Phase 3 of the Authentic Connection Networking System, discover how to grow your fitness coaching business without relying on social media. This episode breaks down connection-based marketing, networking for online coaches, and how to leverage referrals and real relationships to fill your calendar. 🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in. 👉 Join ACN CLICK HERE If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#130 Phase 2: Content Strategy for Fitness Coaches Who Want Clients, Not Just Likes
Welcome to Phase 2: where your content finally starts working for you. In this episode, we cover how to build an online presence that attracts the right clients, from platform strategy to trust-building content and bios that sell. 🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in. 👉 Grab the free guide to create your signature program: Click here 👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#129 The Real Reason You’re Not Getting Clients Online (And How to Fix It Fast)
Struggling to attract clients online? It might not be your content—it might be your clarity. In this episode, we dive into Phase 1 of the Authentic Connection Networking System: defining your niche, clarifying your ideal client, and building an offer that actually sells. You’ll learn how to stop content paralysis, position yourself as the go-to coach, and finally lay the foundation for a successful online fitness business. 👉 Grab the free guide to create your signature program: Click here 👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#128 What If Getting Clients Online Was Way Simpler Than You Think?
Think growing your online coaching business means nonstop posting, complicated funnels, or burning out on social media? Think again. In this episode, I’ll show you why signing online fitness coaching clients is actually way simpler than you’ve been led to believe. Learn how to attract clients online with a clear niche, consistent messaging, and real connections—without relying on Instagram trends or paid ads. If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#127 The Truth About Growing an Online Coaching Business to 6 Figures
Think you need 10K followers or a fancy funnel to grow your online coaching business? Think again. In this episode, I’m sharing what I wish I knew before hitting 6-figures as an online health & fitness coach. You’ll learn what really moves the needle—like building relationships, leveraging your local network, and simplifying your strategy. No fluff, just the real stuff no one talks about. If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#126 Why You’re Not Getting Clients Online (Even if You’re Doing All the Things)
Are you posting daily, tweaking your niche, and jumping on trends—but still not signing clients? In this episode, we break down why your online fitness business isn’t converting and what to do instead. Learn 3 practical steps to attract clients without burning out, including how to network offline, reconnect with past clients, and simplify your message. Whether you're a personal trainer or health coach, this is your first step to building a coaching business that actually gets results. If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#125 The Truth About Building an Online Fitness Business in 2025
Trying to launch your online fitness or health coaching business — and thinking a logo or website is step one? Hit pause. In this episode, I’m walking you through exactly what you need in place before spending time (or money) on funnels, branding, or a fancy site. We’re talking: ✅ The 3 must-have foundations every online coach needs to grow ✅ How to get client clarity that actually converts ✅ Why branding too early can slow your income This is your go-to episode if you're an online coach wanting to build a profitable business — not just a pretty one. 🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in. 👉 Grab the free guide to create your signature program: Click here 👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
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#124 10K Followers? Cute. I Made Bank With 400.
Think you need 10k followers to go full-time online? Think again. In this episode, we’re flipping the script on the “more followers = more income” myth. I’ll share how I built a profitable online coaching business by focusing on relationships, not reach — and why your next high-ticket client is probably already in your circle. ✅ Perfect for: Health & fitness coaches building online ✅ You'll learn: How to sign clients without a big audience Why conversations > content What actually leads to consistent income 🎧 Follow the show for more real talk about building a coaching biz without burnout, funnels, or faking it.
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ABOUT THIS SHOW
The Fitness Pro Journey is a weekly podcast if you’re a fitness professional, health Coach wanting to start or build an online business without all the fluff, BS or burnout then the Fit Pro Journey is for you. Ria is a former online fitness coach pre-IG and has been in the fitness Industry for over 22 years from Club manager to trade show organizer, there is not much she hasn’t done. To starting her online business coaching in 2018 to going full-time as a business coach in 2020. Since then, she has helped other Fitness Pros & Health coaches start & grow their own online business. This podcast will bring the Real, Raw & actionable steps to start & grow your online business with a little humor thrown in. The mission is to help fitness pros & health coaches snap out of their self-doubt & realize their true superpower to create sustainable online coaching business.
HOSTED BY
Ria Zervos - Business Coaching for Fitness & Health Coaches
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